Questionnaire:
I am a graduate student in Tribhuvan University(Kantipur Engineering) Pursuing a Master of
science on Engineering Management(Acme Engineering). As part of the requirement for
graduation, I am undertaking a research Study on "”Entrepreneurship Development
Opportunities for Promoting Indigenous Roofing Technologies in Nepal.”
EFFECTS OF SELECTED PORTER’S FIVE FORCES ON COMPETITIVE
ADVANTAGE IN ROOFING INDUSTRY”. To this end, I am kindly requesting for your
support in terms of time, and by responding to the attached questionnaire. I will appreciate
your accuracy and candid response to ensure objective research.
Kindly answer all the questions either by ticking in the boxes or writing in
the spaces provided.
1
PART I (A): COMPANY INFORMATION (Please tick as applicable)
1. Status of the Company
Public Limited Company
Private Limited Company
Public Sector
Private Venture or Sole Proprietorship
2. Business Category
Manufacturing Company
Fast Moving Consumer Goods
Importer
3. How many years has the Company been in Operation in the Roofing
Technology Industry?
0 – 5 Years
6 – 10 years
2
10 years and over
4. What is the organization’s market position in Roofing Industry in Nepal?
Market Leader Market Follower
Market challenger A Niche
5. What is your annual Revenue?
10B KES and above
1B KES to 9B KES
Below 1B KES
I do not know
3
PART I (B): RESPONDENT’S PROFILE
1. What is your current position in the organization?
Senior Manager Middle Level Manager
2. Age
Under 25 years
26 – 35 years
36 – 45 years
0ver 46 years
3. Gender
Female Male
4. Nationality (Please Indicate)
Local (Nepali)
International
5. What is your highest educational level?
Secondary School College
University Post Graduate
4
6. How many years of work experience do you have?
Under 5 years
6 – 10 years
11 – 15 years
0ver 16 years
7. How long have you worked in this organization?
Under 5 years
6 – 10 years
11 – 15 years
0ver 16 years
8. Are there many competitors in the roofing industry?
Yes No
If yes name them
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9. How long have you worked in your current role?
Under 5 years
6 – 10 years
11 – 15 years
0ver 16 years
5
PART II: BARGAINING POWER OF BUYERS
Please tick the box corresponding to your personal opinion for each statement. Use the
following guide to respond to the questions below:
Strongly agree – 5; Agree – 4; Neutral – 3; Disagree – 2; Strongly Disagree – 1
10. In your view does the bargaining power of consumers affect the competitiveness of
your organization?
Yes No
1 2 3 4 5
i. Favorable/attractive product prices create value to
the customers who purchase the organizations
product’s delivering persistent profits.
ii. The profits earned by buyers of your
organization’s brands pose a risk on their
business development and continuity.
iii. Buyers of your organization’s brands are
partners in business.
iv. The bargaining power of your buyers influence
consumers’ purchasing decisions.
v. The bargaining power of buyers affect your
organization’s return on investment positively or
negatively.
vi. Innovation has a positive impact on the return on
assets of your organization.
vii. The organization’s world class products attract
and retain customers and have resulted in a high
return on equity and market share growth over the
last 3 years.
viii. When the buyer is fully informed about demand,
supplier strategic plans, actual market potential
and trends, this gives the buyer greater bargaining
leverage.
Additional Comments:
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PART III: INTENSITY OF RIVALRY
Please tick the box corresponding to your personal opinion for each statement. Use the
following guide to respond to the questions below:
Strongly agree – 5; Agree – 4; Neutral – 3; Disagree – 2; Strongly Disagree – 1
1 2 3 4 5
i. To strategize and win in this highly competitive
industry, your organization uses product differentiation
to create value to your customers and consumers.
ii. Being a market leader empowers your
organization to play a coordinative role in the
industry of price leadership.
iii. iii. Price competition among rival firms is unstable and
impacts the industry negatively from the perspective of
profitability.
iv. iv. High exit barriers are economic, strategic and
emotional factors that keep companies competing in
businesses even though they may be earning low or
even negative returns on investment.
v. v. Intensity of rivalry in your organization’s industry
leads to stiff competition.
vi. vi. Your organization sacrifices immediate profitability
due to high strategic stakes in an expansionary vision
and willingness to gain success within the industry.
vii.Your organization’s competitive position cannot be
replicated by competitors.
viii.Your organization is driven by a competitive
position that cuts across the flat steel roofing industry
and one that cannot be replicated by competitors.
Additional Comments:
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PART IV: THREAT OF NEW ENTRANTS
Please tick the box corresponding to your personal opinion for each statement. Use the
following guide to respond to the questions below:
Strongly agree – 5; Agree – 4; Neutral – 3; Disagree – 2; Strongly Disagree - 1
11. Which strategies used by flat steel roofing industry have increased competition in
the industry?
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12. To what extent do you agree with the following statements in relation to the level
of competitive rivalry in the flat steel roofing industry?
1 2 3 4 5
i. Entry of new players has affected your organization’s
Pricing strategy for its brands.
ii. Your organization is putting enough investment
behind its products vis a vis the new entrants to foster,
customer loyalty and fight competition.
iii. The flat sheet industry is attractive for long-term
profitability to lure new entrants.
iv. The return on investment and indeed profitability are
affected by new entrants into the flat steel roofing
industry.
v. New entrants have clipped your organization’s
market share
vi. The company has right strategies in place to ward
off competition posed by new entrants.
vii The company’s assets are optimally utilized to
generate earnings within the competitive industry thus
posing a huge challenge to new entrants.
viii .The company’s share value exceeds that of other
industry players in the same segment and thus attractive
to new entrants.
Additional Comments:
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PART V: COMPETITIVE ADVANTAGE
Please tick the box corresponding to your personal opinion for each statement. Use the
following guide to respond to the questions below:
Strongly agree – 5; Agree – 4; Neutral – 3; Disagree – 2; Strongly Disagree - 1
13. What are the major factors that contribute to competitive advantage to your
organization?
14 . What are the major factors that hinder competitive advantage in your organization?
1 2 3 4 5
i.
i. There is a relationship between organization resources
strength and competitive advantage.
ii. There exist competent people at all levels of the
organization.
iii.Strategic implementation of resources and capabilities will
give the firm competitive advantage.
iv. Resources in your organization exhibit rareness, are
imitable and non-substitutable.
v.The organizational capabilities dictate the strength execution
process in your organization.
vi. Your organization has maintained the flexibility to adapt
goals based on environmental change.
vii.Product sense of quality in your company has offered the
company a competitive advantage.
viii.Your organization uses continuous improvement and
innovation as a tool of gaining competitive advantage.
ix.There is a relationship between organizational capabilities
and competitive advantage.
x.Building resource strength and organizational capabilities are
key to achieving competitive advantage.
xi. Competitive advantage has led your organization to acquire
large market share.
xii.Your organization has become more profitable as a result of
competitive advantage.
Additional Comments:
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