A

SUMMER INTERNSHIP REPORT

ON

Hindustan Times
(CHANDHIGARH)

“TO STUDY THE PERCEPTION OF CONSUMER WITH REFRENCE

TO HINDUSTAN TIMES DAILY”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR

THE DEGREE OF

BACHLOR OF BUSINESS ADMINISTRATION (BBA)

(SESSION 2017-2020)

UNDER THE GUIDANCE OF

MR. PUNEET

(Assistant professor in CBM department)

SUBMITTED BY

RICHA SHARMA (11700320)

1
 ACKNOWLEDGEMENT
With immense pleasure, I would like to present this report for HINDUSTAN TIMES Ltd.
(CHANDIGARH)

This project has been a great learning experience for me & I would like to express my sincere
gratitude to all the people who guide me through the project and without the valuable guidance
and suggestions of these people this project would not have been completely successful.

I would like to thank the Almighty God for helping me to complete this project successfully. I
would also like to thank HINDUSTAN TIMES for giving me this opportunity and also for
their generous support.

I would like to express my heartfelt gratitude to my guide, Mr. PRATAP for his tremendous
help and encouragement with my project.

I would also like to thank all the circulation department team whom I met during my work, for
giving all the required information. I am highly indebted to them for their invaluable advice
and intellectual guidance throughout my project.

During the entire period of the study, they were always available to show the right direction
and advice in spite their heavy and hectic work schedule.

I am highly indebted to all those who offered their tireless support during the course of the
project and grateful to everybody’s contribution and collaboration.

DAV UNIVERSITY

2
 DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT
Internship details
1. Name of the students – Richa Sharma
2. Registration number of the student – 11700320
3. Class / section of the student –BBA/E122
4. Phone/mobile number of the student-9815711495
5. Name of the interning organization- Hindustan times
6. Address of the interning organization- Phase 8B, Industrial Area, Sector 74
7. Date of joining (start of internship)-1june 2019
8.Topic of internship report- To study the perception of consumers with refrence of
Hindustan Times Daily
9.Location where internship is being done –sector 19,30,46,22
10.Responsibilities / work given by organization –Sales

Details of the reporting officer(consider as Industry Guide). If there is more than I

reporting officer mention their details as well.

1. Name- Mr Pratap Singh

2. Phone /mobile number- 9780326570
3. Designation of the reporting office(will be consider as industry guide)- Employee

3
 TABLE OF CONTENT

CHAPTER CHAPTER NAME PAGE

NO. NO.
EXECUTIVE SUMMARY 7
1. INTRODUCTION 8-17
2. REVIEW OF LITERATURE 18-19
3. RESEARCH METHODOLOGY 20-22
4. DATA ANALYSIS AND INTERPRETATION 23-28
5. FINDINGS, SUGGESTIONS & CONCLUSIONS 29-31
6. ANNEXURE : QUESTIONAIRE & DAILY DIARY 31-43

4
 Executive Summary

Hindustan Times is an Indian English-language daily newspaper founded in 1924 with roots
in the Indian independence movement of the period ("Hindustan" being a historical name for
India). The newspaper is owned by Rajya Sabha M.P. Shobhana Bhartia who was
nominated by Congress and hence the newspaper has pro Congress tone. It is the flagship
publication of HT Media.

Hindustan Times is one of the largest newspapers in India, by circulation. According to the
Audit Bureau of Circulations, it has a circulation of 1.16 million copies as of November 2015.

The Indian Readership Survey 2014 revealed that HT is the second most widely read English
newspaper in India after The Times of India. It is popular in North India, with simultaneous
editions from New Delhi, Mumbai, Kolkata, Lucknow,
Patna, Ranchi and Chandigarh.

The print location of Jaipur was discontinued from June 2006 and that of Nagpur edition was
discontinued from September 1997.

HT launched a youth daily, HT Next, in 2004. The Mumbai edition was launched on 14 July
2005 and the Kolkata edition was launched in early 2000. In The Brand Trust Report 2012,
Hindustan Times was ranked 291st among India's most trusted brands and subsequently,
according to the Brand Trust Report 2013, Hindustan Times was ranked 434th among India's
most trusted brands.

In 2014 however, Hindustan Times was ranked 360th among India's most trusted brands
according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a
brand analytics company.[10] Other sister publications of Hindustan Times are Mint (E2nglish
business daily), Hindustan (Hindi Daily), Nandan (monthly children's magazine) and
Kadambani (monthly literary magazine).

5
 CHAPTER 1-

INTRODUCTION

6
 1.1 INTRODUCTION TO MEDIA

A newspaper shall mean any printed periodical work containing public news or comments on
public news. It is the most common non- personal communication channel. It is a type of print
media which has a great influence on both rich and poor people. The main advantage of
newspaper is their flexibility and timeliness. It is a media having good local news coverage it
is broadly accepted and provides high believability Moreover it needs only low cost.

A newspaper dies every morning & a new day comes with a fresh daily. It is a unique feature
of newspaper industry compared to other industries. Newspaper reading have turned out as
a habit of the people. It has an industrial part of men day today life.

Compared with many other developing countries, the Indian press has flourished since
independence and exercise a large degree of independence. British colonialism allowed for the
development of tradition of freedom of the press, and many of India’s great English – language
newspaper and some of the its Indian – language press was begun during the nineteenth century.
As India became independent, ownership of India’s leading English-language newspapers was
transferred from British to Indian business groups, and the fact that most English – language
newspapers have the backing of large business houses has contributed their independence from
the government. IN 1950 there were 214 daily newspapers, with forty- four in English and the
result in Indian languages. By 1990 the number of daily newspapers had grown to 2,856 with
209 in English and 2,647 in indigenous languages. The expansion of literacy and the spread of
consumerism during the 1980s fueled the rapid growth of news weeklies and other periodicals.
By 1993 India had 35,595 newspapers of which 3,805 were dailies and other periodicals.
Although the majority of publications are in indigenous languages, the English – language
press, which has widespread appeal to the expanding middle class, has a wide multi-city
circulation throughout India.

There are four major publishing groups in India, each of which controls national and regional
English – language and vernacular publications. They are The Times of India Group, the
Indian Express Group, The Hindustan Times Group.

7
1.2ABOUT HINDUSTAN TIMES

Hindustan Times was founded in 1924 by Sunder Singh Lyallpuri, founder-father of the Akali
movement and the Shiromani Akali Dal in Punjab Province.S Mangal Singh Gill (Tesildar)
and S. Chanchal Singh (Jandiala, Jalandhar) were made in charge of the newspaper. Madan
Mohan Malaviya and Tara Singh were among the members of the Managing Committee. The
Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri.

K. M. Panikkar was its first editor; Devdas Gandhi (son of Mahatma Gandhi) on the editor's
panel, and later editor.The opening ceremony was performed by Mahatma Gandhi on 26
September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda
Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana
Mohammad Ali, Cattamanchi Ramalinga Reddy, T. L. Vaswani, Ruchi Ram Sahni, Bernard
Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc.

K. M. Panikkar also known as Sadar Panikkar launched the Hindustan Times as a serious
nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to
make his paper eventually more than an Akali sheet. He became the editor and funds flowed
freely from activist Akali patrons. He exerted himself strenuously, but the paper made very
little headway. In two years Panikkar could not take the print order any higher than 3,000? By
then the Akali movement appeared to lose steam and funds dried up. The paper was saved from
an untimely demise when Pandit Madan Mohan Malaviya stepped in to realize his vision of a
newspaper in Delhi.

Malaviya raised ₹50,000 rupees to acquire the Hindustan Times along with the help of
nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most
of the cash. Birla took full control of the paper in 1933. The paper continues to be owned by
the Birla family.

It has its roots in the Indian independence movement of the first half of the twentieth century
and even faced the noted "Hindustan Times Contempt Case (August–November, 1941)" at
Allahabad High Court.It was edited at times by many important people in India, including
Devdas Gandhi, Sri Mulgaonkar, B.G.Verghese and Khushwant Singh. Sanjoy Narayan was

8
editor in chief of the paper from August 2008 till July 2016.Recently[when?] the editorial page
has seen a major makeover and has been named "comment" to bring in more flexibility and
somewhat less seriousness to the page.

MUMBAI EDITION

HT Mumbai has an eight-page daily lifestyle supplement (in broadsheet format) called HT
Cafe. It has its education supplement called "HT Education" on Wednesdays. The paper also
comes with a magazine on Sundays called Brunch. The Mumbai edition is managed by Mohit
Ahuja, an alumnus of NMIMS, Bombay. The resident editor in Mumbai is Soumya
Bhattacharya.

1.3 OBJECTIVE
Its main objectives have always been acting as the eloquent mouth piece of the progressive
forces with clear political vision on national and international issues. Its vision is to make
HINDUSTAN TIMES the largest circulated

1.4 VISION & MISSION

VISION
1.To stand at a respectful position in this competitive marathon and also to keep up the pace of
the changing needs of their value readers

2. To win more and more readers to their cause.

MISSION
1. The mission is to create space for the market share of MINT by tapping uncovered market
and by taking bites from competitor’s bit from market share.

2. Getting the benefits of the paper to be known to the market.

9
1.5DIFFERENT DEPARTMENTS

There are six departments in the company apart from the editorial department. They are:

HT MEDIA GROUP

Circulation Personal & Marketing Advertising Brand

department Administra department department promotion
tion department
department

1.6 DUTIES AND RESPONSIBILITIES OF SUPERVISOR

1 In to the co-ordinate the efforts of office staff and field staffs.

2 To undertake the circulation of daily and publications.

3 To make the follow up of the collections from the agents and customers.

4 To maintain and increase the circulation.

5 To achieve the target set by the company.

6 To undertake the promotional activity.

7 To provide required help to the agents where circulation is weak or less and takes remedial
steps to improve circulation.

8 To appoint agents according to the geographical area.

9 To carry on market researches timely and prepare statistical reports for management
decision making.

10 To prepare performance appraisal of the subordinate.

10
1.7 PRODUCTS

Fig- 1.2

➢ HT PACE:-
➢ An initiative launched by Hindustan Times to induce reading among the youth, has
gone online. The website, according to Annaporna Singh, general manager - education,
HT Media Limited, adds a new dimension to classroom learning. "It integrates the daily
newspaper with high-tech avenues of learning providing students, educators, parents
and the community instant access to all the initiatives of PACE," she says.
Launched in 1998, PACE or Partnerships for Action in Education has a detailed
programmed to initiate youngsters into the habit of reading. The website is a repository
of information on PACE and its activities, and through it the company is hopeful of
reaching a large number of people in the country.

11
 Fig-1.3

HT MINT:- Mint is an Indian daily business newspaper published by HT Media, a Delhi-

based media group which also publishes Hindustan Times. It mostly targets readers who are
business executives and policy makers. It is India's first newspaper to be published in the
Berliner format. Mint exclusively carries WSJ branded editorial content in its pages by virtue
the content sharing partnership between HT Media and News corp, which owns the Journal.

Fig -1.4

➢ HT BRUNCH

Hindustan Times’ supplements, HT City and Brunch, continued to gain popularity among
readers during the year. Research shows that about 75 percent of all Hindustan Times readers
read HT City, which offers them the best in Entertainment, City & Campus, Art & Lifestyle.
As part of its special focus on City & Campus, a special series on Women Safety called ‘Safe
in the City’ was launched in the wake of the tragic December 16 incident. Other initiatives
included Campus Calling, Fresh on Campus and Youth Nexus, which focused on the new

12
session of Delhi University. Brunch, HT’s weekly Sunday magazine, is the largest read English
lifestyle magazine in India with a weighted average per week circulation of 1.1 Million.

SOME PRODUCT AND ACHIVEMENT

Fig -1.6

13
 Fig -1.7

Fig-1.8

1.8 OWNERSHIP

14
The Delhi-based English daily Hindustan Times is part of the KK Birla group and managed by
Shobhana Bhartia, Rajya Sabha member of Congress party and daughter of the industrialist
Krishna Kumar Birla and granddaughter of Ghanshyam Das Birla. HT Media Limited is a
subsidiary of The Hindustan Times Limited which is a subsidiary of Earthstone Holding (Two)
Limited. The KK Birla group owns a 69 percent stake in HT Media, currently valued at ₹834
crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the first woman chief
executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from
Congress Party. Along with Hindustan Times, HT Media owns Desimartini, Fever 104 FM,
and Mint newspaper. They endeavor to improve the quality of people’s lives by empowering
them through information entertainment & education daily

15
CHAPTER -2 LITERATURE REVIEW

LITERATURE REVIEW REGARDING PERCEPTION OF CONSUMERS FOR

NEWSPAPER

16
Koganuramath & Angadi (1999) researched on “Print Media Vs Internet Media.” They
researched on the change in print media to online journalism. They analysed on the websites
which has replaced print media with online journalism. It has described most of the On-line
newspapers which are free, interactive and archival in nature and provides users to search the
information on newspapers through various access points. It lists out comprehensively various
newspapers available on the net emphasizing in Indian context along with popular search
engines with possible danger involved in the sustainability of on-line newspapers in future. The
researchers also made an attempt to provide a comparison of print newspapers versus on-line
newspapers with respect to its usefulness and accessibility of users.

Kizito (2003) researched on “A Personal Experience of Learning with Print and Learning
with Electronic Media in Open and Distance Education” the paper discussed about a
personal investigation of the experiences of learning from print and electronic media. The study
was based on the way the author and other students experienced learning from both print and
electronic media during a course which was offered by the British Open University in 2002.
The course, H802: Applications of Information Technology in Open and Distance Education
was a distance learning course that used both print and electronic forms of media. The paper
focused on the forms of interaction and the quality of interaction through media.

Calder & Malthouse (2004) researched on “Qualitative Effects of Media on Advertising

Effects”. It examined the qualitative impact of print media for both newspaper and magazine,
on advertising effectiveness. It was found that the large majority of these media experiences
are related to advertising effectiveness. The readers experienced a newspaper or magazine as
'It makes me smarter', the more effective 63 advertisement in the magazine or newspaper is. It
is further shown that these effects are robust over a representative sample of 101 newspapers
and 100 magazines for a national sample of consumers in the United States. The research
concluded that the way a person experiences a magazine or newspaper can affect the way the
person reacts to advertising in the publication.

17
CHAPTER -3 RESEARCH
METHODOLOGY

18
RESEARCH METHODOLGIES

3.1OBJECTIVE & SCOPE OF STUDY :-

Exploratory Research Design Exploratory research, as the name states, intends merely to
explore the research questions and does not intend to offer final and conclusive solutions to
existing problems. Conducted in order to determine the nature of the problem, this type of
research is not intended to provide conclusive evidence, but helps us to have a better
understanding of the problem..When conducting exploratory research, the researcher ought to
be willing to change his/her direction as a result of revelation of new data and new insights.

Exploratory research design does not aim to provide the final and conclusive answers to the
research questions, but merely explores the research topic with varying levels of depth. It has
been noted that “exploratory research is the initial research, which forms the basis of more
conclusive research. It can even help in determining the research design, sampling
methodology and data collection method”. Exploratory research “tends to tackle new problems
on which little or no previous research has been done”. Unstructured interviews is the most
popular primary data collection method with this type of research.

2.3.4 DATA COLLECTION METHOD

• Primary Data: - Primary data means data that are collected by different techniques like
questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data has
been collected by the means of questionnaire.
• Secondary Data: - Secondary data means data that are already available i.e.: they refer to
the data which have already been collected and analyzed by someone else. Usually
published data are available in: Various publications of the central, state/local governments
or foreign governments, technical and trade journals etc. The secondary data involved in
this project has been gathered from the internship.
• SAMPLE DESIGN:- A Sample Design is a definite plan for obtaining a sample from
a given population. It refers to the technique to the procedure adopted in selecting items
for the sampling designs are as below:
• Sample Size:- The sample size has been 100. Conclusions had been arrived at using
the response of the questionnaire.

19
 • Sampling Method:- In this marketing research project, I am using Random sampling
method(a method of selecting a sample (random sample) from a statistical population
in such a way that every possible sample that could be selected has a predetermined
probability of being selected).Sample Type The area of sampling is corporate offices in
Mohali and Chandigarh location.

2.4 LIMITATION OF THE STUDY

1 The sample area and sample size has been limited due to time constraint.

1 Respondents are reluctant for their feedbacks & opinions, and authenticity of their
statements
2 All the observation and recommendation will be made on the feedback obtained from
survey.

20
 CHAPTER -4

DATA ANALYSIS

&

INTERPRETATION

21
DATA INTERPRETATION

Q1:- Do you have habit of reading newspaper?

GENDER - - -
MALE MALE FEMALE FEMALE TOTAL
PERCENTAGE PERCENTAGE
YES 30 60 40 80 70
NO 20 40 10 20 30
TOTAL 50 50 100
Graph :-

100
80%
80
60%
60
40%
40
20%
20

0
YES NO
MALE FEMALE

FIG -4.1 FREQUENCY OF HABIT OF PERSONS READING NEWSPAPER ON THE

BASIS OF GENDER

ANALYSIS:

The fig4.1 shows that habit of persons reading the newspaper . first, graph shows that how
many males & females have habit of reading newspaper. Second graph shows that how many
males& females do not read the newspaper. So in case of males reading the newspaper out of
100 respondents is 60% is having the habit of reading newspaper while 40% does not have.
Second , in the case of females 80% of the females have the habit of reading newspaper while
20% does not have.So it can be concluded that percentage of having habit of reading newspaper
is more in females than males.

22
Q2:- Which is your favorite newspaper?

NEWSPAPER NUMBER OF PEOPLE

PEOPLE PERCENTAGE
HINDUSTAN TIMES 25 25%

TIMES OF INDIA 30 30%

TRIBUNE 15 15%

THE HINDU 20 20%

OTHERS 10 10%

TOTAL 100 100%

GRAPH :-

40 30%
30 25%
20
20 15%
10
10
0

P%

FIG- 3.2 PEOPLE LIKING THE DIFFERENT NEWS PAPER

ANALYSIS:

The fig-3.2 shows that it is a survey done in Ludhiana with the people to know their preferring
newspaper. So, it can be concluded that out of 100 %

25%- preferring Hindustan times

30% - prefer Times of India

15%- prefer Tribune

20%- prefer The Hindu

10%- prefer others

23
Q3.Do you think that availability of online news and news on mobile phones will see the
decline of newspapers?

NO.OF PEOPLE PERCENATAGE

YES 60 60
NO 40 40
SS 100
GRAPH :-

80
60%
60
40%
40
20
0
YES NO

P%

Fig-3.3 IMPACT OF ONLINE NEWS ON ANDROIDS TO NEWSPAPER

ANALYSIS:

The fig 3.3 shows that impact of online news in mobile phones to decline in the demand of
newspaper it can be observed that out of 100 respondents 60% of the people says that there is
a huge decline in the demand of newspaper after the availability of news on androids or mobile
phones but 40% respondents says that there is not much impact on the demand as most of the
people in the current scenario don’t have much knowledge about using the androids or smart
phones. So there is not much affect of online news

Q4.Do you have a habit of reading each and every line in newspaper ?

NO OF P%
PEOPLE
YES 45 45%
NO 25 25%
SOMETIMES 30 30%
TOTAL 100

24
GRAPH:-

60
45%
40 30%
25%
20

0
YES NO SOMETIMES

P%

FIG-3.5 HABIT OF READING NEWSPAPER EACH AND EVERY LINE

ANALYSIS: The fig 3.5 shows that the persons having the habit of reading each and every
line of the newspaper i.e out of 100 respondents 45% people is having a habit while 25% reads
only the headline while 30% reads it sometimes full or sometimes only heading . It can be due
to numerous factors i.e due to shortage of time or many other reasons .

Q5 :- Are you using the same newspaper from last one year?

NO OF PEOPLE P%
YES 75 75%
NO 25 25%
TOTAL 100

GRAPH :-

80 75%

60

40
25%
20

0
YES NO

Fig-3.5 PEOPLE READING NEWSPAPER FROM LAST ONE YEAR

ANALYSIS: The fig 3.5 shows that people reading the same newspaper from last one year.
It has been observed 75% of the people using the same newspaper from last one year and
25% of the people shifts to another newspaper as the reason may vary from person to person
but through survey it is assumed that they shifted to amother newspaper because of lack in
authentication of news.

25
CHAPTER -5 FINDINGS,
SUGGESTIONS AND
CONCLUSIONS

26
CONCLUSION AND SUGGESTIONS
From the market research made regarding the newspaper conclusions can be made as
follows

1. The add edit ratio made of HT with respect to its rivals was made. HT contains more adds
on local supplement as compared to the TOI which contains more no. of adds on the main book.

2. The news content of non-Chandigarh new in Chandigarh column was analyzed and the
reasons behind it.

3. Ads by Times Of India were found more as compared to The Tribune and HT which help
them in cutting the cost.

4. Everyday newspaper content of HT was found better as compared to TOI .

5. Headlines were found satisfactorily well as compared to the rivals.

6 To attract the advertisements, the various programs like citizen reporter, buzzphoria can help
out like that in TOI.

7. Entertainment column can be focused on so that it can be more reader friendly.

8. Panel was recruited to get the suggestive measures so as to work upon the problems in growth
and to improve the circulation of the newspaper in the city.

27
Appendix and Bibliography
Website

http://www.htmedia.in/?page_id=7

http://www.hindustantimes.com

Reference Books

Kotler Philip, Marketing Management, 14th EditionPublished by Prentic hall of India Pvt
Ltd,

Kothari C R, Research Methodology, Methods & Techniques, 2nd Edition Published by

Wishwa

Publication, Page no 151, 94-95.

Mamoria C B and Mamoria Satish, Marketing Management, 4th Edition Published by

Kitab Mehal,

28
CHAPTER 6

ANNEXURES

29
 ANNEXURE1

QUESTIONNAIRE

NAME OF RESPONDENT:

AGE OF RESPONDENT:

CONTACT NO. : EMAIL ADDRESS:

NAME OF SUBSCRIBED NEWSPAPER:

The following are the questions based on newspaper market research. Please answer all
the questions.

Q1. Which newspaper do you read?

(a) HT (b)TOI (c) TT (d) Jagran

Q2. How much do you pay for the newspaper? ______________

Q3. For how long you have been reading the newspaper?

(a) 6months (b) 1 year (c) 1-2 years (d) 2 years

Q4.How likely are you to recommend the newspaper to your colleagues?

Extreme unlikely Extreme likely

1 2 3 4 5 6 7 8 9 10

Q5 . Do you read news online as well?

(a) Yes (b) no

Q6. In which online site/s do you read the newspaper ?

(a) Facebook (b) online newspaper (c) twitter (d)other (mention)______

Q7. Is it an informative newspaper than others?

(a) Yes (b) no

30
Q8. Does it provide authenticity of the news and information ?

(a)Yes (b) no

Annexure 2

FORMS OF SUBSCRIPTION AND SURVEY

1 SURVEY FORM

3 FORM OF SCHEME

SOME OF CUSTOMERS SUBSCRIPTION’s

31
 ANNEXURE :3
DAV UNIVERSITY
DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT

Daily Dairy
(To be maintained by the student)

DATE DAY Details of Work done Learning’s for the

day
1/06/2019 1 INTRODUCTION Came to know about
Introduction of company and with each stipend and all ask
other. to signed one
application forms.

2/06/2019 2 Introduction of HT Learning about

companies ‘s
details.
3/062019 3 Registration process Today we learned
A : ID cards how to use HT app
B : Kit for online
C : Dress subscription.
Introduction with team member and HR The Work processes
team what we have to be
Introduction of company HINDUSTAN done, how we have
TIMES to be done, with
Lunch with all the team of Hindustan whom we have to be
Times done

4/6/2019 4 Morning shift start from 7:00am How to deal with

We are together at in the morning customer

32
 Teams are made by the supervisor How to start the
Allocations are divided to all the team communication
Every team have 1 supervisor to check
weather students are work properly or not How to convince the
customer for our
We call to 20 house per day and also tell product.
them the offer as well as survey
5/6/2019 3 Same morning time location we get our Different types of
whatsapp group situations when
We reach there briefing is done by our customer ask about
supervisor after that we attendance and the product
then we get all the forms and start our
work.

Mostly we have to do survey as well as

we have also tell the scheme of HT
newspaper which are :-
1;- 465 Rs for 1 year
2 :- 799 Rs for 1 Year(with two mugs)
3 :- 1499 Rs for 2 years (with bag)
6/6/2019 5 Morning 7:00 o clock we start our work By talking in
as usual we went to houses to do survey English improving
on newspaper and also tell them about the my communication
scheme. skill as well as how
to deal with
customers.
7/6/2018 7 Again in morning we start our work at 7 o Today I learn that
clock and we all get different area where customer can say
we meet with many of different people. anything but we
Some are nice some are not interested to have to tolerate
talk some are busy some also abusing. them. Not to speak

33
 So the target is to visit 20 houses in a day anything and have
and some of institutes also. patience
8/6/2019 8 Today we were called at 20A near Customer handling
Adarsh Public School And today I done 1 and communication
booking way of dealing.
9/6/2019 9 Today we are start at 8:00 am at 27 D Learning about the
chandhigarh because of different location. sale how be have to
Briefing is taken by our senior and one of shifted customer to
the head Mr Pratap Singh also with us and one product to
telling us about that how to talk with another.
people how to introduce our self and then
company.
10/6/2019 10 Today morning startup is at same time Today I learn that
briefing is done by the supervisor and how to deal with
then we start our work/ survey . The customer and how
location is changed today because of to express our self in
completion of that area. front of them.
11/6/2019 11 Again area is change today we were Today I come to
called at 32 near Nirmaan threater Where learn that while be
we have to do survey as well as also tell do survey be get
about the scheme of HT newspaper. I actual information
got 1 subscription. about the product.
We come to know
that what people
likes and dislikes ,
feedback etc
12/6/2019 12 Today our working location was sector How to deal with
32 and visit where we mainly focus on customers in
booking by telling the offers and gifts. different ways.
subscriptions.
13/6/2019 13 As we are start at same time we are called Today I came to
at 29A and I survey many houses for know how company
subscription. works. We have to

34
 compete our
partners and take a
best position.

14/6/2019 14 So we left with yesterday we are How to deal with

reporting in same location and same time. customer and how
We take all the forms and fresh to tell about our
newspaper to show and we start our work. product.
15/6/2019 15 Morning we start and today again I done Today I learn that
1 booking of a customer of Rs. 799 for on what bases a
annual subscriptions by offering them customer is buy
gifts and shift them from the tribune to your product
Hindustan times.
16/6/2019 16 Our meeting point was 31 D market area. Today I come to
learn that time is
most important
thing and every
thing is based upon
time.
17/6/2019 17 Again our meeting point changed to 20A Today same
and surveyed and do the same work and learning that how to
got 1 more subscription. There were communicate with
people of different states and we have to people in different
manage accordingly. languages mean
while hindi, English,
some time we also
have to we speak
Punjabi also
19/6/2019 19 So its Monday we start our call but we Today I come to
did not got entry on that place. After that learn that how we
we took permission we were allowed . are going to manage
our work and learn

35
 that every day is not
a same day.
20/6/2019 20 Today we are instruct that we have to As we have a
focus on booking not survey so mainly helping hand which
we have lead forms where address and is lead form from
mobile number of the customer are there that we done our
we have to go there and tell them about bookings and I learn
the scheme as well as also convincing that those people
them for the 2 yearly subscription with who want 799
offering gifts and vouchers etc. subscription how to
As well as with this we also have to we convince them for
do 20 survey also related to newspaper. 1499
After that we are going to make report of
all the survey as well as booking which
we done in whole day.
23/6/2019 23 Location changed and I found new place Here I realized that I
for subscription. am losing my
subscriptions so I
made my mind to
get back to my
work.
24/6/2019 24 Today our meeting point was 32 sector. Every day is not a
Here already other companies of same and we have to
newspaper do their subscription and it do work quickly.
makes me difficult for subscription.
25/6/2019 25 Its again we are in same location we are How to do work and
going in morning and start our daily how to convince the
work. customer.
26/6/2019 26 Today again same daily routine Customer handling.

36
27/6/2019 27 We all were invited for RnR at ht media Today we came to
ltd office for rewards for top performers know how
,games ,and exciting prizes for winners newspaper get
and for the office visit. printed and how itsb
distributed to the
customers

28/6/2019 28 Today we got an area of government Most of the people

quarters where what have observed that also read hindi
there were maximum of Hindi readers newspaper. Which
and I did not get any subscription do not help me in
subscription.

29/6/2019 29 Again we were called at some different Our supervisor will

location today supervisor have asked our always support and
problems solved our
problems.
30/6/2019 30 to 33 These 5 days were raining days and we In any
to had to work but very less response was circumstances we
03/7/2019 given by the people should never give
up and work
5/7/2019 35 So again same work we are doing survey Customer handling
about newspaper and doing bookings in and dealing.
houses

6/7/2019 36 Today we came to know that higher Today I come to

authority were coming to check our know every problem
bookings and performance have some solution
the way of solving
that problem is
mainly today we
come to know
today.

37
 Getting motivated
by speech given by
higher authority.
7/72019 37 So same day same morning we get a Today I come to
different location and our meeting point learn that how we
was 31D and start our work and we have have to handle the
to do more and more bookings pressure

8/7/2019 to 38 to 40 These days we only focused on bookings I have learned tgat

10/7/2019 and follow the lead form. there is lot of
Pressure on my
mind for
subscription and my
patience level for
tolerating peoples
behaviour
11/7/2019 41 Again RnR was organized at ht media Here I have learned
office and again they have awarded the that if u will achieve
students for their performance your targets you will
be awarded.
12/7/2019 42 to 44 These days we completed our targets and I learned that I
to and still processing was going for should not give up .
14/7/2019 subscriptions.

15/7/2019 45 Today w as last day and at 3 pm the the I have learned that
subscription will not be acceptable and I how we can buil up
was happy because finally I have our own confidence
completed my target. for speaking.

38
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