Cosmetic Products
Cosmetics
Cosmetics are substances or products used to enhance or alter the appearance
or fragrance of the body. Many cosmetics are designed for use of applying to
the face and hair. They are generally mixtures of chemical compounds; some
being derived from natural sources (such as coconut oil), and some being
synthetics. Common cosmetics include lipstick, mascara, eye shadow,
foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling
products (gel, hair spray, etc.), perfume and cologne. Cosmetics applied to the
face to enhance its appearance are often called make-up or makeup.
INDIAN MARKET:-
India's cosmetic market was growing with a CAGR of 17.06% over a period of
five years. The Size of Indian Cosmetics Industry is $11 billion, Industry Sources
estimate a rapid growth rate of 20% per annum across different segments of
the Cosmetics industry with an increasing demand of all types of beauty &
personal care products.
The market size of India's beauty, cosmetic and grooming market will touch 20
billion dollars by 2025 from the current level of 6.5 billion dollars on the back
of rise in disposable income of middle class and more and more people
aspiring to live good life and look good. India's retail beauty and cosmetics
industry, currently estimated at $950 million, is likely to almost treble to $2.68
billion by 2020. The hair and beauty industry is seeing a per capita annual
spend of $1.2 which is expected to grow to $ 6.2 by 2015. India imports a big
amount of beauty
Most Popular cosmetics Products :-
Makeup, the term is small but is wide for all the women out there. Ladies love to
experiment with their looks and they would want to own almost all the makeup
items from all the brands they could have. From kajals to eyeliners to their
favourite lip shades, women just love to explore different makeup products. Here
we are going to list all the makeup products that you must have in beauty kit:-
Lipstick:
Of course! You can try on anything but your entire makeup would seem vague if
you have not
complemented it with a rich shade of lipstick. Try a lip shade that will give you a
great color payoff along
with moisturizing your lips as well.
Primer:
A primer is probably the first and the most important makeup item that you
simply cannot miss. It is in fact, the base of your makeup to get it done right.
Lakme Absolute Blur Perfect Primer is Actually the one for you.
BB Cream:
A BB cream is yet again makeup essential that will save your time in hiding those
blemishes and spots.
Get flawless skin with Garnier Skin Naturals BB cream that would make your skin
supple and spotless.
Foundation:
Foundation as the name itself means is the foundation of your entire makeup. A
foundation can actually
give your makeup a crisp and shiny look. Try Maybelline New York Fit Me
Matte+Poreless Liquid
Foundation that fits all skin tones.
Kajal:
To amplify your makeup, your eyes need a makeover as well. And a kajal or a
kohl pencil would do
wonders. Apply Lakme Eyeconic kajal to let your eyes do all the talking
Eyeliner:
Eye makeup is incomplete without a swipe of eyeliner. In fact, try a winged
eyeliner for a party-ready
look or a casual glide for a girl next door appearance. You can give your eyes a
magnificent look with this
Faces Canada Magneteyes Eyeliner.
Eyeshadow:
Your eye makeup is incomplete without those peaches and reds or glitters on the
upper lid of your eyes.
Apply a little eyeshadow before stepping out and you are sure to catch
some eyeballs. Try Maybelline New York The Blushed Nudes Palette for those
pretty shades.
Blush:
How about dusting some reds and pinks on your cheeks as well? True, your
makeup would look
gorgeous when you apply some blush on your cheekbones as per the occasion
and matching your dress.
Try Swiss Beauty Beauty Baked Blusher and Highlighter that works both- like a
blusher and highlighter
INDIAN COSMETIC BRANDS
The Indian cosmetic brands have significantly developed their product lines
and improved quality in the last few years. Makeup and skincare are a daily
necessity for men and women worldwide, and these brands are constantly
updating their formulas to cater to every need.
The largest organ of the body, our skin, needs extra pampering to keep it soft
and healthy. Leading Indian brands like Colorbar, Dove, Himalaya, Lakme,
Nivea, Ponds, Biotique, Coloressence, Elle 18, L’Oreal, Lotus, VLCC, etc.,
produce popular skin care and makeup products that are preferred by
thousands in the country. They offer a wide range of choices for different skin
types and tones at affordable prices. These Indian brands have also received
thousands of positive reviews from satisfied customers. However, it might be a
daunting task to pick suitable products for your skin. But worry not, we are
here to help. Swipe up to explore our list of top Indian cosmetic brands and
their offerings!
MOST POPULAR COSMETIC BRANDS IN INDIA NOWADAYS
The cosmetic market in India has transformed a lot in the past decades. There
is a wide range of skincare, haircare, personal care, beauty available. Here are
some of the most popular cosmetics brands in India:
Lakme:
Lakme is a popular cosmetic brand, born and brought up in India. It is one of
the most tried and tested brands of Indian customers over the years. The
brand is under the ownership of Hindustan Unilever. Founded in 1952, it is one
of the oldest brands with a relevant current presence.
They offer various products of beauty and personal care. For example- makeup
products, sunscreens, serums, masks, moisturizers, and many more.
They also have salon chains across India. The brand has Kareena Kapoor Khan,
Kajal, and Shraddha Kapoor as their brand ambassadors
Colorbar:
It is an Indian beauty brand. Samir Modi founded the brand in the year 2004.
Colorbar cosmetics offers the best range of makeup and skincare products.
Lipsticks, eyeliners, concealers, nail paints, moisturizers, the brand has got all.
Colorbar provides products that are cruelty-free. The brand has also been
certified by PETA.
Jacqueline Fernandez is the brand ambassador of the brand. She represents
Colorbar all around the globe.
Lotus:
Lotus is a popular Indian brand of cosmetics. They offer a wide range of
skincare, haircare, and makeup products. Founded in 1993, the brand offers
cleansers, shampoos, sunscreens, and makeup products. The brand provides
reliable and affordable products. Lotus Herbals claims to have the benefits of
herbs and Ayurveda.
Lotus is a cruelty-free brand that is against animal testing. The brand has
famous actresses as its brand ambassadors. These are Dia Mirza, Malaika Arora
and Jacqueline Fernandez.
Biotique:
Biotique is an organic cosmetics brand in India. Their products are made of
natural ingredients without any preservatives. It is a one-of-a-kind brand that
offers a blend of Ayurveda with biotechnology.
The brand offers a great range of organic skin and hair care. Its facewash,
scrubs, hair oil, shampoo, soaps are super popular. It has also launched a range
of organic makeup products.
Biotique with its organic products has gathered a huge customer base for itself.
Mamaearth:
The cosmetic company, Mamaearth was founded in 2016. The company gained
great popularity for its natural and toxin-free products. They have a wide range
of skincare, haircare, beauty, and baby care products.
Mamaearth’s hair oils, shampoo, serums, lotions are famous among
customers. The brand has made Sara Ali Khan their brand ambassador. She and
her mother, Amrita Singh appears together for the brand’s ad.
WOW SKIN SCIENCE:
It is Based in Bangalore, India, we are known and trusted for our premium
quality products. Our mammoth product portfolio includes supplements,
herbal blends, creams, serums, lotions, shampoos, bath & body products,
men’s grooming products, essential oils, massagers and more. However vast
our range of products may be, it is unified by being pure, natural, health-
friendly and easy-to-use for the everyday convenience of the modern urban
life
It is Based in Bangalore, India, we are known and trusted for our premium
quality products. Our mammoth product portfolio includes supplements,
herbal blends, creams, serums, lotions, shampoos, bath & body products,
men’s grooming products, essential oils, massagers and more. However vast
our range of products may be, it is unified by being pure, natural, health-
friendly and easy-to-use for the everyday convenience of the modern urban
life
Top 6 Best Organic Beauty Start-up’s in India that are leading the organic
Beauty Industry in India:-
When it comes to beauty and skin care, organic products are the most
considerable choice among all. With the soothing benefits and nature's
essence, what else do you need to pamper your skin? And with keeping the
popularity of organic beauty products in mind, we have brought you this article
listing the top organic beauty brands in India.
Today, India is known as a young India. And with this young generation
demands for skin care products have increased drastically. The generation has
become more conscious about their skin and demands products that do not
cast any further side effects on their skins.
And on this note, demands for organic beauty products have increased. This
has also brought a major change in the market. Investing in beauty products
has become a considerable choice for investors. Also, beauty brings out
sudden confidence in ourselves and we believe we can handle anything. And
this is majorly profiting the beauty industries.
Although earlier people did not have much knowledge that's why they got to
use chemical-based products. But with the growing generation, people are
becoming more aware and demand pure organic products. And that's why tons
of organic beauty product companies have been established in India. Let's get
started with these companies.
Skincraft:
Skincraft is a very prominent organic cosmetic company established in
Hyderabad and Bengaluru. The company is quite famous for absolutely
promising skincare products.
As the basic concept of skincare products is based on skin type, that's why it's
very important to manufacture products according to different skin types. And,
Skincraft flawlessly follows this notion.
Skincraft was founded by Virendra Shivhare, Chaitanya Nallan and Sangram
Simha. Skincraft works by getting the details of the customer's skin type and
then producing the product accordingly.
The products are well-researched with confederation from tons of
comprehensive databases from India, Japan and Taiwan. With the help of
artificial intelligence, Skincraft manufactures products by processing the
collected data
mCaffeine:
Coffee with a brilliant element for better skin texture. And mCaffeine
developed a company out of this major element. mCaffeine is an organic
beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.
Tarun Sharam and Vikas Lakshmana got this idea when one of them was
suffering from a sore eye. They tried some home remedies but nothing really
worked. So, they put a green tea bag on his eye and after a little time, the
puffiness was gone. So, they researched and realized caffeine reduced
puffiness. And that's when mCaffeine was founded.
The products are very promising and contain caffeine as their basic ingredient
Plum:
The first-ever vegan beauty brand, Plum was founded by Shankar Prasad in
2015. Plum offers a great range of products for both skin and body. The
company is truly inspired by nature with the essence of its beauty.
Plum does not make any fake promises or outlaws people's insecurities for its
advertisement. Its products promise to improve our skin in a better natural
way. Plum products are easily available in retail stores and online stores such
as Amazon and Flipkart. You can also get the product from Plum's official
website. The Plum estimated growth rate is around 35% every year.
Purearth:
The absolutely luxurious skincare and health brand, Purearth produced its
products from the ingredients obtained from the Himalayas through ethical
sources. The product ingredients used in Purearth products are handpicked by
the women who live in high-altitude places such as Uttarakhand or Ladakh.
When it comes to manufacturing skin care products, Purearth is very
promising. Its brand is very conscious about the quality of its products.
Moreover, Purearth provides employment to tons of women from rural areas.
Kama Ayurveda:
Kama Ayurveda is widely counted among the most trusted organic skincare
brands in India. Kama Ayurveda produces its products with complete Ayurvedic
recipes with 100% vegetarian and natural ingredients.
Kama Ayurveda's products such as Kumkumadi Miraculous Beauty Fluid and
Brigandi Intensive Hair Treatment have received various beauty awards from
magazines such as Elle and Vogue.
This shows the popularity of Kama Ayurveda and its products.
SoulTree:
The prosperous organic beauty brand, SoulTree is quite famous for its
collaboration with various non-profitable organisations that are working for
the local farmers and rural people. SoulTree brings its ingredients from such
organisations only. Their products are completely organic and natural.
SoulTree is supported by accreditation standards from BDIH which is a certified
European agency. It's the solely Indian beauty company to receive such a deal.
SoulTree's travel kits are quite famous for their incredible quality of improving
hair and skin.
How has India become a growing market for cosmetic startups?
The obsession with beauty in India is growing and so is the beauty business. It
is no longer a thing of rich and young people and neither it is just confined to a
specific gender. Both for men and women from young to old, beauty has now
become a priority which is pushing the Indian cosmetic market to greater
heights that soon it may give a tough competition to the international ones.
India and the Beauty Practices
Self beautification i.e. the art of maintaining beauty and decking up; dates back
to the Indus Valley civilization. It was more of a homily and daily routine in
ancient times before beauty became a business. With homegrown practices
and the science of Ayurveda, people were completely reliant on nature for
both their skincare routine and glam up.
A lot of nature’s gifts like coconut oil, castor oil, honey, aloe vera, lemon, etc.,
were a part of skincare practices since time immemorial which have now
turned into the most-sought ingredients in the current cosmetic industry due
to the major shift in consumer behavior i.e. the switch from chemical-based to
natural products.
Beauty practices are subject to change. From home remedies, celeb-influenced
products, DIY methods, old-wives tales, or grandma’s secrets, to now 100%
natural, vegan, cruelty-free, organic products, the cosmetic industry is like a
sea-wave that keeps changing.
Read more: Are Parabens Really The Villains in Cosmetics?
The Current Status of the Indian Cosmetic Market
The speed at which the Indian cosmetic industry is growing is twice as fast as
markets in the United States and Europe. Due to the changing lifestyle,
demographic growth, latest technology, and digital solutions, ever-improving
economic and social conditions, the growth rate which was estimated at 9.7%
before pandemic although have slowed down is now boosting again. Starting in
2022, it may increase by +2.8% and with such a speedy improvement, it is no
surprise that India is heading to become the leader in the cosmetics industry of
tomorrow.
The Changing Faces of Indian Cosmetics
Beauty trends keep evolving and so do the Indian consumers. There was a time
when the obsession with fair skin was so much that the most-sought product
was the fairness cream. Today, with a lot of movement towards skin tones
pride, social media campaigns, and real advertisements, the face of Indian
beauty is changing and now cosmetics are available in every skin tone for every
gender and age.
Another major change that we can see in the Indian cosmetic market is in
men’s grooming. A lot of innovation has happened in the men’s sector. Earlier
when only shaving cream and deodorants were the only few products available
for men in the cosmetic and personal care section, now has a wide range of
products which includes – fairness cream, hair removal creams, moisturizes,
bread growth and maintaining products, sunscreen, chapsticks, hair styling
products, and whatnot?
Lastly, the biggest change that has happened in the Indian beauty trend is the
switch. The shift from chemical-based to natural products. Organic & natural
cosmetics are becoming the future of Indian cosmetics with people learning
more and more about the harmful effects of chemical-based cosmetics. In fact,
not just natural ingredients, people are preferring products that contain
organically-grown ingredients for their skin. Now that’s a significant change.
The Mix of Tradition and Innovation
Indian customers are tricky ones and hence they are also hard to please. They
still have their roots in their traditional methods but also love to experiment
with the latest innovations. Some still follow home remedies and traditional
skin care routines while shopping from expensive Indian and international
cosmetic brands. In fact, the Korean beauty trend is more famous in India than
in any other country.
So, to satisfy the changing taste of Indian consumers, many companies are now
mixing tradition and innovation to serve exactly what the Indians are looking
for. For example castor oil. The ancient, most popular in the Ayurveda, and the
one that is found in every kitchen castor oil is now the most important
ingredient in cosmetics. Organic cold-pressed castor oil is one of the most-
bought products today by Indian consumers in order to treat many skincare
problems. With the entry of castor oil in cosmetics, the graph of the Indian
cosmetic market has seen a significant rise because of the spiking demand for
it as the benefits that one gets from it are as vast as an ocean.
Many brands have started recognizing the hidden benefits of castor oil and
hence have derived its innovative versions like hydrogenated castor oil which
proved to be a boon to appearance-conscious people. Known to be a great
moisturizer, surfactant, emulsifier, humectant, hydrogenated castor oil in
cosmetics is without a doubt a game-changer.
Apart from the mixed needs of Indian consumers, the climate in India is also a
major challenge for cosmetic brands. Since the Indian climate is totally
unpredictable as well as extreme, for a cosmetic product to survive, it has
become a necessity to develop it such that it can withstand any sudden and
severe climatic changes in India. Therefore, many Indian as well as
international cosmetic brands, are experimenting with traditional as well as
innovative solutions to develop products, especially for Indian consumers.
Challenges and Future of Indian Cosmetics
With the trending conscious consumerism, in the name of natural, organic,
vegan, eco-friendly, and cruelty-free products, a lot of cheap and counterfeit
products are selling like hotcakes which people fail to understand and fall into
their trap. Therefore, always buy from trusted and reliable sources to repent
later.
As far as the future is considered, organic and natural cosmetics are all that we
see because of the increased awareness regarding the damaging effects of
chemical-based cosmetics on the skin and the environment. And with praise-
worthy innovative natural cosmetic products, the future of Indian cosmetics is
definitely going to be bright and long-lasting.
Ambuja Solvex, one of the leading hydrogenated castor oil manufacturers in
India, believes in transparency and trust more than anything which is why, we
hide nothing from our consumers and develop and provide both our products
and services that are 100% natural, unique, effective, and rel
Indian Youths spend on cosmetics products nowadays !!!
Young men and women in Delhi are spending more on cosmetics, apparel and
mobile phones than their counterparts in other metropolitan cities, a
comprehensive survey conducted by industry body Assocham and released on
the eve of World Youth Day on August 12 has revealed.
As per the survey, which sampled 2,000 youngsters in the 16-21 year age
group, about 75 per cent of India’s youth spend over Rs.6,000 per month on
cosmetics, apparel and mobiles. And much of it is due to a rise in pocket
money, growing awareness and intense publicity campaigns.
The survey had sampled the buying trend among the youth in Delhi, Mumbai,
Kolkata, Bangalore, Chennai, Hyderabad, Lucknow, Ahmedabad, Jaipur and
Chandigarh. It revealed that over 75 per cent youth said their consumption of
branded cosmetics has gone up by about 65 per cent in the past 10 years. Over
58 per cent of youth said their expenses on cosmetics have risen by 65 per cent
and this figure was even higher at 68 per cent among the upper middle age
group.
“The youth in Delhi are ahead of their counterparts in other cities as 75 per
cent of them said their budget for shopping for cosmetic, apparel and phones
has exceeded Rs.6,000 every month. About 25 per cent said they splurge
between Rs.2,500 and Rs.3,500 on cosmetics, clothes and phones every
month,” it added.
In terms of rise in expenditure in the past decade, the survey revealed that
there has been a 300 per cent jump from less than Rs.1,500 per month in 2003
to over Rs.6,000 per month now.
A major reason for the increased spending on cosmetics now was the
increased participation of women in employment basket. Secondly, he said,
massive advertising in both electronic and print media has influenced the
customers and increased their allocation of monthly expenses towards theses
articles.
The survey also came out with interesting revelation about how males have
developed a special craze for cosmetic application compared with their
female’s counterparts and their monthly expenses have risen between 35 and
40 per cent during the past decade.
Stating that on an average, about 25 per cent of the pocket money is being
spent by the youth on food, the survey said: “The youth does not think twice
before blowing money on mobile phones, clothes, eating out and even
cosmetics.”
On the buying preferences, it revealed that 85 per cent of men frequently
changed their mobile handsets or kept two handsets and thus their
expenditure on mobile phones was much higher.
As for the women, it said 85 per cent of them bought cosmetics and apparels
from multiple shops rather than a single one. Quality is given utmost
preference by the women consumers.
The gender analysis also revealed that girls spend the most on clothes,
cosmetics and toiletries compared with boys who spend a lot on computer
games and equipment. Gadgets (including mobile phone), recreation and
holidays, hobby classes, fitness activities, parties, beauty treatment are taken
care of by the parents, found the survey.
