PROJECT REPORT

(Submitted for the degree of B.Com Honors in Accounting &

Finance.
Under the University of Calcutta)

ANALYSIS OF E WALLETS
Submitted by

Name of the Candidate: Nidhi sethia

CU Registration No: 235-1211-0420-19

CU Roll No: 191235-11-0128

College Roll no : 101

Supervised By

Name of the Supervisor: Prof. jaysree

Name of the College: TARA DEVI HARAKCHAND KANKARIA

JAIN COLLEGE

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 Supervisor’s Certificate

This is to certify that Miss Nidhi sethia student of B.Com

Honors in Accounting & Finance of TARA DEVI
HARAKCHAND KANKARIA JAIN COLLEGE. under the
University of Calcutta has worked under my supervision and
guidance for his Project Work and prepared a Project Report
with the title Analysis of E-wallets which he is submitting, is his
genuine and original work to the best of my knowledge.

Place:

Date:
Signature:
Name: Prof.jaysree
Designation:
Name of the College: TARA DEVI HARAK CHAND
KANKARIA JAIN COLLEGE.

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 SELF DECLARATION
I hereby declare that the Project Work with the title Analysis of E-
wallets submitted by me for the partial fulfilment of the degree of
B.Com. Honors in Accounting & Finance in business under University
of Calcutta is my original work and has not been submitted earlier to any
other University/Institution for the fulfilment of the requirement of any
course of study.

I also declare that no chapter of this manuscript in whole or in part has

been incorporated in this report from any earlier work done by others or
by me. However, extracts of any literature which has been used for this
report has been duly acknowledged providing details of such literature in
the reference

Signature
Name:

Address:

Registration no:
PLACE:
DATE:

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ACKNOWLEDGEMENT
In today’s modern era, we find the fusion of IT with the traditional
commerce which is termed as Internet Commerce or E- Commerce.
Seeing the rapid development in this field, I have created a project on E-
Wallets from the best of my knowledge and sources which I have taken
from the internet. I have gone through many websites and have taken the
latest information from those websites. After some analysis, I have come
to a result and gathered some data which I have mentioned in this project.

I take this opportunity to express my profound gratitude and deep regards

to my guide and teacher Prof jaysree , for his exemplary guidance,
monitoring and constant encouragement throughout the course of this
project. The blessing, help and guidance given by his time to time shall
carry me a long way in the journey of life on which I am about to embark.

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 Index
CHAPTER CONTENTS PAGE
NO.
1 INTRODUCTION 6-10
1.1 BACKGROUND 6-7
1.2 LITERATURE REVIEW 7-8
1.3 OBJECTIVES OF STUDY 8
1.4 RESEARCH METHODOLOGY 9
1.5 LIMITATIONS 10
2 CONCEPTUAL FRAMEWORK 11-13
2.1 ABOUT 11
2.2 NATIONAL AND INTERNATIONAL 12-13
SCENARIOS
3 COMPANY PROFILE AND DATA 14-33
ANALYSIS
3.1 COMPANY PROFILE 14-16
3.2 DATA ANALYSIS 17-33
4 CONCLUSION AND 34-35
RECOMMENDATION

4.1 CONCLUSION 34
4.2 RECOMMENDATIONS 35
5 BIBLIOGRAPHY 36

6 QUESTIONNAIRE’S 37-38

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 CHAPTER 1
INTRODUCTION
1.1 Background
Smartphone has become essential part of daily life. Due to technology, Digital wallets
are quickly becoming mainstream mode of online payment and mobile users can
nowadays use their smartphones to make money transaction or payment by using
applications installed in the phone. One such application is Paytm.

A digital wallet refers to an electronic device or online service that allows an

individual to make electronic transactions. This can include purchasing items on- line
with a computer or using a smartphone to purchase something at a store. An
individual's bank account can also be linked to the digital wallet. They might also have
their driver's license, health card, loyalty card(s) and other ID documents stored on the
phone. The credentials can be passed to a merchant's terminal wirelessly via near
field communication (NFC). Increasingly, digital wallets are being made not just for
basic financial transactions but to also authenticate the holder's credentials. For
example, a digital wallet could verify the age of the buyer to the store while purchasing
alcohol. The system has already gained popularity in Japan, where digital wallets are
known as "wallet mobiles". A cryptocurrency wallet is a digital wallet where private
keys are stored for cryptocurrencies like bitcoin

A digital wallet has both a software and information component. The software
provides security and encryption for the personal information and for the actual
transaction. Typically, digital wallets are stored on the client side and are easily self-
maintained and fully compatible with most e-commerce Web sites. A server-side
digital wallet, also known as a thin wallet, is one that an organization creates for and
about you and maintains on its servers. Server-side digital wallets are gaining
popularity among major retailers due to the security, efficiency, and added utility it

provides to the end-user, which increases their satisfaction of their overall purchase.
The information component is basically a database of user-input information. This
information consists of your shipping address, billing address, payment methods
(including credit card numbers, expiry dates, and security numbers), and other
information.

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 Digital wallets are composed of both digital wallet devices and digital wallet systems.
There are dedicated digital wallet devices such as the biometric wallet by Dunhill, a
physical device that holds cash and cards along with a Bluetooth mobile
connection. Presently there are further explorations for smartphones with NFC
capabilities. The NFC technology enables the individual to use services like Apple Pay
(on Apple devices), Samsung Pay (on Samsung Devices) and other similar services.

Digital wallets are being used more and more in Asian countries as well. One in five
consumers in Asia are now using a digital wallet, representing twofold increase from
two years ago. A recent survey by MasterCard's mobile shopping survey shows on
8500 adults aged 18–64 across 14 markets showed, 45% users in China, 36.7% users in
India and 23.3% users in Singapore are the biggest adopters of digital wallet. The
survey was conducted on between October and December 2015. Also analysis showed
(48.5%) consumers in these regions made purchase using smartphones. Indian
consumers are leading the way with 76.4% using a smartphone to make purchase
which is a drastic increase of 29.3% from previous year. This has made companies like
Reliance and Amazon India to come out with its own digital wallet. Flipkart has
already introduced its own digital wallet.

1.2 LITERATURE REVIEW

AUTHOR NAME: NIDHI SINGAL

YEAR OF PUBLISH: 2016

The article discusses the mobile wallet that loads money for payment of bills which is hassle
free and saves time. topics mentioned include the high success rate on making payments with
transactions in less than 10 seconds, the loading of money which does not risk the credit card
and bank account limit, and the offered services by electronic commerce company Paytm
including buying tickets, institutions fees payment, and money transfers.

AUTHOR NAME: KORZENIOWSKI PAUL

YEAR OF PUBLISH: 2014

The article discusses the emergence of mobile wallets and how it changed customer
experience in payment process. Topics include the appeal of mobile commerce functions in
smartphones to consumers, the use of more personalized shopping experiences, and the near
field communication (NFC) system. Also mentioned is information on the role of PayPal, the
formation of payment infrastructure company Merchant Customer Exchange (MCX), and the
selection of an open or close loop design in transactions.

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AUTHOR NAME: Holmes Tamara E.

YEAR OF PUBLISH: 2012

The article offers advice on how to protect one's financial information in digital wallets from
getting into the wrong hands. It warns of spoofed invoices which look legitimate and request
payments through wire transfer or direct bank transfer. It also advises against clicking on
links in e-mails and to avoid providing personal information such as Social Security number.
It suggests setting a passcode on smartphones to avoid becoming a victim of identity fraud.

AUTHOR NAME: Adams, John

YEAR OF PUBLISH: 2012

The article discusses the outlook for electronic wallet payment systems from the perspective
that the U.S. banking industry has to attract users in the mobile wallet market and understand
the mobile wallet market's ecosystem. Bell, Stephanie (2011) the article presents information
about a deal between Littlewoods Europe company and Optimal Payments PLC for Optimal's
Neteller electronic wallet and discusses how the virtual payment method works for online
shopping. Quittner, Jeremy (2012) the article focuses on a security problem in Google Inc.'s
digital wallet, which is linked to prepaid accounts where users store funds. The research firm
Zvelo Inc. found the PIN (personal identification number) code used for authentication and
other user information in Google's Wallet application can be extracted by a computer hacker.

1.3 Objectives of the Project

 To study the acceptance level of E-Wallets as an alternative to the
cash transactions and the general use of it.

 To analyze the usage of Paytm by users.

 To examine the importance of E-wallets in day to day life.

 To analyze the contribution of Paytm towards digital India.

 To analyze the preference of customers when it comes to using

online payment platforms and their expectations from it.

1.4 PROJECT METHODOLOGY

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Project is a process through which we attempt to achieve systematically and with the support

of data the answer to a question, the resolution of a problem, or a greater understanding of a

phenomenon. This process is frequently called project methodology.

Descriptive project is used in this project report in order to analyze the usage of Paytm by

users. This is the most popular type of project technique, generally used in survey project

design and most useful in describing the characteristics of consumer behavior. The method

used is

 Questionnaire method

The aim of this project paper is to analyze the usage of Paytm by users. In order to reach the

aim, a structured questionnaire was sent to 60 smart phone users who use Paytm for online

payment. The respondents were categorized on the basis of, age, Frequency of usage, Purpose

of usage and average monthly spending on Paytm. Out of 60 people only 49 responded to the

questionnaire. This project used descriptive method in order to get the statistic result from

respondents.

TOOLS OF DATA COLLECTION

 Primary Data: - The sources of Primary data were questionnaires and personal
interviews.

 Secondary data: - the sources of secondary data were internet, books and newspaper
articles.

STATISTICAL TOOLS USED

The following statistical tools are used for data analysis:

 Tables

 Pie Charts

 Bar Diagrams

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  Column Charts

1.5 LIMITATIONS OF THE STUDY

 Many people still don’t know the paytm which creates a problem while collecting
primary data.
 The study was confined to some areas of Kolkata only. The behavior of clients may
not same in all over India
 A sample size of mere people isn’t sufficient enough to get
accurate and fair results

CHAPTER 2
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 2.1CONCEPTUALFRAMEWORK
Paytm a digital payment platform was launched in 2010 by One97 communication. It allows

to transfer money into its integrated wallet by debit card, credit card and net banking. This

wallet can be further used to make payments for recharge, bill payments and shopping

(Unicorn 2016). In the last 6 years, it has evolved over and has become the first choice of the

users among all the existing payment platforms in India. It started by allowing the recharges

for mobile phones, but soon it started providing payment options for other utilities such as

metro card, Direct To Home (DTH), data cards, electricity and water bills, flight and bus

tickets. Additionally, it gives advantage of buying goods from its e-retail platform. After

capturing the e-commerce market it has also jumped into M-commerce too which allow small

business owners to list their products on its website.

BUSINESS MODEL OF PAYTM

Paytm Business Model is a marketplace model which also deals in recharge & bill payments

and provide users with an e-wallet and banking option.Paytm Revenue Model can be divided

into following categories.

1. Marketplace (Paytm Mall)

2. Recharge Services

3. Bill Payments

4. Payment Solutions

5. Paytm Wallet

6. Digital Gold

7. Paytm Bank

2.2 NATIONAL SCENARIOS

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India is one of the fastest growing economies of the world, and it is home to over 1.3
billion people. The country recorded strong GDP growth of 6.5% in 2017, despite some
headwinds from GST. India's digital payment industry showed promise and registered
double digit value growth during 2013-17. India's middle class continues to grow and
International Monetary Fund (IMF)'s GDP growth forecast for FY-2019 is much better at
7.4%, this will improve business sentiments and benefit different industries .including E-
Wallets and other E-Commerce companies.

According to India Mobile Wallet Market Size & Analysis, Forecast & Opportunities,
2018-2023, mobile wallet market registered whopping double digit value growth, with
a Compound Annual Growth Rate (CAGR) of 67.10% during review period of 2013-
17 despite headwinds like mandatory KYC. The market advanced on the back of rising
digital awareness, increasing smartphone ownership coupled with surging internet
penetration, and convenience associated with such services.

The market is forecast to gain immensely during forecast period of 2018-23 to reach
around USD 7 Billion by 2023, on account of Government's increased focus to make
India a cashless and digital economy. This will help the industry and directly benefit
companies like Paytm, Mobikwik, FreeCharge, Oxigen and many others.

As far as competitive landscape is concerned, Paytm continues to dominate the market

by significant margin followed by tens of players. India mobile wallet has seen
growing investment from companies like Google and WhatsApp, who have announced
significant investments in the country. Digital payment awareness is anticipated to
continue through 2023 and onwards and mobile wallet penetration is likely to go up
even in Tier II and Tier III cities through 2023.

2.3 INTERNATIONAL SCENARIOS

It is undeniable that cryptocurrencies are slowly becoming a vital part of the world’s
conventional economy. Throughout the world, consumers are showing increased
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interest in digital currencies. The number of blockchain wallet users has been growing
rapidly. North America and Europe provide an estimated 81% of wallets we have
today. However, only 61% of wallet users are located in these two regions. With over
100 million users, the USA is leading the adoption of digital wallets. Similarly, many
Europeans are swapping conventional banking and payment methods for more
sophisticated digital wallets. The most widely used wallets in the USA include: the
Google Wallet, Apple Pay, Venmo, and Massbook. Digital wallets are evidently
gaining traction and shaking up conventional banking by allowing transfers of money
between different parties at much faster speeds, which are often cheaper and
sometimes free of charge as well, not to mention being extremely convenient and
flexible. In 2016, digital wallet transactions were valued at $594 billion and are
expected to reach $3.1 trillion by 2022.

Michelle Hutchison, a money expert, says “Traditionally, banks have charged high
fees for transferring money from your bank account to other people. But payment apps
allow you to sidestep those fees by removing the bank as the middleman. For instance,
major banks may charge up to
$10 in next-day transfer fees, compared to digital provider Venmo, which offers one-
day transfers without incurring transaction fees.”

Millennials are leading the quest for digital wallets. At 64%, they pretty much appear
to be spearheading the adoption of digital wallets. The digital paper trail is enhancing
the payment experience, making it even easier for friends to contribute for drinks at a
café, for example, or other payments. Among the millennials, the leading users of
these wallets are the more educated lot that boasts high incomes.

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 CHAPTER-3

COMPANY PROFILE
AND
DATA ANALYSIS AND

FINDINGS

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3.1 COMPANY PROFILE
Paytm is nothing but an acronym for ‘Pay through Mobile’. It is India's largest mobile

payments and commerce platform. Founded in 2010 by Vijay Shekhar Sharma, Paytm started

as a prepaid mobile recharge website. It is the consumer brand of India's leading mobile

internet company One97 Communications. One97's investors include Soft Bank, SAIF

Partners, Alibaba Group, Ant Financial (Alipay) and Mediatek. Currently Paytm’s business is

not only limited to recharge but has expanded as online payment platform including mobile

recharges, utility bill payment, wallet payment and wallet to wallet and wallet to bank

transfers for many leading internet based companies like Bookmyshow, Makemytrip,

FoodPanda, IRCTC and many others.

The company employs over 13,000 employees as of January 2017 and has 3 million offline

merchants across India. It also operates the Paytm payment gateway and the Paytm Wallet. A

whole lot of products can be bought from Paytm in categories including electronics, home

appliances, mobile phones, clothing with good cashback scheme for users. Booking bikes,

cars, digital gold have been added recently in 2017.

Paytm’s business has rocketed over the past year, primarily thanks to the impact of

demonetization, which saw 500 INR and 1,000 INR notes recalled and spurred digital

payments in India. The policy helped the number of Paytm wallets jump from 135 million in

August 2016 to 177 million by the end of December 2016, while offline transactions went

from being 15 percent of its volumes to 65 percent. Post demonetization, Paytm wallet grew

at a fast pace and today has around 280 million users from 110-120 million a year ago.

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COMPETITORS

 Free Charge

 Mobikwik

 Airtel Money

 Jio Money

 Vodafone M-pesa

 Oxigen Wallet

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 3.2 DATA ANALYSIS

The analysis of the collected data is done based upon the parameters as shown below

[Sample size = 49]

 Age

AGE NO. OF RESPONDENTS PERCENT

18-25 40 82%
25-35 6 12%
ABOVE 35 3 6%
TOTAL 49 100%

more than 35yrs; 6%

25-35 yrs; 12%

18-25 yrs; 82%

INTERPRETATION

Majority of the sample population i.e. 40 respondents were from the age group of 18-25 and

contributed 82% of the total sample size. 12% of the population were between the age group

of 25-35 and 6% of population i.e. 3 respondents were above the age group of 35.

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  Occupation

OCCUPATION NO.OF PERCENT

RESPONDENT

STUDENT 20 41%

SELF EMPLOYED 15 31%

EMPLOYED 10 20%

OTHERS 4 8%

TOTAL 49 100%

STUDENT
EMPLOYED
SELF EMPLOYED
OTHERS

INTERPRETATION

Out of total respondent we can see that majority of them are students i.e 41% or 20

respondent. While 31% i.e 15 respondent are self employed , other 20% are

employed and the rest 8% constitute of others i.e household , retired or etc.

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 How did you got information regarding Paytm?

MODE NO. of respondent Percent

Social Media 4 8%

Friends/ Relatives 30 61%

Advertisement 15 31%

Total 49 100%

Social Media
Friends/Relatives
Advertisement

INTERPRETATION
We can see that out of total respondent majority of people are aware of Paytm

through friends and relatives followed by advertisement and social media platforms.

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 Opportunity to use mobile wallet service

RATINGS NO. OF PERCENTANGE

RESPONDENT

YES 34 69

NO 15 31

TOTAL 49 100%

YES
NO

INTERPRETATION

Out of total 49 respondents , 34 respondents (69%) will use mobile wallet if they get the

opportunity and 15 respondents (31%) will not use mobile wallet if they get the opportunity

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 Transactions carried out at Paytm

NO. OF RESPONDENTS PERCENT

TRANSACTIONS
CARRIED OUT
AT
Home 10 21%
Work Place 30 61%
Browsing Centre 9 18%
TOTAL 49 100%

18% 20%

Home
Work Place
Browsing Centre

61%

INTERPRETATION

Out of total 49 respondents, 30 respondents (61%) use mobile wallet at their workplace, 10

respondents (21%) use mobile wallet at their home and 9 respondents (18%) use mobile

wallet at their browsing centre.

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 Frequency of Paytm usage

USAGE NO. OF RESPONDENTS PERCENT

Daily 10 20%
Weekly 22 45%
Monthly 17 35%
TOTAL 49 100%

Monthly Daily;
; 35% 20%

Weekly;
45%

INTERPRETATION

Out of total 49 respondents, 10 respondents (20%) use Paytm daily for various reasons such

as recharge, bill payment and shopping while 22 (45%) use weekly and 17 (35%) use

monthly or rarely.

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 Is it easy to use Paytm?

RATINGS NO. OF PERCENTANGE

RESPONDENT

YES 40 82%

NO 9 18%

TOTAL 49 100%

YES
NO

INTERPRETATION

Out of total 49 respondents, 40 respondents (82%) feels that using paytm is easy while the

other 9 respondents(18%) thinks that using paytm is not easy.

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 Do you think Paytm can contribute towards Digital

India?

RATINGS NO. OF PERCENTANGE

RESPONDENT

YES 30 61%

NO 14 29%

MAYBE 5 10%

TOTAL 49 100%

YES
NO
MAYBE

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INTERPRETATON

Out of total 49 respondents, 30 respondents (61%) agrees that paytm can contribute towards

Digital India , 14 respondents (29%) thinks that paytm cannot contribute towards Digital

India while the rest 5 respondents (10%) are not sure whether paytm can contribute towards

Digital India or not.

 Purpose of using Paytm

PURPOSE NO. OF RESPONDENTS

Book Hotels 4
Bill payment 9
Ticket booking 2
Recharge 28
Others 6
TOTAL 49

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 Book Hotels 4

Others 6
Purpose

Bill payment 9

Ticket booking 2

Recharge 28

0 5 10 15 20 25 30
Number of users

INTERPRETATION

Majority of the respondents (nearly 57%) use Paytm for recharge since it is very convenient

to recharge your phone anytime anywhere without being dependent on the recharge shops.

Nearly 18% of the respondents pay their bills through Paytm as it prevents time and also it

prevents the respondents from standing in long queues. Mainly people use Paytm for

Recharge, Ticket booking and Bill payment.

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 Devices on which Paytm is used

DEVICE USED NO. OF RESPONDENTS

PC 6
Mobile 39
Others 4
TOTAL 49

Others 4
Devices used

PC 6

Mobile 39

0 5 10 15 20 25 30 35 40 45
Number of users

INTERPRETATION

Since the world is shifting towards mobile applications because everything can be done just

using a click and also people want services to be available in all the conditions and at all

times so almost all of the respondents use Paytm mobile app.

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  Average monthly Spending on Paytm

AMOUNT MONTLY SPENT NO. OF RESPONDENTS PERCENT

<100 6 12%
100-500 17 36%
500-1000 18 36%
1000< 8 16%
TOTAL 49 100%

Average spending

<100 100-500 500-1000 1000<

1000< <100
16% 13%

100-500
36%
500-1000
36%

INTERPRETATION

Since people are using Paytm for various purpose such as Recharge, Ticket booking and

Payment of bills so majority of respondents (around 88%) spend an amount above ₹100 on

Paytm monthly. 36% people spend an amount between ₹500 to ₹1000 monthly and 16 %

people spend an amount greater than ₹1000.

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  Why do you prefer e wallet rather than cash?

REASON NO. OF RESPONDENT PERCENT

TIME SAVING 26 53%

SECURITY 15 31%

PAPERLESS 8 16%

TRANSACTION

TOTAL 49 100%

TIME SAVING
SECURITY
PAPERLESS TRANS-
ACTION

INTERPRETATION

We can see that most of them use e wallet because it is time saving rather than wasting time

by using traditional mode of payment. While others use it because of security purpose and

few of them uses because it helps in paperless transaction.

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  Failure in Paytm transaction

No
49%

Yes
51%

INTERPRETATION

Around 51% people claimed that they faced some problem during their Paytm transaction.

This failure could be due to various reasons such as Payment gateway failure, Problem with

acceptance of Debit/Credit card, Failure of Paytm App, etc.

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  Apart from Paytm which other digital wallet you prefer to use?

APPS NO.OF RESPONDENT PERCENT

G PAY 27 55%

PHONE PE 13 26%

OTHERS 9 19%

TOTAL 49 100

30

25

20

15

10

0
G PAY PHONE PE OTHERS

INTERPRETATION

From the above we can say that apart from Paytm , out of 49 respondent ,55% respondent i.e

27 people also prefer G pay for their e transaction, while the

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  Overall rating

25

20

15
25

10
11
9
5
4

0
Satisfied Strongly satisfied Neutral Dissatisfied

Overall service

INTERPRETATION

Around 50% of respondents are satisfied with the overall service of Paytm but claim that

there is some room for improvement in the customer service and innovation. 18%

respondents are strongly satisfied with current services by Paytm. Still some people are

dissatisfied with the Paytm service due to failure at various points during, before or after the

transaction. Some of these problems are Payment gateway failure, Customer care service

failure, lack of discounts and offers, lengthy transaction time, etc.

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 3.3 FINDINGS

 Majority of Paytm users belong to the age group of 18-25 years

 Only 20% of population use Paytm on a daily basis, while majority use it on a

monthly basis

 Paytm is primarily used for recharges by majority of people

 People have now started choosing their mobile wallets as the new way to view and

manage their money

 It is easy to use and any one can use it, it also provides cashback and coupon that

can be used at the time of payment.

 Majority of population spend an amount exceeding ₹100 since Paytm is used for

multiple purposes

 Majority of population were satisfied with the overall service of Paytm but claim that

there is some room for improvement in customer service and innovation

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 CHAPTER-4

CONCLUSION

AND

RECOMMENDATIONS
4.1 CONCLUSION

The Paytm app certainly lives up to its website standards. Paytm supports their customers to

transfer their payments with the usage of their mobile phones in the easiest way. It is a good

app to download due to its wide network of partners which makes it convenient whether

you're taking a cab ride with Uber, or ordering a meal via Foodpanda.

While the app itself, with a clean and easy to use UI, is nice, it would certainly have been

better had there been more recharges available to the user.Another weak link is the

inadequate redressal mechanism. Given the tedious process and poor grievance redressal,

people will have no easy recourse if they lose money online. There is no stringent legal

process to deal with this kind or scale of fraud. Add to it the mass identity theft from banks’

or companies’ databases and it can turn into a financial nightmare akin to the data bases and

it can turn into a financial nightmare akin to the data breach in the Indian banking system in

October this year.

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Paytm saves customer’s time on going to separate websites for separate payments. Most

importantly, it's very easy to use. In a nutshell, it is one useful app that can really come in

“handy for customers” and is definitely worth a try. Paytm for Android is available for free

on Google Play store.

4.2 RECOMMENDATIONS

Paytm has to work upon the Payment gateway to improve the transaction efficiency as 51%

people faced problem with payment gateway. Only 5% people claim to have got assistance

every time they had a failure so the service could be improved to cater the needs of maximum

customers. Paytm is currently performing well in terms of privacy but it has to work upon

discounts/offers, transaction time and bring about innovation to increase customer

satisfaction.

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 BIBLIOGRAPHY

In order to complete my project I took help from the following sites:-

https://en.wikipedia.org/wiki/Paytm

https://paytm.com/about-us/

https://www.feedough.com/paytm-business-model-how-paytm-makes-money/amp/

https://www.marketing91.com/swot-analysis-paytm/

https://www.businessinsider.in/Paytm-might-just-go-global-and-soon/articleshow/

52074525.cms

https://www.mbaskool.com/brandguide/it-technology/16943-Paytm.html

https://economictimes.indiatimes.com/small-biz/startups/after-note-ban-boost-its-time-for-the-next-growth-

trigger-for-paytm/articleshow/61510703.cms?

utm_source=contentofinterest&utm_medium=text&utm_campaign=cpps t

QUESTIONNAIRE’S
Page | 36
 NAME

 AGE
A) 18-25 B)25-35 C) ABOVE 35

 OCCUPATION
A) STUDENT B) SELF EMPLOYED
C) EMPLOYED D) OTHERS

 How did you got information regarding Paytm?

A) SOCIAL MEIDA B) FRIENDS/RELATIVES
C) ADVERTISEMENT
 Opportunity to use mobile wallet service
A) YES B) NO

 Place of transactions for Paytm

A) HOME B) WORK PLACE C)BROWSING
CENTRE
 Frequency of Paytm usage
A) DAILY B) WEEKLY C) MONTHLY

 Is it easy to use Paytm?

A) YES B) NO

 Do you think Paytm can contribute towards digital

India?
A) YES B) NO C) MAYBE
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 Purpose of using Paytm
A) BOOK HOTELS B) BILL PAYMENT
C) TICKET BOOKING D) REACHARGE
E) OTHERS
 Devices on which Paytm is used
A) PC B) MOBILES C) OTHERS
 Avearge monthly spending on Paytm
A) <100 B) 100-500 C) 500-1000 D) <1000
 Why do you prefer e-wallets rather than cash
A) TIME SAVING B) SECURITY
C) PAPERLESS TRANSACTIONS
 Failure in Paytm transactions
A) YES B) NO
 Apart from Paytm which digital wallet you prefer to use
A) G PAY B) PHONE PE C)OTHERS
 OVERALL RATING
A) SATISFIED B) STRONGLY SATISFIED
C) NEUTRAL D) DISSATISFIED

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