Batonghinog, John Ryan T.
BSMESEP-2A July 7, 2022 Technopreneurship
Activity no.2: Market Segmentation
1. Q2.1(A1) Take any technology. List down its end-users and customers.
• Automobiles
- End-users: Head of the family, family driver, company driver, delivery man,
PUV driver, family member, car owner, anyone who has a driver's license.
- Customers: Head of the family, company, auto retailers, anyone who can afford
to buy.
2. Q2.3(A3) Blue light-emitting diodes made it possible to produce color images in display
devices such as screens and monitors. Discuss who the customers and end-users of blue
LEDs are.
- End-users: company workers, engineers, technicians, IT personnel, anyone
who use devices that has monitors and screens
- Customers: Companies, government, computer business owners, electronics
retailers, head of the family, people who are knowledgeable about LEDs.
3. Q2.4(A1) Classify the following products according to customer segment:
-(a)bathroom soap- Mass market
-(b)transparent soap- Niche Market
-(c)papaya whitening soap- Diversified
-(d)sulfur soap- Multi sided
4. Q2.6(A3) In your own words, explain the importance of customer segmentation from the
point of view of an enterprise offering a solution to a problem.
• A straightforward method of organizing and maintaining your company's
relationships with customers is segmentation. This method also makes it simple to
customize your marketing, customer service, and sales initiatives to meet the
demands of people also to fix problems related to the products. This increases sales
and consumer loyalty. Without customer segmentation, your marketing efforts are
more likely to be less relevant, which will ultimately result in a negative customer
experience and less profit.
5. Q2.9(A3) Can customers be considered stakeholders? Explain your answer.
• Customers are also stakeholders because they have an interest in how a business
will turn out. Since the client is purchasing a good or service from the business,
they depend on it to fulfill its obligations. The people who buy the goods or use the
services are known as customers. They are the ones who determine whether the
company will be successful. Customers will stick with a firm they enjoy, so in that
sense, how they react to the product will help determine the success of the business.
6. Q2.10(A1) What is the role of stakeholders in the development of a technology?
• The major role of a stakeholder is to contribute their experience and perspective to
a project in order to assist the organization in achieving its strategic goals. Building
strong and balanced connections with stakeholders is crucial for companies since
doing so will influence how authentically they are able to address their needs.
Additionally, they can offer the resources and supplies needed. Their support is
essential to a project's success then if they don't like the outcomes, the project could
still be viewed as a failure, even though all objectives were achieved.
7. Q2.12(A1–Optional) According to reference [2], what are internal and external
shareholders?
• Customers, shareholders, suppliers, government organizations, and the general
public are examples of external stakeholders. There are several reasons why they
want the business to succeed. Internal stakeholders are those who have a direct
interest in a firm, such as through employment, ownership, or investment.
8. Q2.14(A3–Optional) According to reference [6], what are the advantages of customer
segmentation?
• Different solutions with customer segmentation are used to satisfy the needs of the
customers. Better focuses on the end customer and aids the business in providing a
solution to that customer. Businesses can choose which segment to focus on in
order to maximize their profits by considering how profitable each one is.
