List of Marketing Research Paper Topics
If you are looking for some general, non-specific research topic, the following 50 topic ideas
can prove valuable to you.
1. The Relation Between Brand Awareness and Repeat Purchases
2. Components That Help Improve Brand Performance
3. Marketing and Company Reputation: The Best Strategies to Use
4. Is Corporate Social Responsibility a Marketing Strategy
5. The Best Social Media Strategies to Drive Customer Engagement
6. Analysis of Social Media Marketing Impact on Customer Behavior
7. The Relationship Between Influencer Marketing and Lifestyle Branding
8. The Most Noteworthy Technologies used to Improve Customer Online Decision Making
Process
9. Online Shopping: How Customers See it
10. The Role Brand Personality Plays in Purchase Decisions
11. The Use Cases of Virtual and Augmented Reality in E-commerce
12. The Major Components of Well-established Customer Relationship
13. Brand Reputation Impact on First-impression With Customers
14. Consumer Behaviour: Factors That Drive Convergence and Divergence
15. Components of a Competitive Marketing Strategy
16. Does Brand Experience Affect Consumers Purchasing Decisions
17. What is Social Marketing Mix Strategy
18. The Importance of Product Packaging in Competitive Marketing Strategy
19. How to Price and Position Products or Services for Marketing Effectiveness
20. What Makes Marketing Campaigns Targeting People with Wearables and Smartphones
Unique
21. Target-marketing and Product Design
22. Building a Company Brand Image Through Guest Blogging
23. The Key Differences Between B2C and B2B Marketing Strategies
24. The Best Practices in B2B Marketing Campaigns
25. Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
26. The Best Social Media Platform to Use for B2B Marketing
27. How Customer Satisfaction Affects Sales Performance
28. Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
29. Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
30. Is Affiliate Marketing a Digital Marketing? Why?
31. The Most Efficient Marketing Strategies to Repair Bad Reputation
32. How Consumers Connected to the Brand Receive Negative Word of Mouth
33. Components of Brand Loyalty
34. The Relation Between Brand Personality and Identification With Brand Loyalty
35. Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
36. Brand Attachment Role in Invoking Targeted Emotions in Consumers
37. Unethical Company Behavior Effect on Brand Attachment
38. Can Marketing Help a Company Build Brand Equity
39. Identifying the Most Important Factors That Contribute to Customers Switching to
Another Brand
40. How to Leverage Marketing to Drive Innovation
41. Aggressive vs. Discrete Marketing: What Works Best for Generation Z
42. An Analysis of Purchase Decision of Millennials in the US
43. Purchase Decisions of Generation Z and Y: Comparative Analysis
44. Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
45. Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
46. Components of Brand Credibility That Drive Consumer Loyalty
47. Are Cultural Differences a Factor in Marketing Messages Strategies
48. Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important
Role
49. Components of Customer Relationship Management Strategy
50. Email Marketing Role in Improving Customer Retention Rates
