Modules
Modules
     Course Module
                     cause problems when dealing or communicating in a multicultural setting.
Workplace Communication
         We identify several purposes of communication. We understand that in order to communicate, we made use of persuasion, information and entertainment among
        other purposes of communication. We came close to one of its purposes- the work purposes.
                  Workplace communication is the process of exchanging information and ideas, both verbal and non-verbal, within an organization. An organization may
        consist of employees from different parts of the society. These may have different cultures, background and can be used of different norms. Communication plays a
        vital role in uniting the employees, as well as achieving the society’s objectives. It is tremendously important to an organization because it increase productivity and
        efficiency. Ineffective workplace communication leads to gaps among employees that causes confusion, mistrust, waste time, reduces productivity and
        misunderstanding. It can be avoided by using or having an effective communication; it promotes communication by preventing barriers among the employees.
        It is also important to take note of different background of employees because diversities may serve as communication barriers in communication workplace.
        People with different culture and background absorb information in a different ways. To make sure that everyone understands the message conveyed in a
workplace, a methods of communication should be used. The methods of communication must be simpler and precise when presenting vital information.
aphorism goes, “It’s not what you say, but how you say it.” Good communication is what separates a poor leader from an exceptional one. Having effective
communication skills is the key to good leadership.
• Open Meeting- it is the easier way to tell your officemate or team about your ideas and passion through an open meeting. In this kind of way, they will hear
• Emails- nowadays, it is easier to communicate because of technology. Email is an electronic mail from one or more computer user via a network. Using email
   •   One on One- aside from open meeting, one on one works well at all times. You got to understand their ideas without a prior hindrance.
•   Use Simple Words- not everyone has a good vocabulary, so to make communication more effective with the teams or officemates, use a word that can be easily
understood.
• Use Visual- communication can be presented using visual. They should not just hear the message but also see it.
• Use Body Language- aside from pictures or images, body language says a lot to communication, it is easier and faster to communicate using body language
without using much of an explanation because your body and facial expression says it all.
• Phone Conversation- this type of conversation might be a toxic for some, but it promotes confidence upon communication with other people. A person in a
phone conversation can practice what they are going to say without seeing their facial expression. This is really advantageous if someone is working in remote
1. What are the problems encountered by some employees in the working place?
_____________________________________________________________________________________________________________
_____________________________________________________________________________________________________________
_____________________________________________________________________________________________________________
The need to communicate is ever growing and the methods of communicating is fast changing. Man has evolved from simple
cave drawings, sign language and smoke signals to the digital era—where cellphones and gadgets play an active role in
communication that is aided by the internet.
Below is the impact of Communication in the Society and World
     Learning a new language, being exposed to different cultures through various forms of media helps us understand,
     respect and appreciate other cultures
     In the history of the world, we have seen the rise and fall of a Nation or a culture or Society because of inspiring and
     charismatic speeches, broadcasts and announcements of different leaders and influencers.
      3. Communication is a symbiotic relationship
     In order for communication to be effective, messenger to first and foremost should understand the message that he/she
      wants to convey. Preparation, research and practice are key factors that contribute to the success and effectiveness of
      the communication.
https://trainingindustry.com/blog/workforce-development/4-types-of-communicationchallenges-in-multicultural-organizations/
https://goinswriter.com/communication -changes-world/
http://www.inq7.net/nat/2004/may/23/nat_11-1.htm
      Module 1-2: Communication Processes, Principles and Ethics
Communication (came from the Latin term ‘commūnicāre’ which means to share) is the act of conveying meaning to a person or group of people using a mutually
understood symbols, gestures, behaviors and semiotic rules. As much as communication is acquired skills, not everyone can communicate properly not unless they
        exert effort to develop and refine their communication skill. Communication plays a significant role in a day to day basis since it is used to persuade, inform, entertain
and motivate. It is important to develop variety of skills depending on its purpose, as well as to know how to interpret conversation and information coming FROM
others. Knowing your audience and understanding how they need to receive information is equally important as knowing ourselves.
The goal of communication is to transmit information and the understanding information— from one person or group to another person or group. This
the receiver. (Figure shows a more elaborate model.) The sender first develops an idea, which is composed into a message and then transmitted to the other party,
who interprets the message and receives meaning. Information theorists have added somewhat more complicated language.
FEEDBACK
The other important feature is the feedback cycle. When two people interact, communication is rarely one‐way only. When a person receives a message, she
responds to it by giving a reply. The feedback cycle is the same as the sender‐receiver feedback noted in Figures. Otherwise, the sender can't know whether the
    other parties properly interpreted the message or how they reacted to it.
                                                                  Figure2. The Communication Process
                                                                               Communication clearly defines as sending and receiving messages. The figure above
shows the communication process, there must be a sender who sends the messages and a listener who listens or receive the message.
Principles of Communication
                                                                               It is mentioned earlier that communication is an acquired skills or something that you
can learn about as you go through the process of development. But not everyone is skilled knowing that there are some factors that affects the development of
one’s individual. To attain such an effective communication, it is important to know the principles of communication.
1. Principle of Clarity
The thought or idea that needs to be communicated should be spelled properly. The word should be arranged in such a way that the receiver understand the same
word which the sender conveys. Pronunciation should be clear as possible including the enunciation to avoid misconception.
2. Principle of Attention
Attention is very important in communication. One should pay attention to every single detail in communicating. To understand what the sender means, the
receiver should be drawn towards the message by paying attention to the emotion, behavior, manner and gestures so they may respond properly to the message.
3. Principles of Feedback
A feedback signifies that communication is effective. Therefore, it is important to provide feedback once communication takes place.
4. Principle of Informality
 There are major distinctions between formal and informal communication. To emphasize, there are times that formal communication may not accomplish and
desired results so informal communication can be effective and efficient in some situations. It is valid to convey message informally because it is as important as
formal communication.
5. Principle of Consistency
 Consistency always matters in communication. To achieve consistent result once must be consistent in the way they communicate. It contributes to the reputation
6. Principle of Timeliness
  This principle states that communication should be done at an accurate time as possible. To attain this principle, the sender who conveys the message should make
a safety measures when delivering the message. Time is very important, when the receiver is not ready to accept or hear the message it is therefore not the right
This principle is important in communication. Inadequate message creates confusion to the receiver, but an adequate message build rapport to both parties. So it
Communication Ethics
Ethics is the moral system or judgment of what is right from wrong and also refers to the values, conduct, manners and behavior with the respect of rightness and
wrongness of an action. If it is used in communication, we define communication ethics as the governing principles of communication that has to do with the
rightness and wrongness as well as appropriateness relevant to the dimensions of communication. Ethical communication advocates truthfulness, accuracy, honesty
and endorse freedom of expression with its diversity of perspective that leads to the respect of other communicators before evaluating and responding to their
messages.
Communication and Globalization
 Communication and globalization are usually connected with each other. To attain globalization, communication plays an important part. Globalization is the
process by which people in the world are unified and act as one society; in order to have globalization a person has to know a universal Language - which in most
cases; English is the language that connects us to globalization. Also, globalization and intercultural communication impacted the types of communication skills
needed in dramatic ways. Today, people need to understand the dynamics of long-distance collaboration, the impact of culture on manners and way of speaking.
Understanding the impact of globalization can help to select the most useful communication skills development.
In global environment, communicating effectively can be a challenge. Even if both persons speak the same language there still can be a misunderstanding because
of their cultural differences. Research on cross-cultural communication often focuses on understanding how individual differences influence our ability to
communicate with others. Since most individuals grow up within a single culture having to interact with others from a different culture or background can represent
a challenge. This is one of the factors that contributes and hinder communication in achieving globalization. This is why it is important to know the purpose of
communication, in that way once can develop their skills in communicating with people with different culture and languages.
Activity
1. What is communication?
Communication Ethics www.slideshare.net/Kitlaserna/communication-ethics May 16, 2018 The Impact of Globalization on Communication Skills
Development https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-
http://kenmooreworld.blogspot.com/2010/08/globalization-through-communication.html
    It is also relevant to know and understand the importance of verbal and non-verbal communication and how it takes place to multicultural setting.
 It is advised to know and learn the culture beforehand to avoid misconception. Upon learning the culture, expect differences. A person with different
 culture from you has different language or may speak at different volumes, less or direct in showing emotion or may or may not engage in small talks.
 Be wary of how you deliver your words or show your gesture because it may lead to a lot of misconception. It is important to use formal words in
 order to not offend others despite of cultural differences. This is the best way to deal in multicultural setting locally and globally.
    In writing discipline, the language registers determines the vocabulary, structure, and some grammar in writing.
   There are different language registers for different types of writing that everyone uses, just as the language everyone spoken. Communication
depends on how you communicate with different people.
Example:
To the President: Good morning, Mr. President. Thank you for visiting.
This is written in a manner of talking to a closest someone such as friends and family. We used informal language in this type of writing because it
shows how we know them very well.
   •   Personal e-mails
   •   Phone texts
   •   Short notes
   •   Friendly letters
   •   Most blogs
  •    Diaries and journals
  
       In neutral writing, it does not necessarily formal or informal, and it is incorporated with non-
   emotional    topics.   It   is   not   positive   or    negative    but   also    delivers   facts.
   Examples:
   •   Reviews
   •   Articles
   •   Some letters
   •   Some essays
   •   Technical writing
In one prominent model, Martin Joos (1961) describes five styles in spoken English:
Frozen: Also referred to as static register. Printed unchanging language, such as Biblical quotations, often contains archaisms. Examples are the
Pledge of Allegiance of the United States of America and other "static" vocalizations. The wording is exactly the same every time it is spoken.
Formal One-way participation; no interruption; technical vocabulary or exact definitions are important: ; includes presentations or introductions
between strangers.
Consultative: Two-way participation; background information is provided – prior knowledge is not assumed. "Back-channel behavior" such as "uh
huh", "I see", etc. is common. Interruptions are allowed. Examples include teacher/student, doctor/patient, expert/apprentice, etc.
Casual: In-group friends         and    acquaintances;       no      background information provided; ellipsis and slang common; interruptions
common. This is common among friends in a social setting.
Intimate: Non-public; intonation more important than wording or grammar; private vocabulary.
Also includes non-verbal messages. This is most common among family members and close friends.
References and Supplementary Materials
Cultural Text
  Cultural texts are those objects, actions, and behaviors that reveals cultural meaning. A photo is an image, but is also a cultural text, a picture with cultural
information beyond just the picture itself. Food, house and clothing also suggest information regarding culture and it does not stop there. The entire space
and place, including the people and their interaction, all the rituals and rules and its various forms in which they manifest themselves, are “readable” texts.
Although, not every text has a particular cultural relevance.
  Identification of cultural text is somewhat easy. When you look around the classroom or the place you are right now and see the people or things around
you, those you see are cultural text. Even the spaces that may or may not void to people are considered to be cultural text, the arrangement and demographic
shows how space is used. What is in the space and what happens to the space is all cultural text or an image that are available for analysis. In other words, the
space and objects within it are “readable” cultural texts. The purpose, needs, values and even the beliefs of the people who occupy it had something to say
about it.
• Why do you know where to sit and what it means to sit in front, middle or back of the classroom?
• How was the room decorated? Can you give conclusion why?
  As you consider the questions, you would know that those images, designs, reasons and beliefs are there, and they are arranged that way because its
  cultural background says otherwise.
Understanding what kind of text helps to understand the purpose why it was written.
  For example:
  •     An advert is written to in order to influence someone to buy, therefore it is made to
          persuade.
• A user-guide consists of instruction of how to make things run, or how to cook food for instance. It is write to give instructions.
  Persuasive texts
  A persuasive text encourages you to do or want something. In writing such, take note that you may use of proper capitalization, proper punctuation marks
and may also use repeated words or questions to catch attention. Adjectives must be used as often as possible so that it may sound attractive. One sided
arguments help to make the text credible.
Instructive texts
An instructive text is written to instruct someone to do something, or relating to procedures to be done. The tone of words is commanding and may use
formal and direct words.
Extra words are not needed especially the use of adjectives.
Informative texts
        An informative text informs using words of fact and step by step procedures. Common example of it is the announcement posted in the bulletin board,
or news broadcast in the television.
Descriptive texts
The role of descriptive text is to describe a person, things or an event by using adjectives or adverbs to clearly emphasize the description process. The writer,
upon writing the text clearly wanted the reader to imagine what is like and how is like by using describing words that appeals to the five senses of humans.
Evaluating Messages/Images of Different Types of Texts Reflecting Different Culture
We all know the sign posted above, it is a clear picture or an image of a man. If we saw this kind of signage, we understand that the image pertaining to is a
“boys only” or “boys are allowed”. We often see this picture in the restroom. We can analyze this by asking what is the message of the image? What is the
purpose of the message? How is the message conveyed by the text/image?
Who is the target audience? And what are the other ways of presenting the message?
2. What is the purpose of the message? To inform that only men are allowed.
3. How is the message conveyed by the text/image? By putting the image of a man and writing the word male to signify what gender is asked or emphasized.
5. And what are the other ways of presenting the message? Writing the words/sentences completely that the males are allowed inside or the restroom is for
  males only.
Activity
Identify the meaning and what is asked by the image.
1. What is the message of the text/message? ________________________________________
3. How is the message conveyed by the text/image? ________________________________ 4. Who is the target audience?
________________________________________________________
                5. And what are the other ways of presenting the message? _______________________
        References and Supplementary Materials
PURPOSIVE COMMUNICATION
           Multiculturalism refers to the presence of people with several cultures in a specific setting. It is the co-
existence of diverse cultures, where culture includes racial, religious, or cultural groups and is manifested in customary
behaviors, cultural assumptions and values, patterns of thinking, and communicative styles
Multicultural Settings
Some of the barriers to effective communication are language, medium of communication, personality and culture. Culture
became a barrier to an effective communication when a person has different language bearing, and they have different
interpretation to such words.
Multicultural Settings Examples:
• Registers are the style of language spoken and writing that is appropriate
    for a certain situation. It could be formal, informal or neutral.
• To the President: Good morning, Mr. President. Thank you for visiting.
Formal Language Register
• Personal e-mails
• Phone texts
• Short notes
• Friendly letters
• Most blogs
• Examples:
• • Reviews
• • Articles
• • Some letters
• • Some essays
• • Technical writing
Five Styles in Spoken English
    •     1. Frozen
    •     Also referred to as static register. Printed unchanging language, such as Biblical quotations,
          often contains archaisms
    •     2. Formal
    •     One-way participation; no interruption; technical vocabulary or exact definitions are important
    •     3. Consultative
    •     Two-way participation; background information is provided – prior knowledge is not assumed.
          "Back-channel behavior" such as "uh huh", "I see", etc. is common. Interruptions are allowed.
• 4. Casual
• In-group friends and acquaintances; no background information provided; ellipsis and slang common;
     interruptions common. This is common among friends in a social setting.
• 5. Intimate
• Non-public; intonation more important than wording or grammar; private vocabulary. Also includes
   non-verbal messages. This is most common among family members and close friends.
References:
• https://trainingindustry.com/blog/workforce-development/4-typesof-
   communication-challenges-in-multicultural-organizations/
• https://goinswriter.com/communication-changes-world/
• http://www.inq7.net/nat/2004/may/23/nat_11-1.htm
PURPOSIVE COMMUNICATION
• A text can come from any form and be any kind of writing. It can be letters, adverts, user-guides,
    emails, post cards, notes and magazine articles. But then, a text is not limited to something
    written down. It can be a film, artifact, or anything in a language and culture that conveys
    meaning.
• Understanding what kind of text helps to understand the purpose why it was written.
Cultural Text
•   Cultural texts are those objects, actions, and behaviors that reveals cultural meaning. A photo is
    an image, but is also a cultural text, a picture with cultural information beyond just the picture
    itself.
•   Identification of cultural text is somewhat easy. When you look around the classroom or the
    place you are right now and see the people or things around you, those you see are cultural text.
    Even the spaces that may or may not void to people are considered to be cultural text, the
    arrangement and demographic shows how space is used.
   • A persuasive text encourages you to do or want something. In writing such, take note that you
   may use of proper capitalization, proper punctuation marks and may also use repeated words or
   questions to catch attention.
Persuasive texts example
Instructive texts
Informative texts
   • An informative text informs using words of fact and step by step procedures. Common
   example of it is the announcement posted in the bulletin board, or news broadcast in the
   television.
Informative texts Example
Descriptive texts
   • The role of descriptive text is to describe a person, things or an event by using adjectives or
   adverbs to clearly emphasize the description process. The writer, upon writing the text clearly
   wanted the reader to imagine what is like and how is like by using describing words that appeals
   to the five senses of humans.
Example
Example
References:
•             https://www.google.com.ph/imgres?imgurl=https%3A%2F%2Fimage.slidesharecdn.com
              %2Fitsmorefuninthephilipp ines-120224174425-phpapp01%2F95%2Fits-more-fun-in-the-
              philippines-11-
728.jpg%3Fcb%3D1330105749&imgrefurl=https%3A%2F%2Fwww.slideshare.net%2Fariesdejan%2Fits-
more-fun-inthe-philippines-
                                   11740388&docid=OFwq2Xd2LXVJhM&tbnid=qshaVupsz1rUqM
                                              %3A&vet=10ahUKEwiyy43UisjbAhUIxLwKHWbZDpE
    QMwg6KAIwAg..i&w=728&h=546&bih=602&biw=1242&q=it%27s%20more%20fun%20in%20the
                                                                          %20philippines%2
0places&ved=0ahUKEwiyy43UisjbAhUIxLwKHWbZDpEQMwg6KAIwAg&iact=mrc&uact=8
•              https://mb.com.ph/meralco-advisory/
        Module 16b: Communication for Work Purposes
two or more individuals. This module will discuss about the components of communication in a workplace
  Components of Communication
                               There are numerous components of communication in a workplace but the most
• The individual sending the message. The sender must present the message clearly and with
adequate details in order for the receiver to share meaning with the sender.
• The context for the message. The context of the message delivered by the sender includes nonverbal
Course Module
           and tone of voice. Another factor that affects the message is the emotion portrayed by the sender.
           Human emotion affects the delivery of message.
• The person receiving the message. The receiver must be attentive to the sender in order to avoid
• The delivery method you choose. The method of delivery should be selected and should vary
depending on who the receiver is. It became diverse since the dawn of computers and mobile
devices, methods of delivery become more complex. It includes verbal communication, instant
messages such as email, letters, posters, signs etc. These will continue to expand.
• The delivery method you choose. The content of the message should be clear and understandable
and most of all it should be free from any biases when delivered by the sender and perceived by the
           receiver.
                                  Asking Good Questions Enhances Communication
 Wherever we go, bad questions pollute communication. It prompts nonsense or misleading answers and can
weaken rapport. On the other hand, good questions are a good tool of efficiency, competence and rapport-
building.
• Control: Knowing the answer to your question but still wanted to ask it to check if someone
Ex: How did you arrive at a certain solution of the problem? ( Assuming you know the answer)
Ex: How many regions are there in the Philippines? / How many are the population in the Philippines?
• Persistent: Asking same question in a different way to explore all preferred information.
• Non-pertinent: Asking a question that does not pertain to the subject you want to know about.
            Ex: In asking pointed questions such as, “What project did you undertake in the past that failed?” and
            “How did you try to fix the problem?” you can easily make a job candidate feel as though he’s in the
            middle of a battlefield interrogation.
subordinates and leaders. This make the communication becomes effective. The work environment in which
components were used and implied affects the manner of communicating and how communication is being
received. Asking valid questions is highly promoted because it builds rapport and inspires confidence.
Course Module
References:
           Building a team- effective communication builds and binds a person or group of people together.
           Employees who look forward to talking with their colleagues are more enthused about coming to
           work.
           Making things clear- misconception and miscommunication can always be avoided. If there is an
           effective communication in a workplace, there will be no rooms for unclear ideas and confusing
           instructions. A leader should provide clear and understandable words in order for everyone to
           understand it easily.
Course Module
  Managing diversity- a diverse workplace is somewhat difficult to maintain a harmonious working
  environment because of everyone’s unique differences, so that makes communication challenging.
  With this kind of working environment, effective communication should be maintained by using
  methods that suits everyone.
  Dealing with problems- bad communication causes all sorts of problem in a working place, but with
  good communication skills it can resolve problems even preventing it to happen.
  Surviving catastrophe- effective communication takes place when a leader talks honestly about a
  certain situation that can strengthen the trust of employees.
  Activity
  In a group of 7, make them research at least 5 situations that needs an effective
       https://www.linkedin.com/pulse/top-3-benefits-effective-communication-workplace-jamelahhttps://
       www.linkedin.com/pulse/top-3-benefits-effective-communication-workplace-jamelah-henryhenry,
       December 10, 2015
Course Module
In the previous lesson, we understand why there is a need for humans to communicate. They do so for certain
reasons or purposes. To achieve those purposes, communicative strategies will be used to obtain, provide and
disseminate information. We already know how communication changed drastically with the aid of technology, so
it is important for people to take into account every aspect of how they are relaying information. This is where
communication strategies come into play. Communication strategies are the blueprints for how this information
will be exchanged.
Guide Question:
1. What are the communicative strategies to obtain provide and disseminate information?
1. Obtain, provide and disseminate information through the use of communicative strategies.
In the previous lesson, we understand why there is a need for humans to communicate. They do so for certain
reasons or purposes. To achieve those purposes, communicative strategies will be used to obtain, provide and
disseminate information. We already know how communication changed drastically with the aid of technology, so
it is important for people to take into account every aspect of how they are relaying information. This is where
communication strategies come into play. Communication strategies are the blueprints for how this information
will be exchanged.
Guide Question:
1. What are the communicative strategies to obtain provide and disseminate information?
One way to obtain information is to ask questions using “why, what, who, when, where and how”. This is the
common and simpler way to get information. But what is the use of communicative strategies to obtain
information? When we employ strategy in communication it creates an easy way for better understanding
According to Cohen, “strategies must be used to start and maintain a conversation since it is also bound by
implicit roles.”
1. Nomination- a speaker nominates to collaborate and produce a sensible topic. When the strategy is being
Examples: “Do you have anything to say/ or add?”, “It’s your turn to ask questions.” or “Does that make sense
to you?”
    Example: You were asked by your teacher to deliver a speech in a specific language.
3. Turn-taking – it pertains to the process by which people decide who takes conversational floor. The idea is
Example: “Go on with your ideas. I’ll let you finish first.”
4. Topic Control- it consists of procedural formality and informality that affects the development of topics in
conversation.
Examples: “By the way, there’s a new shop opening at the mall.”
“In addition to what you said about the beautiful girl is that she is also smart.” 6. Repair- it shows
Example: “Excuse me, but there are 5 functions of communication not four”.
7. Termination- refers to the conversation participants’ close initiating expressions that end a topic in a
conversation.
on the speaker’s purpose. Take note that we also considered different cultures when we communicate. When
everyone has a culture different from yours or from us we should take extra efforts to know their culture in
order to communicate properly and effectively and to avoid misconception. We also know how
communication evolved through the use and invention of technology. Communicating became easy and
instant because of the social media such as Facebook, MySpace and Emails. Although, it has an advantage, we
considered its disadvantages and how does it affect communication. Through this we understand the process
We are left with the question “how do we communicate?” despite of different cultures, perceptions, beliefs,
religions, gender, educational status and languages? The answer would be obtaining the use of
communicative strategies. We learned that it is a plan, or way of sharing information. Through the use of
nomination, restriction, turn-taking, topic control, topic shifting, repair and termination we will be able to
Activity
Divide the class into seven groups, each group will going to discuss the communicative
Group 1: nomination
           Group 2: restriction
          Group 3: turn-taking
Group 6: repair
Group 7: termination
of Communication
Argumentation
Have you ever been in an argument where you defend your opinion and/or agree to someone else’s
opinion? It can be surprising to hear or know that the word “argument” does not have to be written
        anywhere. In fact, making an argument- expressing a point of view on a subject and supporting it with
evidences- is often the aim of argument. When we say argument, it is sometimes refer to as a debate or
an exchange of diverging opposite views, typically a heated or angry one but not most of the time.
When we argue, we persuade someone to believe in our opinion or point of view. This is why we tried so
much to debate, negate and persuade. It is always been the purpose of an argument. We can never say
“YES’ all the time, especially when we know that something in the sentence is not right or it quite differ
from the idea we tend to believe in. The most important part of an argument, to persuade someone
without loosing credibility, we should provide solid and valid evidence. It will came from the references or
sources cited in the book, magazines, journals, articles and any other printed materials. Internet makes it
easy nowadays. It is intriguing that all the materials that we know be it the materials we learned upon
studying in college is or has been debated by someone, somewhere, or some time. Even the books that we
read or information that we hear, it undergoes a series of debates. Why so? Remember that
argumentation is not just what instructors do, but also we use arguments on a daily basis, and probably we
Persuasion
We face numerous challenges everyday, and one of those is when we have to persuade some to change
their minds. Situations where we want to persuade include: reveal, do, desist, learn and
believe.
• Reveal- this situation arises when you know someone knows something but they can not tell you
about it. Perhaps, information is confidential, so your power of persuasion will be put to test. In
Situations:
   1. Job interviews
   2. Police interrogations
   3. Getting to know someone
• Do- the power of persuasion will be test if you convince someone to do something for you. This is
        very beneficial to someone who can do this kind of situation, but time is always a hindrance.
     Situations:
1. Parenting
2. Managing
3. Sales
4. Propaganda
• Desist- includes the act of telling someone to stop his/her doing. This is the act of making them
stop, although this may seem difficult since habit is nearly impossible to change, your ability to
• Learn- the goal is to impart knowledge and making someone understand something.
Situations:
    1. Teaching
    2. Coaching
    3. Parenting
 Believe- changing someone’s belief, such as in religious conversation. Beliefs are at the base of much
of what we assume is true. This makes persuading at this level both powerful and difficult. Yet
when you master working at third level, you may be better at all round persuading.
Situations:
1. Leadership
2. Religious/cult conversation
We can never force people to buy our products or agree with what we say, to have it, we have to
persuade them.
Here at some techniques:
2. Social proof- implies that people are moving in the direction you want.
3. Consistency- keep your word consistent at all times.
Take note that everyone has different point of views in life so therefore, we have to make cautious of
dealing with them. We can always depend on us on how much we want to persuade other people. We
can always have different techniques whether we want to them to buy something from us or do things
for us; our reputation is he easiest way to persuade people. Maintain a good image and reputation in
order to achieve authority. People tend to believe what an authoritative person says because they
maintain an image. Stories are also powerful tools in persuading people because they are easy to
understand. Highly persuasive stories need to be engaging. The key is transporting others into your
story. Once in, they are less likely to notice things that do not match everyday experience.
The previous lesson taught us the various purposes of communication. We have so much to learn
about communication and how amazingly touch our every day’s life. The role of communication does
not always help us to gain information buy communication, but it also develops us just by merely
having communication.
 Activity
Divide the class into 5 groups, let them pretend that they were a sales representative. Let them decide
a product for themselves and how they were able to provide information for the product in
    Academic Communication
     Many people already knew the proper way of communicating in a diverse community especially in a different
culture and settings. It may not be practiced at times but some people may know it intuitively. It is always
incorporated the instance or situation wherein it is shown that we have different manner of communicating
towards our friends compared to our family. In the previous lesson, it was discussed why such things
happened. We already recognized the role of communication in different aspect of individual’s life.
In this module, we are going to learn about academic communication as one of the purposes of
communication. Academic communication, also called scholarly communication, refers to the methods of
    communication that are highly structured and generally only used in pedagogical setting. It includes the words
   and structures to express ideas, as well as the methods used to disseminate information. Academic
communication also includes ideas that are presented effectively and formally in a scholastic manner. If you
were attending college or attending an institution with a higher education, skills for academic conversation is
highly required. The common example of which is the manner of conversation with your teachers and peers
With these, we understand how much communication is important in a day to day basis, it much used more
Course Module
communication is needed to make sure that relationship of each are secured towards the aim of producing a
successful students. Communication is something that does not always happen. Sometimes is a lack of time, a
lack of resources, and a lack of knowing how to get the point across or a language barrier. This is why in the
previous lesson; technology is integrated to help those who are not efficient in communicating. We have the
use of social media to improve communication; it became much easier to communicate nowadays because of
technology. In education, technology has a lot to offer. With the use of computers, tablets, mobile phones,
It is clearly understood that communication has different purposes depending on how one should use
is seen by how much a student perceived the lesson conducted by the teacher. Good communication takes
place when a student gets a high score in a quiz or exam, because it goes to show that the communication
used by the teacher is a good and effective one. But it is not always the case. There are leading factors why a
student performs poorly or gets low grades, and if that’s the case, the admin and faculty should use
academe can be seen as less formal or formal. Take consideration of how a student converse with his/her
teacher. In their conversation, it has a meaningful sharing of information not just inside but outside the
classroom. That is why it is called scholarly communication. Students tend to communicate with their teacher
with utmost respect, and the manner of communicating is far different from those of their family and friends.
Nowadays, different modes of communication exist. This is because we opted for changes and it is inevitable.
With everything changing, communication is one of those that improve in a matter of time. This is why
communication is important in every aspects of one’s life. We converse with people everyday, every hour and
every minute of our life. And when we did, we gain much of information.
Activity
Write down a conversation you once had with your teacher. In a brief paragraph, describe the manner and
content of conversation.
_________________________________________________________________________________________
___________________
_________________________________________________________________________________________
___________________
_________________________________________________________________________________________
___________________
_________________________________________________________________________________________
___________________
_________________________________________________________________________________________
___________________
_________________________________________________________________________________________
___________________
Course Module
References:
    Effective Communication
     Having a good communication skills are the building blocks of academic life and career, it is the basic skills
required for survival at Universities or higher learning. Knowing a basic skill in communication occupies a
central position in a student’s life and being towards professionalism. It will be crucial for the students if they
can not communicate properly, or if they do but not effectively. It can deteriorate relationship among peers
and teachers.
But how do we define effective communication? If someone achieves the desired level of objective through
communication, we can conclude that it is “effective communication”. It takes place when receiver (students)
of the message gives a proper response; it means that you effectively conveyed the message.
Course Module
    1. Audience’s gender.
we are saying. Communication failure will most likely to happen if the audience, commonly known as receiver
denied listening or even resisted from hearing and perceiving the information. So make sure that the manner
2. Communication Constraints. Time is a factor for a failure communication. There are information that are
long enough but ca not perceive by the receiver because to time constraints. Aside from time, we also have
• Legal- this happens when both of the receiver and sender have an insufficient knowledge about legal
• Socioeconomic- a person with different socioeconomic status tends to have different understanding
and perception of words. Always take consideration of those children in slum areas; they will surely
have different perception of words compared to those who live in subdivision and with proper
• Cultural- cultural constraints are number one factor why there is a communication failure. This is
why it is important to know and understand someone else’s culture in order to communicate
• Institutional- due to institutional constraints happens when in community, there are norms or any
other factors that holds individual to speak their minds that creates misconception.
communication failure. We may not need them physically to communicate but we need them
   _________________________________________________________________________________________
   ___________________
   _________________________________________________________________________________________
   ___________________
   _________________________________________________________________________________________
   ___________________
   _________________________________________________________________________________________
   ___________________
_____________________________________________________________________________________________
_______________
_____________________________________________________________________________________________
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Course Module
References:
Communication,http://agrieconomics.uonbi.ac.ke/sites/default/files/cavs/agriculture/agriecon /Communication
%20Skills%20handout.pdf June 7, 2018
1
Question 1
Correct
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Question text
Having a phone conversation develops confidence in communication
Select one:
True
False
Question 2
Correct
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Question text
Having a phone conversation develops confidence in communication
Select one:
True
     False
Question 3
Correct
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Question text
This is one of the methods of communication skills in the office that gives a venue for new ideas and
opportunity for feedback by having an assembly
Select one:
a.
b.
Open Meeting
c.
One on one
Question 4
Incorrect
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Question text
Which of the following should NOT be considered when communicating with others?
Select one:
b.
c.
Both a & b
Question 5
Correct
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Question text
This component of communication describes that the receiver should be attentive to the sender to
avoid misconception
Select one:
a.
b.
c.
Flag question
Question text
This communication failure happen when the sender does not take into account the social and
economic status of the person receiving the message
Select one:
a.
Institutional Constraints
b.
Audience Resistance
c.
Socioeconomic Constraints
Question 7
Correct
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A good communication skill is the ONLY requirement for good leadership
Select one:
True
False
Question 8
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A good message should be free from any biases, the receiving should be the one who will process
and give feedback about the communication.
Select one:
True
False
Question 9
Correct
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Culture and background affect the way on how we absorb information
Select one:
True
False
Question 10
Correct
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Question text
The most important gauge of successful communication in education is if and when a student gets a
high grade in an exam or a quiz
Select one:
True
False
Question 2
Correct
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The gender of the audience should be considered when conveying information
Select one:
True
False
Question 3
Correct
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This communication failure happen when the receiver is unable to process the message due to
mental illness
Select one:
a.
Institutional Constraints
b.
Audience Resistance
c.
Psychological Constraints
Question 4
Correct
Mark 1.00 out of 1.00
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This communication failure happen when the receiver(s) of the information denied listening
Select one:
a.
Audience Resistance
b.
Communication Constraints
c.
Institutional Constraints
Question 5
Correct
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Question text
Why is it important to use simple language when communicating?
Select one:
     a.
b.
c.
Workplace communication dictates that simple language should be used all the time
Question 1
Incorrect
Mark 0.00 out of 1.00
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                     Question text
This is the process of exchanging information and ideas both verbal and non-verbal within an
organization.
Select one:
   b.
Workplace communication
   c.
Academic Communication
Question 7
Incorrect
Question text
Communication in the academe level should use always formal language because this is more
effective
Select one:
False
Question 8
Incorrect
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Email communication is the most effective method of communication.
Select one:
True
Question 9
Correct
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Communication plays a vital role in achieving unity and harmonious relationship within an
organization
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True
False
Question 10
Incorrect
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Which of the following reason is NOT true about using body language in workplace communication?
Select one:
a.
c.
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Email communication is the most effective method of communication.
Select one:
True
False
Question 2
Correct
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Question text
The most important gauge of successful communication in education is if and when a student gets a
high grade in an exam or a quiz
Select one:
     True
     False 
Question 3
Correct
Flag question
Question text
Having a phone conversation develops confidence in communication
Select one:
True
False
Question 4
Correct
Flag question
Question text
Which of the following reason is NOT true about using body language in workplace communication?
Select one:
     a.
Facial expressions and body reaction helps understand messages
b.
c.
Question 5
Correct
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Culture and background affect the way on how we absorb information
Select one:
True
False
Question 6
Correct
                 Flag question
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Effective Communication in Education contributes to the success of students
Select one:
True
False
Question 7
Correct
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Question text
Communication in the academe level should use always formal language because this is more
effective
Select one:
True
False
Question 8
Correct
                 Flag question
Question text
This communication failure happen when the sender does not take into account the social and
economic status of the person receiving the message
Select one:
a.
Audience Resistance
b.
Institutional Constraints
c.
Socioeconomic Constraints
Question 9
Correct
Flag question
Question text
This component of communication describes that the receiver should be attentive to the sender to
avoid misconception
Select one:
a.
     b.
The person receiving the message
c.
Question 10
Correct
Flag question
Question text
Which of the following should NOT be considered when communicating with others?
Select one:
a.
Both a & b
b.
c.
Audience's needs