IIM KOZHIKODE
Professional Certification in
Data Science for
Business Decision Making
8 Months | Online
Contents
Why Data Science for Business Decision Making?
Program Highlights
Who will Benefit from this Program?
Certificate
The upGrad Advantage
The upGrad Experience
Tools & Languages you will Learn | Industry Projects & Case Studies
Program Curriculum
Meet your Teachers
About Indian Institute of Management Kozhikode
About upGrad
Selection Process
Why Data Science for
Business Decision Making?
49% business professionals prefer Data Analytics to help them take better
business decisions.
91% of companies say that data-driven decision-making has taken their
business to the next level.
Moreover,
11.5 Million Data Science and Analytics global job openings by 2026, sky-high
salaries.
Data Science is the study of data to derive knowledge and insights with the help of methods and
algorithms. The field encompasses preparing and cleaning data, running algorithms for actual
analysis of the data, and presenting findings to inform high-level decisions in an organisation.
Demand for Data Science & Analytics in the Middle East
Today, all types of companies — from retailers like Walmart to E-commerce leaders like Uber
and Souq.com — use Data Science and Analytics to take important business decisions. Even
from a regional standpoint, most GCC countries have recognised the importance of this
disrupting technology and have designed forward-looking strategies - UAE Smart Data
Strategy, Tasmu Qatar, KSA Strategy, Smart Dubai - to unlock endless possibilities. As nations
and organisations continue to adopt novel technological solutions, the demand for people
adept at understanding, analyzing and presenting data continues to rise.
With the right proficiencies, managers and working professionals from varied sectors like Sales,
Marketing, HR, Finance, Operations, IT & systems etc. can accelerate in their current role and
grow within their organisation, domain and industry. Moreover, the kinds of roles offered are
learning-oriented and professionally rewarding and hence, managers and working
professionals irrespective of their designations - entry, mid or senior level are eyeing this field
with much more interest. Are you too?
Source: Economic Times - 2020
Deloitte - 2020
superoffice.com
Program Details
Start Date:
Please refer to the website for the
program start date
Duration & Format:
8 Months | Online
Program
Eligibility:
Highlights Graduation with minimum 50%
marks (40% for Females).
Minimum 1 year work experience.
Going into the Professional Certification Must have studied Mathematics at
in Data Science for Business Decision Higher Secondary or Graduation Level.
Making you will be introduced to difficult
concepts of Data Science and Machine Tuition Fee:
Learning algorithms in a simple format with Please refer to the website
special emphasis on real world business for the program fee.
applications.
IIM Kozhikode - #6 Cutting-Edge Curriculum
among Management Institutes curated by the experienced
in India as per the faculty at IIMK and Subject
NIRF Rankings 2020. Matter Experts.
Coding Optional Dedicated Career
Curriculum Assistance
that teaches basics without in the form of mock interviews,
any coding. Complete codes resume building, career
of Python and R offered in coaching and mentorship.
assignments and projects.
Case Based Pedagogy Certification from
& Industry Projects IIM Kozhikode
highlighting real world industry on successfully completing
problems & offering solutions. the program.
World Class Faculty
Members
and the best in the field of Data
Science and Machine Learning.
Who will Benefit
from this Program?
If you are a You will benefit by
Learning real world business applications of
Data Science.
Transforming business problems into a Data
Problems, deriving insights and taking crucial
business decisions based on Data.
Learning the concepts on Advanced Excel with
Non-Tech Professional Python / R code base if required via the Coding
Looking for Career Optional Curriculum.
Acceleration
Accelerating your career by leveraging the
power of Data.
Learning from the faculty of IIM Kozhikode,
a Globally Renowned Management Institute.
Understanding the importance of Data across
all industries.
MBA Graduate Accelerating your career with exciting roles
in Data Science.
Understanding how important business
decisions are taken in an organisation.
Leveraging programming to complement
Data Science skills.
Tech Professional Looking Transitioning to a Managerial role and leading
for Managerial Expertise a team of Data Scientists to solve complex
in Data business problems.
Certificate
eMDP
Certificate
ed to
Name
Professional Certification in Data Science for Business Decision Making
(31 Mar 2021 - 17 Nov 2021)
Director
The upGrad
Advantage
40,000+ 700+
Industry Experts, Mentors to
Enrolled Learners
help Learners Succeed
85+
Countries Learner Base
58%
Average Raise
Connect even Profile Building
after Graduation Workshops
Build on relationships with other Gain lifelong access to profile building
working professionals through workshops that will help you grow even
networking sessions organised by after you get your degree.
our alumni.
Mentorship Access to Resume
Calls Building Tool
Get expert guidance through existing Create an impressive resume using AI
career webinars for 3 years post powered engine, optimise your LinkedIn
graduation. profile and build a world-class cover letter.
Student Job Opportunities
Support Portal
Get a dedicated student support team Gain access to upGrad's exclusive job portal
for non-academic queries & upGrad with 100+ opportunities in India.
Buddy to handhold you throughout the
program.
The upGrad
Experience
*Note: This is just a demo of the platform and might not be an exact reflection of this program
Professional Certification in Data Science for Business Decision Making - January 2021
Access anytime
on the web at
learn.upgrad.com
or Mobile App
Professional Certification in Data Science for Business Decision Making - January 2021
Course Overview
Professional Certification in Data Science for Business Decision Making - January 2021
Calendar
Professional Certification in Data Science for Business Decision Making - January 2021
Peer-to-Peer
Discussion Forum
Tools & Languages
you will Learn
Advanced
Excel
Slicing and Dicing Application Based +
Data, Correlation, Optional Modules
Ggplot etc
Application Based Optional Modules
Industry Projects & Case Studies on
Deriving Business Insights & Storytelling, Regression & Classification Projects
Get data from your function / domain / industry and come up with
insights relevant to your current role.
Program
Curriculum
Pre-Program Preparatory Content
Intro to Excel
1 week
Taught by one of the most renowned Data Scientists in the country
(S.Anand, CEO, Gramener), this module takes you from a beginner level Excel user to an
almost professional user.
Business Problem Solving, Insights and Storytelling
Understanding the Business Problem and Formulating Hypotheses
2 weeks
Learn how to attack a business problem using various structured frameworks like 5W,
5WHYs, and SPIN.
Exploratory Data Analysis
2 weeks
Learn how to find and analyse the patterns in the data to draw actionable insights.
Visualisation using Tableau
1 week
Learn advanced visualisation techniques using the most in-demand visualisation tool in
the industry.
Data Storytelling: Narrate Stories in a Memorable Way
1 week
Learn how to effectively strategise, communicate, and fine grain your data analysis
projects and understand how to optimally present your findings to technical and
non-technical stakeholders and upgrade your storytelling skills.
Project on deriving business insights and storytelling
1 week
Work from the top-down on a real business problem, breaking it down into a
data-oriented problem and come up with solid recommedations for business.
Buffer 1 week
Statistics & Machine Learning
Descriptive & Inferential Statistics
2 weeks
Build a strong statistical foundation and learn how to 'infer' insights from a huge
population using a small sample.
*The Curriculum is subject to change as per the inputs from the institute or industry experts
Hypothesis Testing 1 week
Understand how to formulate and validate hypotheses for a population to solve
real-life business problems.
Linear Regression 2 weeks
Venture into the machine learning community by learning how one variable can
be predicted using several other variables through a housing dataset where you
will predict the prices of houses based on various factors.
Forecasting 2 weeks
In this module, you will learn how to analyse and forecast a series that varies with time.
Project: Regression 1 week
Use all the skills learnt in statistics and regression to build a predictive regression model.
Buffer 1 week
Classification 2 weeks
Learn your first binary classification technique by determining which customers of a
telecom operator are likely to churn versus who are not to help the business retain
customers. Also learn how the human decision making process can be replicated using a
decision tree and other powerful ensemble algorithms.
Clustering & Market Basket Analysis 1 week
Learn how to group elements into different clusters when you don't have any pre-defined
labels to segregate them through K-means clustering, hierarchical clustering, and more.
Also learn how to implement market basket analysis to derive associations between
various products.
Text Analytics, Processing, and Predictive Modelling 1 week
A brief introduction to the world of NLP and basic text processing skills.
Learn how to build a classification engine that works on (unstructured) textual data.
Model Selection 2 weeks
Learn the pros and cons of simple and complex models and the different
methods for quantifying model complexity, alongwith general machine learning
techniques like feature engineering, model evaluation, and many more.
Project: Classification 1 week
Solve a real-industry problem using the classification and model selection
techniques learnt.
Buffer 1 week
*The Curriculum is subject to change as per the inputs from the institute or industry experts
Strategy
Framework to DS Strategy 1 week
Learn how to assess and prioritize different data science use cases among
a list of potential problems.
Mapping DS with Data Architecture Strategy 1 week
Understand and identify the data science architecture requirements that will
be required for different types of data science projects.
Executing DS Strategy 1 week
Learn the lifecycle management of data science projects along with its challenges.
Buffer 1 week
Capstone Project
Solve an end-to-end real-life industry problem from a wide variety 1 week
of domains. Choose from:
1. Finance and Risk Analytics
2. Marketing and Retail Analytics
Buffer 1 week
Introduction to Python for Data Science (Optional Modules)
Intro to Python 1 week
Python for Data Science 1 week
Python 1 week
Exploratory Data Analysis Demos in Python 1 week
Python Demonstrations for Linear Regression, Forecasting, 1 week
Classification, Clustering, Text Analytics and Model Selection
*The Curriculum is subject to change as per the inputs from the institute or industry experts
Meet your
Teachers
Subject Matter Experts
S. Anand Rajesh Sabapathy
CEO, Gramener Director Data Science,
UnitedHealth Group
A gold medallist from IIM Bangalore,
an alumnus of IIT Madras and London As a Data Science Director, Rajesh
Business School, Anand is among the solves complex business problems to
top 10 Data Scientists in India with 20 improve healthcare through Deep
years of experience under his belt. Learning algorithms.
Faculty
Prof. C. Raju Prof. Sandip Barui
Professor, Quantitative Methods Assistant Professor, Quantitative
and Operations Management, Methods and Operations Management,
IIM Kozhikode IIM Kozhikode
A PhD in Statistics holder from the With an MSc from IIT Bombay, India
University of Madras, India, Professor and PhD in Statistics from McMaster
Raju has more than 25 years of University, Ontario, Canada, Professor
teaching and research experience in Sandip specialises in the application of
various institutes and universities. Data Science and Machine Learning in
Business and Decision Making.
About Indian Institute of
Management Kozhikode
Indian Institute of Management Kozhikode is among the foremost institutes of national
importance in management education. Ranked 6th in the NIRF India Rankings 2020 under
management category, the institute has been considered a trend-setter in the area of
management education and research.
IIMK is dedicatedly devoted to nurturing future business leaders in teaching, learning,
consulting, research, and innovation. Founded in 1996, as the 5th IIM of the country, the growth
story of IIM Kozhikode is not just about the numbers, but also about some remarkably innovative
initiatives that has set the benchmark for other institutions in the country. Today, the institute is
on a high growth trajectory, offering the widest range of academic programs in the field of
management education.
Professional Certification in Data
Science for Business Decision
Making introduces difficult concepts
of Data Science and Machine
Learning in a simple format with a
special emphasis on real world
business applications. The program
has been designed to ensure that
you are able to learn and benefit
from it.
Prof. C. Raju
Professor, Quantitative Methods and
Operations Management
About
upGrad
upGrad is India’s largest online higher education company with a learner base of
1 Million+ across 85+ countries.
upGrad provides online programs in the areas of Data Science, Machine Learning and AI,
Technology, Management, Marketing and Law to college students, working professionals and
enterprises. These programs are designed and delivered in collaboration with top-notch
universities like IIM Kozhikode, IIT Bombay, IIT Delhi, IIIT Bangalore, Duke CE, Deakin
University, Michigan State University, Liverpool John Moores University and others.
Having ranked #1 in LinkedIn's Top Startups in India 2020 and having been awarded the title of
‘Best Tech for Education’ by IAMAI in 2019, upGrad was among the Top 50 fast growing
companies list by Financial Times.
Now having identified Data Science and Data Analytics as one of the fields with critical demand
supply imbalance in terms of quality professionals and data-driven managers available in the
market, upGrad and IIMK's vision is to deliver the best in class Professional Certification in Data
Science for Business Decision Making to empower professionals from all fields to apply the
concepts of Data Science and take up the next generation technology- driven roles in top IT,
Tech, E-commerce, Banking, Product and Services Firms.
Our aim is simple:
We strive to create high-impact,
hands-on experiences that will
prepare you for an aspirational
career and empower you to be the
leader of tomorrow.
Ronnie Screwvala,
Co-founder and Executive Chairman
Selection
Process
Step - 1
Complete your Application
Fill out your application and submit the required details.
The Admissions Committee will then review your
application including your work experience and
educational background.
Step - 2
Get Shortlisted & Receive Offer Letter
Upon qualifying, an offer letter will be sent to you
confirming your admission to the Professional Certification
in Data Science for Business Decision Making.
Step - 3
Block your Seat & Begin Learning
Make a quick block payment, receive immediate access
to the prep content and begin your upGrad journey.
Write to us: info.emea@upgrad.com
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