Internship report summer 2022

Imperial chemical industry

ICI Pakistan limited (ltd.)

Internship Report Submitted in Partial Fulfillment of the Requirements for the

Degree of

BACHELOR OF BUSINESS ADMINISTRATION (Hons)

By

Name: Ashir Khaliq

Sap: 70075194
Submitted to: Ma’am Amna Ali

Faculty of Management Sciences

Lahore Business School
Lahore, Pakistan

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 Executive Summary

ICI was established in 1926, while it started it Pakistan chapter by establishing Soda Ash Plant
at Khewra, Distt. Jhelum in 1944. It is one of the oldest and fully automated companies of
Pakistan. ICI has currently five business in Pakistan in which Soda Ash Business is the oldest
and important one.

ICI was incorporated in 1953 and listed on Karachi Stock Exchange in 1957 as Khewra Soda
Ash Company and this name was changed to ICI Pakistan Limited in 1987. Now ICI is operating
as a subsidy of AkzoNobel which is the chemical industry leader around the globe.

Main purpose the internship was to extract practical knowledge by working in a dynamic
organization in order to apply the knowledge acquired during MBA programmed. Report
includes in depth analysis of the organization and carry financial, technical, managerial and
strategic aspects which have been evaluated to analyze the current position of the organization.

I have evaluated the company by techniques like financial ratio like Profitability, Activity and
Debt ratios. These ratios are showing constructive signs for the future prospects of the company.
Management is capably utilizing the assets of the company in order to generate sales. Overall
financial position is adequate. Further supportive material regarding the financial situation of the
company is also included in the report.

I am sure that this report will provide you a complete and clear image of organization.

Main Purpose of Internship

The main purpose of t internship program is to help, guide and assist the under graduating
business students for their future career development, professional and personal growth. This
internship program also focuses on the improvement of the professional and personal skills of
business students of the University after the completion of their internship period. The following
objectives are set by the University in order to reach and achieve the purpose of the internship:
 To motivate the engagement of students in internship programs
 To enhance the impact of internship programs on professional as well as personal growth
and skills of the under graduating business students.
 To identify the strengths and weaknesses of internship programs

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Introduction
ICI Pakistan, formerly Imperial Chemical Industries is a Pakistan-based chemical company
located in Karachi. Pharmaceuticals, Polyester, soda ash, and agrichemicals are manufactured in
this industry. Younus Brothers Group bought the company from Dutch paints giant Akzo Nobel
in 2012 for $152 million. ICI Pakistan stands for Imperial Chemical Industries. This article
comprises every detail, including ICI Pakistan History.

ICI PAKISTAN HISTORY

The history of this company goes back to the British colonial period when it was founded in
1944 as Khewra Soda Ash Firm. They built a soda ash production facility with a capacity of
eighteen thousand tons/year in Khewra, Punjab. This facility was located near the Khewra
salt range in Punjab, where limestone and rock salt, two main raw materials for the production of
soda ash, were present.
ICI Pakistan Limited built a USD four-hundred and ninety million PTA production plant at Port
Qasim, nearby Karachi, in 1995, which was started in 1998. The company was demerged in 2001
to establish Pakistan PTA Ltd, a subsidiary of the ICI Plc United Kingdom. AkzoNobel, the
Dutch paints & chemicals giant, acquired the multinational parent firm Imperial Chemical
Industries in 2008.

VISION

The company aims to be a preferred partner by establishing a strong international and local
footprint via sustainable development and value creation for all investors.

MISSION

Improving people’s lives around socio-economic fabric via best approaches.

VALUES

Their values define them. They provide them with standards by which they can measure
themselves. They direct their interactions with clients, distributors, their own people, & the entire
world.

BUSINESSES THEY HOLD

It’s not about one industry, one business, one year of success, or only one leader–it’s about the
versatility of their businesses & individuals who run it that distinguishes them.

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POLYESTER

ICI Pioneered PSF (Polyester Staple Fiber) technology in Pakistan via investing in a twelve-
thousand tons/annum. PSF Plant started operating in Sheikhupura in 1982. Polyester is used in
clothes, bedding, and cars.

SODA ASH
Though the Soda Ash plant was established in 1939, the commercial production started in 1944.
The plant’s capacity has been enhanced via an increase in market demand. Today the overall
capacity of this plant is 425,000 tons/annum. The business started a 10ktpa plant for the
production of sodium bicarbonate in 1995 that was increased to 20ktpa in 2004 and in 2015 it
increased to 30 ktpa.

The plant has a capacity of producing five hundred tons/day of dense Na2CO3.H2O that is an
important raw material for the production of glass. The plant is fulfilling Pakistan’s seventy
percent requirement of Soda Ash. Local equipment and raw materials are utilized in this
business. The plant is situated in Khewra.

This business produces three types of products:

1. Dense Ash
2. Light Ash
3. Refined Sodium Bicarbonate

LIFE SCIENCES

This business has 2-divisions: Animal Health and Pharmaceuticals.

AGRISCIENCES & CHEMICALS

ICI Pakistan Agri-Business and Chemicals consists of Specialty Chemicals and General Chemicals and also
the agricultural products ranging from pesticides to seeds. The General Chemicals Section has
polyurethanes and trading and is engaged in the distribution, sale, manufacturing, and import of
industrial chemicals.

The trading segment has a portfolio of 14-product groupings having more than two-hundred and fifty
variants/products including its trading partners like Huntsman Tioxide, Nalco, Ineos Chlor, Huntsman
Polyurethanes, National Starch, and Chemicals strengthened by imports of related product lines from
firms in the Far East, Europe, and the USA.

This Segment provides a wide range of products used in a variety of applications such as cement, power,
paints, textiles, pharmaceuticals, food and beverage, personal care, solvents, footwear, household
appliances, and detergents.

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INFANT MILK
The company is distributing, marketing, and importing the ‘Morinaga Milk Industry’ of baby
milk formula goods of Japan under the name NutricCo Pakistan since 2014.

ICI PAKISTAN FACTORIES

ICI factories are located in the following cities:
 Hattar
 Khewra
 Karachi
 Lahore
 Sheikhupura

Top Competitors of ICI Pakistan

 Etihad Chemicals.
 Fauji Fertilizer Company Limited.,
 Engro Corporation Limited and FG.
Fauji Fertilizer
Fauji Fertilizer Company Limited. is ICI Pakistan's biggest rival. Fauji Fertilizer Company
Limited. was founded in 1978, and is headquartered in Rawalpindi, Punjab. Fauji Fertilizer
Company Limited. competes in the Agricultural Products industry. Fauji Fertilizer Company
Limited. generates $36.4M more revenue vs. ICI Pakistan.

Engro Corporation Limited

Engro Corporation Limited is one of ICI Pakistan's top competitors. Engro Corporation Limited's
headquarters is in Jacksonville, Florida, and was founded in 1965. Engro Corporation Limited
operates in the Agricultural Chemicals industry. Engro Corporation Limited generates ∞% of ICI
Pakistan's revenue.

FG (Fatima Group)
FG is seen as one of ICI Pakistan's top competitors. FG is a private company that was founded in
1936 in Lahore, Other. FG is in the field. Compared to ICI Pakistan, FG has 6,300 more
employees.

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 SWOT ANALYSIS OF ICI Pakistan LTD

SWOT Analysis is a simple framework for generating strategic alternatives from a situation
analysis. It is applicable to either corporate level or the business unit level and frequently appears
in marketing plans. SWOT stands for Strengths, Weaknesses, Opportunities and Threads. The
SWOT framework was described in the late 1960’s by Edmund P. Learned, C. Roland
Christiansen, Kenneth Andrews, and William D. Guth in Business Policy, Text and Cases
(Homewood IL: Irwin, 1969).

As far the SWOT analysis of ICI is concerned, situation show the following facts:

Strengths:

 Strong Brand Name

 Good reputation among customers
 Cost advantage from proprietary know-how
 Exclusive access to high grade natural resources
 Favorable access to distribution networks
 Resources, Assets and People
 Innovation Aspects
 Experience, Knowledge & Data
 Quality process and procedures

ICI enjoys a good reputation not only in Pakistan but across the globe. Further recently it is
acquired by Akzo Nobel which is also chemical industry leader in the world. So it strengthen the
image of Soda Ash business. Further resources are readily available in Khewra which is situation
among the Salts, Lime Stone and Coke mines. Innovation and quality control also have been a
success for the ICI. Business has a team of experience people and has a powerful distribution
network across Pakistan.

Weaknesses:

 Timescale, Deadlines and pressure

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  Reliability of Data, plan predictability
 Location of the business

Along with the strengths, Soda Ash business also has some weaknesses. First one is the pressure
and deadlines for the plant. Plant is operating at its full capacity and company cannot afford the
breakdown or shutdown of the plant because demand is always on the higher end. Plant is in
remote area, that’s why in case of any emergency, when expertise and not available in Khewra, it
takes time to repair any damage to the production. Further production at remote area, also
increased transportation cost to the different areas of the country.

Opportunities:

 Market Development
 An unfilled customer needs
 Arrival of new technologies
 Loosening of regulations
 Removal of international trade barriers
 Information and Research
 Partnership, Agencies and Distribution
 Volume, Production and Economies

There are a lot of opportunities for the Soda Ash Business. Due to high growth of industry in
Pakistan, demand of the Soda Ash is increasing day by day as it is an important raw material for
different industries like glass, textile, paper etc. Further economy of scale is also an important
opportunity. There is only one competitor for the ICI in Soda Ash and ICI has hold on more than
70% of the market. New technologies are also helping in order to reduce cost of production.

Threats:

 Emergence of substitute products

 Political Effects
 Shift in consumer tastes away from the firm’s products

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  Loss of key staff
 Environmental Effects
 Competitors Intentions
 New regulations

Soda Ash business is also facing some threats in process of conducting business. Soda Ash is
mainly used as raw material in different industries. Due to growth of production and new
technologies, it is possible to substitute some products from others. So, business faces this threat
that in future their products can be replace by some other low-cost products. Due to situation if
far area, many employees leave the job when they got an opportunity in some other sector in
main city or move to some other business of ICI in Lahore, Karachi etc.

Further competitors can also expand their capacity or adopt some better technique in order to
produce more quality goods. That’s also another threat for the business. Environment effects are
also important one. Awareness regards CFC’s is also increasing day by day. Although business
has adopted a strategy in order to reduce CFC’s but it has to make it fast.

Further political situation effects the business a lot, especially the multinational one. Falling
price of rupee against dollar, inflation, increase in raw material, shortage in electricity are also
threats for the industries.

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 Structure and Operation of the Sustainability Process at ICI Pakistan Limited

Board of Directors

HSE Managers Quarterly

Meeting Forum
HSE&S Management (Site / Location HSE
Committee (CE + Business/ Managers)
Function Heads)

Sustainability Council
(Verification / Follow-up / Monitoring)

Corporate HSE
Business / Location
HSE&S Committees

Verification Tracking / Follow-up Monitoring

Environment Performance
Management (EPM) Database HSE&S Improvement
Quarterly Reporting Implementation Corporate Initiatives Monitoring

Businesses / Locations

In accordance with the requirements of the ICI Pakistan Limited HSE&S Management System, all Businesses and
functional locations are required to monitor and report parameters that directly affect the Company’s Operational Eco
Efficiency footprint. Besides this, all Businesses are also required to report their health and safety performance. The
reporting is governed through a state-of-the-art application called the Environmental Performance Management (EPM)
database.

The Corporate Health, Safety, Environment and Security (HSE&S) department functions as an independent authority within
the organization and is the custodian of the EPM database. Corporate HSE analyses data to extract trends for each
sustainability KPI, and benchmarks performance against the baseline.

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Management Structure

Before we discuss the management structure of the Soda Ash

Business, it is important that we first observe the board
structure of the whole company

Board of Directors:

ICI Board consist of ten members, headed by the Chairman of the board. Currently is
comprise of six non-executives’ directors and four executive directors. Mr. M. J. Jaffer
(non-executive directors) is the current chairman of the board and Mr. Waqar A. Malik is the
chief executive of the company. Main responsibilities of the board are to guide the company
and form policies consistent with objectives of the company i.e., being the industry leader
in creating value for the customers and shareholders.

Executive Management Team:

The management of ICI is done through an executive team headed by the Chief Executive of the
company. Team includes head of the management team from each business (generally Vice
President or General Manager) and also includes Chief Financial Officer and G.M. Human
Resources. So, the team of eight members is formed which manage the overall business of the
ICI Pakistan Ltd.

The Executive Management Team is responsible for delivering the Group’s two major strategic
thrusts of driving performance and reshaping the portfolio. The members of the team have an in-
depth experience of managing complex international businesses and functions within ICI and
other leading companies.

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 ORGANIZATIONAL CHART
Chemical Business

VICE
PRESIDENT

Operations
Manager
Marketing
Manager

Productio Medical H.R Materials

n Superinte Manager Manager
nd
Manager

Finance Technical Technical

Manager Manager
Engineering

Accounts & Finance I.T.

Store
Dept. Dept.
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Recruitment Procedure

For Managerial Staff:

To hire the managerial staff, following procedure is followed:

Advertise

Applications

Short Listing

Interview

Final Interview with VP

Medical Check-up

First of all, post is advertised in the newspapers and the official website of the company and
applications are invited. After dead line, all applications are processed by HR department and
candidates are short listed with the consultation of the Head of the concerned people. Then these
short-listed candidates are interviewed. Then comes the final interview with the Vice President
of the company and final candidates if selected. After this candidate has to prove his medical
fitness and passing the medical, he/she is selected.

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BUSINESS STRATEGY OF ICI imperial chemical industry

Business Strategy
Employee
Communicati
on
Specialist Help
Change
Management
Dispute
Resolution Organization and
Succession
Diversity workforces Planning
Management Requirement

Job Profiling
Right People Qualification
Reward
and Recog- Skills
nition Right Time Experience
Right Competencies

Motivation

Performance
Managemen
t Recruitment
Appointment
Carrier
People Performing to Development
Full potential Potential
Training Appraisal
Learning
And
Education

Employee
Informati
Output Aligned to
on
Business Objectives system

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 MARKETING

Marketing Environment

Competition:

Soda Ash is produced on the base of mass scale production in order to achieve low cost because
in this sector, low cost matters a lot. That’s why it is not such a segment in which many
producers enter because if this happens, everyone will have either surplus production if he
operates on mass production or have high cost in he operates as per demand of the market. That’s
why in this sector, mainly there are two industries which are production Soda Ash. First one is
the ICI Pakistan Ltd, Soda Ash Business, Khewra and second one is the Olympia Chemicals
Limited.\

So ICI the only competitor ICI has to face is the Olympia Chemicals Ltd who has setup is plant
in Warcha Distt. Khoshab. ICI has a clear domination in this segment over his competitors due to
many reasons. First is that ICI has established its plant in 1944 while Olympia is new in this
segment. Further their capacity is only 140 tons/day which is very less than the ICI. That’s why
market share also reflects this distinction and ICI holds 70% of the market, while Olympia has
only 30% of the market share.

Target Market

(a) Consumer or Industrial: Soda Ash is mainly an industrial product, that’s why target
market for the Soda Ash is the industries and especially the Distributors and the Dealers.
Mostly market is in the hands of ICI and there is no close substitute of the products, that’s
why consumers are targeted for the product. Further industries which do not require it in
huge amounts also prefer to buy it from the dealers. That’s why main target market is the

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 dealers and industries which require it in huge amounts and consumers are not influenced
through mass media.

Another thing is that two products out of three are industrial nature, and only Sodium
Bicarbonate is used by home consumers as Baking Soda. That’s why industry has more
importance than the households.

(b) Buying Characteristics: Soda Ash is purchased in bulk amount by the industries and
dealers. Purchase orders are not of small quantities (e.g., 5, 6 bags) but are in tons.
Transportation also matters because plant is situated in Khewra. So, purchase orders are
usually in tons.

(c) Market Potential: Due to high growth in the industrial sectors in Pakistan, there is huge
market potential. Soda Ash is raw material for different industries, e.g. Paper, Textile,
Detergents, FMCG Products, etc. That’s plant operates at its full capacity and when one
expansion project completes, second starts.

Product

ICI Pakistan produces the following products at the

Soda Ash Plant in Khewra:

 Light Soda Ash (Na2CO3)

o Light Soda Ash is used as a raw material in Detergents, Papers, Silicate,
Chemicals and Textile Industries.

 Dense Soda Ash (Na2CO3)

o It is used a raw material in Glass Industry

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  Sodium Bicarbonate (NaHCO3)
o Used as a baking soda
o Poultry, Cattle Feed, Leather Tanning and Textiles.

Classification:

Soda Ash is generally classified as an Industrial Product. It includes two products mentioned
above. Two out of three and generally used in industrial. Only one has a limited use as a Baking
Soda in households.

Packing and Labelling:

As far the packing and labelling is concerned, all three

types of Soda Ash are packed in Poly Propylene Bag.

Bags are purchased from foreign countries in bulk

quantities usually in more than .2 million while they are printed by the plant itself during the
packing. Each bag is containing information regarding its category, its weight, ICI logo and
“Made in Pakistan” logo.

However, there is difference in the Packing weight of the all three types. ICI recently has issued
new packing. Weight of their packing is as follow:

Type Weight Size of Bag

Light Soda Ash 50 Kg 24 x 43 inch
Dense Soda Ash 50 Kg 20 x 35 inch
By Corp (Metha Soda) 25 Kg 19 x 26 inch

Distribution

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ICI has more than 70% share in the Soda Ash business in Pakistan. This is because of its vast
market coverage through the powerful distribution network of its distributions. Mainly Soda Ash
is mainly distributed through the network of distributors through Pakistan. Different regions are
assigned to different distributors. They purchase Soda Ash from ICI and distributed it to different
consumers and industries in their areas which contact them for sale.

Along with the distribution network, big industries also purchase directly from the ICI as they
need it is bulk amounts. These include glass and chemicals industries. They directly contact sale
department of the ICI Soda Ash business and purchase it from there at market price or if they is a
discount agreement then at discounted price rather than the distributors.

This is all for the local sale. However, ICI is also involved in international sale. Further ICI is
also distributor of some Soda Ash manufacturers in Pakistan in order to fulfil the demand of soda
ash in Pakistan and abroad. Sale agreement is the duty of marketing department. Then purchase
department arrange the delivery of the soda ash from Khewra to the destination with help of the
Karachi Head Office. Channel is selected with the mutual understanding with the customer
depending upon the need of the customer i.e. Urgent or normal. On this base it is decided
whether it would be sent through Air Mail, or through Voyage. Further the clearing agents and
shipping companies are selected and consignments are fully insured.

Pricing

Prices are fixed at cost plus margin. For distributors, a margin is fixed on the market price. They
get it at discounted price and sale it on the market price to the consumers. However, ICI also has
discount agreements with its value able customers. For that company offers them a discount
percentage for some period (i.e., 6-month, 1 year) etc. and this discount is carried on with mutual
understanding.

Promotion

ICI has a proper marking department with a fully experienced team. A proper budget is allotted
for the sale activities. However, sale is not done through advertisement in newspapers, television,

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radio etc because of the nature of the products. That’s why selling is mostly based on
relationship with the dealers.

However, company spends a lot on building the image of the company. For that a lot of activities
are done in fulfil the corporate social responsibilities. Through this the brand name is introduced
with the people and image of the company is strengthened.

Meeting of the dealers is arranged frequently. Further best performing dealers are also awarded
cash prized and trips to different local and foreign countries. This boosts up their moral and they
deliver their best in order to achieve high targets.

Customer Satisfaction Programmed:

Customer satisfaction teams are formed to tackle quality related issues prompted by customer’s
complaints. Each team comprise of operators, technicians, contract staff and mangers and are
allocated different aspect of quality control in order to focus on all problem areas. The teams met
on a monthly basis and implement original solutions to improve quality. This focused approach
pays off in the form of reduced number of complaints and result in end user satisfaction.

Working Experience at ICI

Working at ICI remained a very successful experience for me and it was great experience for me
that I worked with such a dynamic firm. Mainly I worked in the Purchase (Material) Department
at ICI Soda Ash Business, Khewra, however I also visited other departments of the company and
also interviewed different people. I think I remained successful in order to grasp the procedures
and extract the valuable knowledge.

I want to appreciate the efforts and their corporation of ICI employees for their advice and their
assistance in helping me to avail this opportunity. I learned a lot from these people. They were
much experienced and have a great command in their own work & on policy of ICI. Mainly I
worked in the following tasks:

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Supplier Code Opening: This process involved the registration of different new suppliers who
want to work with ICI. So, I learned who they are registered and who they are assigned codes.

Classification of the Materials: Classified of different materials, categorization, and codes are
assignation.

Stocks Information: Information regarding the stock levels, consumption, re-order quantity and
safety stock.

Item Status Reports: To check the status of different materials, they inventory level, and
creation of the indent in case of reaching to re-order level.

Indent Generation: Procedure of indent generation, authorized persons, and the circumstances
under the indent is generated.

Approval of the Indent: How indent if floated to different department and the approval of the
indent.

Request for Quotations: Process for the generation of RFQ (Request for Quotation) for
materials to be purchased.

Statement of Comparison: Comparison of different quotations received and making

comparison of the rates stated by the different suppliers.

Purchase Orders Generations: Generation of the purchased order after selecting final supplier.

Gate Receiving Notes: Handled Gate Receiving Notes generated for different materials
supplied by the suppliers.

GRN Clearings Procedure: Procedure from Gate Receiving Note to the clearing of the invoices
and sending to Accounts Department for the payment.

Reminder Letters: Correspondent with the different suppliers and generating reminder letters to
the suppliers who do not meet the deadlines.

Warehousing: Studied the ware house structure of the ICI, Soda Ash Business, its capacity and
material handling procedure.

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Foreign Purchases: Helped in correspondent with different foreign suppliers and assisted in
Coke Purchase from Poland.

Mr. Zahid Muhammad Sheikh, Purchase Officer was my supervisor during my internship.
Further I also interviewed different people e.g., S. M. Aamir (Assistant HR Manager), Mr.
Adnan Sheikh (Assistant Purchase and Quarry Manager), Mr. Asghar Malik (Planning Officer)
also helped in order to get valuable knowledge.

Weekly Breakdown
Week 1

During my first week I was introduced with staff of sales department and learnt about the
products of company, their specifications, their prices, time duration of delivery, physical visit of
all product, customer dealing, sat with sales teams and observe their dealing with the other
companies and customer and as well as dealing with phone call customers. Then supervisor
advised me to deal with IT issues and deal with some paper work of the plant

Week 2

In the 2nd week I meet with the HR manager where I also meet with the other interns in the
company those who are coming from different universities hr. manager told us about the hiring
process how they hired us and about the requirement process and also, he talked about the SAP
software they are using in the company
Week 3
In week three I visited the plant where they are making the products even the area manager told
us about the material they are making in the company normally only the staff member is allowed
to go in the working place but as a intern they allowed us to visit in the working place with the
safety measurements there we learned that what kind of material they are using and how they are
working on it actually in the plant they mostly work with the chemicals and even when they are
the people in the company they mostly look forward for the people those who are belong to the
chemical industry
Week 4
In week 4 again meet with HR manager where he told us about the company polices and the law
even, he told us about the worker those who are taking benefits from the company or even
children of the workers getting scholarships how they are fluffing the social responsibilities
provide medical we also visited in the medical department where they have own company doctor
who look after at the worker those who are suffering from any health issue even provides the free
medical [to the worker or even for their family

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Week 5
In the 5th week we are working the hr. department for a while because they told us that the who
belong to the HR specialization should work for a while with us in the HR department so there
just me and the other person, we both belong to the hr. specialization so we went over there and
we did some paper work like list down the people who hold the chemical engineering degrees
and after that we work on the computer for a few to take down the list in the computer as a
record.
Week 6
In the last week of our internship, we visited in the plant where they are producing the milk for
the born babies, they called it Morinaga and after visiting there we worked in the admin in the
last day they let us know about the letter for the internship and told us that if you guys are going
to graduate for the university and wants to work in the ICI so you have the opportunity to work
over here and the thing that we noticed over there is they mostly preferred the people and even
the one those whose family member is working over there so this is all about the internship that
we did in the ICI PAKISTAN LIMITED

Learn from internship

Working in a professional setting for the first time can be difficult to get used to. But it is the
best way to learn how to navigate the working world through real-life, hands-on experience.
One of the most valuable skills you will gain from an internship is the ability to speak with
people in a professional setting. Discussions with bosses or coworkers are different from
discussions with lecturers or fellow students,
After your internship, you should have a better idea of the appropriate way to behave as a
professional. This will help you a lot when you start interviewing for jobs because you will be
more confident and will sound more mature and experienced in a business setting.

Link between Academic and practical reality

Some points we are studying and practical life are totally different from each other. Like if we
talk about finance department, in our study we are emphasized to learn about the detail of
complete accounting cycle, debit credit method, income statement methods but I have observed
in this organization that these steps are been replaced by software and no use of these methods,
we just had to enter the entry of particular and software automatically identifies and organize the
entry. One more thing I have observed that in our study we are emphasized not to put too much
data on power point slides and to use only bullet points and use visual aids, but in practical
reality in this organization General Manager asked me about the power point slide and I told
what I learned from presentation and interview skills course and Public Speaking Course and he
said that you are wrong, in practical reality we have to put as much as data on the slides because
we have to deliver our message to our audience and they have no knowledge about that what are
we saying.

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So, to make them clear that what we are saying it is important to use more data slides. Internship
Report By: AHMED 70075204 21 The marketing strategies which we have studies in our
principles of marketing course and Marketing Management are useful in practical reality. This
organization uses these strategies like four P’s, segmentation of the market to sell their product.

CONCLUSIONS

ICI Pakistan Ltd. is an excellent organization. It operates as an independent business unit with
AkzoNobel as a part of its specialty chemical portfolio. The seed planted in 1926 is now a tree
which provides extremely qualitative products to billions of people all around the world. It is
also providing jobs to millions of people in different countries. The fact can be judged by ICI and
AkzoNobel is the number one chemical manufacturing and processing company of the world and
this fact is recognized by Fortune 500.

Management of ICI Pakistan is mostly local. Top management involves CEO and senior
managers (Chief Financial Officer, Production and marketing) while every business is headed by
Vice President of the Company. They all are experienced people. It is a relatively very old
Multinational on the Pakistani established in 1944 It has established a strong footing for itself in
the chemical industry. Apparently, there are no loop holes in the working of the organization, but
still some areas require more attention.

Management has designed rules and regulations which are supposed to be followed by everyone.
Policies have been formulated for major and minor issues both. Relationship with the employees
is maintained at every level. Employees work with commitment and dedication to achieve the
best for the organization. Job satisfaction soars at a high level.

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Due to its innovation technologies, committed employees and best use of the resources, it has
gained a prominent position in the market and is far ahead of its competitors.

RECOMMENDATIONS

Following recommendations are based on my observation during my internship at ICI

and some have been given during formal and informal interview with the people.

 Although ICI is offering a lot of incentives to its employees in case of salary and
benefits. However, there is a clear different in facilities of permanent and contract employees.
For example, in department I worked, Purchase Clerks were on contract basis and there was
more burden of work on them while they were getting only the basis salary. Facilities like
medical allowance, Pension, Gratuity, Provident Fund is not for the contract employees. This
creates a lot of dissatisfaction among the employees.

 Pay increment of people should be according to the work and duties they perform.
In some cases, it does not happen and pay is not increased according to seniority and work base.
For example, during my stay at ICI pay was increased and clerk handling the most work was
awarded 20% increment while other was awarded 40% increment although his work was less and
duties were easy one as compared to first one.

 Purchase department is very important department of any company and

production depends a lot on purchased of timely raw material, plant equipment and other

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supplies. So purchase department was already facing a high burden, further quarry department
was also added in it and quarry staff was also working in the same premises producing a lot of
difficulties. So Soda Ash Business should separate the quarry department and it would be most
suitable if it is shifted at the site where quarry is located so that burden on purchase department
decrease and quarry staff also not has to travel daily between site and purchase department.

 Purchase Department was handling a lot of suppliers at a time. They have to enter
into correspondence with a lot of suppliers while supplier’s evaluation was in delay for a couple
of years. Many suppliers were giving no response and because they were not evaluated, that’s
why there were contacted everything when their related material was required resulting in loss of
time and money. So, supplier’s evaluation should not be delayed and should be carried out at
least once in a year.

 Consumer Services Department but couldn’t get what and where it is. Well the
name suggests that it should be most visible and active department, I wonder if it is there? If it is
there it should be organized at a larger scale and efforts should be made to interact more
frequently and at a personal level with the consumers.

Last of all I must THANK ICI and CIIT once again for providing me the golden opportunity of
spending 6 weeks in such a wonderful place where most people can only dream of. It was an
experience of life time. I got the chance of sitting among the ideal sort of people, professionals
whose names are engraved as pioneers and geniuses of the field. I learned about meeting and
dealing with people. I must say that the integration of this internship program will definitely a
significant improvement in my future professional life.

I end my report here by again thanking Allah Almighty who gave the ability to complete this
tedious task and all other people who have helped me in this task.

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