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Harrods 2

The document discusses the key advantages of Harrods using social media in their recruiting strategies. It allows them to better communicate their values and employer brand to prospective candidates. Social media provides a dynamic way for Harrods to showcase career opportunities and benefits to a wide generational audience.

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VeerenderSuhag
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33 views1 page

Harrods 2

The document discusses the key advantages of Harrods using social media in their recruiting strategies. It allows them to better communicate their values and employer brand to prospective candidates. Social media provides a dynamic way for Harrods to showcase career opportunities and benefits to a wide generational audience.

Uploaded by

VeerenderSuhag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What do you see as the key advantages to Harrods of using social media in

these ways?
Being on social media has opened up a useful avenue for us to communicate
with prospective candidates, as well as past and present Harrods employees. It’s
been an arduous process adopting social media into the overall recruiting
strategy, but a year on we are seeing the benefits on multiple levels. We are
better able to communicate our company and employer values as well as
improve our recruiting process by taking on board feedback and being
connected to candidates through a real-time platform like Twitter.

Before we launched on social media, a lot of effort went into re-branding


our employer brand and Twitter and LinkedIn have provided a space in which
we can truly showcase all the amazing benefits and career development that
Harrods has to offer. Now more than ever, it is essential to cement your
presence alongside competitors, and what better way to do it than through such
dynamic mediums? It’s important to be innovative and explore communication
technologies because it allows you to look at your offering from a generational
perspective which helps our progress. 

 For instance:- In the run-up to Christmas last year, Harrods launched its
“Harrods Christmas Treasure Hunt” campaign on Sina Weibo, targeting in store
Chinese tourists. The campaign involved their iconic ‘green men’ hiding three
Christmas gifts around the store labelled with the Sina Weibo logo. With the
help of a printed Chinese-language store guide, Weibo fans and store visitors
were tasked with finding each of the three locations in-store to then upload
photos of themselves with the Christmas presents. One winner was chosen to
receive all three luxury gifts: a Harrods Steiff bear, a bottle of Laurent-Perrier
Champagne, and an Aspinal of London luxury leather travel collection specially
monogrammed with the initials of the winner. The followers were given one
clue per day on Harrods’ Weibo page until the winners were selected on
Christmas eve.

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