Swissport 2019: Investor Insights
Swissport 2019: Investor Insights
COMPANY PROFILE
2019
Swissport International AG Company Profile 2019 3
Dear readers,
In 2019, Swissport achieved solid results in a Furthermore, we are making efforts to increase
weakening market environment. On revenue of data availability to efficiently steer our busi
3.13 billion euros, operating EBITDA1 came to ness and to create a framework that supports
272.3 million euros. In constant currency, our data-driven service innovations.
revenue was up 2.3 percent, largely in line with
sector growth, while EBITDA was 2.4 percent As the global leader in aviation ground services,
below previous year – and roughly on previous we are comm itted to contributing to the success
year in actual terms. Our operating cash flow1 of airlines and logistics companies, while delivering
improved to 196.4 million euros in 2019, up from sustainable growth to our investors.
182.5 million euros the year before.
Thank you for your interest in Swissport.
In our pursuit of continuous improvement, we
remain focused on enhancing our operational
execution in line with our quality objectives and
our service principles. As a people business, we
continually invest in our employees. To this end,
we train our frontline employees and foster the
development of leaders across the organization. Eric Born
Since 2018, more than one thousand midlevel President & CEO
leaders have enrolled in leadership development. Swissport International AG
15 seniorlevel managers attended a pilot program
on transformational leadership in 2019.
1
Pre-IFRS 16, as defined in our audited financial statements
4 Company Profile 2019 Swissport International AG
6
2019 KEY FACTS
Facts and igures are to the point, but don’t account for the
people of Swissport standing behind them – around 64,000 in
2019. Our company profile tells the stories behind the numbers.
CONTINENTS
115 47
COUNTRIES
WAREHOUSES
4.6
TONS OF CARGO (million)
Swissport International AG Company Profile 2019 5
265
2.1
AIRCRAFT TURNS (million)
>850
300
CORPORATE CLIENTS
AIRPORTS
64,000
EMPLOYEES
Company Profile 2019 Swissport International AG
Swissport International AG Company Profile 2019 7
CONTENTS
1 SWISSPORT
AT A GLANCE
Swissport International AG Company Profile 2019 RUBRIK 9
1
As per 30 April 2020
2
Ad-interim EVP Americas
12 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OVERVIEW OF RESULTS
2019 BUSINESS PERFORMANCE
Against a weakening global economy, Swissport was able to achieve solid results by
taking decisive cost-efficiency measures. A strong de-icing business in the first
quarter and the first full-year consolidation of Aerocare also had a positive impact.
€ 3.13 bn 2.05 m
between the two comparative periods.
€ 272.3 m
2018: €278.9 million 1
4.62 m
2018: 4.78 million tons
1
On a constant currency basis
Operating EBITDA (pre-IFRS 16), as defined
2
+ 7.6 %
Our revenue growth stemmed from increased activities from various business
lines across the globe. Strategic acquisitions also supported top-line growth.
2019 2018
CASH AND CASH EQUIVALENTS
1
Operating cash flow (pre-IFRS 16), as defined
in our audited financial statements
14 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
CEO’S INTERVIEW
Eric Born, Swissport’s President & CEO, reviews an
eventful 2019 and shares his outlook on 2020.
How do you rate Swissport's business results Would you say that Swissport’s business model continuously work on further improving our
in 2019? with ground services and cargo handling is overall efficiency. This will strengthen Swissport’s
We achieved solid results in a weakened market working to our advantage under more challenging ability to compete for business, help in realizing
environment. Our revenue climbed to 3.13 market conditions? margin-improvements and increase our cash-
billion euros. That’s 2.3 percent more than in Absolutely. The ground services business, which flow. In the longer term, we will be able to
2018 on constant currency and 4.7 percent contributes about 80 percent of group revenue, further strengthen our balance sheet and increase
more in real terms. Our operating EBITDA was added stability. In line with past market our capability to invest. On the revenue side, we
272.3 million euros, a 2.4 percent drop over last behavior, the segment reacted to the global aim for growth at least in line with the sector.
year at constant currency, but roughly stable in economic slowdown with a delay and a smaller
real terms. Our operating cash flow increased contraction than cargo. It also has a higher When Swissport acquired Aerocare in 2018, it
to 196.4 million euros, a 7.6 percent year-on- share of variable cost and we can swiftly react had high hopes for the Australian affiliate to
year improvement which was supported by our to downturns by adapting our workforce or by serve as a platform for growth in Asia-Pacific. Is
effective working capital management. selling equipment. We successfully did this in the business delivering on the expectations?
Brazil in 2019, for example, where a sizeable We continue to see opportunities across the
In 2018, the first-time consolidation of our newly share of our revenue was lost due to the market Asia-Pacific region. We are expanding our
acquired business in Australia and New Zealand exit of a client. Cargo, on the other hand, current activities and developing new lines of
contributed a significant share of our above- contributes higher margins, which compensate business, with a focus on Australia and New
market growth. This effect was no longer there for the risks associated with long-term lease Zealand, where we can indeed build on the basis
in 2019, of course. And in the spring of 2019, the obligations for facilities and equipment. of our existing operation. Next year, a brand-
weakening global economy increasingly impacted new airfreight warehouse will go online in
sector growth. As a result, our EBITA-margin Where do you see the main challenges for Melbourne, Australia, our first on the continent.
ultimately slipped by almost half a percentage Swissport? And in Perth, we will open the first Australian
point compared to 2018. So 2019 was not Process efficiency and cost leadership are Aspire airport lounge, with further locations in
great, but all in all it was still a solid year and we becoming ever more important in our industry. the planning. And Skycare, the former fixed base
are working hard to improve further. And now we are operating in a weaker economic operation of Aerocare, has been integrated in
environment than just 18 months ago. Swissport, Swissport Executive Aviation. I am pleased to
thanks to its position as the world market see that Asia-Pacific is delivering on our
leader, is ideally positioned to strive for and aspirations as a platform for growth.
defend cost leadership in key markets. We
SWISSPORT AT A GLANCE 15
Apart from our Asia-Pacific expansion, where Where do you see Swissport in 2020?
else is Swissport investing? From a macroeconomic perspective, 2020 got
We are focusing on projects of strategic impor off to a bumpy start. The global economic
tance. In Brussels, Belgium, we are investing in a slowdown became more pronounced in the fourth
25,000-square meter warehouse. In Frankfurt, quarter of 2019 and the Covid-19 health crisis
Germany, we are developing a 17,000-square adds to the uncertainty. Depending on the
meter facility. We are also making tangible further course of the pandemic and the timing
progress in redesigning our IT infrastructure and and speed of the recovery in demand, 2020
applications landscape, which will support a could be a rocky year for aviation. We will
more data-driven steering of the business and continue to do our homework on the cost side,
service innovations. The multiyear project is well work to further enhance our service level and
under way. seize attractive market opportunities.
92
AVIATION SERVICES ON SIX CONTINENTS
By the end of 2019, Swissport was operating at 300 airports in 47 countries.
We have a broader global presence than any of our competitors and our clients
benefit from the industry’s widest single-source service portfolio. NORTH AMERICA
34
under way for the opening of a cargo ware
house in Melbourne, Swissport’s first such facility
in Australia. And in Perth, Australia, the Group’s
first Aspire airport lounge on the continent was
under construction.
SOUTH AMERICA
1
As of March 2019
Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 17
80
EUROPE
20 THE INDUSTRY’S MOST
COMPREHENSIVE NETWORK
ASIA
47 COUNTRIES
45
26EMEA
16Americas
5APAC
AFRICA
64,000 EMPLOYEES
29
> 29,000EMEA
~29,500Americas
> 5,500 APAC
PACIFIC
300 AIRPORTS
300
125EMEA
126Americas
49APAC
AIRPORTS WORLDWIDE
18 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OUR STORY
FROM LOCAL PLAYER TO GLOBAL LEADER
Cargo services Ferrovial
Swissport was incorporated in 1996. Today, the company is the wissport significantly expands
S Spanish construction company
its cargo handling business by Ferrovial purchases Swissport
global leader in airport ground services and air cargo handling, acquiring Cargo Service Center B.V. from British private equity
both based on revenue and the number of airports served. with 61 stations in 15 countries. company Candover.
Candover
British private equity company
Candover purchases Swissport
from Swissair Group.
Number of stations
Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 19
Growth in Asia-Pacific
Following through on its plan to use
Aerocare as a platform for growth,
Finnair Servisair Swissport announces plans to open an
Swissport wins contract as Swissport substantially air cargo facility in Melbourne, its first in
ground handling partner for expands its global presence Australia, and to bring its Aspire lounge
Finnair’s Helsinki hub. by acquiring the ground business to Perth, Australia.
handling group Servisair.
PAI Partners
Ferrovial successfully concludes HNA Group
sale of Swissport to PAI Chinese HNA Group acquires
Partners. Swissport from PAI Partners.
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
178 191 266 303
Aerocare
Major expansion in the Asia-Pacific
region: Swissport acquires Aerocare, the
number one ground handler in
Australia / New Zealand.
20 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
MARKET REVIEW
Swissport is well positioned to take advantage
FORECASTED ANNUAL
of major trends in the global aviation industry.
3.7 %
GROWTH GROUND SERVICES
FORECASTED ANNUAL
4.5 %
The global economic slowdown became more ROBUST SECTOR GROWTH GROWTH CARGO HANDLING
pronounced in the fourth quarter of 2019 and
2020 got off to a bumpy start from a macro Historically, passenger and air cargo volumes
economic perspective, as the Covid-19 pandemic have been outperforming GDP growth by over
sent shock waves through the global economy. 50 percent. Despite the challenging economic
environment, the airport ground services sector
In 2019, the world economy grew by just 2.9 AVERAGE SAVINGS BY AIRLINES
is expected to deliver a compound annual
10–25 %
percent, down from 3.7 percent in 2018, FROM OUTSOURCING SERVICES
growth rate (CAGR) of 3.7 percent between 2018
according to the OECD. Last year’s growth was and 2023, according to a Roland Berger industry
the weakest since the global financial crisis report. For air cargo handling we expect a CAGR
of the previous decade and was projected to of 4.5 percent. And with the risk of a prolonged
pick up only marginally to 3.0 percent in 2020. The impact of Covid-19 on aviation, market
escalating international trade conflicts between uncertainty is growing further.
the US and China and between the US and the OUTSOURCED AVIATION
42 %
EU, persisting uncertainty around Brexit, and HANDLING MARKET
As industry estimates predict a potential doubling
rising tensions in the Middle East continue to of global aircraft numbers between 2015 and
weigh on the industry. All this leads to declining 2035, we expect our sector to grow at least in
volumes and increased pricing pressure. line with these figures. With established oper
ations at over 300 airports worldwide, Swissport
Despite the short-term challenges, the is well positioned to participate in the sector
medium-term outlook remains positive for growth.
Swissport overall. There are several supporting
industry trends.
MARKET DEREGULATION
our growth and continues to be a positive driver and New Zealand and a strong foothold in Japan
of Swissport’s global expansion. and Korea, it is well positioned to leverage on
this trend.
Swissport’s expansion in the Middle East after
the market was opened to international ground In line with our ambitions to build on our newly
service providers, first into Saudi Arabia and acquired Australian business as a platform for
soon after into Oman, has developed favorably. growth, we launched an initiative to expand our
In 2019, Swissport added Dutch airline KLM, cargo business in the greater Asia-Pacific region.
India-based IndiGo, Fly Jordan from Jordan and The Swissport cargo warehouses in Melbourne
Salam Air from Oman to its growing customer and Sydney will be our first such facilities in
portfolio in the Middle East. The prospects Australia. 2019 also saw our Aspire lounge
remain promising. business expand to Australia with Perth planned
to open next year.
OUTSOURCING
INDUSTRY CONSOLIDATION
Outsourcing of ground services and cargo
handling by airlines has led to an increase in the With the top four players accounting for less
share of the freely accessible aviation handling than 30 percent of the global market, the sector
market to an estimated 42 percent of the total remains fragmented, which supports further
market volume. On average, estimates indicate consolidation. Since its foundation in 1996,
a savings potential from outsourcing ground Swissport has been a driver of consolidation in
services and cargo handling between 10 and 25 the industry. Scale contributes to realizing cost
percent. Low-cost airlines with their focus on synergies with respect to investments. There are
cost efficiency are at the forefront here. With its also synergies in global sales and key account
long-standing partnerships with leading low- management.
cost carriers around the world, Swissport has a
strong position in this growing segment, too, Swissport latest strategic expansion was to
and expects the outsourcing trend to continue. Australia and New Zealand by acquiring
Aerocare in 2018. Last year, the group introduced
a leaner global structure with just three regions;
GROWTH POTENTIAL IN Americas, EMEA and APAC and consolidated
ASIA-PACIFIC overheads across the organization to unlock
efficiency gains.
Growth in Asia-Pacific remains high. We expect
this to continue to stimulate demand for air
cargo handling and airport ground services. With
Swissport’s leading market position in Australia
22 RUBRIK
SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
2 OBJECTIVES
& STRATEGY
Swissport International AG Company Profile 2019 RUBRIK 23
Swissport is active in airport ground services, Diversity extends to our client structure and our AIR CARGO HANDLING
including a number of adjacent services like geographical presence, too. Our 850 clients
lounge hospitality, and in air cargo handling. worldwide include multinational airlines, low- With some 4.6 million tons of cargo handled,
There are many benefits to this diverse business cost carriers, regional carriers, airports and Swissport is one of the global market leaders
model, ranging from exposure to the economic freight forwarders. The top ten account for 30 in this business segment as well. By the end of
cycle, to profit margins, risk profiles of capex percent of our Group revenue and even our largest 2019, the company was operating 115 air cargo
commitments and even staff training. client contributes just a single-digit percentage warehouses, providing clients with a range of
share of Group revenue. With operations across services for general freight, mail and documents,
With its broad portfolio of services, many of a wide variety of markets, including mature as well as specialist shipments, such as express
which are critical to airline operations, Swissport’s markets and emerging markets in Eastern Europe, services and pharmaceuticals. In 2015, the first
business model is not only diverse, but also Africa, Asia and the Middle East, Swissport Swissport cargo warehouse was certified by the
resilient to short-term volume changes by its can cushion declines in one region with positive IATA Center of Excellence for Independent
airline clients. developments in other regions. Validators in Pharmaceutical Logistics (CEIV
Pharma). 14 Swissport facilities were certified
Airport ground services and air cargo handling under the CEIV Pharma standard, or by the
complement each other perfectly. Cargo AIRPORT GROUND SERVICES British MHRA (Medicines and Healthcare products
handling yields higher margins at the cost of Regulatory Agency) or other recognized industry
a steeper risk profile, as Swissport is often Swissport offers its clients ramp handling and associations, by the end of 2019.
committed in long-term lease agreements with passenger services. These include activities
its cargo warehouses. like the movement of aircraft, fueling, de-icing
and anti-icing, baggage handling, as well as
Ground services adds stability to our revenue check-in, gate and security services, and lounge
stream and is a very flexible business. In a hospitality. Our clients can customize the services
market downturn it is reasonably easy to react they wish to source, ranging from a single
by selling or decommissioning equipment, like service to full hub outsourcing. In 2019, Swissport
a push-back tractor, or to adapt our workforce. performed some 2.1 million aircraft turns and
Last, but not least, there are synergies in served 265 million airline passengers, making it
training and resource planning. the undisputed global market leader.
26 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG
We are driving growth by combining organic STRENGTHENING LEADERSHIP We are also driving our expansion by entering
growth with selective acquisitions and greenfield AND GROWING PROFITABLY IN into framework agreements with existing clients.
developments. Organic growth comes with CORE MARKETS Such agreements contain terms and conditions
business expansions by airline customers or by for ground services or cargo handling, allowing
diversifying our own service portfolio. We also Swissport has grown consistently since its existing clients to better plan their expansion to
support growth by maintaining a loyal customer founding and continues to develop favorably. new locations – provided that Swissport already
base. Partnerships with our ten largest We seek to build on our existing portfolio offers its services there and has infrastructure in
customers date back over ten years. and exploit new opportunities. place. Such agreements actively support our
core-market growth beyond passive growth, which
Large incremental growth opportunities With the acquisition of Aerocare in March 2018, occurs when clients expand their business.
typically present themselves when airlines Swissport was able to expand its presence to
decide to outsource parts or all of their ground Australia and New Zealand and now offers In addition to realizing profitable growth in core
services or cargo handling. its services on six continents. By the end of 2019, markets, we intend to expand our presence in
the company was active at 300 airports in 47 the fast-growing Asia-Pacific region and other
The outsourcing of ground services by airlines is countries. The acquisition added about six emerging markets. In combination with our
an industry trend that is leading to dispropor percent to the Group’s business in terms of operations in Japan and Korea, our presence in
tionate growth in demand for aviation service revenue. Australia and New Zealand provides an ideal
providers. We expect to see this trend accelerate platform for this.
further in the wake of the Covid-19 pandemic. Initially, Swissport will be concentrating on
leveraging its presence in Australia and New
Contracts typically have a local and not a regional Zealand by winning new airline customers and
or even global scope. This additionally stabilizes by adding new services to former Aerocare's
Swissport’s long-term development, as the traditional offer. In September 2018, following a
commercial impact of contract wins or losses competitive tender focused on safety, quality
is initially a purely local issue. and performance, Air New Zealand chose
Swissport as their ground services provider at
four major Australian airports.
Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 27
OUR LEVERS OF GROWTH EXPAND IN EMERGING MARKETS from a greenfield start-up into an established
organization.
In aviation services, deregulation is a key driver
of the global market volume expansion. We Since its inception, Swissport Oman has been
expect new opportunities for market entries to adding prominent brands to its client portfolio –
ORGANIC arise from the deregulation in emerging markets. the customer base today includes flydubai, Air
SELECTIVE
CUSTOMER AND We want to exploit economically viable oppor Arabia, Turkish Airlines, Pegasus Airlines, Air
ACQUISITION
SERVICE LINE tunities when markets open to competition. New Zealand, and the homebase airline Salam
ACTIVITY
GROWTH Air. In Saudi Arabia, KLM and IndiGo are just
When we consider market entries, whether some of the latest big-name clients that decided
through greenfield developments or an acquisition, to develop their business with us. Onboarding
we maintain a disciplined approach, based on renowned customers helps us consolidate our
commercial rationale and the benefit/risk profile. position as a high quality service provider on the
To this end, we will also continue to focus on Arabian Pensinsula and forms a solid base for
further developing existing emerging markets future growth. We also note that many customers
LARGE projects – both by winning new business and utilize our services across our operations in
GREENFIELD
OUTSOURCING by growing our contract volumes with existing Oman and Saudi Arabia, realizing operational
DEVELOPMENTS
PROJECTS clients. synergies.
Where required by local legislation or deemed In emerging markets, too, we capitalize on the
beneficial from a business perspective, we seek trend of airlines outsourcing ground services and
to expand our activities through joint ventures. cargo handling. Our business development team
Such partnerships can also be an effective vehicle continuously analyses opportunities in Eastern
for entering new markets from a risk perspective. Europe, Africa, Latin America, the Middle East
One example was our start-up operation in and Asia-Pacific.
Oman that we had established with a local joint
venture partner, the Al Jarwani Group. In just a
couple of years, our Omani business has developed
28 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG
Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 29
6
SERVICES
PRICING
2
THE SWISSPORT FORMULA DISCIPLINE AND COMPETITIVE
COMMERCIAL COST BASE
GOVERNANCE
The Swissport Formula is a management
philosophy and a set of principles to support our
distinctive success factors. It helps Swissport
in creating a sustainable competitive advantage
and in executing its corporate strategy.
5 3
SAFE AND
Our aspirations are the same around the globe. SUSTAINABLE INDUSTRY-
Based on innovation, engagement and reliability, STAKEHOLDER LEADING
RELATIONS OPERATIONS
4
we deliver high-quality, tailor-made solutions to
meet the expectations of our clients. That is why
the Swissport Formula is the way we work. GLOBAL
CONSISTENCY
STANDARDIZED
INNOVATION GLOBAL IT
OPERATIONS &
LEADERSHIP SYSTEMS
TRAINING
30 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG
Swissport offers a wide range of high-quality AIRPORT GROUND SERVICES Swissport served 265 million airline passengers
services in aviation handling, many of which are handled around 4.1 million flights in 2019. This
"mission critical" for our clients. Swissport Swissport generates around 80 per cent of its corresponds to roughly one aircraft served by our
customers can choose any degree of vertical revenue with classic ramp handling and passenger ramp personnel every 15 seconds.
outsourcing. This can include selected passenger, services. Ancillary business such as airport lounge
ramp and cargo handling services or a full hospitality, executive aviation and load control PASSENGER SERVICES
hub outsourcing. The scope of all cooperations is complement our portfolio. Combined with our
flexible over time, both geographically and in global network, it provides us with distinct ■ Check-in and Gate
terms of the services offered. This proves to be service and cost advantages. We strive for client ■ Passenger Mobility
an key selling point for Swissport. partnerships that enable us to move from the ■ Lounge Hospitality
provision of selected services to broader service ■ Executive Aviation
packages or even integrated hub management – ■ Security Services
as we have successfully established with several ■ Lost & Found
leading airlines.
AIR CARGO HANDLING Swissport also benefits from direct cost savings.
Swissport Brussels piloted the deployment of
Our air cargo business accounts for roughly 20 Cargo kiosks.
percent of our revenue. We handle everything
from general cargo to specialist shipments like Swissport has been using “Cargospot,” a tailored
high-value or temperature sensitive products. cargo handling system for more than 15 years.
Cargospot enables us to handle any carrier with
Swissport keeps adding facilities where it sees our own system. It allows Swissport to optimize
opportunities for profitable growth. The ware its cost base and increase its flexibility towards
house infrastructure at Brussels’s Zaventem airline customers.
Airport is nearing completion of a multi-million
euros refurbishment and expansion. In October In 2019, Swissport handled 4.6 million tons of air
2019, the first part of the new cargo complex, cargo. By the end of the year, the company was
a state-of-the-art Swissport Pharma Center, operating 115 cargo warehouses at airports
was successfully put into operation. Major around the world. 13 Swissport warehouse facili
expansion projects or market entries are also ties were certified under the CEIV Pharma
underway in Frankfurt, Germany, and in standard or by the British MHRA (Medicines and
Melbourne, Australia, where Swissport plans to Healthcare products Regulatory Agency) at
start its first Australian cargo operation. the end of 2019.
In 2016, we had opened a new warehouse in
Ghana, followed in 2017 by Chicago O’Hare.
SERVICES
We also invest in technology and automation at
existing warehouses. Self-service cargo kiosks ■ General & Special Cargo Handling
are one such example. The kiosks enable truck ■ Temperature-Controlled Handling
drivers to skip queues at the counter during such as pharmaceuticals
peak-hours and bypass the manual processing ■ Hub Handling
of paperwork, saving them time that is sometimes ■ Express Services
critical to get a shipment on an earlier flight. ■ Forwarder Handling
2
32 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG
In recent years, Swissport has developed impres On the regional level, January 2019 saw the application consolidation and create the foun
sively and profitably through a combination of introduction of a new structure with three instead dation for a data-driven business operating model.
organic growth and inorganic activity. We take of formerly nine regions. With EMEA (Europe,
our strategic decisions with a strong focus on Middle East & Africa), Americas and Asia-Pacific, Swissport has also made good progress in rolling
customer service. At the same time, we are support functions, formerly scattered across local out a standard enterprise resource planning
relentlessly striving to reduce our costs, as organizations, are now concentrated on the (ERP) system within our global Finance organi
competition is intense, and margins are low. regional level. zation. Currently, over 80 percent of the
Group’s revenue is handled through one ERP,
In the autumn of 2019, in light of softening serving as the backbone for all feeder systems
ORGANIZATIONAL DEVELOPMENT market conditions and trading deviations and processes. Our focus remains on finance
compared to budget, Swissport identified 250 process standardization, automation and centrali
Swissport has implemented structural adjust overhead positions to be eliminated. This zation to improve our cost position and further
ments at all levels of the organization. Starting included positions at the head office, which will support our local finance teams in their role as
with Swissport2020 in 2018, we introduced focus even more on support services creating business partners.
global standard operating structures on the value through global alignment and governance.
local level. In addition to improved efficiency and These measures allowed us to start 2020 with In the third quarter of 2019, Swissport introduced
an enhanced service delivery, the program is a cost base that was 20 million euros lower. a new procurement structure featuring global
expected to deliver some 20 million euros of category management, a shared project tracker
recurrent annual savings. It will conclude at the tool and selected agreed suppliers. This will
end of 2020 after delivering its first full-year IT AND FINANCE TRANSFORMATION allow Swissport procurement teams and the
contribution. Going forward, we will take stan supply chain to increase their response time and
dardization a step further by developing a truly IT transformation remains a focus as we work to to better support our operations and customer
consistent way of working, which fully embraces increase IT performance and security. We have service delivery. Beyond enhancing our reaction
process digitalization and allows us to take been preparing to embark on a cloud journey as time, the focus of the new procurement structure
advantage of Swissport’s global scale, in other from 2021. Critical workloads and applications is to protect our cash and improve our results.
words to enhance the Swissport Formula. Our will be migrated to the cloud to reduce cost and It will reinforce our actions on compliance and
focus will be to better support our frontline prepare for a data-driven strategy. Standardi safety all along our supply chain around the globe.
colleagues in delivering material benefits for our zation of core business and support services
customers. across Swissport is expected to result in
2
Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 33
A POSITIVE SAFETY TREND SAFETY CULTURE AND LEADERSHIP Swissport pursues a “Just Culture” philosophy,
meaning that the company requests fully open
Swissport aims to be the recognized global Beyond favorable numbers, we have been working reporting of unsafe acts, conditions, incidents
sector leader in health and safety. That is why on a cultural leadership transformation with and accidents. Reports on such events are
we are working relentlessly towards our goal respect to workplace safety. Swissport has a collected and analyzed continuously to prevent
of zero accidents, zero work-related injuries and dedicated team of experts who focus on “Quality, similar incidents. While team leaders, managers
zero illnesses. We are aware our goals are Health, Safety and Environment” (QHSE). or HR managers are the primary reporting
ambitious, but they keep us focused and drive However, safety and other aspects of QHSE must channels, employees have the option to report
continuous improvement. not be delegated. While the overall account incidents via our external “SpeakUp” hotline,
ability ultimately rests with the Board of Directors introduced in 2019. SpeakUp includes an online
And our efforts are paying off. In 2019, the “lost and the Group Executive Management, utmost and telephone service, enabling employees to
time injuries frequency rate” (LTIFR), which is a attention and focus by every manager, every file reports in full confidentiality and
key performance indicator (KPI) measuring the team leader and every frontline worker is anonymously.
number of injuries leading to workplace absences, required in daily service delivery activities.
was 29 percent below the 2015 level. This is a
significant improvement over 2018, when the Thanks to our Safety and Health Improvement SAFETY INITIATIVES AND INDUSTRY
KPI improved by 19 percent versus 2015. Aircraft Program (SHIP) we were able to establish an STANDARDS
damages per one thousand turns, another effective incident reporting culture. Today, our
safety KPI, also improved. In 2019, it was down staff and management are aware that they all Swissport’s corporate head office has been ISAGO
20 percent from 2015 after 19 percent in 2018. play an active role in mastering the daily (IATA Safety Audit for Ground Operations)
We are encouraged by the progress but will challenge of fulfilling high client expectations registered since 2010 and by the end of 2019,
have to intensify our efforts beyond 2020 to while always putting safety first. There is zero 19 locations across its global network were
reach our goal of a 50 percent reduction versus tolerance when it comes to any shortcuts in also ISAGO-registered.
2015 for both KPIs. procedures.
3
Swissport International AG Company Profile 2019
GLOBAL CONSISTENCY
Consistency in the delivery of our services is a key success factor for
Swissport. We can only realize our full potential through rigorous
standardization. The Swissport Formula helps us achieve this.
Swissport provides aviation services at some 300 At Swissport we never compromise on health,
airports on six continents, and our aspirations safety, security or the environment. They are
are the same around the globe. With our commit fundamental principles on which the Swissport
ment to reliability, dedication and innovation, Formula is based and that we stand for. We
we strive to provide our customers with consistent, measure our performance against the expec
high-quality solutions. tations of our customers and our own goals.
This include security, service quality, process
efficiency as well as environmental, commercial
THE SWISSPORT FORMULA and financial aspects. We also strive to con
tinuously improve as an employer, a business
Consistency is key: That is why the Swissport partner and in terms of our cost base.
Formula is “The Way We Work.” More than ten
years after the Formula’s inception, its prin
“Consistency is key: That is
Despite the Swissport Formula being solidly
ciples still drive our success. They define the anchored in our corporate DNA, maintaining
global operational and organizational consistency in processes and structures demands why the Swissport Formula
standards our staff comply with. To deliver on constant effort. This is true for any large organi
these standards, we train our employees at the zation and it rings even more true in organi is ‘The Way We Work ’.“
highest level and offer attractive career paths zations expanding at the rate Swissport has been
and progression. This is recognized by over 20 growing its business. In just under 25 years since Matthias Hüttner – Head of Global Operations
airlines, airports or authorities that accept the company’s foundation in 1996, Swissport
Swissport training material as being equal to, has evolved from a local player with three
or of higher quality than their own. locations in Switzerland into a global leader
active across six continents.
Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 37
OPEN DIALOGUE our airline clients, mutual trust and open dia have been enhanced. Among the criteria that
logue are crucial for positive long-term relation were rated, Swissport customers are most
Strong and resilient relationships with key ships. Sustainable customer and stakeholder satisfied with the relationship with their primary
stakeholders are essential in any service busi relations are therefore key to our success. contacts and their level of professionalism.
ness. This particularly rings true in the aviation
services business. When outsourcing mission- We also listen closely to what our customers
critical services, our customers place their have to say and carefully analyze their feedback.
success in our hands. This fills us with a strong Our latest customer survey was carried out in
sense of responsibility. In passenger services, early 2020. It covered topics such as service
our employees are often the first faces our quality, client relationships and the perceived
clients' customers see. professionalism of our staff. The annual survey
results serve as a lever for continuous improve
With over 3,700 client contracts, Swissport ment, allowing us to focus on aspects creating
currently services some 850 corporate clients. added internal and external value. Of the more
In 2019, our employees served over 265 million than 250 participants who answered our questions,
airline passengers in face-to-face interactions, over 30 percent of the customers surveyed
often in collaboration with third-party providers. believe that Swissport has improved its services,
With so many passenger contacts on behalf of while 40 percent think that customer relations
PRICING DISCIPLINE offering. This is ultimately to the benefit of our This new state-of-the-art solution supports our
customers who know they can count on employees with a host of commercial appli
We apply our sustainable business principles, as Swissport and plan on us being a reliable partner cations that ensure we maintain a disciplined
laid out in our Swissport Formula, to all our stake for the long term. approach to pricing, within a robust gover
holders, including – of course – our clients. As nance framework. From a strategic standpoint,
a reliable airline partner, we want to deliver as it delivers complete transparency for senior
promised and therefore, we are flexible when COMMERCIAL GOVERNANCE management to make decisions on commercial
participating in public tenders, but responsible matters and direct the business in a more
and disciplined in our pricing. With Swissport’s The Commercial Steering Committee is a govern effective and efficient way.
competitive cost base, coupled with the quality ing body that assesses, reviews, and makes
and consistency of our service delivery, we enter recommendations on how the commercial teams In the markets, Salesforce allows our sales mana
public tenders with confidence and ambition. should manage and negotiate business cases gers and our key account managers to access
However, we do not compete under terms that to maximize our financial and operational the latest information available through real-
do not make sense to us from an economic per performance whilst minimizing risk. time reporting dashboards in a cloud-based
spective or that cannot be maintained over the system. This new, sophisticated data and infor
long term. This underlines our firm commitment In January 2018, we successfully started the roll mation sharing platform enables our front-line
to sustainable stakeholder and client relations, out of Salesforce, our new commercial manage sales managers to engage with our clients in a
which is based on a deep understanding of the ment tool, bringing Swissport’s commercial well-informed and consistent manner to deliver
business and a detailed global costing template. steering to our exacting standards as a leading the right solutions.
global operator. The tool was set up over a six-
Just as we focus on value creation in new agree month period, drawing on the experiences and The adoption of the tool across Swissport’s global
ments, we may seek to apply corrective measures business requirements expressed by our work operations is progressing according to plan.
to existing contracts in open and transparent force to ensure that the resulting solution was The number of active users of the Salesforce tool
consultations with our customers, should market fit for purpose. has increased from 200 to 300 during 2019.
conditions or the operating environment change. Going forward, it will support improved pricing
Our disciplined commercial approach contributes discipline and commercial governance at
to the stability of our network and our service Swissport.
Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY
RUBRIK 41
3 CORPORATE
SUSTAINABILITY
Swissport International AG Company Profile 2019 RUBRIK 43
44 RUBRIK Company Profile 2019 Swissport International AG
Swissport International AG Company Profile 2019 CORPORATE SUSTAINABILITY
RUBRIK 45
CORPORATE SUSTAINABILITY
COMMITTED TO RESPONSIBLE BUSINESS
At Swissport, sustainability means constantly improving in the
interest of our stakeholders. We aim at keeping the environment
safe, our employees healthy and our communities prosperous.
STAKEHOLDER RELATIONS AND In addition, Swissport conducted a materiality supply chain. Using risk management and
MATERIAL TOPICS analysis for the 2020 Sustainability Report to regulatory compliance solutions, we are able to
identify our material sustainability topics. The screen potential suppliers regarding human
It is our goal to be a reliable, professional and insights gained will serve as a basis for the rights issues, environmental criteria or legal
recognized partner for all our stakeholders – further alignment of our strategy with stake compliance prior to engaging with them. We
internal and external. We also listen closely to holder expectations. also carry out additional investigation proce
what our customers have to say and carefully dures or audits to ensure that potential
analyze their feedback. The annual customer suppliers comply with Swissport’s own high
survey results provide levers for continuous standards and ethics.
improvement, allowing us to focus on aspects
that create added internal and external value. You can read the full version of As a signatory to the UN Global Compact,
Of the over 250 participants who answered our our Sustainability Report here Swissport is committed to upholding the highest
questions on sustainability, 53.9% believe that human rights standards and combatting all
Swissport is on the right track, with 19.9% agree forms of human rights violations. Through various
ing that we are leading in some areas. However, HUMAN RIGHTS AND LABOR policy and certification stipulations, we require
21.7% believe that there is still a lot to be done. PRINCIPLES our suppliers to respect these human rights, to
These insights motivate us on all levels of the fully comply with the UN Declaration of Human
company to intensify our efforts for continuous The protection of human rights in a business en Rights and the International Labor Organization’s
improvement. The survey also showed that vironment has increasingly become the focus (ILO) Core Conventions, and to commit to non-
sustainability strongly correlates with Swissport’s of public attention. The intersection of business complicity in any human rights abuses.
overall satisfaction rate. and human rights is primarily in the companies’
46 CORPORATE SUSTAINABILITY
RUBRIK Company Profile 2019 Swissport International AG
Americas 46.2 %
2019 Europe, Middle East
& Africa 45.1 %
Asia-Pacific 8.7 %
48 CORPORATE SUSTAINABILITY
RUBRIK Company Profile 2019 Swissport International AG
CREDITS CONTACT
Photos
Oliver Rösler / oro photography, Rödermark, Germany
Rachida Maroukisse / Air Cargo Belgium, Brussels, Belgium
Stephen Kariuki Kamau / Light in Captivity, Nairobi, Kenya
Mitsushige Kida / C4.inc, Osaka, Japan
Notes
The terms Swissport International AG, Swissport, Swissport Group
and the Group are used synonymously in this report, unless other
wise explicitly stipulated. The use of any content (text, image or video),
even in excerpts, requires the written permission of the publisher
and includes the obligation to cite Swissport International AG as the
source. We also ask that a specimen copy be sent to us.