Advance Montessori Education Center of Isabela, Inc.
Maligaya, Tumauini, Isabela
Email: amecimontessori@gmail.com
TLE 9
LEARNER’S MODULE
FIRST QUARTER
Name: ________________________________________________
(Week ) Grade and Section: _____________________
Learning Objectives:
The learner …
describe consumer needs and wants;
enumerate common ways of generating ideas;
denerate business ideas using knowledge, talents, and skills; and
develop a product based on the generated business idea.
Overview:
In this lesson, you will learn that one outstanding quality at a successful entrepreneur
should possess is creativity and innovation. Creativity involves ideas that are translated into
business opportunities. It includes the skill into innovative products and services. Without
creativity and innovation, no new product and services will come out of the market. Creativity
makes it possible to address the growing needs and wants of the consumers.
PRE-ASSESSMENT
Directions: Identify what is being referred in each item. Write your answer on the line
provided before the number.
What do you need to know?
Generating Business Ideas and Developing Products
Consumer Needs and Wants
Part of the success of an entrepreneur is having a thorough knowledge and understanding of
the consumer-his/her needs and wants.
Needs things that are necessary and indispensable and must be met immediately or within a
given time frame.
Wants these are the desired things but not essential, it can be set aside until the resources
become available.
Consumer needs and wants in a community can be determined through environmental
scanning that consist of an inspection of the community, including its characteristics,
demography, socio-economic characteristics, economic forces, presence of competition
and others.
1|Page
Strategies in determining the consumer needs and wants can be done through a house-to-
house survey; face-to-face interview; sharing ideas with the residents and observation of
what goes on in the community.
Generating Business Ideas
Idea is the beginning of a business venture, it must be creative and innovative.
Hiam and Oldaner (1999) “the single most important activity of an entrepreneur is to
generate business idea”.
The best sources of ideas is consumer or the market in general. Specific sources of ideas are as
follows:
Business magazines and journals
Business trade and organizations
Exhibits, trade shows, seminars, conventions and the like
Consumer magazines and journals
Advertisements, newspapers, and magazines
Directories, events and shows
Observations of consumer in a locality
Radio and TV advertisement
Interviews and encounter with people in a locality
Hiam and Olnader suggested the following options for sourcing business ideas:
Use personal interests and hobbies as basis
Observe existing products and services
Make a wish list
Think of a new and different ways of using an existing product
Take a close look at the social scene and how its changing
Consider technological advances and how they affect existing products
Think of possible spin-offs from existing products
Look at currently established business
Look at the feature of an existing product
Identifying Business Opportunities in the Environment
Opportunities are endless as the say. It only takes the ability to recognize the good opportunities,
the ability to innovate, and the willingness to take risk to be able to meet these opportunities.
Here are some opportunities in the different courses of TLE-Home Economics you can venture in
to:
handicrafts –leather, rattan and other native materials, embroidery, beads, broken
gadgets and the like.
cookery – fruits and vegetables, beans and nuts, pork and beef, fish and seafood, herbs
and spices, food services.
household services – soap and detergents, washing powder, brooms and mops, brushes
and floor polish, different services.
dressmaking – textile, sewing, ready-to-wear items, designing and embroidery.
beauty care services-beauty products, beauty services.
caregiving – cooking, first aid, caregiving services, caregiving tools and equipment.
Product Development Using Creativity and Innovation
Product development process is the process or the act of creating a product through a series of
steps.
2|Page
Six Stages in Developing a Product:
Stage 1. Generating New Product
You can use the different mentioned sources of ideas in this lesson in developing your
product. Try to use some of these sources and come up with as many ideas as you can.
Stage 2. Screening Ideas
List down all these ideas, then choose which are you think are feasible based on available
resources and customer need and want of the product.
Stage 3. Business Analysis
The product that you are developing must be feasible to produce, consider the following
guide question in developing your product.
What are the resources needed?
o capital,
o available materials,
o technology,
o expertise, and
o machine.
How acceptable the product be in the market?
Will it be profitable?
Will it be sustainable?
These questions can be answered trough the conduct of a feasibility study.
Stage 4. Product Development
This consist of actual experimentation of the material, followed by acceptability testing.
Assuming that your product is bread and pastries the actual experimentation takes place in the
food laboratory where standard tools and equipment are available and where the factors that
may influence the quality of the product may be controlled.
Stage 5. Market Testing
Let the experts test and assess the quality of the product you are developing through a
scorecard or criteria. The result of the assessment will give you the idea on what to improve.
Take note also of the recommendations of the experts. Trials are done to assure product quality
and viability before establishing.
Stage 6.
After many trials in attaining products’ desired quality and standard, you can now
produce a large number of this product for sale in the community.
Naming Your Company
Before beginning with the commercialization of your product it is important to register it
with Department of Trade and Industry if sole proprietorship and for partnership and
corporation registration is at the Securities and Exchange Commission.
ACTIVITY 1 Directions: List down at least 10 consumer’s needs and wants. Specify
the following products and label whether it is needs or wants
Directions: Test your creativity by writing down possible products or
ACTIVITY 2
services you can innovate on the following listed in the box. You can
come up with at least two products/services for each.
3|Page
Cogon grass in the field Old newspaper and magazines
Empty tin cans Old curtains
Empty wine bottles Empty shoe box
ACTIVITY 3
Directions: Assumed that your business idea has been transformed into product. Think of
a catchy and meaningful company name that represents your product. Explain briefly the
chosen name for your company. Come up also with a logo of your product.
FORMATIVE ASSESSMENT
Directions: True or False.Write True if the statement is correct; otherwise, write False.
_____1. Part of the requirements before developing a product is finding out the consumer needs.
_____2. Consumer needs and wants dictate the demand for the product.
_____3. The best way to know about consumers in a community is to study the geographical
location of the place.
_____4. Environment scanning is knowing about a community trough observation, interview, and
a simple survey.
_____5. Generating ideas can be sources mainly from what you have read in class.
_____6. Ideas observed in the community can be easily converted to business.
_____7. There are five stages of product development.
_____8. Product development requires technical knowledge in developing product.
_____9. The aim of market testing is to find out if the product meets the consumers’ demands.
_____10. Commercialization is the mass production of the product to be sold.
Prepared by: Checked by:
ROXAN C. ZIPAGAN MILDRED A. BOLAR
TLE Teacher Subject Coordinator
Recommending Approval: Approved by:
REYCHELA C. FORTO JERIC T. VALDEZ
Head, JHS Dept. Principal
Noted by:
NELIA Z – ANGULUAN, PhD
4|Page
Director
5|Page
