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Global Launch (A2) : Telecommunication

The document outlines the history and evolution of major telecommunications companies, highlighting their founding dates, services offered, marketing strategies, and reasons for success or failure. It notes the acquisition of AOL by Verizon in 2015 and emphasizes the importance of adapting to customer needs and prioritizing growth. The presentation includes references for further reading on the topic.

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35 views3 pages

Global Launch (A2) : Telecommunication

The document outlines the history and evolution of major telecommunications companies, highlighting their founding dates, services offered, marketing strategies, and reasons for success or failure. It notes the acquisition of AOL by Verizon in 2015 and emphasizes the importance of adapting to customer needs and prioritizing growth. The presentation includes references for further reading on the topic.

Uploaded by

Paul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Global Launch (A2)

TELECOMMUNICATION
INDUSTRY

Presentation By
Belem Adriana Vargas
Paulinus Daeli
Nasiba Hakimi
PAST PRESENT FUTURE
Founded: by John T. Stankey (1983)
Founded: by Steve Case (1991) Founded: by Ralph J. Robert (1963)
Services:
Services: Services:
Package of internet, TV, and voice.
Internet-access subscription. A residential internet and cable
Use Zip code to see the availability of
Email, messaging tools, and provider.
AT&T.
entertainment. Fast Internet and live TV.
Marketing and strategies:
Marketing and strategies: Marketing and strategies:
Analyse the brand.
Sent trial CDs through mail. Price reduction strategy.
Product innovation, pricing approach,
Reached 25 M subscribers by 1998. A lot of innovations.
and promotion planning.
Reasons for failing: Reasons for success:
Reasons for success:
Lost stock value. Sustainable
Prioritizing growth
Couldn't adapt to customers' needs. innovation.
over dividends.
Current situation: Adjusting to
Stock is still cheap.
Verizon acquired AOL customers' needs.
in 2015.

Belem Adriana Vargas Paulinus Daeli Nasiba Hakimi


References:

1 Bloomberg. (n.d.). Bloomberg.com. Retrieved June 21, 2022,


from https://www.bloomberg.com/
Encyclopædia Britannica, inc. (n.d.). AOL..Encyclopædia Britannica.
2
Retrieved June 21, 2022, from https://www.britannica.com/
3 Nicola, & Reed, A. (2022, June 6). Att full form and meaning. TheSBB.
Retrieved June 21, 2022, from https://thesbb.com/
4 Rothman, L. (2015, May 22). AOL at 30: The History of America Online,
founded in 1985. Time. Retrieved June 21, 2022, from
https://time.com/
5 The evolution of the Comcast Official Logo & Brand. Xfinity. (n.d.).
Retrieved: June 21, 2022, from https://www.xfinity.com/
Timeline. Company. (2021, October 12). Retrieved June 21, 2022, from
6
https://corporate.comcast.com/2 Group B 2

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