Project Plant Pals | SMART Goals
January 5
Goal One: “Office Green wants to increase brand awareness.”
SMART Goal One: “Office Green wants…”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The company is goal specific as the company wants to increase the brand
awareness. The Marketing Manager wants unique page visits to increase by at least 2K
each month by the end of the year. The team will create a new website and to rank it top
10 searches in search engine Google/Yahoo.
What makes this goal measurable? Does it include metrics to gauge success?
Response: The Marketing Manager wants unique page visits to increase by at least 2K
each month by the end of the year and hence the goal is measurable. The website will
contain all the new plants details and rank will be based on it.
What makes this goal attainable? Is it realistic given available time and
resources?
Response: Yes, website will surely be ready before 18 months. They will promote the
new marketing and sales strategy, redesigned website & a print catalog. They have all the
resources hence the goal is attainable.
What makes this goal relevant? Does it support project or business objectives?
Response: Yes, as it brings awareness among customers and it will also add benefit for
business with new website.
What makes this goal time-bound? Does it include a timeline or deadline?
Response: The goal includes an 18-month timeframe. The project is scheduled to launch
by the end of the third quarter. The project team will continue to collect data on the
project’s progress through the rest of the year and assess how well it has met its goals at
the end of the fourth quarter.
Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants…”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Office Green’s customer retention rate was 80% last year, but the CEO wants
that number to increase by at least 10% this year.
The Vice President of Customer Success expects Office Green to achieve a customer
satisfaction rating of over 90% this year—a slight increase over last year.
The company plans to create an Operations and Training plan for Plant Pals to improve
on existing customer service standards and boost efficiency.
Starting a new page with creating an app for awareness and reminders and creating
valuable content for getting new customer to engage on it. The app will be completed
within 18 months and be compatible with 100% of the types of plants Office Green sells.”
What makes this goal measurable? Does it include metrics to gauge success?
Response: The Vice President of Customer Success expects Office Green to achieve a
customer satisfaction rating of over 90% this year—a slight increase over last year.
Hence, the goal is measurable keeping last 5 years data as benchmark
Social media views and engagement will surely review how many people are landing to
our page.
What makes this goal attainable? Is it realistic given available time and
resources?
Response: Office Green will promote the new service with a new marketing and sales
strategy, a redesigned website with a new Plant Pals landing page, and a print catalog.
With the publicity around the launch, Office Green projects that their customer base will
grow by at least 15%.
What makes this goal relevant? Does it support project or business objectives?
Response: Yes, it attracts new customer so business will grow.
What makes this goal time-bound? Does it include a timeline or deadline?
Response: Yes, the company has set one year as the timeline.
