Members:
Paula Valarezo Moscoso, Diana Sojos, Antonio Plaza, Katherine Moncayo,
Doménica Obando.
Newness (KATT)
● OWO shirt → This sensorial shirt is taking over the market due to the fact that nothing like
this has been executed to this level before. It is a VR accessory that is meant to allow users to
get their touch sense involved in their virtual reality experience, they are able to feel the
things that interact with them in the virtual spaces - from environmental elements such as
temperature and surrounding objects, to more extreme elements such as punches and bullets
in combat.
● Apple glasses → Augmented reality eyewear that Apple has promised will be released
fairly soon. These glasses allow you to turn your vision into a digital screen - be it your
computer, phone, or console - without locking you out from real life as it goes. While this
vision is nothing new, many developers and competitors have experimented with the idea, it
is believed Apple will be the first to actually achieve the promised seamless operation
between virtual and real.
● Samsung Freestyle → While portable projectors are not particularly new, the Samsung
freestyle claims to be the first in a brand new era of projectors. Not only does it display
screens, it extends to signs, slocks, lighting, frames, and many others. It is also the first time a
projector offers the ability to adjust angles by 180 degrees, and goes above and beyond with
automatic adjustment to whichever surface it is being projected onto, complete with unlimited
image adjustability without quality loss, and color adjustment - they promise it anything can
be clearly projected anywhere. It comes embedded with Samsung smart features (TV, OS and
Digital VAs), and can mirror its projection into other location devices or vice versa, so people
can watch simultaneously even if they're not in the same room.
Performance (Diana)
● PayPal Holdings, Inc. → is an American company with global reach1 that operates
an online payment system that supports money transfers between users and serves
as an electronic alternative to traditional payment methods such as checks and
money orders. PayPal is one of the largest Internet payment companies in the
world.2 The company operates as a payment processor for online sellers, auction
sites and other online merchant users and even brick-and-mortar merchants,3 for
which it charges a commission percentage and fee. In June 2020 it became known
that this company was interested in starting operations with cryptocurrencies to
improve the performance of its payment services, for which it had already begun
conversations with the main cryptocurrency exchanges such as Kraken and
Coinbase, there is talk of directly offering the sale of crypto assets to a portfolio of
more than 30 million people.15
● Shopify → connect applications to improve your marketing and sales actions in your
ecommerce. Currently there are dozens of useful applications to get more out of your
Shopify online store, but the list is so extensive. Due to this Shopify has improved its
performance in two applications to improve digital marketing actions and applications
to improve the user experience.
● Zoom Video Communications → is an American company founded in 2011 by Eric
Yuan, based in San Jose, California. It is primarily known for its Zoom virtual meeting
and video calling system, available on desktops, laptops, smartphones, and tablets.
In September 2021, Telefónica's subsidiary, Telefónica Tech, announced an
agreement with Zoom Video Communications to become the official distributor for
Zoom Meetings, Zoom Webinars, Zoom Phone and Zoom Rooms throughout the
operator's geographic footprint. As stated in the telecommunications company's
statement, the alliance will allow the creation of joint business plans in its main
markets.
Customization (Katt)
● Tiktok → Using its algorithm, Tik Tok offers a fully customizable interface that learns and
adapts to each user’s needs, interests, preferences and dislikes. While it does not really
allow the user themself to dictate said customization, it uses their internet and phone
data to construct a digital footprint of what they want, even if the user themself
doesn't know it yet - the platform builds an user’s personal entertainment channel.
● Heroforge → A company that allows its users to design and select through which media
their own designed character mini/collectable is gonna be delivered. Not only can users
completely customize their collectible mini by choosing from thousands of pre-made options
and using an unlimited color slider and pre-sets, hey are also able to choose in which format
they want to save the final product (whether they want to keep it fully digital or send it to be
printed elsewhere), or in which finish (material and size) the company will print it before
delivering the collectible.
● Redbubble → Its basic idea is that a customer will choose a liked existing design from one
of its many vendors, but the customization element comes in the medium it is delivered as.
Customers can choose which product they want made with said design, be it apparel (type,
size, colors, material, style, etc.), collectibles (pins, posters, stickers,keychains, lanyards,
minis, etc.), decor (pillows, throws, picture frames, decals, etc.), or misc. (mugs, flasks,
masks, backpacks, notebooks/journals, book covers, etc.).
Getting the job done (Diana y Antonio)
● AbbVie basically, → through medication, changes their quality of life and we increase
their survival. For example, years ago in medicine, hepatitis C was not curable, there were
only palliative treatments, and today you have the possibility of being able to cure it
completely in three months. This is a continuing example of innovation, and that medicine is
made at AbbVie. This achievement responds to a very strong research and development
program that goes from basic science to clinical science in order to generate new drugs to
treat diseases that have no cure. He's one of the lab's workhorses. AbbVie has invented those
drugs. In addition, other very important to cure rheumatological diseases, such as psoriasis,
inflammatory gastrointestinal diseases, for the area of immunology and traumatology. All
these drugs have changed the quality of life of these patients. (Diana)
● AMCLESO S.A.S. → An Ecuadorian Cleaning Company that finds the way to
please their clients and to maintaing businesses and industries clean at all times.
Their ideal is to provide their own employees fully able to provide an impecable
cleaning service allowing the company they are working to focus in more important
matters than the cleaning of the company. (Antonio)
● Apple → is a company that revolutionized the world we live in. It created the devices that
allow you to navigate through the internet in less than seconds. Their job is to innovate with
technology to be able to launch a new product for us to keep being updated to the new
technology out there. (Antonio)
Design (Dome)
● The Moutai (D.O.P), → which is possibly the most famous of the baijiu, is obtained from
the distillation process of a sorghum and wheat ferment, and is produced exclusively on the
banks of the Chishui River in the city of Moutai. It is the originator and benchmark of China's
koji Jiang aromatic liquor. A century ago, Moutai was named one of the top three spirits in
the world, along with French cognac and British whiskey. Moutai has a very long history. In
135 BC, its predecessor, Jujiang liquor, was chosen as an imperial tribute. Today, the
traditional and ancient technique is perfectly integrated with modern technology to create the
No. 1 distilled spirits brand and one of the most valued spirits brands in the world, the
"Kweichow Moutai".
● Translation from English-Pinduoduo Inc. → is the largest agriculture-focused
technology platform in China. It has created a platform that connects farmers and distributors
with consumers directly through their interactive shopping experience. Fresh products, in
particular, are very popular at Pinduoduo. In fact, Pinduoduo is the largest online supermarket
in China, generating nearly $20 billion a year from agricultural products alone.
● Instagram→ Instagram’s strategy regarding design involves updates related to new
types of content sharing, filters, layouts, hashtags, and other different tools that are
constantly innovating the way how users manage their social media accounts and
their profiles. The app its always improving its features and tools to allow users share
more interactive material.
● Banco Guayaquil →is another example of a company that works with different ideas to
constantly improve the design of their brand, changing their logo, brand identity and also their
online services, specially with their bank app, which constantly appears with new updates
giving more facilities to users and making it more dynamic.
Brand/Status (Paula)
● Apple→Apple is positioned as a luxury brand that involves all about experience, focused on
emotional branding that is felt in the heart and the mind of the customer, which allows to
build a strong relationship with customers based on loyalty and emotional connection.
Apple’s brand position also means innovative technology combining with improved designs
that has led them to have a strong market position and to be seen as a premium brand.
● Gucci →Gucci’s brand positioning is known as high quality products with a perception of
sophistication and luxury. Gucci’s brand seeks to create a strong relationship with customers
based on personal connection and a sense of customization. Gucci’s brand is also focused on
innovation and is strategically oriented to appeal to its customers self-worth, prestige, status,
and image.
● Coca - Cola → Coca-Cola's brand positioning is focused on premium and high-quality
products. The brand promises a strong connection with customers based on family, shared
values, promotion of happiness and positiveness in customer’s lives. The brand is also related
satisfy customer’s needs and preferences global ly.
Accessibility (Diana)
● Amazon → is currently one of the largest online commerce platforms on the Internet,
offering a diversified line of products and services: 1)Amazon Retail: DVDs, Music CDs,
Software, Video Games, Electronics, Clothing, Furniture, Food, etc. And, of course, books.
With the possibility of an annual subscription service that will allow you to enjoy numerous
value-added services, among others, the delivery of your orders in less than 24 hours. 2)
Amazon Content: It is an on-demand audiovisual content service that is similar to Netflix and
that offers a wide catalog of movies and series at no additional cost.
● Alibaba Group → is the world's largest Chinese technology holding company. With 17
business units dedicated to internet sales, financial services, cloud computing, digital media
and entertainment and innovation; it accounts for 80% of all online commerce in China.
However, there are 2 fundamental pillars that offer products and services. 1) Alibaba.com,
through the S2B2C business model, offers services to make secure purchases. With Alibaba's
smart search engines you find suppliers, industries and products in 40 categories. 2) Taobao is
considered the largest B2C and C2C online shopping site in China. A One-stop super app that
has more than 2,000 million products and services listed. Users browse the app for around 30
minutes a day, using it to order food, book flights, even watch live streams or try new items
virtually.
● Tesla, Inc → (formerly Tesla Motors, Inc.) is an American company headquartered in
Austin, Texas, and led by Elon Musk, that designs, manufactures and sells electric cars,
components for the propulsion of electric vehicles, solar roofs, photovoltaic solar installations
and household batteries. 1) We are pleased to announce that the Tesla Ranger Mobile Service
team is taking the car service experience to a new level. Our Rangers now make "house calls"
anywhere in the United States or Canada, and we will soon roll out the program in all markets
where we sell cars. We charge one dollar per mile: $1 per mile round trip from the nearest
Tesla service center, with a minimum charge of $100. 2) Tesla Roadster Sport. - The Tesla
Roadster Sport is an improved version of the sporty Tesla Roadster. Tesla began accepting
orders for the Roadster Sport in January 2009. It accelerates from 0 to 60 miles per hour (97
km/h) in 3.7 seconds, compared to 3.9 seconds for the Roadster.45 Pricing started at
$128,500. in the United States and €112,000 (excluding taxes) in Europe. Deliveries began in
July 2009.
References
https://codster.io/blog/que-servicios-ofrece-amazon-web-services/
https://rodrigolbarnes.com/2022/02/06/modelo-negocio-amazon/
https://interesante.com/2020/12/alibaba-group-negocios-exitosos/
https://www.tesla.com/blog/coming-your-neighborhood-tesla-mobile-service-rangers-make-
house-calls
