EXAMEN DIGITAL MARKETING

1: As the marketing director, you would like to better your PPC every day so….

You plan on working in a discipline matter.

You measure and test everything you can.
You build a keyword list.
All of the above.

2: You marketing team is discussing the differences between SEO and SEM.

Which team member is right?

SEO is more white-hat, SEM is more grey.

SEO focuses on organic search rankings while SEM encompasses all aspects of searchmarketing.

SEO refers to organic search results while SEM focuses on paid search.

There is no difference. They are both the same.

3: As part of your digital marketing strategy, you have to implement inboundmarketing. What can you rely
on?

Blogs.

Social media.

Search engines.

All of the above.

4: What would you use SEO for?

A way to increase traffic on your website.

A process to improve the visibility of your website on search engines.

A coding language.

None of the above.

5: You have been appointed as the new Marketing Director of your companyand are given this customers’
information: Purchasing habits, household income,hobbies, motivations, and device preference. What can you
create with thisinformation?

The Income funnel

A business proposal.

A buyer persona.

The Sales model.

6: You would like to start implementing affiliate marketing. When should yourblogger get paid?

For every purchase it gets done through his blog.

It depends on what you agreed on with the blogger.

For every visitor he gets on his blog.

For every sign up you receive from his blog.

7: You have been asked to attract attention and generate leads on the digitalside of the business. What would
you consider implementing?

Radio commercials.

Launching e-commerce site.

Grand opening with free products.

Content marketing.

8: Data driven marketing is also known as:

Website marketing.

Data analytics marketing.

Online marketing.

Digital marketing.

9: You have been studying the customer journey and would like to send a pre-written set of messages to
customers. On what communication strategy should youstart working on?

Dynamic marketing.

Pre-set campaigns.

Automation marketing.

Drip marketing.

10: Since your marketing specialist already discovered the best content, whatare the next steps that he needs
to take to finalize content curation?

Buy the desired content, organize it and promote it.

Add images and promote it.
Organize it, contextualize it, and promote it.
None of the above.

11: As part of your new marketing role, you are asked to create yourcompany’s buyer persona. Where can you
gather this information from?

Work environment.
Yellow pages.
Market research.
A and C.

12: You have been working on the digital marketing customer journey. Youknow it start with awareness,
interest, __________, purchase, retention and advocacy.What step are you missing?

Interest.
Consumption.
Consideration.
Contemplation.
13: As the marketing director, you rather have a list that was acquiredorganically rather that purchased,
because:

These subscribers are more genuinely interested in your brand or service.

These subscribers are more willing to share your brand or services with their peers.
These subscribers are more active and engaged in conversations about your brand orservice.
All of the above.

14: You are tasked to create activities to improve the customer’s journeyInterest stage. Which of the following
would you consider implementing:

1. PPC.
2. Radio.
3. Word of mouth.
4. Email.
 1, 3, 4.
 1 and 2.
 4 and 1.
 1, 2, 4.

15: The internet marketing tree is composed by:

 SEM, directories and listings, email marketing, social marketing, PR, onlineadvertising.
 SEM, directories and listings, email marketing, social marketing, PR, online advertising,website.
 SEM, free listings, email marketing, social networks, press releases, ad networks, website.
 SEO, directories and listings, email, social networks, PR, online advertising.

16: You are getting ready to send your first email campaign. Which of thefollowing can hurt your deliverability?

1. Sending email without custom authentication.

2. Using single opt-in.

3. Using URL shorteners.

4. Text version.

 1 and 3.
 1, 3 and 4.
 1, 2, 3.
 1, 2.

17: You have been invited to the weekly sales meeting. In the meeting, thesales team is asking you to support
them in the interest stage so customers can take anaction. The sales team is referring to the:

Pay funnel.
Income funnel.
Sales funnel.
Forecasting funnel.

18: You are discussing tracking customer behavior with your marketingspecialist and he is confused as to what
needs to get done. You tell him a cookie needsto get set on the user’s:

Phone.
Computer.
Browser.
Profile.
19: As the new marketing director, you have created the buyer personas, andnow is time to create the target
audience. You have asked the marketing specialist togather all the respective information. In the meeting, the
marketing specialist gives youthe following data. What are you going to use to create the target audience?

1. Gender.
2. Marital status.
3. Age.
4. Place of residency.

 1, 3, 4.
 1, 2, 3.
 1 and 3.
 1, 2, 3, 4.

20: As part of your new duties as a Marketing Director, you have been giventhe company’s value proposition
to present it to the board members. In the meeting,one of them asks you what is the value proposition part
of, and you respond:

Online model canvas.

Sales model canvas.
Digital media strategy.
Business model canvas.

21: You are struggling with link building for SEO. What can help your websiterank higher?

Emails.
Social media posts.
PPC.
A Blog.

22: You are having your monthly digital meeting and one of your teammembers asks you what LTV:CAC
means. You respond:

Lifespan value: customer acquisition cost.

Lifecycle value: customer acquisition cost.
Lifetime value: customer acquisition cost.
None of the above.

23: In general, the higher your ads appear, the more clicks you get and themore you__________:

Pay.
Get users to visit your website.
Convert.
Sale.

24: You have asked your marketing specialist to curate some content to poston your blog. In the meeting, he
presents the following. Which of these are consideredcontent curation?

1. A part 2 of your best blog.

2. News articles.
3. Infographics and social media posts that aren’t yours.
4. UGC (user generated content).

 1 and 2.
 3 and 4.
 2, 3, 4.
 1 and 4.
25: A Landing page is the page users see after they click an ad

True.
False.

26: Inbound marketing is composed of four main steps. Call to actions,landing pages and information forms
are part of the __________ stage.

Adaptation.
Persuade.
Grow.
Convert.

27: The main purpose of a Display campaign is to drive leads for the client.

True.
False.

28: Opt-out links are always optional.

True.
False.

29: The word blog in a short form of “Web Log”

True.
False.

30: You are asked to create your company’s Google AdWords account toimplement some digital marketing. What
would you be configuring in this platform?

 E-mails.
 Blogs.
 Social media posts.
 Paid search and banners.

31: You have asked your marketing specialist to create a retargetingcampaign for each type. He shows you
one for sponsorship, one for creative, and onefor reverse. Which one is he missing?

Advertiser.
Support.
Innovating.
Sales.
None. There is only 3 types of retargeting campaigns.

32: You have been promoting you new “How to” e-book. As a result, moreprospects are scheduling a
consultation with the sales team. These users areconsidered:

Hot leads.
Interested prospects.
Hot prospects.
Warm prospects.
33: You are redesigning the new company website and need to redirectvisitors from one page to another web
page temporarily. What redirect should you use?

302.
404.
403.
300.

34: In order to support the sales team, you are requesting an increase in yourdigital budget to focus on lead
generation paid methods. What methods should youinvest on?

PPC.
Referrals.
Organic search.
Engine results.

35: Billboards and email marketing are both part of Digital Marketing

True.
False.

36: The sales director asks you what triggers a conversion pixel. You respond:

A specific page view.

A single sale.
A registered lead.
Any site visit.

37: As the marketing director, you would like your website to be more visibleto people without spending
money. What method should you use?

Blogs.
SEM.
PPC.
Social media.

38: You have been given your company’s Email database. How can yousegment it?

By gender.
By products purchased.
By household income.
Any number of conditions.
A and B.

39: You are reviewing the marketing budget and need to submit the digitalactivities expenses. What are the
expenses you should be submitting of?

1. Website.
2. Brochures.
3. PPC.
4. Grand opening.

 1, 3, 4.
 1, 2, 3.
 3 and 4.
 1 and 3.
40: Which are examples of social media?

Podcasting.
Blogs.
Wiki.
Facebook, Linkedin.
All of above.