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Types of Visual Communication

This document outlines different types of visual communication that can be used in marketing, presentations, training, and education. It discusses GIFs, animation, whiteboard animation, screen recording, images, infographics, data visualization, stock footage, recorded video, and face-to-camera video. It recommends focusing skills on one or two visual communication platforms for efficiency. Powtoon is highlighted as a visual communication platform that provides templates and tools to help users create impactful videos and graphics.

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Luqman Haniff
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111 views2 pages

Types of Visual Communication

This document outlines different types of visual communication that can be used in marketing, presentations, training, and education. It discusses GIFs, animation, whiteboard animation, screen recording, images, infographics, data visualization, stock footage, recorded video, and face-to-camera video. It recommends focusing skills on one or two visual communication platforms for efficiency. Powtoon is highlighted as a visual communication platform that provides templates and tools to help users create impactful videos and graphics.

Uploaded by

Luqman Haniff
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Types of Visual Communication

The possibilities are endless for integrating visual communication into your marketing
initiatives, professional presentations, onboarding and training programs, or teaching
strategy. Some types of visual communication content include:

1. GIFs

GIFs lighten the tone of your presentation and are a useful tool for quickly engaging (or re-
engaging) your viewers. They’re a great way to add humor in an otherwise mundane piece of
content, give instructions in a product or process, and so much more.

2. Animation

Animated videos, images, or words grab your viewer’s attention much more effectively than
a still or text-only image. Another power of animation is its capability to make complex ideas
simple and relatable to any viewer who comes across it.

3. Whiteboard Animation

Whiteboard animation is popular for how-to or explanatory videos, typically featuring a


visual display of an unseen narrator’s verbal explanation. This is a great medium for
explainer videos that convey a product, process, or point of view.

4. Screen Recording

Trying to teach tech? A screen recording shows your viewer exactly how to do what they
need to do and how to navigate around an unfamiliar platform or UI.

5. Images

You’ve heard that a picture is worth a thousand words. If you can use one to visualize your
point, do it.

6. Infographics

Infographics offer complex information or statistics in an easy-to-digest, impactful way.


Charts and graphs help the viewer comprehend data quickly, in a way that’s much simpler
than explaining with words.
7. Data Visualization

Data visualization brings infographics to the next level. It takes huge data sets where it can be
hard to understand trends, waves, and relationships between variables and visualizes them to
help the views zoom out and see those relationships play out in front of them.

8. Stock Footage or Recorded Video

This is what most people typically think of when they hear the word “video.” Though use has
expanded, the classics still work.

9. Face-to-camera video

Employed by vloggers, reviewers, executives, and educators, this type of video is a simple
recording of a talking head. While going face-to-camera can be intimidating for some,
stepping in front of the camera has a powerful way to elicit trust, humanize your product, and
put a face to your name.

How a Visual Communication Platform Can Help

Countless resources exist today to help content creators make effective visual communication
graphics, videos, and images, but every tool has a learning curve. For the sake of work
efficiency and final product quality, it’s ideal to develop advanced skills in one or two visual
communication platforms rather than dabbling in multiple platforms. Adopting an easy-to-use
visual communication platform with robust, professional features to meet all of your needs
will help you create content to send the message you need.

Powtoon is the visual communication platform trusted by some of the 27 million users
including startups, SMBs, corporations, and 96% of Fortune 500 companies to create visual
messages with a lasting impact. With hundreds of templates designed for use across multiple
industries, media platforms, and target audiences, Powtoon’s online animation and video
creation studio will take your visual communication strategy to the next level. Sign up for
Powtoon today!

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