Activity
Directions: Give at least 3 examples of each trend categories.
Microtrends Macrotrends Megatrends Gigatrends
Emerging use of Different brands of Touch screen Internet or World
gaming/social smart phones such as smart phones Wide Web
platforms such as Apple and Xiaomi Use of Use of
Twitch or Discord Various brands of automobiles transportation with
Arising use of e- automobiles Food for health wheels
bikes or electric People becoming and recovery Cooking or
bikes vegetarians cookery
Emerging use of air
fryer for food
What I Have Learned
Directions: Apply what you have learned from this module. Dr. Lorenzo is a Sociologist who is
invited to deliver a short message about the emerging patterns of trends to the Senior High
School HUMSS students of Luakan National High School. He asked you to be his lecture
assistant for the talk. On your way to the event, Dr. Lorenzo informed you that he forgot to bring
his notes. While he was delivering his lecture, he asked you to give him cues for the sequence of
the topics. Help Doctor Lorenzo by filling in the missing words to complete his lecture.
Good morning HUMSS students, teachers and visitors, as the great (1) Aristotle once
said, “the whole is not equal to the sum of the part,” we are all but part of an enormous whole.
However, even if we cannot comprehensively understand the whole as a whole, we can still
somehow have grasp of it through its parts. Just like the human sciences where someday you will
all venture in your college – Psychology who ventures into understanding the human behavior
and mental process, Sociology who studies the human person as how he relates to others in his
society, Political science which look at us, humans as persons who are capable of transforming
societies into something bigger and better through leadership and sustenance in upholding the
greater good. All these are already considered as (2) trends since they have already been part of
our existence which are unlike (3) fads which are only short – lived and don’t really last unless
their impact become larger and extensive like a dot which eventually becomes a line and tend to
be so influential.
You are HUMSS students, and with that I am confident that one day, those simple (4)
documentation you do whenever you start a project based on your unique ideas and concepts will
someday become an (5) archive which will be looked into and searched by your constituents,
who knows, 10 years or 20 years from now, and that simple things you started will eventually
become a gigatrend in decades to come. See what happened to Facebook? It was just a simple
programming project back in 2004, but look at it now? I would guess that more than 90 percent
of you, if not all, do have Facebook accounts.
When you start to look back at how it all began, you would realize the significance of that
(6) memory in all forms as long they are recorded. One should just need to carefully see the (7)
pattern by looking at the repetitious appearances and linkages that these trends developed and
evolved into.
And guess what, what I am actually delivering to you right now at this very moment is
very necessary. A good trend spotter requires the talent of (8) analysis which is needed to come
up with holistic perspective in spotting the emergence of trends. Finally, (9) presentation should
also be done which, of course, is an important means to capture your intuition and stimulate
creative discussions about trends which can be done using slide decks, diagrams, flow charts or
other (10) similar means.
Advertisement – Hunting
Directions: Nowadays, the average person encounters more than a hundred advertisements a
day, be it in the form of TV and radio commercials, billboards, online promotions, and print ads,
among many others. From all the advertisements you encounter, which one caught your
attention? Why? Looking at the root of it, what was the underlying cause of the promotion?
What does it target? Whom does it target? How does it convey message to target clientele? Is the
promoted product a trend or a fad? Considering these questions, you can answer by choosing any
one of the activities listed below which you prefer most.
Among all the advertisements I encountered, Nike, with the slogan of “Just do it.” caught
my attention the most because it is simple yet catchy. And slogan-making is often used in
advertisements because it is easy to remember. The promotion is done to attract many customers
as part of their successful marketing strategy. It targets to expand its business even more all over
the world. And its target market is 11–55-year-olds. Nike conveys a message to target clientele
through advertising campaigns using different techniques: slogan-making, digital poster-making,
brochure-making, and many more. Nike is a trend because many people buy it from several
countries. Plus, it is well-loved by buyers for a long time.
