Case Study Ipo
Case Study Ipo
Master of Business
Administration (MBA)
Batch (2021-23)
Guru Gobind Singh Indraprastha
University
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DECLARATION
I was in regular contact with our faculty guide and contacted infinite number of times for
discussing the project through phone, email or visits. I hereby certify that all the Endeavour
put in the fulfilment of the task are genuine and original to the best of my knowledge and I
have not submitted it earlier elsewhere.
Vidhi Bansal
MBA 1st year
10216603921
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CERTIFICATE OF AUTHENTICITY
This is to certify that the project work “A Case Study On Zomato : From IPO To
Market” made by Vidhi Bansal, MBA, 1st year, 10216603921 is an authentic work
carried out by her under guidance and supervision of Dr. Shalini Garg.
The project report submitted has been found satisfactory for the partial fulfilment of the
degree of Master of Business Administration.
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ACKNOWLEDGEMENT
Guidance, inspiration and motivation have always played a key role in the
success of any venture. I would like to pay my sincere regards to all those who
guided me in my project work. I would like to avail this opportunity to pay my
sincere gratitude and regards to Dean and Professor A.K Saini, HOD, University
School of Management Studies for providing me such a wonderful opportunity
to widen the horizons of my knowledge. I would also like to express my
heartfelt thanks to my Project Guide Dr. Shalini Garg, professor for giving her
support, guidance and encouragement throughout the project work.
Last but not the least I would like to thank my parents, family and friends who
have directly or indirectly contributed in making this project a success.
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TABLE OF CONTENTS
Abstract 6
Chapter 1 – Introduction
1.1 About Zomato
1.2 Strengths and risks
1.3 About Finance 7 - 15
1.4 IPO meaning, steps for implementation,
advantages and disadvantages
Chapter 2 –
2.1 Literature review 16 - 18
2.2 Research Gaps
Chapter 3 –
3.1 Objectives
3.2 Research methodology 19 - 21
3.3 Limitations
References 34
Annexures
35 - 37
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ABSTRACT
This project is divided into several pieces. First, we'll go over what an IPO is, as
well as financial statements and ratios. We also have a synopsis of Zomato. The
second section is a review of the literature by many scholars who have
investigated and studied in relevant subjects to make this study more
compatible. Our research methodology, which covers the research design
employed throughout the study, is presented in the following section. Then
there is data interpretation, in which we used ratio analysis to analyse the
company's present status. Then we have our conclusions and recommendations.
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CHAPTER – 1
INTRODUCTION
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1.1 ZOMATO
Zomato is an fair play innovation platform that interfaces clients, eatery
accomplices, and conveyance accomplices. Its clients utilize its foundation to
look and locate cafés, recite and assemble audits created by clients, visualise as
well as transmit images, and make food requests conveyance, make eat in
reservations and make installments through its application. Then again, the café
accomplices are catered with different promoting apparatuses to assist them with
expanding client commitment and obtaining and give the last-mile conveyance
administration.
The organization's business is worked around the possibility that over the long
run, individuals in India are effectively eating out, and hence to catch this change
in conduct, zomato has been offering different item contributions, for example,
Food conveyance: The organization has near 1.7 lakh conveyance accomplices
through whom it takes special care of the conveyance administration of around
1.5 lakh dynamic food conveyance cafés. The organization created the greater
part of its incomes from food conveyance and related commissions charged to
cafés for utilizing its foundation.
Hyperpure: Apart from its over two B2C contributions, the organization
additionally gives B2B administration under which it sources supplies for its café
accomplices, assisting them with dealing with their inventory chains all the more
really. The organization began this assistance in 2019 and presently supplies to
in excess of 9,000 eateries across six urban areas in India. Income from this
section developed from Rs 15 crore in FY19 to Rs 200 crore in FY21.
Zomato Pro: This is an elite paid participation program that gives limits and
offers to its individuals for a decent charge. This permits the café accomplices to
showcase themselves to a select gathering of crowd.
1.2 Strengths
•The organization isn't simply into food conveyance. It has a presence over the
food biological system, and with hyperpure administration, it has additionally
expanded its traction. Its start to finish food administration makes it an interesting
foodservice stage universally.
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•Online food conveyance is a profoundly underpenetrated market in India. Out of
the dynamic web clients, just 8% request food on the web, which is exceptionally
low contrasted with 38% in the US and 53 percent in China.
•Expanding cell phone and web entrance in India will prompt expanded interest
for online food requesting administrations, which will be profoundly gainful for
the organization for its development later on.
•According to Redseer, Zomato has reliably acquired piece of the pie throughout
recent years to turn into a leader in the food conveyance space in India.
Risks
•The organization has been bringing about misfortunes in the last three
monetary years and can keep on doing as such sooner rather than later. The
organization hopes to give limits to its clients and see it has a choice to
develop, which might prompt further misfortunes.
•Food conveyance market is a profoundly serious market in India,
portrayed by low section costs, moving client inclinations, and successive
presentations of new administrations and contributions.
•The organization rivals other food conveyance organizations, for
example, Swiggy, chain eateries with their own conveyance armadas, and
other café conveyance administrations.
•Public Restaurant Association of India (NRAI) has as of late declared
plans to send off their foodservice application to take on Zomato and
Swiggy. NRAI addresses in excess of 5,00,000 cafés over the nation.
Logo:
• The Zomato logo essentially addresses the strapline and demonstrates
adoration for culinary delights. Its main goal is to ensure that "Nobody has
a bad meal."
Achievements:
•The CEO was named Leading news Indian of year.
• In the fiscal year 2013, Zomato generated 95.1% of its revenue from
business advertising.
•Zomato is ranked 77th among the list of top startups in India.
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1.3 FINANCE
1. Earnings
Your company's principal source of funding is probably income. Long-term
success can be determined by the volume, calibre, and timing of earnings.
Income last period income development (income this period - income last period).
Exclude one-time incomes when calculating income development because they
can skew the analysis.
2. Advantages
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• Net overall revenue: earnings less costs of goods sold. With a healthy net overall
revenue, you may continue to absorb income or product cost shocks without
jeopardising your ability to cover rising expenses.
• Total working income (earnings - cost of products sold - working costs). Interest
and expenses are not included in working costs. Without regard to how users
finance tasks, this determines your organization's ability to make a profit
(obligation or value). Better if it's higher.
• Net revenue (earnings minus sales costs, labour costs, and any other costs)
incomes. The remainder will be used to fund future investments in your company
and will be distributed to the owners.
3. Practical Effectiveness
Functional proficiency calculates how well you're using the resources of the
company. Lack of functional productivity leads to more small development and
small advantages.
• Turnover ratio (cost of sales minus standard inventory). This shows how
effectively you manage stock. A higher figure is a good indication; a smaller
number indicates that either your sales aren't fantastic or that you are generating
a lot for your continuous volume of deals.
• Return on value, or total pay divided by investor value. This relates to the
financial benefit that investors are deriving from your company.
• The duty to value (duty value). Obligation and value might have different
connotations, but generally speaking, this reveals however much influence you're
using at work. Impact needn't go beyond what's practical for the company.
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5. Availability
The liquidity analysis focuses on your potential to generate ample money to pay
for cash expenses. Unfavorable liquidity cannot be compensated for by any
indicator of improvement or perks.
▪ Initial public offering is the most common way for offering portions of
confidential enterprise to the general population as another stock issuance.
▪ Organizations should meet all the criteria and requirement as denoted by
securities and Exchange Commission.
▪ It furnish organizations with a way to acquire capital by offering shares
through help of the essential market.
▪ Consulted firm enlist speculation banks for showcase, measure interest,
setting the IPO cost etc.
▪ IPO should be visible as a technique for the organization's pioneers and
financial backers, keeping in mind the full benefit from the confidential
venture.
Steps to IPO
1. Proposals- Financiers puts up their proposal in which he talks about different
characters such as safety to issue, span of time required as well as offering in the
market.
2. Underwriter- The organization chooses its financiers to guarantee terms
through understanding.
3. Team- Initial public offering groups are shaped containing guarantors, legal
advisors, affirmed public bookkeepers (CPAs), and Securities and Exchange
Commission (SEC) specialists.
4. Documentation- Data in regards to organization is assembled for IPO
documentation. The S-1 Registration Statement is the essential part of IPO
recording report. It has two sections
o the plan
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o secretly held recording information.
5. Marketing and Updates- In order to lead in the market they need to make
awareness among potential investors so marketing and updates help to promote
the upcoming IPO.
6. Board and Processes- Structure a top managerial staff and guarantee
processes for detailing auditable monetary and bookkeeping data each quarter.
7. Shares Issued- The organization gives its portions on IPO date. In that report
they mentions how much they have received form the investors.
8. Post IPO- Financiers might make some predefined memories casing to
purchase an extra stock after IPO date.
ADAVANTAGES OF IPO
When an organization opens up to the world, financial backers can sell the
organization's stock on the open market. This permits financial backers to
understand their benefits without trusting that their portions will be repurchased.
Since an organization's portions can be traded whenever, it increments liquidity
for financial backers.
Diversification
At the point when an organization opens up to the world, they exchange divides
among financial backers on a trade. This makes more prominent variety among
financial backers, as nobody financial backer winds up with a greater part portion
of the organization's remarkable stock. Thusly, claiming the supply of a public
corporation gives a type of broadening to speculation portfolios.
DISADAVANTAGES OF IPO
Time Commitment
The IPO cycle is an extended and tedious one that might start as long as two years
prior
The venture financier organization filling in as guarantors gets a strong rate based
endorsing expense for shares sold in the IPO. The significant measure of capital
brought up by the IPO organization alleviates this hindrance in light of the fact
that endorsing expenses are deducted from IPO gross returns.
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Assume capital business sectors are not helpful for finishing an IPO. Then time
spent and costs caused by an organization for Public Company Accounting
Oversight Board (PCAOB)- consistent reviews and administrations from
specialists, conspicuous CPA and protections law offices can't be legitimate in
the event that the organization will not get IPO continues.
The expense of value, decided utilizing the capital resource estimating model
(CAPM), is higher than the expense of obligation. Raising new open value will
expand the organization's weighted typical expense of capital (WACC). WACC
is an obstacle rate for decision-production to assess capital use projects expected
to add to development. This complaint is counterbalanced overwhelmingly of
capital that can be brought up in an IPO.
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CHAPTER – 2
LITERATURE REVIEW
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2.1 LITERATURE REVIEW
Devarajappa and Tamragundi. (2014) observed that the vacillations in the profits
from a specific stock are impacted by different factors like the presentation of
organizations, hypothesis as well as external factors. Mittal, Gupta and Sharma
et al. (2013) concentrated on the exhibition of IPOs across different areas,
throughout various time spans and attempted to decide the effect of performing
areas on non-performing areas. The aftereffects of the review demonstrated that
the public area stocks performed well in petite run and elongated run and
outflanked different areas. The assembling area had all the earmarks of being
playing out the most un-in the petite run as well as over the elongated haul.
Takeh Ata and Navaprabha Jubiliy (2015) studied that capital design is an
autonomous variable whose worth is estimated by utilising four distributions in
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specific, monetary obligation, absolute undertaking value, total resource
obligation, and interest inclusion proportion, whereas monetary execution is a
dependent variable whose wealth get guesstimated through implicating four
portions as recompense on re - sources, return on value, workin Specialist has
selected 13 significant steel businesses and used various calculable apparatuses
like standard deviation, relationship lattice, anova, and so on for testing
speculation with the assistance of SPSS22.
Jothi, K. and Geethalakshmi, A. (2016) study aimed to examine the benefit and
financial position of selected organisations in the Indian automobile industry by
utilising factual apparatuses such as proportion evaluation, mean, variance, and
correlation.
Vong and Trigueirosn (2009) discovered that IPO returns level of performance in
terms of expected returns, and that, with the exception of small investors, the bulk
of investors were unaffected by the uncertainty rate of return and processing fees.
Anjana and Kunde (2009) examined 110 initial public offerings (IPOs) from 2006
to April 2007. They discovered that 104 IPOs out of 110 gained on the first day
of trading. They also discovered that IPOs fared well in both the short and long
term.
4. Funders who seem to be inclined to put funding into the firm's portions will
likewise benefit from going through the review and thus can easily decide
whether to pour money through into company's portion.
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CHAPTER – 3
RESEARCH
METHODOLOGY
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3.1 OBJECTIVES
➢ To concentrate on the ongoing monetary framework at Zomato.
➢ To concentrate on the explanation for Zomato IPO failure.
➢ To determine the profitability and liquidity ratios
➢ To direct the expected investors for speculation.
➢ To determine the impact of IPO failure on Zomato.
The data is congregated through auxiliary cradles during the task. That
information was used to determine execution assessment, and agreements were
reached as a result.
sources of additional information:
• The majority of the estimations are based on the monetary expressions of the
organization's given pronouncements.
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• A portion of the data for theoretical viewpoints was gathered by referring to
formal description and actually referred books.
• Funders who are eager to invest in the organization's portions will likewise
benefit from reading the review and will undoubtedly make a decision
whether to placing assets further into company's portion.
3.3 LIMITATIONS
• This review gives an understanding into the monetary, staff, advertising
and Zomato's various components Also every investigation will indeed be
constrained by specific parameters.
• One of such review's elements was the lack of access to adequate data.
• 3.The vast data and information has indeed been concealed, such as not
being assessed as a specialty of organisation ’s strategic.
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CHAPTER – 4
DATA ANALYSIS AND
INTERPRETATION
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CALCULATING EPS
Earning per share is the main measurement taken into consideration while
deciding a company's benefit on an outright premise. It is a significant part of
working out the cost to-income (P/E) in this, E is the EPS.
Having to look at EPS in absolute terms may not be of much interest to financial
backers because traditional investors do not have direct access to the profit. All
else being equal, investors will compare EPS and the stock's offer price to
determine the value of revenue as well as how investors feel about growth
prospects.
Earnings per share are not even positive, indicating that investors are losing
money and are not receiving dividends. This shows that company is in poor
health.
It indicates that there have been negative returns on investment, capital employed,
and assets. It's not a good indication for any business. It means that the company
is not receiving amount for the investments made in a specified time period.
It demonstrates that the corporation has a large amount of current assets on hand
to satisfy its current liabilities. And it's getting hike by the year.
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ESTIMATING LEVERAGE RATIOS
A leverage ratio is one of several monetary estimations that assesses an
organization's ability to meet its pecuniary obligations. It is also be used to
quantify an organization's mix of working costs for determining what changes
outcome would mean for working pay.
It demonstrates that the firm is in a bad state because it cannot even cover its
existing debt with current revenues.
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SUCCESS OF AN IPO IS INFLUENCED BY-
Here are some factors that can increase the likelihood of the IPO's success:
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Zomato shareholder base pre IPO
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CHAPTER – 5
FINDINGS AND
CONCLUSION
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FINDINGS
▪ Zomato collected '2,17.27 cr.' for an equity share offering of '71.95 cr.'
▪ The offering to international institutional investors was oversubscribed by
approximately 51.78 times.
▪ The offering tendered to the RI's was surpassed by 7.46 times.
▪ EPS is -1.5 for the current year which is indicating that the investors are
not getting any return from their investment. Shareholders are the main
person for a company and they should try their best to keep them
satisfied by giving them profits from their investments.
▪ Return ratios of the Zomato are negative which is indicating that either
they have made investments which will yield result in upcoming future or
they were not getting returns from the investment they made.
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▪ The quick ratio or the liquidity ratio for the previous financial year is 11.06
which states that the company has a lot of cash or the assets which can
be easily converted into the cash in hand.
▪ Interest coverage ratio is -205 which denotes that the company are not
able to cover up its debt with the revenues they are earning.
▪ We analysed that the Zomato assets turnover ratio is 20.6 which is a good
indicator especially for a food delivery company like Zomato.
Most businesses have brought up venture funding at some juncture. It's not a bad
idea to invite current investors if they'd be eager to participate in another round
of funding. Conversely, the company could open up the previous round of venture
capital and raise new funds.
Owners may be able to obtain a private loan without having to give up a stake in
the company. This has the advantage of giving owners more control over decision
making. Similarly, if the company does not require major capital, a revolving
credit line can be beneficial.
A government grant may also be available. The advantage of this is that you do
not have to repay it. You'd have all of the financial information readily available
because you'd completed all of the paperwork for the IPO.
Another popular option is to sell the business. This will help investors cash out
and provide a comfortable retirement for founders. The purchase price would
contribute to growth and allow for a profit. Sellers may choose to allow founders
to stay on and manage the business, or the company may grant them stock.
Finally, a failed IPO may actually purchase some other company that is a player
in the industry or is related. The incoming funds may be sufficient to cover the
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fundraising requirements. To make this work, the company would have to find
investors who specialise in funding m&a deals. Once again, the interim IPO
documentation would be a valuable asset in locating a willing investor.
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CONCLUSION
I accept that while Zomato is a cash losing, cash consuming venture now, it has
guarantee and is on target to conveying a practical plan of action. It will confront
a lot of difficulties on that way, both at the miniature level (the executives, rivalry)
and at the full scale level (monetary and political improvements in India).
I accept that the organization is overrated, given its true capacity. The main
motivation that Zomato is losing cash is on the grounds that a youthful
organization is attempting to exploit a market with massive development
potential, not on the grounds that it can't bring in cash.
In the event that Zomato cut back on client acquisitions and, as a matter of fact
stage ventures, my supposition is that it could show a bookkeeping benefit, yet
on the off chance that it did as such, it would merit a small portion of what it is
today.
There are great contentions to made against put resources into Zomato at is
proposed offering cost, yet quite possibly of the emptiest, what's more, laziest, is
that it is losing cash.
I know that for some worth financial backers, prepared to trust that anything that
exchanges at more than 10 or multiple times profit or at well above book esteem,
this contention does the trick, yet considering how seriously this contention has
served them throughout the course of recent many years, they ought to return to
the contention.
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REFERENCES
“Zomato Ipo News | Latest News on Zomato Ipo - Times of India.” The
Times of India, timesofindia.indiatimes.com,
https://timesofindia.indiatimes.com/topic/zomato-ipo/news.
Accessed 30 July 2022.
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Annexure
BALANCE SHEET OF MAR 22 MAR 21 MAR 20 MAR 19 MAR 18
ZOMATO (in Rs. Cr.)
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILITIES
CURRENT LIABILITIES
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Short Term Provisions 18.50 6.98 9.25 5.12 2.53
ASSETS
NON-CURRENT ASSETS
Long Term Loans And Advances 0.00 0.00 0.00 0.00 4.32
CURRENT ASSETS
Short Term Loans And Advances 375.00 0.00 0.00 0.00 0.00
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TOTAL ASSETS 17,327.00 8,703.54 2,900.38 3,314.12 1,349.71
OTHER ADDITIONAL
INFORMATION
CONTINGENT LIABILITIES,
COMMITMENTS
BONUS DETAILS
NON-CURRENT INVESTMENTS
CURRENT INVESTMENTS
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