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Value Proposition Canvas Guide

This document provides a template for a Lean Canvas business model document. The Lean Canvas outlines key aspects of a business model including the customer segments, problem being solved, unique value proposition, solution, and revenue streams. It guides the user to describe the products/services, how they create value for customers, outcomes customers want to achieve, problems customers face, and insights that could provide the greatest opportunities.

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PAMA INTERNOVA
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143 views3 pages

Value Proposition Canvas Guide

This document provides a template for a Lean Canvas business model document. The Lean Canvas outlines key aspects of a business model including the customer segments, problem being solved, unique value proposition, solution, and revenue streams. It guides the user to describe the products/services, how they create value for customers, outcomes customers want to achieve, problems customers face, and insights that could provide the greatest opportunities.

Uploaded by

PAMA INTERNOVA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Lean Canvas Guide Version

VALUE PROPOSITION CANVAS Read the guide at www.garyfox.co

PRODUCT/SERVICE GAIN CREATORS GAINS CUSTOMER JOBS


Write a list of all the Product and Services a value proposition Describe how your products and/or services create customer Describe the outcomes customers want to achieve or the Describe what customers are trying to achieve, to get done, in
could be built around. value concreate benefits they are seeking. their work and in their lives, as expressed in their own words.

PAIN RELIEVERS PAINS


Describe how your products and services alleviate customer Describe the bad outcomes, risks and obstacles related to
pains customer jobs

WHAT ADDRESSES THE CUSTOMERS AND OFFERS HIGH VALUE? CUSTOMER SEGMENT

Designed by: Designed for: Version:


VALUE PROPOSITION CANVAS
PRODUCT/SERVICE GAIN CREATORS
Write a list of all the Product and Services a value proposition could be built around. Describe how your products and/or services create customer value

PAIN RELIEVERS
Describe how your products and services alleviate customer pains

WHAT INSIGHTS OFFER THE GREATEST OPPORTUNITY FOR VALUE

Designed by: Designed for: Version:


VALUE PROPOSITION CANVAS
GAINS CUSTOMER JOBS
Describe the outcomes customers want to achieve or the concreate benefits they are seeking. Describe what customers are trying to achieve, to get done, in their work and in their lives, as expressed in their own words.

PAINS
Describe the bad outcomes, risks and obstacles related to customer jobs

WHAT MAKES YOU UNIQUE?

Designed by: Designed for: Version:

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