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Alkaram Marketing Strategy Insights

Alkaram Studio is a Pakistani clothing brand that has used various marketing strategies over the years to promote their brand and products. Some of their key promotional campaigns included TV ads featuring popular celebrities to build brand awareness. They also utilized social media influencers and digital marketing strategies like their "MAK" campaign to drive traffic to their online store. Alkaram aims to position themselves as a fashionable brand that encourages self-love and empowerment through their promotional messages.

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Alina Israr
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69 views2 pages

Alkaram Marketing Strategy Insights

Alkaram Studio is a Pakistani clothing brand that has used various marketing strategies over the years to promote their brand and products. Some of their key promotional campaigns included TV ads featuring popular celebrities to build brand awareness. They also utilized social media influencers and digital marketing strategies like their "MAK" campaign to drive traffic to their online store. Alkaram aims to position themselves as a fashionable brand that encourages self-love and empowerment through their promotional messages.

Uploaded by

Alina Israr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ALKARAM STUDIO QUESTIONNAIRE

Marketing Ads
 Alkaram Khud pr pyaar jatao by Maya Ali – 2022
 Alkaram brand – KHUMAR HUSTAM by Maya Ali & Bilal Ashraf – 2022
 Alkaram – MAK by Social Media influencers
 Alkaram Jitne bhi hoon kafi nhi by Maya Ali – 2021
 Alkaram brand – AMAZINGLY by Iqra Aziz - 2020
 Alkaram brand – MANN MORIYA by Ayeza Khan – 2018
 Alkaram believe in yourself by Mahira Khan – 2017
 Alkaram rangoo ki duniya by Saira Yousuf – 2016
Categories
 Pret
 MAK
 Men
 Women
 Maybelline
 Home
Questions
1. POSITIONING: What positioning alkaram wants to build in their customers
mind?
2. E- COMMERCE MARKETING PLANNING: What strategies alkaram build to
bring more traffic on alkaramstudio's online store through digital
marketing?
3. ROAS: How much alkaram spend on their promotions? What strategies
alkaram build to ensure growth on ROAS? What were the most effective
promotional strategy and why?
4. DIGITAL LANDSCAPE: What strategies alkaram build to expand its digital
landscape?
5. CUSTOMER EXPERIENCE: What conversion strategies alkaram build to
create a good customer experience and to turn browsers into repeat
buyers?
6. CUSTOMER ACQUISITION: What promotional campaigns executed by
alkaram for new customer acquisition? What was the most effective one?
How was the impact of social media influencer’s campaign “The MAK”?
7. PUBLIC RELATIONS: Apart from social media what PR strategies alkaram
build to boom its brand image?
8. USP: Why would someone prefer alkaram’s offering when they have so
many brands/options in the market, what according to you is alkaram’s
competitive advantage?
9. TRADITIONAL PROMOTION: Which of the following means alkaram
currently using for its traditional promotion?
o WORD OF MOUTH MARKETING
o CONTESTS AND GIVEAWAYS
o JOINT VENTURES
o OUTDOOR ADVERTISING
o PUBLICITY EVENTS/PERSONAL SELLING
o PRINTINGS
10. INTERNATIONAL PROMOTION: What strategies alkaram build to attract
more international customers? And how collaboration with international
brands like IKEA and Nautica help alkaram in its branding?
11.SEASONAL PROMOTION: When is the best time to promote? Is there
seasonality in the market? Are there any wider environmental issues that
suggest or dictate the timing of your market launch, or the timing of your
subsequent promotions?
12.COMPETITORS: How do your competitors do their promotions? And how
does that influence your choice of promotional activity?

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