The Cost of Production
The Cost of Production
CHAPTER 7
                           THE COST OF PRODUCTION
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                                 Chapter 7: The Costs of Production
       labor are required to produce a unit of output, then the marginal product (extra
       output produced by an extra unit of labor) must be increasing. Note also, that
       MC=w/MPL, so that if MC is diminishing then MPL must be increasing for any given
       w.
5. Suppose a chair manufacturer finds that the marginal rate of technical substitution of
capital for labor in his production process is substantially greater than the ratio of the
rental rate on machinery to the wage rate for assembly-line labor. How should he alter his
use of capital and labor to minimize the cost of production?
       To minimize cost, the manufacturer should use a combination of capital and labor so
       the rate at which he can trade capital for labor in his production process is the same as
       the rate at which he can trade capital for labor in external markets. The manufacturer
       would be better off if he increased his use of capital and decreased his use of labor,
       decreasing the marginal rate of technical substitution, MRTS. He should continue this
       substitution until his MRTS equals the ratio of the rental rate to the wage rate. The
       MRTS in this case is equal to MPK/MPL. As the manufacturer uses more K and less
       L, the MPK will diminish and the MPL will increase, both of which will decrease the
       MRTS until it is equal to the ratio of the input prices (rental rate on capital divided by
       wage rate).
6. Why are isocost lines straight lines?
       The isocost line represents all possible combinations of labor and capital that may be
       purchased for a given total cost. The slope of the isocost line is the ratio of the input
       prices of labor and capital. If input prices are fixed, then the ratio of these prices is
       clearly fixed and the isocost line is straight. Only when the ratio or factor prices
       change as the quantities of inputs change is the isocost line not straight.
7. Assume the marginal cost of production is increasing. Can you determine whether the
average variable cost is increasing or decreasing? Explain.
       Marginal cost can be increasing while average variable cost is either increasing or
       decreasing. If marginal cost is less (greater) than average variable cost, then each
       additional unit is adding less (more) to total cost than previous units added to the total
       cost, which implies that the AVC declines (increases). Therefore, we need to know
       whether marginal cost is greater than average variable cost to determine whether the
       AVC is increasing or decreasing.
8. Assume the marginal cost of production is greater than the average variable cost. Can
you determine whether the average variable cost is increasing or decreasing? Explain.
       If the average variable cost is increasing (decreasing), then the last unit produced is
       adding more (less) to total variable cost than the previous units did, on average.
       Therefore, marginal cost is above (below) average variable cost. In fact, the point
       where marginal cost exceeds average variable cost is also the point where average
       variable cost starts to rise.
9. If the firm’s average cost curves are U-shaped, why does its average variable cost curve
achieve its minimum at a lower level of output than the average total cost curve?
       Total cost is equal to fixed plus variable cost. Average total cost is equal to average
       fixed plus average variable cost. When graphed, the difference between the U-shaped
       total cost and average variable cost curves is the average fixed cost curve. Thus, falling
       average variable cost and average fixed cost sum up to a falling average total cost curve.
       Since average fixed cost continues to fall as more output is produced, average total cost
       will continue to fall even after average variable cost has reached its minimum because
       the drop in average fixed cost exceeds the increase in the average variable cost.
       Eventually, the fall in average fixed cost becomes small enough so that the rise in
       average variable cost causes average total cost to begin to rise.
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                                  Chapter 7: The Costs of Production
11.10. If a firm enjoys economies of scale up to a certain output level, and then cost                서식 있음: 글머리 기호 및 번호
increases proportionately with output, what can you say about the shape of the long-run               매기기
average cost curve?
       When the firm experiences increasing returns to scale, its long-run average cost curve
       is downward sloping. When the firm experiences constant returns to scale, its long-run
       average cost curve is horizontal. If the firm experiences increasing returns to scale,
       then constant returns to scale, its long-run average cost curve falls, then becomes
       horizontal.
11. How does a change in the price of one input change the firm’s long-run expansion
path?
       The expansion path describes the combination of inputs that the firm chooses to
       minimize cost for every output level. This combination depends on the ratio of input
       prices: if the price of one input changes, the price ratio also changes. For example, if
       the price of an input increases, less of the input can be purchased for the same total
       cost, and the intercept of the isocost line on that input’s axis moves closer to the origin.
       Also, the slope of the isocost line, the price ratio, changes. As the price ratio changes,
       the firm substitutes away from the now more expensive input toward the cheaper
       input. Thus, the expansion path bends toward the axis of the now cheaper input.
12. Distinguish between economies of scale and economies of scope. Why can one be
present without the other?
       Economies of scale refer to the production of one good and occur when proportionate
       increases in all inputs lead to a more-than-proportionate increase in output.
       Economies of scope refer to the production of more than one good and occur when joint
       output is less costly than the sum of the costs of producing each good or service
       separately. There is no direct relationship between increasing returns to scale and
       economies of scope, so production can exhibit one without the other. See Exercise (14)
       for a case with constant product-specific returns to scale and multiproduct economies of
       scope.
16.13. Is the firm’s expansion path always a straight line?                                           서식 있음: 글머리 기호 및 번호
       No. If the long run expansion path is a straight line this means that the firm always          매기기
       uses capital and labor in the same proportion. If the capital labor ratio changes as
       output is increased then the expansion path is not a straight line.
       Also, in the short run the expansion path may be horizontal if capital is fixed.
17.14. What is the difference between economies of scale and returns to scale?                        서식 있음: 글머리 기호 및 번호
       Economies of scale measures the relationship between what happens to cost and                  매기기
       when outpuoutput, i.e., when output is doubled, does cost double, less then double, or
       more than double. t is doubled. Returns to scale measures what happens to output
       when all inputs are doubled.
                                            EXERCISES
1.1. Joe quits his computer-programming job, where he was earning a salary of $50,000                 서식 있음: 글머리 기호 및 번호
per year to start . He opens his own computer software business store in a building that              매기기
he owns and was previously renting out for $24,000 per year. In his first year of business
he has the following expenses: mortgage $18,000, salary paid to himself $40,000, rent, $0,
and other expenses $25,000. Find the accounting cost and the economic cost associated
with Joe’s computer software business.
       The accounting cost represents the actual expenses, which are 18,000+$40,000+$0 +
       $25,000=$8365,000. The economic cost includes accounting cost, but also takes into
       account opportunity cost. Therefore, economic will include, in addition to accounting
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          cost, an extra $246,000 because he Joe gave up $624,000 by not renting the building
          ($24,000-$18,000), and an extra $10,000 because he paid himself a salary gave up
          $10,000 below market on his salary ($50,000-$40,000). Economic cost is then $99,000.
b.        Draw a graph that shows marginal cost, average variable cost, and average total
          cost, with cost on the vertical axis and quantity on the horizontal axis.
          Average total cost is u-shaped and reaches a minimum at an output of 7, based on
          the above table. Average variable cost is u-shaped also and reaches a minimum at an
          output of 3. Notice from the table that average variable cost is always below average
          total cost. The difference between the two costs is the average fixed cost. Marginal
          cost is first diminishing, to a quantity of 3 based on the table, and then increases as q
          increases. Marginal cost should intersect average variable cost and average total
          cost at their respective minimum points, though this is not accurately reflected in the
          numbers in the table. If the specific functions had been given in the problem instead
          of just a series of numbers, then it would be possible to find the exact point of
          intersection between marginal and average total cost and marginal and average
          variable cost. The curves are likely to intersect at a quantity that is not a whole
          number, and hence are not listed in the above table.
3.3. A firm has a fixed production costs of $5,000 and a constant marginal cost of                    서식 있음: 글머리 기호 및 번호
production of equal to $500 per unit produced.                                                        매기기
a.        What is the firm’s total cost function? Average cost?
          The variable cost of producing an additional unit, marginal cost, is constant at $500, so
                                         VC $500q
          VC  $500q , and AVC                   $500. Fixed cost is $5,000 and average
                                          q   q
                          $5,000
          fixed cost is          . The total cost function is fixed cost plus variable cost or
                             q
          TC=$5,000+$500q. Average total cost is the sum of average variable cost and average
                                       $5,000
          fixed cost:   ATC  $500           .
                                          q
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     b.     If the firm wanted to minimize the average total cost, would it choose to be very
            large or very small? Explain.
            The firm should choose a very large output because average total cost will continue to
            decrease as q is increased. As q becomes infinitely large, ATC will equal $500.
     4. Suppose a firm must pay an annual tax, which is a fixed sum, independent of whether
     it produces any output.
     a.     How does this tax affect the firm’s fixed, marginal, and average costs?
            Total cost, TC, is equal to fixed cost, FC, plus variable cost, VC. Fixed costs do not
            vary with the quantity of output. Because the franchise fee, FF, is a fixed sum, the
                                                                                FC  VC
            firm’s fixed costs increase by this fee. Thus, average cost, equal to        , and
                                                                                    q
                                         FC                                         FF
            average fixed cost, equal to    , increase by the average franchise fee    . Note
                                          q                                          q
            that the franchise fee does not affect average variable cost. Also, because marginal
            cost is the change in total cost with the production of an additional unit and because
            the fee is constant, marginal cost is unchanged.
     b.     Now suppose the firm is charged a tax that is proportional to the number of items it
            produces. Again, how does this tax affect the firm’s fixed, marginal, and average
            costs?
            Let t equal the per unit tax. When a tax is imposed on each unit produced, variable
            costs increase by tq. Average variable costs increase by t, and because fixed costs are
            constant, average (total) costs also increase by t. Further, because total cost increases
            by t with each additional unit, marginal costs increase by t.
     5. A recent issue of Business Week reported the following:
                During the recent auto sales slump, GM, Ford, and Chrysler decided
                it was cheaper to sell cars to rental companies at a loss than to lay off
                workers.    That’s because closing and reopening plants is expensive,
                partly because the auto makers’ current union contracts obligate
                them to pay many workers even if they’re not working.
     When the article discusses selling cars “at a loss,” is it referring to accounting profit or
     economic profit? How will the two differ in this case? Explain briefly.
            When the article refers to the car companies selling at a loss, it is referring to
            accounting profit. The article is stating that the price obtained for the sale of the
            cars to the rental companies was less than their accounting cost. Economic profit
            would be measured by the difference of the price with the opportunity cost of the cars.
            This opportunity cost represents the market value of all the inputs used by the
            companies to produce the cars. The article mentions that the car companies must
            pay workers even if they are not working (and thus producing cars). This implies
          that the wages paid to these workers are sunk and are thus not part of the
            opportunity cost of production. On the other hand, the wages would still be included
          in the accounting costs. These accounting costs would then be higher than the
            opportunity costs and would make the accounting profit lower than the economic
            profit.
     6. Suppose the economy takes a downturn, and that labor costs fall by 50 percent and are
     expected to stay at that level for a long time. Show graphically how this change in the
     relative price of labor and capital affects the firm’s expansion path.
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       Figure 7.6 shows a family of isoquants and two isocost curves. Units of capital are on
       the vertical axis and units of labor are on the horizontal axis. (Note: In drawing this
       figure we have assumed that the production function underlying the isoquants exhibits
       constant returns to scale, resulting in linear expansion paths. However, the results do
       not depend on this assumption.)
       If the price of labor decreases while the price of capital is constant, the isocost curve
       pivots outward around its intersection with the capital axis. Because the expansion
       path is the set of points where the MRTS is equal to the ratio of prices, as the isocost
       curves pivot outward, the expansion path pivots toward the labor axis. As the price of
       labor falls relative to capital, the firm uses more labor as output increases.
                       Capital
                              Expansion path
                              before wage fall
                       4                              Expansion path
                                                      after wage fall
                                                                        Labor
                                  1       2       3          4      5
                                              Figure 7.6
8.7. The cost of flying a passenger plane from point A to point B is $50,000. The airline          서식 있음: 글머리 기호 및 번호
flies this route four times per day at 7am, 10am, 1pm, and 4pm. The first and last flights         매기기
are fulfilled l to capacity with 240 people. The second and third flights are only half full.
Find the average cost per passenger for each flight. Suppose the airline hires you as a
marketing consultant and wants to know which type of customer it should try to attract,
the off-peak customer (the middle two flights) or the rush-hour customer (the first and
last flights). What advice would you offer?
       The average cost per passenger is $50,000/240 for the full flights and $50,000/120 for
       the half full flights. The airline should focus on attracting more off-peak customers
       in order to reduce the average cost per passenger on those flights. The average cost
       per passenger is already minimized for the two peak time flights.
8. You manage a plant that mass produces engines by teams of workers using assembly
machines. The technology is summarized by the production function.
                                                 q = 5 KL
where q is the number of engines per week, K is the number of assembly machines, and L
is the number of labor teams. Each assembly machine rents for r = $10,000 per week and
each team costs w = $5,000 per week. Engine costs are given by the cost of labor teams
and machines, plus $2,000 per engine for raw materials. Your plant has a fixed
installation of 5 assembly machines as part of its design.
a.     What is the cost function for your plant — namely, how much would it cost to
       produce q engines? What are average and marginal costs for producing q engines?
       How do average costs vary with output?
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                                              MPK       MPL
                                                    =         .
                                               r        w
         To find the marginal product of capital, observe that increasing K by 1 unit increases
         q by 5L, so MPK = 5L. Similarly, observe that increasing L by 1 unit increases Q by
         5K, so MPL = 5K. Mathematically,
                                         Q                Q
                                 MPK        5L and MPL      5K .
                                         K                L
         Using these formulas in the cost-minimization rule, we obtain:
                                  5L 5K   K w 5000   1
                                                 .
                                   r   w  L r 10,000 2
         The new plant should accommodate a capital to labor ratio of 1 to 2. Note that the
         current firm is presently operating at this capital-labor ratio.
9. The short-run cost function of a company is given by the equation TC=200+55q, where
TC is the total cost and q is the total quantity of output, both measured in thousands.
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b.    If the company produced 100,000 units of goods, what is its average variable cost?
      With 100,000 units, q = 100. Variable cost is 55q = (55)(100) = 5500 (or $5,500,000).
                                 TVC $5500
      Average variable cost is             $55, or $55,000.
                                  q   100
c.    What is its marginal cost per unit produced?
      With constant average variable cost, marginal cost is equal to average variable cost,
      $55 (or $55,000).
d.    What is its average fixed cost?
                                          TFC $200
      At q = 100, average fixed cost is            $2 or ($2,000).
                                           q   100
e.    Suppose the company borrows money and expands its factory. Its fixed cost rises by
      $50,000, but its variable cost falls to $45,000 per 1,000 units. The cost of interest (i)
      also enters into the equation. Each one-point increase in the interest rate raises
      costs by $3,000. Write the new cost equation.
      Fixed cost changes from 200 to 250, measured in thousands. Variable cost decreases
      from 55 to 45, also measured in thousands. Fixed cost also includes interest charges: 3i.
      The cost equation is
                                           C = 250 + 45q + 3i.
10. A chair manufacturer hires its assembly-line labor for $30 an hour and calculates that
the rental cost of its machinery is $15 per hour. Suppose that a chair can be produced
using 4 hours of labor or machinery in any combination. If the firm is currently using 3
hours of labor for each hour of machine time, is it minimizing its costs of production? If
so, why? If not, how can it improve the situation? Graphically illustrate the isoquant and
the two isocost lines, for the current combination of labor and capital and the optimal
combination of labor and capital.
      If the firm can produce one chair with either four hours of labor or four hours of capital,
      machinery, or any combination, then the isoquant is a straight line with a slope of -1
      and intercept at K = 4 and L = 4, as depicted in figure 7.10.
                                                     30
      The isocost line, TC = 30L + 15K has a slope of   
                                                         2 when plotted with capital on
                                                     15
                                                  TC          TC
      the vertical axis and has intercepts at K      and L     . The cost minimizing
                                                  15          30
      point is a corner solution, where L = 0 and K = 4. At that point, total cost is $60. Two
      isocost lines are illustrated on the graph. The first one is further from the origin and
      represents the higher cost ($105) of using 3 labor and 1 capital. The firm will find it
      optimal to move to the second isocost line which is closer to the origin, and which
      represents a lower cost ($60). In general, the firm wants to be on the lowest isocost line
      possible, which is the lowest isocost line that still intersects the given isoquant.
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Capital
                                                      isocost lines
                          4
isoquant
Labor
point A
isoquant
labor
b.    The firm now wants to increase output to 140 units. If capital is fixed in the short
      run, how much labor will the firm requireneed? Illustrate this point on your
      graph and find the new cost.
                                                                                           1   1
      The new level of labor is 39.2. To find this, use the production function q  10L2 K 2
      and substitute 140 in for output and 5 in for capital.               The new cost is
      TC=$20*39.2+$80*5=$1184. The new isoquant for an output of 140 is above and to
      the right of the old isoquant for an output of 100. Since capital is fixed in the short
      run, the firm will move out horizontally to the new isoquant and new level of labor.
      This is point B on the graph below. This is not likely to be the cost minimizing point.
      Given the firm wants to produce more output, they are likely to want to hire more
      capital in the long run. Notice also that there are points on the new isoquant that
      are below the new isocost line. These points all involve hiring more capital.
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                            capit al
                                            point C
                                                            point B
labor
c.    Graphically identify the optimal cost-minimizing level of capital and labor in the
      long run if the firm wants to produce 140 units.
      This is point C on the graph above. When the firm is at point B they are not
      minimizing cost. The firm will find it optimal to hire more capital and less labor and
      move to the new lower isocost line. All three isocost lines above are parallel and have
      the same slope.
                                                               K
d.    If the marginal rate of technical substitution is          , find the optimal level of capital
                                                               L
      and labor required to produce the 140 units of output.
      Set the marginal rate of technical substitution equal to the ratio of the input costs so
             K 20      L
      that        K  . Now substitute this into the production function for K, set q
             L 80      4
                                                        1
                                                   1
                                              L2
      equal to 140, and solve for L: 140 10L
                                              4   L  28,K  7.
                                                   2
                                                                     The new cost is
      TC=$20*28+$80*7 or $1120.
12. A computer company’s cost function, which relates its average cost of production AC
to its cumulative output in thousands of computers Q and its plant size in terms of
thousands of computers produced per year q, within the production range of 10,000 to
50,000 computers is given by
                                       AC = 10 - 0.1Q + 0.3q.
a.    Is there a learning curve effect?
      The learning curve describes the relationship between the cumulative output and the
      inputs required to produce a unit of output. Average cost measures the input
      requirements per unit of output. Learning curve effects exist if average cost falls with
      increases in cumulative output. Here, average cost decreases as cumulative output, Q,
      increases. Therefore, there are learning curve effects.
b.    Are there economies or diseconomies of scale?
      Economies of scale can be measured by calculating the cost-output elasticity, which
      measures the percentage change in the cost of production resulting from a one
      percentage increase in output. There are economies of scale if the firm can double its
      output for less than double the cost. There are economies of scale because the
      average cost of production declines as more output is produced, due to the learning
      effect.
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c.     During its existence, the firm has produced a total of 40,000 computers and is
       producing 10,000 computers this year. Next year it plans to increase its production
       to 12,000 computers. Will its average cost of production increase or decrease?
       Explain.
       First, calculate average cost this year:
                          AC1 = 10 - 0.1Q + 0.3q = 10 - (0.1)(40) + (0.3)(10) = 9.
       (Note: Cumulative output has increased from 40,000 to 50,000.) The average cost will
       decrease because of the learning effect.
13.   Suppose the long-run total cost function for an industry is given by the cubic
                                2        3
equation TC = a + bQ + cQ + dQ . Show (using calculus) that this total cost function is
consistent with a U-shaped average cost curve for at least some values of a, b, c, d.
       To show that the cubic cost equation implies a U-shaped average cost curve, we use
       algebra, calculus, and economic reasoning to place sign restrictions on the parameters
       of the equation. These techniques are illustrated by the example below.
       First, if output is equal to zero, then TC = a, where a represents fixed costs. In the
       short run, fixed costs are positive, a > 0, but in the long run, where all inputs are
       variable a = 0. Therefore, we restrict a to be zero.
       Next, we know that average cost must be positive. Dividing TC by Q:
                                                                        2
                                                 AC = b + cQ + dQ .
       This equation is simply a quadratic function. When graphed, it has two basic shapes: a
       U shape and a hill shape. We want the U shape, i.e., a curve with a minimum
       (minimum average cost), rather than a hill shape with a maximum.
       At the minimum, the slope should be zero, thus the first derivative of the average cost
       curve with respect to Q must be equal to zero. For a U-shaped AC curve, the second
       derivative of the average cost curve must be positive.
       The first derivative is c + 2dQ; the second derivative is 2d. If the second derivative is
       to be positive, then d > 0. If the first derivative is equal to zero, then solving for c as a
       function of Q and d yields: c = -2dQ. If d and Q are both positive, then c must be
       negative: c < 0.
       To restrict b, we know that at its minimum, average cost must be positive. The
       minimum occurs when c + 2dQ = 0. We solve for Q as a function of c and d:
              c
       Q       0 . Next, substituting this value for Q into our expression for average cost,
             2d
       and simplifying the equation:
                                                                          2
                                                         c      c  , or
                            AC  b  cQ  dQ  b  c
                                              2
                                                                d
                                                       2d  2d 
                                        c2       c2          2c 2       c2          c2
                           AC  b                   b                    b         0.
                                       2d        4d          4d         4d          4d
                       c2
       implying   b                 2
                          . Because c >0 and d > 0, b must be positive.
                       4d
       In summary, for U-shaped long-run average cost curves, a must be zero, b and d must be
                                                         2
       positive, c must be negative, and 4db > c . However, the conditions do not insure that
       marginal cost is positive. To insure that marginal cost has a U shape and that its
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                                  Chapter 7: The Costs of Production
       minimum is positive, using the same procedure, i.e., solving for Q at minimum marginal
                                                                                          2
       cost c / 3d , and substituting into the expression for marginal cost b + 2cQ + 3dQ , we find
             2
       that c must be less than 3bd. Notice that parameter values that satisfy this condition
                           2
       also satisfy 4db > c , but not the reverse.
                                                                             2   3
       For example, let a = 0, b = 1, c = -1, d = 1. Total cost is Q - Q + Q ; average cost is
                     2                                  2
       1 - Q + Q ; and marginal cost is 1 - 2Q + 3Q . Minimum average cost is Q = 1/2 and
       minimum marginal cost is 1/3 (think of Q as dozens of units, so no fractional units are
       produced). See Figure 7.13.
Costs
                 2
                                                       MC
1 AC
                                                    TC H, S
                                    SH ,S 
                                              H MCH   S MCS 
       where MCH is the marginal cost of producing hardware and MCS is the marginal cost of
       producing software. The product-specific returns to scale are:
                                          TC H, S  TC 0, S
                                   SH                          and
                                              HMCH 
                                              TC H, S  TC H,0
                                      SS 
                                                   SMCS 
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Substituting these expressions into our formulas for SH,S, SH, and SS:
                                         aH  bS  cHS
                             SH ,S                          or
                                       Ha  cS  Sb  cH
                                       aH  bS  cHS
                             SH ,S                    1 , because cHS > 0. Also,
                                       Ha  Sb  2cHS
                                   aH bS  cHS   bS
                             SH                        , or
                                         Ha  cS
                                  aH cHS  a  cS
                            SH                         1 and similarly
                                   Ha  cS a  cS
                                  aH bS  cHS  aH
                             SS                         1.
                                        Sb  cH
There are multiproduct economies of scale, SH,S > 1, but constant product-specific
returns to scale, SH = SC = 1.
Economies of scope exist if SC > 0, where (from equation (7.8) in the text):
96