Report

On
Square Pharmaceuticals Ltd.

Submitted to
Tawfeeq Hasan
Program: BBA
Course: HRM 422

Name & id
Najmun sayem
2019010000031
Pharmaceuticals Ltd.
Southeast University, Bangladesh.

Subject: Research report submission on “Square Pharmaceutical Ltd.”

Dear Sir,
With due respect I am glad to state that I have completed the HRM report on “Square
Pharmaceuticals” as you assigned. This report has enabled me to gain insight into the core fact
of Human Resource Management. So, it becomes an extremely challenging and interesting
experience. Thank you for your supportive consideration for formulating an idea. Without your
Inspiring, this report would have been an incomplete one.

Lastly, I would be thankful once again if you please give your judicious advice on the effort.

Yours’ sincerely
Executive Summary:
The pharmaceutical industry in Bangladesh is one of the foremost created innovation segments
inside Bangladesh. It is one of the foremost created hi-tech divisions within the country'
seconomy. It has essentially developed in Bangladesh within the final two decades. Square
Pharmaceuticals Ltd is the lead company of Square Bunch. Established by Mr. Samson H
Chowdhury in 1958 it got to be a Private Restricted Company in 1964. It was an exertion of four
youthful venturesome men who gave us an extraordinary transformation. It brings not as it
werea conservative alter in our nation but too appeared us the way to being business visionary.
Square Pharmaceuticals Company Report gives a total diagram of the company issues. All
accessible information is displayed in a comprehensive and effectively gotten to organize. The
report contains the company's profile and data. The report moreover incorporates
advancement investigation, item plot and current accomplishment. Whereas making this report
we found outthat, HR division of Square Pharmaceuticals Ltd is one of the most key to the
company's success. Recruitment, Selection of the most excellent worker is the foremost critical
approach of the HR department. The company has well outlined preparing programs for the
worker which has makes a difference them to urge the most excellent out of the
representative. The company has great monetary motivating forces for the worker which
propels the representative to allow the lead.

Origin of the Report

This report has been prepared to make a study on an overview of the Human Resource Analysis
on Square Pharmaceuticals. Limited of
Bangladesh as a part of the fulfillment of assignment required for the completion of the BBA
program (12 rd semester) of the business faculty of southeast business school Administration.
The report was prepared under the supervision of Tawfeeq Hasan, Lecturer of Southeast
university, Saver. We are very much thankful to her for assigning such types of project work.

This chapter describes how the data needed in order to fulfill the purpose was collected. It also
discusses the model and formula, how to presenting the model and formula in our thesis. We
used quantitative approach for our thesis because the majority of data collection from the
quantitative approach. That is explained as below as

1. Data Collection
2. Data Sources
3. Secondary Sources
 4. Data Analysis
5. Data Presentation
Methodology is an important part of the study. It is designed in such a way so that it
correspondent achieve the objective of the study. It includes sampling procedure, data
collection procedure, and also procedure of analysis the data. The information used to prepare
this report has been collected from both primary source that has been collected formal and
informal interviews and secondary source that has been collected from annual reports, articles
and online which together provided more comprehensive information. During interviewing, the
manager has decided to not give some information about the HR system for which there were
some difficulty to collect all the information to make this report. We had some limitations to
collect all the necessary information. For many things we had rely on our surfing from the
internet. Especially in Benefits Offering, the HR manager were reluctant to give any information
regardin their company at all. They said it was confidential. We had to undergo a lot of hardship
to do this part. Most of our data has been collected from internet, their annual report & some
other sources all of which are mentioned in the bibliography section.

Primary Sources:
Observation: Observing the actual practice of Financial Performance Analysis on Square
Pharmaceuticals of the company.
Survey: Interviewing officials and executives involved in this organization. Face to face
Conversation with respective officers of the organization

Secondary Sources:
Official records of Square Pharmaceuticals Ltd. Relevant file study as provided by the officers
concerned Annual report.

Printed Forms
As per the latest organogram SPL had 20 (twenty) functional departments for its operation. The
names of the departments are as follows:
 1. Information Technology (IT) Department
2. Medical Services Department (MSD)
3. Product Management Department (PMD)
4. Sales Department
5. Distribution Department
6. International Marketing Department
7. Market Research and Planning Cell
8. Quality Management and Audit Dept.
9. Production Planning and Inventory Cell
10. Engineering Department
11. Production Department
12. Commercial Department
13. Personnel and Administration Department
14. Technical Services Department
15. Human Resource Training and Development Department
16. Quality Control Department
17. Quality Assurance Department
18. Agro Vet Department
19. Accounts and Finance Depart
20. Accounts (New Venture) Department

Looking beyond the horizon

SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of
global market. It pioneered exports of medicines from Bangladesh in 1987 and has been
exporting antibiotics and other pharmaceutical products. Present export market covers 42
countries. This extension in business and services has manifested the credibility of Square
Pharmaceuticals Limited.

Looking beyond the horizon

SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of
global market. It pioneered exports of medicines from Bangladesh in 1987 and has been
exporting antibiotics and other pharmaceutical products. Present export market covers 42
countries. This extension in business and services has manifested the credibility of Square
Pharmaceuticals Limited

Organizational Structure
Vision:
They view business as a means to the material and social wellbeing of the investors, employees
and the society at large, leading to accretion of wealth through financial and moral gains as a
part of the process of the human civilization.

Mission
Their Mission is to produce and provide quality & innovative healthcare relief for people,
maintain stringently ethical standard in business operation also ensuring benefit to the
shareholders, stakeholders and the society at large.

Corporate Focus:
Our vision, our mission and our objectives are to emphasize on the quality of product, process
and services leading to growth of the company imbibed with good governance practices.

SWOT Analysis:-Strengths:
 Sufficient number of highly experienced and skilled employees
 Reputed company, and recognized brands
 Large customer base
 Local source of raw materials.
 Strong Corporate Governance.
 Greater Customer Loyalty

Square Pharmaceuticals has highly experienced working who are internationally experienced.
Their mid-level managers are also highly skilled & efficient. They are a very reputed company
which has been providing medicine for people for a long time. It has created a very strong &
large customer base which is one of the many reasons for the firm’s success. The resources they
use are collected locally, so availability is never a big issue. Also they offer inexpensive products
which give a door-way to cost efficiency.

Weakness:-
  Absence of Advanced Technology
 Less Organized.
 Time Consuming Decision Making Process.
 Inefficient Debt-Asset Management.
 Minimal profit.
It does not use advanced technology in its manufacturing unit as it’s expensive & not yet
available in Bangladesh. Also, the internal and external operations are not organized enough. As
a Bangladeshi company, like others, it has bureaucratic decision making process.
As a result, the decision comes from the upper level which is very much time consuming.
Square Pharmaceuticals has inefficiency in asset management system. Lastly, as it offers its
products at a very cheap price, the profit margin is much lower than other pharmaceutical
companies

Opportunities:-
 Govt. Support.
 Loan Offering from Prestigious Banks.
 Exporting abroad, entering global market.
 Possible new product units.
 Larger Market share

The government of Bangladesh has huge support for pharmaceuticals companies. As a result,
the company can gather capital easily from a different type of sources. So, expansion
opportunity is high. As SQUARE is a reputed company and produce high quality products at the
cheapest price, it has huge opportunities to go global. And locally, it has earned reputation. As a
result, there is a chance of gaining more market share in future. If it provides this type of
product consistently, the competitors will not be able to defeat this company.

Threats:-
 Number of competitors.
 Volatile exchange rate.
 Innovative products by others.
 Acquisition and Merger.
 Hiking price of raw materials.
 Inadequate Power supply.
SQUARE believes in company growth by increasing efficiency level of employees. That’s why
they offer excellent environment & support develop an employee’s skill & to upgrade his/her
knowledge. For that, they ensure that they hire the right person for the right job at the right
time.

SQUARE values productivity as the spontaneous contribution of Human Resources. Strategic

Human Resource Development Programs are the energy sources for SQUARE HR for running to
wards the zenith of success. Flow of clear & specific information and justification of queries play
the vital role to ensure the market reputation of SQUARE as the most trusted and transparent
company and it enriches the motivation level for who are the real contributors and owners of
his /her own jobs.

At SQUARE, HRD symbolizes the unique blending of professionalism as well as sharing the stress
and success equally like a family where every member has deep concern, feelings and pride for
their own company SQUARE. HR ensures the strong supporting role to develop &
implement HR policy guidelines for ensuring uninterrupted operation and spontaneous
participation to achieve organizational objective as well as fulfillment of employee needs. HR is
maintaining an effective way to deal with labor union & still no unrest has been recorded as
dispute.

Recruitment & Selection

Recruitment:
Recruitment is a process by which organizations can locate and attract individuals to fill job,
recruit new employees to replace those who leave or are promoted, to acquire new skills, and
to permit organizational growth. Recruitment is the process of searching the candidates for
employment and stimulating them to apply for jobs in the organization. Recruitment is the
activity that links the employers and the job seekers.

Recruitment is a process of finding and attracting capable applicants for employment. The
process begins when new recruits are sought and ends when their applications are submitted.
The result is a pool of applications from which new employees are selected.

Square Pharmaceuticals believes in company growth by increasing efficiency level of

employees. So effective planning and recruiting is very much needed for the Human Resource
Department (HRM) of this company. Recruitment follows HR planning and goes hand in hand
with the selection process by which organizations evaluate the suitability of candidates for
various jobs.

Recruiting candidates (build a pool)

Without successful recruiting to create a sizable pool of candidates, even the most accurate
selection system is of little use. Square Pharmaceutical Limited intends to attract the talented
pool of personnel existing in the country. It does its utmost to provide them with an excellent
equal employment. So from Square Pharmaceuticals Ltd point of view, recruitment takes place
the whole year whenever it is required or needed. It may be once in a year in more than that.

The company recruits people from external sources at all levels. For executive positions, skilled,
experienced and reputed employees are hired form the outside.
 For marketing department, the company fills higher positions through internal
promotion only.
 Fresh graduates are recruited at the entry in the post of medical promotion officer
(MPO).The company does not seek any experience for recruiting entry-level employees

To attract outside candidates, advertisement is done through newspaper, job sites and
company's Web-site.

Types of Recruitment:
Temporary Staff: From emergency same day cover, to long term placements, we have an
extensive database of vetted, available temporary workers who are able to hit the ground
running.

Permanent: Clients who use our permanent service save time, money and have a wide
candidate selection. Our candidates are selected from the quality applicants attracted to
Lifeline. Only the most suitable are presented, with clear CVs and accurate summaries, then we
manage client interviews, submit the offer and handle the acceptance.
Temp to Perm:
A popular method of recruitment, this process gives a trial period for both employer and
employee. You get a real time view of the individual; quality of work, strengths and
weaknesses, personality, compatibility, aspirations and much more. Candidates ensure they fit
in. Everyone gains.
Fixed Term Contracts: Clients wish to engage an employee on a fixed term contract and
approach Lifeline to identify candidates. The procedures are the same as with the permanent
recruitment.

The selection process of SQUARE Pharmaceuticals:

COMPLETION OF APPLICATION FORM

Application form is the specific employment form used to get specific information which the
organization wants. In this step application are asked to complete the organization application
form.

Preliminary Screening of Applications

The number of applications normally received against any vacant position is usually very large.
This makes it especially challenging to select the right people from this huge pool. Moreover, it
should be remembered that conducting tests and interviews for all the candidates may not be
always feasible and cost efficient. For these reasons SQUARE screens out candidates who don’t
meet the specific standards for a particular position before going ahead with the selection
process.

Primary Interview
After screening the CVs, SQUARE arranges primary interviews for the remaining candidates.
These interviews basically used as a method of judging the candidates to see if they are worthy
of the final shortlist prepared for the next step. Interviews are intended to get information from
candidates regarding their, background, experience, education, training and interests to
evaluate their suitability as per the requirements of the organization. In SQUARE
Pharmaceuticals, most of the interviews are.

Final Interview
The candidates who perform well in the assessment centers are called for the final interview.
This interview is usually with the functional heads. During this interview the interviewer mainly
checks the candidates’ intentions, commitments, enthusiasm and optimistic outlook towards
the role. References are checked to identify accuracy of information provide by employees, to
detect damaging information and to avoid negligent hiring at this stage.

Medical Check-up
Once all the required tests are done, SQUARE Pharmaceuticals conducts various
physicalsessments. Some of these Physical tests include the strength and fitness test, drug test
etc. As an employee they should check it. Also, it is done for the safety of their employees as it
is important to know if there are any medical limitations that must be considered and if the
person is physically fit to work in the organization. These tests are especially important for
those candidates who will work in the factory, field and operations.

Job Offer
After a candidate successfully passes all the selection criteria, SQUARE Pharmaceuticals offers
the job to that individual. These individuals are then offered employment contracts and asked
to fulfil other procedures for the purpose of formal hiring.

Training & Development.

In today’s marketplace, it’s given that everyone want increased efficiency, better performance
that is a bigger piece of the pie. Training also helps ambitious employees forge ahead in their
own careers.
A well recruitment & selection policy doesn’t ensure an effective employee. Training and
development make an employee effective. Considering recent context of business, efficient
&effective employee ensures the success of the organization. To increase productivity, satisfy
customers, increase market share, increase profit; organization needs new idea, new
technology &also needs training & development program. Square Pharmaceuticals LTD spends
a large amount of resources on it. Their training & development program makes their employee
skillful, efficient, update with recent changes.

Objective:
It is needless to mention that employee training improves skills, and add to the existing level of
knowledge so that the employee is better equipped to do his/her present job, and prepare
him/her for a higher level of job with increased responsibilities. Towards continuous
improvement, Square Group is fostering training throughout the organizations. Currently
various sister concerns are conducting training program in differently but an effort is in progress
for conducting training in an organized. For proper and effective training and development
program Square Pharmaceuticals LTD has aseparate unit under Human Resource Management
department which is called Training and Development Wing. A manager is the head of this
wing. The main task of this unit is to train and development of the employee.

Need Analysis:
This is the first step which follows T&D wing for training and development program. At first they
identify which sector and whom need T&D program. For the need analysis T&D wing use the
two following method: Survey and questionnaires: This is the most standard and cost-effective
need analysis techniques. T&D wing provides statement or question to the employee which
focuses on a specific skill. Then employees response the questions and statement. On the basis
of their response T&D unit decides whether they need training on that skill or not. Formal and
Informal Interview: T&D wing arrange an interview with the current employee. They try to find
out the area where they need to improve by asking different types of question.

Implement the training program:

SPL’s T&D wing offers both the on the job and off the job training program. They offers a
different range of training through local, regional and international training program which
includes both functional and managerial level on the basis of training need analyze. The training
program of SPL’s are.

On-the-job managerial training:

Job Enrichment: At times with the increase of work volume, employees need to be taking more
responsibility than usual. In that case, someone may have to perform some duties previously
performed by the employees from higher positions. But before that, that employee needs
proper training to perform that duty. This is another reason to recommend training.
Job Rotation: Especially in factory level, job rotation is a natural phenomenon. Mostly in
production floor, ‘assistant operators’ and ‘operation helper’ are rotated in a specific intervals
to give them an exposer in different machinery, which eliminates the risk of dependence upon
few people who have got expertise on any particular machinery. But before an employee is
rotated to another section, he/she has to be trained well. In SPL a lot of training is
recommended considering the incumbent’s upcoming Job Rotation.
Technological Advancement: Technological advancement is a dynamic and inevitable process.
Today’s advance technology is no match for tomorrow’s world. So Square Pharmaceuticals Ltd.
has to upgrade its machinery frequently. With the incoming of new machines thus
technologies, people related to that machine need to be trained on that new thing.

Off-the-job training: -

Field force training and development: Every year T&D wing offer this training program for their
sales people. After getting training they join to their respective market. After end of the every
month they appear at examination for further development

Management development training: Managers play the key role of any organization. So they
need training for their betterment. For the managers and executives T&D wing organizes
management development training at SPL’s headquarters, Dhaka unit and Pabna unit For
specialized training they send their employee to renowned local training institute.

Overseas training: According to the need of the organization sometimes T&D wing send
employee abroad for better training. Technical person of their factories attend factory
assessment test in various part of the world for smooth operation of equipment.

Field forces refreshers training: The purpose of updating product knowledge and selling skill of
field forces training program occurs every month in different regions.

Territory manager training: SPL divide the whole country into different territory. Every territory
there is a manager. For the development of territory manager T&D wing offers training program
Two times in a year.
Distribution: Every year after recruitment of Distribution officer and Data Entry Officer face
atraining program.
Benefits offered:
Like other big companies in Bangladesh apart from their offered salary Square Group also offer
benefits to their employees. Those benefits are:

Bonus:
Square group provides its employees with various kinds of bonuses. Their employees get 11-
12kinds of yearly bonuses. From them 5-6 are fixed which means their employee’s will get fixed
amount money as bonus. Other bonuses are like profit sharing. if the company is doing well
their employee’s will get bonuses.

Discount on products and services:

Square Group also provides its employees with discounts on their products. They provide 40%
in Square Pharmaceuticals’ product which is unlimited. For example, if an employee buys
1000tkamount of medicine he or she has to pay 600tk only. Their employees also get 18%
discount on Square consumer products like Radhuni, Meril etc. 50% discount on services of
Square hospitals is also available for employees of Square group.

Provident Fund:
Square Group provides provident fund to its employees. After the end of each month their
finance department cuts a fixed percentage of money from their salary. All these money are
given to employees at the retirement or resigning from the job.

Life Insurance:
Square Group understand the importance the life of their employees. That’s why they provide
each of its employees with life insurance coverage.

Free Transportation:
Dhaka is getting busier day by day and the roads are getting full with traffic jam. Time is
valuable so understanding the value of time Square provides its employees with free
transportation. This free transportation helps its employees to be on time.

Free Lunch:
Square provide its employees with free lunch for each of its employees. Employees do not need
to pay for this free lunch. They get this free from Square group. Programs: Square arranges
many programs for its employees. These programs are occasional as well as annual. They
arrange annual picnic for its employees. As occasional programs Square Group arranges If tar
party and other programs. Parental leave: Square provides parental leave for both male &
female employees at work. In the case of female when they are pregnant the leave can be as
long as 6 months with pay. But in case of males, it is one month only with pay if his/her wife is
pregnant.

Recommendations:
To make recruitment and selection process more effective, top management as well as
executives should be aware about the length of time consumed for total hiring process. Top
management should response promptly about their final selection decision to the HR team. Top
management should make the total recruitment and selection procedure easier and faster to
overcome all the drawbacks of present hiring procedure and to ensure that managers cut down
unnecessary bureaucratic rules and process.
Square Pharmaceuticals Ltd should be much careful about Recruitment and selection process,
so that turnover rate is reduced than previous year as SPL is facing problem with the huge turn
overrate in the field force. The key to reducing bureaucracy for managers is to ensure that they
are properly trained and fully understand the implication of the legal framework; the aims of
the authority and good practice in recruitment and selection process.HR often faces difficulties
to accommodate trainee as there is not enough room to conduct training session. Therefore,
HR should ensure a number of new training rooms to conduct training smoothly. Square
Pharmaceuticals Ltd should hire more employee in HR as they often face problem dealing with
huge field force.

Conclusion:
Square Pharmaceuticals Ltd is very well-known organization in Bangladesh, who always thrives
for success .They have a very reputed working ambiance for the employee. They always value
and respect their current employees. Because if this, their employee perform better than the
employee of their competitors' company. Square Pharmaceutical Limited’s strong recruiting
and selection process. Before taking employees they analyze on those position. They find out
what are the responsibilities they should perform. They also have a very well organized and fair
selection process.
In the above discussion we can easily understand that, Square Pharmaceuticals Company
mainly depends on their Human Resource distinguish of department. Their total activates is a
very well defined, that’s why their employee are more active than any other pharmaceuticals
company.

References
1. Annual Reports (2014-2018), Square Pharmaceuticals Ltd.
2. Definition, http://www.businessdictionary.com/definition/financial-performance.html.
3. Definition, http://ebstudies.wordpress.com/2012/11/06/financial-performance-analysis/
4. Definition, investopedia.com%2Fterms%2Ff%2Ffinancialperformance.
5. Profitability Ratio, http://ebstudies.wordpress.comfinancial-performance-analysis/
6. Gitman, J. Lawrence. (2014), Principles of Managerial Finance, tenth edition, Pearson
Education (Singapore) Pte Ltd. New Delhi, pp 406-407.
7. Square Pharmaceuticals - Wikipedia, the free encyclopedia. (2014- 2018). Square
Pharmaceuticals - Wikipedia, the free encyclopedia. [ONLINE] Available
at:https://en.wikipedia.org/wiki/Square_ Pharmaceuticals.
8. SQUARE Pharmaceuticals LTD. 2015. SQUARE Pharmaceuticals LTD. [ONLINE]Available at:
http://www.square pharmaceuticals.com/.