How to submit: Send a mail with the write-up and the subject as “SEO Internship - Your full
name". Email: naman@thetarzanway.com CC: shikhar@thetarzanway.com Deadline: 8:00 PM, 15th
May 2022.
Introduction:
The Tarzan Way is a travel-based startup with the mission to innovate and simplify travel for
anyone, whether a female solo traveller or an international traveller visiting India, using AI-
based software to provide highly personalised travel plans, one-click bookings, and 24/7 live
concierge support throughout the journey.
This platform allows users to either choose from selected culturally immersive and
regionally relevant experiential travel programmes or create their own travel experience
using software. We attempt to empower local residents in nearby towns and villages by
giving job opportunities and, in certain cases, encouraging tourism in rural locations.
Digital Presence:
Let’s take a SWOT analysis of Tarzan way to understand how better we can make digital
presence in the millions.
STRENGTHS:
Website and it’s features making it easy to book the destination
Blogs and detailed description of the trip
AI software usage
WEAKNESS:
No traffic generation to the website
Zero keywords usage to bring traffic
Optimise the usage of on page and off page SEO to bring traffic to the website
No proper content on social media
Zero engagement can be seen on Instagram, facebook
OPPORTUNITIES:
MARKETING ONLINE AND ON SOCIAL MEDIA
The most successful tactics currently are social media marketing and digital
marketing. They enable firms to identify and market to their target audiences. If you
can choose the correct audience and plan the right message, you may boost your
chances of success.
PRICES IN ECONOMY
Tourism is quite expensive, which is why individuals postpone their holiday plans.
When a group of sub-businesses such as transportation, housing, and motels work
together to provide high-quality service at a low cost. It would bring in a large
number of new visitors. The similar trend would be followed by many more firms.
AN ECO-FRIENDLY METHOD
Disposable items are used by many tourist and travel enterprises. While single-use
products and items are beneficial, they generate trash. Because companies destroy
the environment, many eco-friendly travellers organise their trips without include
them. It would be beneficial to the tourism and travel sector if firms offered
environmentally friendly products and services.
MENU ADDITIONAL ITEMS
New menu items should be added by companies and agencies. It might be
something new or distinctive, such as an environmentally friendly product or service.
Anything distinctive would provide your company a competitive advantage.
THREATS:
MARKET COMPETITION
In recent years, the tourism and travel business has grown extremely competitive.
Any small firm need a little amount of cash to get started. Those tiny enterprises are
known for providing excellent customised service. Other small enterprises enter the
market, increasing rivalry throughout the sector.
ECOLOGICAL CONCERNS
The tourist sector's use-it-and-throw-it habits, as well as carbon emissions in the
travel industry, are important concerns. They are both damaging the environment in
the same way. The tourist industry's sub-industries are following the same old
throwaway trend. Customers are growing more environmentally sensitive, and they
are dissatisfied with the present tourist sector trend.
Suggestions:
As a marketing head, I would suggest to focus on social media marketing to engage with
new and existing customers, email marketing to attract existing customers, SEO and SMM to
optimise the traffic and increase the leads, content marketing to keep engaging with
followers and increase the reach on social media handles.
Content Marketing and Social Media Marketing:
1. More relatable and trendy hashtags
2. Making reels using top audio track, asking clients to collab with so that we
can show our followers real customer experience. This will bring more reach
and engagement
3. Post customer’s experience and tell to review their experience with Tarzan
way
4. Collaborate with small level travel merchandise, so that, we can offer their
travel products which helps customers during travelling. This will increase the
brand visibility
5. Collaboration with influencers, this would help us in reaching to more users
6. Social media campaigns and advertisements, would really make a difference
to stand among competitors
7. Youtube marketing would also help us in reaching to more users to upload a
standard timing video.
8. Not just travelling, do upload cultural posts highlighting local’s foods, their
culture and meanwhile, live stream during any festivals would add a value
9. Respond to reviews, do reply to the customers, make any giveaways on social
media handles.
On-Page and Off-Page SEO:
1. External and Internal linking helps the website to rank on search engine
bringing more traffic to site
2. Exchange links organically helps us to promote our brand and their brands
too
3. Work on keyword research using more relevant, less competitive long tail
keywords
4.
Email-Marketing:
1. Email Marketing helps us to target the right audience and can send personalised
mails to attract them with our gestures with content like, HEY! Hope, you are
doing great. Why don’t you think of a trip to Shimla to beat this hot summer?
2. Email Marketing also helps to retain customers like, sending available offers and
discount codes to them directly to plan a trip with us again.
3. Email existing customers, like mailing them the places they visited with the
content, “hey, how was your last experience in Nainital? I guess you visited
during winters, and experienced best snowfall. Why not experience nainital again
in summers, trust me you will gooooo crazy!”
SEO for travel agency:
1. Increasing the number of leads generated by search engines
The goal of SEO is to help a website rank higher in search engine result pages (SERPS) for
keywords that are relevant to your business. When a user puts "rent a villa in Sicily" into
Google, for example, the websites optimised for SEO appear first in the results (after the
sponsored advertisements - more on that below), resulting in more qualified leads for such
websites.
According to a Google study of 'traveller' behaviour, a high percentage of consumers begin
their travel and booking process by using search engines. As a result, it's self-evident that if
your website doesn't rank well for your company keywords, you're already losing a
significant number of prospective clients to rivals.
What's more fascinating is that, despite the existence of well-known websites like as
booking.com, airbnb.com, and tripadvisor.com (to mention a few), users still utilise search
engines to begin their trip planning process.
2. Less expensive than the next most cost-effective option (PPC)
Travel websites that do not use SEO will not show in the top results organically, but they can
still acquire traffic from such queries by using PPC, namely Google AdWords.
While this is an excellent practise and AdWords is one of the finest methods to quickly gain
highly focused traffic to your website, it is not as cost effective as SEO in the long run.
The explanation is simple: once you stop advertising with AdWords, traffic will diminish,
however if you obtain strong rankings, targeted traffic will flood in 24 hours a day, seven
days a week. You'll also have to spend a few dollars per click for each visit you get via
AdWords, depending on your daily budget.
How to Optimize Your Travel Website for Search Engines
Let's look at some specific techniques to optimise your travel website for search engines
now that everyone realises the importance of travel SEO.
1. Homepage SEO:
The homepage is vital for all sorts of websites, but it is especially important for
travel websites.
Your homepage's content should include the following:
Your properties are well photographed.
Happy Holiday images of joyful folks
The most popular characteristics of yours
Deals or special offerings
Your most popular articles (from your blog)
A few sentences about your company and what sets your properties and services
apart from the competition
A simple method for visitors to look for houses (either by area, type, facilities or
costs)
In terms of SEO, the homepage should provide Google with many indications regarding the
nature of the company and its areas of activity (location of properties). The description of
your homepage is particularly significant since it may appear in Google results when
consumers search for your domain. It must be appealing to the eye and SEO-friendly. Aside
from the title and description, you must provide schema information on your page, as well
as your address and other contact information.
2. Technical SEO
3. Blog post
4.
