A
MINI PROJECT
REPORTON
E-FUEL
Drive The Future
Submitted to
Dr. A P J Abdul Kalam Technical University, Lucknow
In the partial Fulfillment of the requirement for the award of the degree
of
MASTER OF BUSINESS
ADMINISTRATION(BATCH 2021-23)
Under the Guidance of: Submitted By:
Ms. Leena Garg Ashish Pal
DEWAN INSTITUTE OF MANAGEMENT STUDIES
NH-58, By-Pass Road, Partapur, Meerut-250103 Uttar Pradesh, INDIA
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Table of Contents
S. No Contents Pages
I Acknowledgement 3 page
ii Executive Summary 4 page
1 Introduction 5- 9 page
1.1 Vision & Mission 6 Page
1.2 Objectives 7 Page
1.3 Products/Services 8-9 Page
2 Industry Analysis & Feasibility Analysis 10-12 Pages
2.1 PEST Analysis 11 Page
2.2 SWOT Analysis 12 Page
3 Basic Requirements for Business Setup 13-16 Pages
4 Strategy and Implementation Summary 17 -24 Pages
4.1 Marketing Plan 18-19 Pages
4.2 Operational Plan 20 Page
4.3 Financial Plan 21-22 Pages
4.4 Revenue and Break Even Point 23 Page
4.5 HR Plan 24 Page
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ACKNOWLEDGEMENT
I acknowledge my deep sense of Dewan Institute Of Management
Studies (DIMS), Meerut, and AKTU, Lucknow for giving me the
opportunity to make a mini-project that is going to enhance my skills.
Many people have contributed to the success of this project. Although
a single sentence hardly suffices, I would like to thank almighty God
for blessing us with Grace. I extend my sincere and heartfelt to Dr.
Vineet Kaushik H.O.D and Ms. Leena Garg ma’am, for providing
me the right ambiance for carrying out this work and for innumerable
acts of timely advice, encouragement, and I sincerely express my
gratitude to her.
Last but not the least; I want to thank all others, especially my family,
friends, and classmates who in one way or another helped me in the
successful completion of this work.
ASHISH PAL
DIMS-MBA
IInd-Semester
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EXECUTIVE SUMMARY
India, today is one of the top ten automotive markets in the world and
given its burgeoning middle class population with buying potential and
the steady economic growth, accelerating automotive sales is expected
to continue. In the last couple of years, there has been a lot of
discussion around the prices of fuel – apart from the deregulation of
petrol prices. Moreover the threat of disruption of supplies from the
Middle-East has heightened the debate on energy security and brought
the focus on to alternate drive train technologies. The potential for
alternative technologies in automobiles such as electric vehicles (EV)
in India, as in the case of many other comparable markets, depends on
improved battery technologies, driving ranges, government incentives,
regulations, lower prices and better charging infrastructure. There
seems to be a lot of interest on the part of Internal Combustion Engine
(ICE) based manufacturers to adopt electric technology, not just
supplemental to the ICE, but as a stand-alone offering. There are also
specialized EV manufacturers that have come up all over the world.
While many of the factors that influence the EV market are
understood intellectually, we carried out a consumer survey to study
perceptions and expectations of potential for alternative technologies
in automobiles such as electric vehicles (EV) and hybrid EV.
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Introduction
• E-Fuel Charging Station is a startup business with
the aim to provide charging facility near your
home.
• Our business idea is the future and we should keep
our eyes on it.
• EV Charging Stations Business Ideas is very
promising because within next 5-7 years we will
see the huge number of electric vehicles on road.
• Our Indian government is also promoting it very
hard and making very promising rules and
guideline to promote electric vehicle.
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Vision and Mission
Vision
To provide charging facility in near your home or office and to
motivate people to go for clean energy.
Mission
To provide innovative, clean, and energy-efficient solutions for a
better tomorrow and to cover the whole Delhi NCR, Rajasthan,
Uttar Pradesh and Haryana region in next 20 years.
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Objective
• To provide world class charging infrastructure.
• To provide best and user-friend interface.
• To motivate youth to go for green energy
consumption.
• To provide a quality service that has zero effect
on our environment.
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E-FUEL
E-Fuel Charging Station is a startup business with the aim to provide charging
facility near your home. EV Charging Stations Business Ideas is very promising
because within next 5-7 years we will see the huge number of electric vehicles
on road.
In many ways refueling an electric car is even simpler than filling up a gasoline
vehicle. There is no odor or mess, no fuel grades to decide between, and you
don’t even need to find a gas station. All you need is a connection to the same
electricity grid that powers your lights, computer, or Smartphone.
As long as you have access to electricity, there are only two other things you
need to know: how to connect your vehicle, and how fast it will charge.
There are three charging speeds available to EVs on the market today:
Level 1 charging refers to charging through a standard 120V household outlet,
the same kind of outlet used to charge your phone or plug in your TV, and
provides about 5kms per hour of charging.
Level 2 charging requires a dedicated Level 2 charger at your home,
workplace, or public charging location and can add 40km for every hour
charged. Almost all EVs in India use same standard connection port, called
SAE J1772, for Level 1 and Level 2 charging.
Level 3 charging or DC fast charging, requires a more powerful grid
connection than is built into private residences. Most DC fast chargers are
found along highways and can charge a vehicle in as little time as 45 minutes.
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Level 3 charging also requires a different standard of connection ports. The
J1772 Combo (CCS) can be found on EVs made in India and Japan, while the
CHAdeMO connector is used on EVs made in Japan.
Tesla vehicles have the same charging levels but its own charging standard.
However, Tesla drivers can purchase adaptors to take advantage of chargers
with both types of J1772 and CHAdeMO connectors.
J1772 (CCS) connectors
The Combined Charging System (CCS) is a standard for charging electric
vehicles, which uses the Combo 1 and Combo 2 connectors to provide power
at up to 350 kilowatts. These two connectors are extensions of the IEC
62196 Type 1 and Type 2 connectors, with two additional direct current (DC)
contacts to allow high-power DC fast charging.
CHAdeMO connectors
CHAdeMO is a rapid-charging DC standard, allowing fast charging of the
Nissan Leaf, Toyota Prius Plug-In and many other models. ... One of these
types of connectors is the CHAdeMO standard, a rapid-charging DC connector
that features on some models.
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Industry Analysis
&
Feasibility Analysis
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P.E.S.T. Analysis
Political Analysis:
Govt. of Delhi powered up the EV charging ecosystem by allowing any
individual or entity to set up public charging stations (PCS) without any
licensing.
Govt. of India launches some incentive schemes to boost the charging
infrastructure in major big cities.
Economic Analysis:
Government reduces G.S.T. charges to boost EV charging Startups.
Rate of charging a EV is economically cheaper than a filling up the fuel
tank of a car.
Social Analysis:
Millennial populations are open to have new technologies.
Environmental Protection is a key consideration to most consumers.
Technological Analysis:
Comparing to internal combustion engines, EVs are more
environmental friendly.
Battery Range is a Concern
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S.W.O.T. Analysis
Strength:
• Aware of Environment
• Lower Tax
• Introducing New Technology
Weaknesses:
• Lack of trained Manpower
• Energy Crisis
• Underdeveloped Infrastructure
Opportunities:
• India is moving towards Digitalization
• Big Brands like BMW, Audi, TATA Motors, Mahindra, JLR, etc are
developing their EVs.
• Very few competitors in market.
Threats:
• Energy Failure
• Rising Price of raw material
• Low sales may lead to low revenue and profit
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Basic Requirements for
Business Setup
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Minimum Requirements
• Need clearance from DISCOM
• Distance between 2 charging Station should be
minimum 3 kms
• No rules for minimum area for setup
• But the movement of vehicles should be
smoothly
• Minimum 3x Fast Chargers
• Minimum 2s Slow Chargers
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What is DISCOM?
The Government of India has set up the Bureau
of Energy Efficiency (BEE) on 1st March 2002
under the provision of the Energy Conservation
Act, 2001. The mission of the Bureau of Energy
Efficiency is to assist in developing policies and
strategies with a thrust on self-regulation and
market principles with the primary objective of
reducing the energy intensity of the Indian
economy within the overall framework of the
Energy Conservation Act, 2001.
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Equipment Required
*Guidelines from Government of India
No. of Charging
Charge Rated Voltage
Charger Connector Points/No. of
Type (V)
connector
1/1 CG
CCS (min 50 kW) 200-1000
Fast
1/1 CG
Charger CHAdeMO (50 Kw) 200-1000
Type-2 AC (min 22 1/1 CG
kW) 380-480
Bharat DC - 001 (15 1/1 CB
Slow/ kW) 72-200
Moderate Bharat DC - 001 (10 3/3 CG of 3.3 kW each
kW) 230
Other minimum requirements are:
1x Exclusive Transformer
33/11 kV Cable
Civil Work should be there
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Strategy
And
Implementation Summary
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Marketing Plan
Step 1: Get a Professional and Mobile-Friendly Website
If a potential customer is looking for vehicle charging stations, probably one of
the first places they are going to look is on the internet.
Easy to Navigate: Make sure your website looks professional and is easy-to-
navigate. A person who is looking for a charging station probably is travelling
and needs to find a charging station quickly. Your website should have the most
important information that they are going to need right on the homepage such as
an interactive map of your location, pictures of what your charging station looks
like, and your station's name prominently displayed.
Mobile-Friendly: Potential customers are also most likely using a mobile
device. In fact, more than 50% of all internet traffic is done on mobile devices,
so we want our website to be mobile-friendly. Here are a few tips to do that:
We make our website responsive meaning it will adjust to fit and look
good on the various screen sizes
We make sure that it loads fast
Keeping design clean and uncluttered
Use large fonts
Step 2: Website Search Engine Optimized (SEO)
Not only do you need a mobile-friendly, easy-to-navigate website that
looks professional, but we also want it to be found in the top when
someone does a Google search.
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Step 3: Include Local SEO Techniques
As part of our overall SEO strategy, we will also use local SEO techniques and
make sure set up a "Google My Business" account. This will help us to rank
higher in local searches and will be especially important for our electric vehicle
charging station as probably most of the searches will rank for will be local
ones.
Step 4: Get on Social Media
Social media is another great way to build our credibility and increase the
exposure. Using social media to direct potential customers to the website is a
powerful tactic for our electric vehicle charging station digital marketing. We
will create accounts for charging station business on popular sites such
as Instagram, Twitter, and LinkedIn making daily videos, posts, and blogs that
show people using the charging station or interacting with the charging station
staff.
Step 5: Start E-mail Marketing
E-mail marketing is one of the lowest-cost forms of electric vehicle charging
station digital marketing available. It requires very little money to get started
and to maintain. We can reach a huge audience of electric vehicle owners for
just a few cents per recipient.
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Operation Plan
Estimated Annual Operational Expenditure
Particular Amount
1x Skilled Staff @25K/ Month Rs. 3,00,000
1x Site Maintenance Staff @15K/
Month Rs. 1,80,000
Network Service Provider Rs. 6,000
EVSE Management Software Fee
(Considering as 10% of net
margin on electricity charge)
It will be
Payment Gateway Fee (1-2% of charged from
payment collected the customer
only
Cost can vary
Land Lease Rental @50000 from place to
Rs. 6,00,000 place
Advertising Cost @ 3000/ Month Rs. 36,000
Total Annual Operating
Expenditure Rs. 11,22,000
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Financial Plan
Capital Expenditure
Charger Including GST Maximum Power Sold to Evs per day (
Type of Charger Power Output
18% 20 Hrs/Day) kWh
CCS 50KW Rs. 7,50,000 1000
CHAdeMO 50KW Rs. 7,50,000 1000
Type 2 AC 22KW Rs. 1,25,000 440
Bharat DC 001 15KW Rs. 2,40,000 300
Bharat AC 001 3x3.3 KW Rs. 70,000 200
Per day kWh 2940
New Electricity Connection (250KVA),
Transformer, Cabling(100 Meters),
Panels, Breakers, Energy Meter Rs. 7,50,000
Civil works (Flooring, Boards, Painting,
Branding, Shed/ Cover Etc) Rs. 2,50,000
EVSE Management software -
Integration with charger and payment
gateway Rs. 50,000
CCTV Camera Setup Rs. 30,000
Total Capital Expenditure Rs. 30,15,000
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Arrangement of Funds for Business setup
Personal portfolio Investment = Rs. 5,67,000
Funds from parents = Rs. 15,00,000
Loan from Bank (SBI @6.79) = Rs. 9,48,000
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Revenue and Break Even Point achievement
Moderate Good
Description Bad scenario Scenario Scenario
Charging capacity of charging
Station per year (3240 KWH x
365 days) Rs. 11,82,600 Rs. 11,82,600 Rs. 11,82,600
Capacity Utilization Charging
station % 50% 75% 100%
Actual Capacity Utilization KW Rs. 5,91,300 Rs. 8,86,950 Rs. 11,23,470
Margin on electricity tariff Rs. 3.00 Rs. 3.00 Rs. 3.00
Yearly revenue Rs. 17,73,900 Rs. 26,60,850 Rs. 33,70,410
Yearly Operating Expenditure Rs. 11,22,000 Rs. 11,22,000 Rs. 11,22,000
EVSE management software fee
(10% Margin) Rs. 1,77,390 Rs. 2,66,085 Rs. 3,37,041
Total Yearly Operating
Expenditure Rs. 12,99,390 Rs. 13,88,085 Rs. 14,59,041
Earning Before Interest and
Taxes Rs. 4,74,510 Rs. 12,72,765 Rs. 19,11,369
Setup Cost Rs. 30,15,000 Rs. 30,15,000 Rs. 30,15,000
Break Even Year 6.4 Years 2.4 Years 1.6 Years
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Human Resource Plan
Day to Day Human Resource requirement:
A. Skilled Employee (Engineer)
B. Unskilled Employee or Labor
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