COMMUNICATION FOR DEVELOPMENT
WHAT IS COMMUNICATION FOR DEVELOPMENT (C4D)?
Communication is integral for the development of people and their societies.
'Communication for development' (C4D) is based on participatory models that
recognise local knowledge and local people as the key actors to facilitate their
own change. It highlights the understanding of communication as giving a voice,
facilitating participation, and fostering social change and transformation.
Communication for Development initiatives have helped to place C4D high on
the development agenda, recognised by the United Nations and others as
playing an integral role in sustainable development.
WHAT DOES HCR MEAN BY COMMUNITY-CENTRED?
HCR has coined the term "Community-centred" to apply to media that is relevant
to the community's context and enables participatory engagement as a
community develops communicational messages for locally identified needs. The
participatory and empowering approach is paramount for the recovery of a
community's identity, development and fullness of life.
WHAT IS COMMUNITY-CENTRED MEDIA?
Community-centred media is one outworking of communication for
development. It includes all kinds of media, cell phones, radio, internet, sms,
print etc.
COMMUNITY-CENTRED RADIO
We use the term community-centred radio (CCR) to embrace the specific and
specialist application of radio programming to any objective that brings about
positive community development and change. It supports social development
and redefinition of issues in terms of health promotion goals through the radio
tasks of informing and educating, advocacy, social learning and dialogue, and
entertainment. Our definition also embraces the diversity of situations where the
community genuinely participates in programming, despite the status of the
radio station’s ownership, management and governance such as community
members (or a community-based organisation) or a commercial radio station or
a station owned by an organisation that has philanthropic or charitable
purposes.
WHAT CCR IS NOT
One group told us they were "community radio" because they educated
the community on health, legal issues and agriculture. Their program
consisted of one or two people talking to listeners for the entire two-hour
program. That's not CCR
Radio stations broadcast programs that feature or include audience input:
greetings, requests, comment and opinion, response to competitions.
Listeners provide the content via telephone, SMS, internet, snail-mail.
That's not CCR
Radio stations claim they "involve the audience" or have "audience
participation" because they gather interviews / VOXPOP from "real people"
where they live and work. That's not CCR
It is not involving the audience through interviews or giving them
opportunities to express their opinion through phone-in programs
WHAT CCR IS
The CCR station morphs into a structure that promotes a communication
partnership between community, service providers and radio station
The radio station trains service providers and the community to design,
produce and present programming content
Listeners become programming contributors, participating in their own
right as radio station partners
The community itself contributes programming that helps the community
to learn from the programs they produce to inform their community
decision-making and consensus-building processes
We see these principles bringing about social change and making a difference in
people's lives in community-centred media projects that we have been involved
with in India, Nepal, Philippines, Australia, Mongolia and elsewhere.
What is communication for development?
'Communication for development' (C4D) is based on participatory models that
recognise local knowledge and local people as the key actors to facilitate their
own change. It highlights the understanding of communication as giving a voice,
facilitating participation, and fostering social change and transformation.
What is the purpose of communication for development?
Development communication is intended to build consensus and facilitate
knowledge sharing to achieve positive change in development initiatives. It
disseminates information and employs empirical research, two-way communication
and dialogue among stakeholders.
What is relationship between communication and development?
Communication may have a strategic role in the development process - broadly
understood as improvement of living conditions - as it facilitates changes and
approximation between people. However, the required change does not occur
spontaneously.
What are the models of development communication?
The main approaches are can be summarised under the following heads:
1. Diffusion/extension approach 2. Mass Media approach 3. Development support
communication approach 4. Institutional approach 5.
What is development communication examples?
[2] Development communication techniques include information dissemination
and education, behavior change, social marketing, social mobilization, media
advocacy, communication for social change, and community participation.
What are the principles of development communication?
Participation needs to be based on two-way communication principles and practices.
There are five keywords in development communication: dialogue, stakeholders,
sharing knowledge and mutual understanding. The first keyword associated with
development communication is dialogue.
What are the types of communication?
There are four types of communication: verbal, nonverbal, written and visual.
...
Verbal communication. Verbal communication is the most common type of
communication. ...
Nonverbal communication. ...
Written communication. ...
Visual communication.
What are the values of development communication?
1. Development communication is purposive communication, it is value-laden; and
it is pragmatic. In the development context, a tacit positive value is attached to what
one communicates about, which shall motivate the people for social change. 2.
Development communication is goal-oriented. 8
