Bangladesh Army University of Science and Technology

Faculty of Business Studies (Italic)

Department of Business Administration (Italic)
(18 font, Center Alignment, Times New Roman)

An Internship Report
on
Steel Industry in Bangladesh: A Study on Saidpur Branch (Front 14, TNR, Bold,
Central Alignment)

This Internship report is submitted for the partial fulfillment of the requirement for the degree of
Bachelor of Business Administration (BBA) of Bangladesh Army University of Science and
Technology (BAUST) (Font 12, times New Roman, Italic, Center alignment)

Name: Md.Nehal Khan

ID: 180111071
BBA (Major in Finance)
Bangladesh Army University of Science and Technology (BAUST), Saidpur
(Font 14, times New Roman, Center alignment)

Semester: Winter, 2022

Date of Submission:
(Font 14, Times New Roman, Center alignment, Bold)
 An Internship Report
On
Steel Industry in Bangladesh: A Study on Saidpur Branch (18
font, Center Alignment, Times New Roman)

Supervised By:
Mehedi Hasan, Lecturer
Department of Business Administration
Bangladesh Army University of Science and Technology, Saidpur.
Submitted By:
Name: Md.Nehal Khan
ID: 180111071
Program: BBA (Major in Finance)
Bangladesh Army University of Science and Technology, Saidpur.
Submitted To:
Department of Business Administration (Italic)
Faculty of Business Studies (Italic)
Bangladesh Army University of Science and Technology

Date of Submission:
 Letter of Transmittal
(For the Academic Supervisor)

04 November, 2022 (Date of Submission)

To
Mehedi Hasan
Lecturer
Department of Business Administration
Faculty of Business Studies
Bangladesh Army University of Science and Technology

Subject: Submission of Internship Report on " Steel Industry in Bangladesh: A Study on

Saidpur Branch."
Dear Sir,
With due respect, it is stated that I am submitting my internship report on “Loan Disbursement
and Recovery Policy of Social Islami Bank Limited: A Study on Saidpur Branch”, which has been
prepared as per requirement for obtaining the degree of Bachelor of Business Administration
(BBA) offered by Bangladesh Army University of Science and Technology, Saidpur, Bangladesh.
It was a pleasure experience on my part to go through the process that reaffirms my classroom
knowledge into practice. Despite my insufficient knowledge, I hope the internship report has
attained its purpose to a considerable extent.
Please find enclosed here with one copy of internship report for your perusal and kind consideration. It
will be pleasure to me if you kindly accept my Internship report.
Thanking you for your valuable advice and co-operation.

Sincerely yours.

Md.Nehal Khan
ID No.: 180111071
BBA (Major in Finance)
Department of Business Administration
Bangladesh Army University of Science and Technology
Saidpur, Bangladesh
 Supervisor’s Approval

It is my immense pleasure to certify that Nehal Khan bearing ID No. 180111071 student of
Bachelor of Business Administration of Bangladesh Army University of Science and Technology,
Saidpur, has successfully completed the internship report entitled “Steel Industry in Bangladesh:
A Study on Saidpur Branch”.

It is her own performance, not joined work and she has completed this work under my direct
supervision and guidance. I also certify no part of this report has been submitted for the award of
any other degree, diploma, fellowship or any other similar titles or prizes and the work has not
been published in any journal or magazine.

I also certify that I have gone through the report thoroughly and found it satisfactory for submission
to Bangladesh Army University of Science and Technology, Saidpur, in fulfillment of the
requirements for the Bachelor of Business Administration.

Supervisor

……………..

Mehedi Hasan, Lecturer

Department of Business Administration
Bangladesh Army University of Science and Technology,
Saidpur.
 Acknowledgement

I am grateful to many individuals for the completion of the report successfully.

First of all, I would like to offer my heartiest thanks to Almighty to complete my internship period
and to prepare this report without facing noteworthy trouble.
Then, I would like to take the opportunity to express my heartfelt gratitude to my honorable
supervisor, Md. Mehedi Hasan, Lecturer, Department of Business Administration, Bangladesh
Army University of Science and Technology, Saidpur for his expert supervision, constant
guidance, and inspiration during the preparation of the report.
I would like to convey my sincere gratitude to my organizational supervisor Md. Belayet Hossain,
Relationship Manager & Assistant Vice President and Md. Monir Hossen, First Assistant Vice
President & Operations Manager of SIBL Bank, Saidpur branch, who helped me a lot by providing
all the necessary internal information about SIBL bank, Saidpur branch. Furthermore, I want to
thank all the concerning officials of the organization for furnishing me with all the vital
information and advice.
I am also thankful to my peer colleagues for providing important documents and their supports,
which has helped me a lot in preparing this report. I am heartily apologizing of any omitted name
whose contribution was also complimentary for any possible aspect.

There might be some mistakes for my limited knowledge and scarcity of time though I had no
lack of wish to do that, I hope that readers of this report will consider it with kind heart.

………………...

Md. Nehal Khan

ID No.: 180111071
BBA (Major in Finance)
Department of Business Administration
Bangladesh Army University of Science and Technology
Saidpur, Bangladesh
 Executive Summary

Subjects to be discussed here- Overall Summary of the report such as: Scope of the study, brief
description of important chapters, findings etc.

Social Islam Bank Limited (SIBL) was incorporated on the 5 th July 1995, as a result of dedicated
efforts of a group of established Bangladeshi entrepreneurs and internationally reputed
personalities. The bank started commercial operation on the 22nd November 1995 and it has since
stepped into 13th year of its journey.
In the first chapter, I discussed about the introduction of the report, background of the report,
origin of the study, objectives of the study, methodology, and sources of information and
limitations of the report etc.
In the second chapter, I discussed about the overview of the SIBL Bank Limited. Such as
company' background, history of the organization, present condition of the bank, responsibility
to the customers, responsibility to the community, ethics of social responsibility, vision and
mission of the bank, briefing about. The shariah board, management system, hierarchy of SIBL
bank limited, marketing operation, social commitment, overview of Saidpur branch,
management hierarchy of Saidpur branch.
In the third chapter, I explained synopsis of my learning during internship period at SIBL bank
Limited with focusing on the nature of my assigned job, the process of performing my assigned
job as well as the chance to apply my academic knowledge in my job.
In the fourth chapter, I discussed about the conceptual part of the report that is the “Investment
Disbursement and Recovery of SIBL Bank” such as what are the main mechanism of investment,
what is the basis different between Islamic invest and regular interest based banking investment,
which are the focused investment area of the SIBL Bank, short explanation of each modes of
investment such as what is Bai-Muajjal, what is Mudaraba, what is Bai-Salam, what is Ijara,
what is Quard etc.
In the fifth chapter I mention Income on different modes of investment in Saidpur Branch and
deposit, investment and profit of SIBL Bank at 2015, 2011 and 2012 it represent financial data
analysis of the report based on the study. In the last chapter it concerned about the findings,
recommendation and conclusion of the report.
 Table of Contents
Contents Page No

Letter of Transmittal………………………………………………………………………. 1

Supervisor’s Approval…………………………………………………………….. 2

Acknowledgement………………………………………………………………………… 3

Executive Summary ………………………………………………………………………. 4

Chapter One: Background of the study

1.1 Introduction …………………………………………………………………………. 12

1.2 Objectives of the Study………………………………………………………………. 13

1.3 Scope of the Study…………………………………………………………………… 14

1.4 Methodology…………………………………………………………………………. 14

1.5 Limitations…………………………………………………………………………… 15

Chapter Two: An Overview of Steels Industry

2.1 Company profile……………………………………………………….……………... 10

2.2 Mission of Steel Industry……………………………………………………………… 11

2.3 Vision of Steel Industry………………………………………………………………. 12

2.4 Steel Industry Values …………………………………………………………………. 13

2.5 Code of conduct ………………………………………………………………… 14

2.6 Corporate Structure……………………………………………………….

Chapter Three: Description of Job Done During Internship Period

3.1 My Experience in Steel Industry LTD ……………………………………………….. 15

3.2 Job Description ……………………………………………. 16

3.3 Analysis ……………….. 17

3.4 Synopsis of the Overall Learning from Internship………………………………….. 18

Chapter Four: SWOT Analysis

4.1 Porters Five Forces Model ……………………………………………………………. 19

4.2 SWOT Analysis ……………………………………………………………………. 20

Chapter Five: Findings, Recommendations, And Conclusion

5.1 Findings……………………………………………………………………………. 27

5.2 Recommendations…………………………………………………………………. 28

5.3 Conclusion…………………………………………………………………………. 29

Bibliography

Appendix
Specific writing instruction is given in the below under the heading of each chapter.

Chapter One: Introduction

(You should include the scope of your study emphasizing on the necessity of internship, objectives,
methodology and limitation of the study).

Chapter Two: An Overview of SIBL/Organization

(Your report should include a relevant history of the organization. Include information like the date it was
founded, the business’s purpose or mission statement, the types of tasks the company completes daily and
any other relevant details. Context gives the reader a clearer understanding of your organization and its
area of operations).

Chapter Three: Description of Job Done during Internship Period

(In this portion of your internship report, you will describe the specific things you learned and the skills
you cultivated. Relate these skills back to your educational experiences. Detail specific experiences
within the organization that contributed to your development).

Chapter Four: Loan Disbursement and Recovery Policy SIBL/Conceptual

Framework

(Here, you are guided to write down the conceptual framework of your report. More specifically, you
need to add clear description of your internship topic and its related theoretical grounds).

Chapter Five: Loan Disbursement and Recovery Analysis/Statistical Analysis

(Representation and description of statistical analysis should be attached here along with focusing on
descriptive and inferential statistics).

Chapter Six: Findings, Recommendations and Conclusion

(You have to specify the outcomes of statistical analysis briefly. On the basis of mentioned findings, you
need to recommend suggestions to solve organizational problems which you faced during internship or to
improve current status of the organization and finally you need to conclude your report writing).

BIBLIOGRAPHY

Bony, S. Z., & Kabir, F. (2013). Practice of e-banking in commercial bank: An empirical
study in Bangladesh. International Journal of Business and Social Research, 3(5), 168.
Chaffey, D. (2007).E-business and e-commerce management (3rd Ed.). Harlow, England: FT
Prentice Hall.
Daniel, P. S. (2011). Research methodology. London: Gyan Publishing House.
E-commerce - Wikipedia. (n.d.). Retrieved January 21, 2017, from htps://en.wikipedia.
org/wiki/E-commerce
Ghosh, S. (1998). Making business sense of the internet. Harvard Business Review, 76(2),
127-135.
Islam, M. S. (2013). Mobile banking: An emerging issue in Bangladesh. ASA University Review,
7(1), 123-130.
Mohapatra, S. (2013).E-Commerce Strategy: Text and Cases. New York, NY: Springer.
Nemat, R. (2011). Taking a look at different types of e-commerce. World Applied
Programming, 1(2).
Robson, W. (1997).Strategic management & information systems: An integrated
approach. London: Pitman Publishing.
Tassabehji, R. (2003). Applying e-commerce in business. London: Sage.
Zaman, F., & Choudhury, P. (2012). Technology driven banking in Bangladesh: Present
status, future prospects and challenges. BUP Journal, 1(1), 56 - 78.

Appendix-1
Appendix-2
 CHAPTER 1
Background of the Study
1.1 Introduction
The first ever steel mill was established in 1952 by the H Akberali Group of Industries as the
"Bangladesh Steel Re-rolling Mills (BSRM)". Located at Nasirabad, Chittagong, the plant
formed re-enforcing bars and structural sections. The mill gradually prolonged, adopting new
technological know-how by setting up a cross-nation European mill in 1987 which incorporated
a wire-rod mill. The BSRM group added a captive billet manufacturing plants in 1996 so as to
make sure a stable distribution of billets of its plants. In 2006, the company installed pilot cold
rolling mill to make ribbed high strength wires.

By this time, KSRM Steel Plant Ltd emerged. Very recently, they have established Billet Plant at
Chittagong. Their factory situated at Ghoramara, Sitakunda at Chittagong. KSRM is a steel
manufacturing organization belonging to Kabir Group of Industries. One of the largest rolling
mills in Bangladesh. Moreover, several other steel companies emerged in the country, most
notably GPH Ispat, RRM (The Rani Re-rolling Mills LTD, Kabir Steel Re-rolling Mills, AKS,
Anwar ISpat, HKG Steel Mills Ltd., Rahim Steel Mills LTD, Seema Steel Re-rolling Mills LTD,
Bashundhara Steels etc.

Bangladesh Steel industry is emerging as one of the major industrial sectors of the country. It
consists of small up to the largest scale of steel melting and re-rolling factories across the country
that mostly produce deformed bar rod of different grade (40, 60, 500), angel, channel and coil for
the construction industry. Though the history of Steel Industry is not older one but it can make a
glorious future. Before 1971 Bangladesh did not have any steel mill and even after the liberation
there were only a few steel factories in the country. In 1990s the actual development began in
this sector through a revolution. During that period the building constructing agencies or
developer companies came forward to build modern infrastructure. Then with the increasing
demand, new investors started investing in steel or rod production. In 2012 we have almost 400
mills across the country including Dhaka, Chittagong. Although most of them are manual steel
plants, 30 mills among them are automated.

Many steel producing companies have gained reputation as a brand. Among them Metrocem
Ispat, Baizid Steel, GPH Ispat, BSRM, S.S. STEEL LIMITED, RSRM, KSRM, RRML, Anwar
Steel, HKG Steel, AK Steel, Rahim Steel, Abul Khair Group are worth mentioning. Today the
highest steel producing company is BSRM. They are doing business for 60 years. Their
production is almost six and half lakh ton per year which meets 26% demand of the local market.
Now grade 60 rods are being slowly replaced by g500 rods which a number of rolling mills in
our country are now manufacturing. With g500, the real estate builders and developers can also
save minimum 15% further quantity of steel than g60.

1.2 Objectives
Objective of my report

The objective of the report is to find out research and development process take place in
AbulKhair Marble & Granite Limited

The main objective of the study is to know the financial performance & Risk
management of BSRM Steels Limited. (BSRMS)

Specific Objectives:

o To analyze the financial performance of the company.

o To identify risk factors that may impede performance & growth of the company.
o To provide possible solution for the management of risky factors.
o Having an overview of recent performance of the company.
o Providing suggestions and recommendation for maintaining profitability &
growth of the company.

1.3 Scope of the Study

As I have worked only in Accounts & Finance division in BSRM Steels Limited, BSRM
Corporate Office, Ali mansion, Sadarghat Branch. This report only includes the Risk
management and financial performance under Finance & Accounts department of BSRM. This
report does not include Human resource management of BSRMS. Besides this report does not
include the Human resource management, Supply chain or Manufacturing of BSRMS.
1.4 Methodology of the study
In order to make a meaningful report the data are collected through primary and secondary way.

Primary Sources:

o Personal Interview.
o Observation in the organization.
o M, Practical task desk.

Secondary sources:

o Website of Bangladesh Steel Re-Rolling Mills Limited (www.bsrm.com )

o Annual Reports of BSRM Steels Limited.
o Company’s Financial Statements
o Different types of sheet compiled by Company officer.
o Analysis and evaluation of the findings.

The collected data and information have been tabulated, processed and graphically presented in
order to make the study more informative and useful.

1.5 Limitations
Though I have given utmost effort to prepare this report but there are some limitations of the
study which are as follows-

o Work load during the internship program at the work place was also a barrier to
prepare this report.

o Time is the main limitation for my study. Due to unavailability of sufficient time,
it is not possible for me to provide all up to date information.

o Current and adequate information was hard to collect.

o Due to lack of practical experience, some errors might be occurred during the
study. Therefore, maximum efforts have given to avoid mistakes.

o As a novice it was tough for me to make evaluation and finally draw

recommendations. The allotted time is not enough to understand and evaluate this
type of vast issue.

o Last but not the least; a good study requires the analysis of as much data as
possible covering various aspects of the study. There may be some lacking and I
hope to be excused for these.
 CHAPTER 2
Overview of Steel Industry Limited

2.1 Company Profile

Steel industry
Steel industry, the business of processing iron ore into steel, which in its simplest form is an
iron-carbon alloy, and in some cases, turning that metal into partially finished products or
recycling scrap metal into steel. The steel industry grew out of the need for stronger and more
easily produced metals. Technological advances in steelmaking during the last half of the 19th
cent. played a key role in creating modern economies dependent on rails, automobiles, girders,
bridges, and a variety of other steel products.

Since the 1970s, growing competition and the increasing availability of alternative materials,
such as plastic, slowed steel industry growth; employment in the U.S. steel industry dropped
from 2.5 million in 1974 to to less than a million in 1998. Global production stood at 773 million
tons in 1997, down from 786 million tons in 1988. U.S. steel production has remained constant
since the 1970s at about 100 million tons, but 50% of that total is now produced by mini-mill
companies. An increase in U.S. demand during the 1990s was largely met by imports, which
now account for from about a fifth to a quarter of all steel used annually in the United States. The
old-line U.S. steelmakers, losing market share and with higher wage, health, and retirement
costs, experienced a string of bankruptcies beginning in the late 1990s, leading to industry and
union pressure for protective tariffs, which were imposed by President George W. Bush in 2002
on most steel from non-NAFTA industrialized nations. Later reduced, the tariffs were found in
2003 to be illegal under World Trade Organization rules, and President Bush reversed the tariffs.
2.2 Mission of Steel industry Group

Create products and services valued by our customers; constantly improving our processes
through innovation and adopting best practices; reducing wastage; minimizing costs; investing in
systems and technology and developing our people to build a highly capable workforce.

2.3 Vision of Steel industry Group

Steel industry group aspire to

• Maintain our leadership position in the steel industry by producing the best quality steel
products, continuously enhancing customer satisfaction and becoming a reliable business
partner of our customers and suppliers.
• Be an employer of choice, with focus on nurturing talent and developing future leaders of
the organization.
• Protect the interest of our shareholder through sustainable growth and value creation.
• Preserve the trust of all our stakeholders by adopting ethical business practices.
• Support the society through corporate social responsibility initiatives.
2.4 Steel Industry Values

Consistent improvement in the quality of products and services,

efficiency of processes and profitability of business; continuously
Sustainable Growth anticipating and responding to the changing business
environmental needs using innovation; sharing knowledge and
experience within the organization.

Creating products and services valued by our customers;

constantly improving our processes through innovation
and adopting best practices; reducing wastage; Quality
minimizing costs; investing in systems and technology and
developing our people to build a highly capable work force.

Be the preferred business partner of our customers and suppliers

Reliability by offering quality products; providing our best and timely services
before, during and after the business transactions and honoring all
our commitments despite challenges.

Preserve the faith and goodwill of all our stakeholders-

customers, shareholders, suppliers, employees, regulatory Trust
bodies and society, by adopting ethical and transparent
business practices, being fair and honest in all our dealings
and building robust governance and risk management processes.

Be a role model, setting benchmarks through our products,

processes and people; constantly moving ahead of competition
Leadership by differentiating our products, innovating our processes,
increasing our market share and nurturing talent to develop
leaders within the organization.

Acknowledge and fulfill our obligation towards the society

by undertaking initiatives for the general upliftment of the
society, building capability and making facilities available to
Social
the underprivileged. Responsibility

Delight our external and internal customers at every stage of

our interaction with them by truly understanding their needs,
Customer offering them our best products and services, treating them
Satisfaction with respect and actively seeking and acting on their feedback.
2.5 Corporate Structure
Board of
Directors

Audit
committee

Managing Director Director (Finance) Group CFO &

Company
Secretary

Executive Director Head of Dhaka

Corporate affairs
Head of Finance &
Accounts and CFO
Country Director
National Sales Head
Kolkata India

Head of marketing
Head of Supply
and product
Chain
development

Head of
Administration Plant Head

Head of HR

Head of IT

Head of Internal Audit

Head of Technical
projects

Head of CSR
 CHAPTER 3
Description of Job Done During
Internship Period
3.1 My Experience in Steel Industry LTD:
Working in a Research and Development is never exhausting. Despite the fact that there is heaps

of weight of work, no booked time limits; worker needs to stay long in the workplace when there

is a crisis yet it is never a tedious occupation. Continuously fervor and test are there. Working

environment is dependably fun and imaginative. When we see our explored things are available

to be purchased and customers get intrigued towards it. At the point when individuals can

connect with the best item accessible in business sector due to our little commitment, that is the

point at which we feel that our motivation is served and we have done our obligation well. It has

been an incredible open door for me as I finished my graduation majoring in HR and E-Business.

I could really relate the hypothetical terms, working techniques, strategies learned all through my

course. It felt honored to have become such sort of chance to seek after my desires and lessons.

3.2 My Job Description:

• Market analyzing.
• Researching on different competitor’s product and their status.
• Conducting market visits, surveying the customers and compiling the research data from
these visits.
• Brainstorming for creative ideas for various new ideas and execute those ideas in
production as well as in sales to reduce the wastes materials.
• Develop an online business project.
• Monitoring the sales execution.
3.3 Analysis
Marketing Analysis:

An advancing examination is an examination of the dynamism of the business area. It is the

connecting with nature of an excellent business area in a specific industry. Showcasing
examination is on a very basic level a technique for achievement that presentations information
concerning the business segment in which you are working in. It oversees diverse variables. A
showcasing examination is finished with the objective that you can figure a system on the most
capable technique to keep up your business. By pondering particular segments, you will know
how to work your business.

Dimensions of Marketing Analysis:

There are certain dimensions which help us to perform a marketing analysis. These things help
us understand the market we operate in better. These dimensions include;

• Market Size

• Growth rate of the market

• Market trends

• Market profitability

• Key success factors

• Distribution channels

• Industry cost structure

Market Size:

In this Marble and Granite sector is not that much very big in Bangladesh. There are not many companies
in the market. In Bangladesh the market size is very small. As we are working on AbulKhair group and
we have very few competitors in the market like Ray Marble and Granite, Shafa Marble and Granite,
Northern Marble and Granite, Green Marble and Granite and KanikaMarble and Granite. Among them
Green Marble and Granite is in the first position and AbulKhair is in the second position.

Growth rate of the market:

The market is growing very fast day by day. People are now buying Marble and Granite now a
day. Many new companies are trying to enter the market. Demand for this product is increasing.
And companies that are operating is this sector started to earn profits and in near future this may
be a trending market.
Market trends:
Business sector trends are a huge piece of the promoting investigation. Having information about
the patterns assist us with deciding what sort of item we are going to offer. When you are
beginning off a business you have to comprehend what the present trend is. What is the thing that
the clients like? The amount they are willing to spend? What different patterns may catch their
consideration? These are the kind of things which will go on your investigation. Then again,
market patterns can change any day. This can end up being an open door for your business. On
the off chance that that is the situation then you can seize it and benefit as much as possible from
it. Changes in trends can likewise be a danger for you. In the event that you are open to
delivering one sort of good then a business sector pattern change will influence you the most.

Market profitability:
Most organizations intention to get into the business is to make a benefit. At the end of the day,
they are benefit rationale organizations. So before getting into a business we have to break down
the benefit of the business sector. On the off chance that the business sector has a decent
productivity then just we are going to contribute vigorously. Else, it would be a misuse of your
time and capital. Keeping in mind the end goal to ascertain the productivity of the business
sector, there are a couple of things one needs to consider.

These things include:

• Buyer power: In this case buyer power is very low because there are not many companies
in the

• market Supplier power: Supplier power is high because there are very few good
suppliers.

• Barriers to entry: There are very less barriers to enter in the market because there is no
strict rules and regulation to enter in the market and very less players are active in the
market

Key Success Factors:

The key achievement components are those components which help the business to make
extraordinary progress in the business sector. Such components are required to emerge among
whatever is left of the opposition. These are things which you did well that have empowered you
to deliver incredible results.

Key achievement variables incorporate.

✓ Technology progress
✓ Economies of scale
✓ Efficient utilization of resource
 CHAPTER 4
SWOT Analysis
4.1 Porters Five Forces Model
Steel Industry Group is a new in this business and they are in their growth stage. Now they are in
the Second position in the market and the industry itself is in a growth stage. There is a chance of
new companies to start this business and substitute companies are in a strong position. Buyers
are not aware of this product and its price but they are ready to pay high price for the product on
the other hand suppliers are available outside the country.

Threat of entry
There is threat of new entry because the market is growing market and attractive. In few years,
this industry will create a good position in the market. Customers will be aware of the product
and sells will increase. In that time, other companies will be interested in coming to this
business. That time it will be a threat to Abulkhair group. Ceramics companies can also
introduce Marble and granite products in their business.

Bargaining power of buyers

Buyers are not aware of the products yet, most of the time they think that the product is
expensive .They choose not to buy the product because of this high price. On the other hand,
buyers who are aware of the product, they are paying high price for the product.

Bargaining Power of Suppliers

Raw materials for marble and granite products are not available in Bangladesh. Companies
bring them from other countries. Suppliers are available in those countries.
Threat of substitutes
There are many substitutes of these products; all the ceramics companies are their substitute.
Ceramics companies are in a good position in Bangladesh Market. They produce tiles and it is
substitute of marble and granite.

Industry Rivalry
There is rivalry among the companies. We can see rivalry in their marketing and sales. Every
company trying to grab customer’s attention for increasing sales. All the marble and granite
companies are competing with each other as well as with ceramics companies.

4.2 SWOT Analysis

Strength
➢ Balanced quality and price: companies like, Green Granite and Marble and Marble Di
Carrara and other companies sale products with high quality and high price or low quality
with low price. Where AbulKhair marble and granite keep balance between product and
price.

➢ Good customer service:Abulkhair group provide good customer service to its buyers.
Even after their sell, they help customers in setting their products. They told customers
about the products in details and give tips about treating the products.

➢ Selling strategy: they sell 60% of their products with brand name and they sell remaining
products through retailers. At the beginning of their business they used to sell through
retailers, day by day they are trying to increasing their brand value. That is the reason
why they are focusing on selling through brand name. Their target is to sell 100% with
their own brand name.

➢ Position in the market: AbulKhair Group is in second position in terms of marble and
granite selling. However, their business is new but they are competing with other
experienced companies in the market. That indicates in the future they can make a strong
position in the market.

Weakness
➢ Failed to reach customers: They used to sell through retailers that are their reason people
are not aware of their brand name. It will take time for them to reach their customers.

➢ Few show rooms: They have six showrooms. Four in Dhaka city; One in Chittagong; One
in Sylhet showroom outside Dhaka.

➢ No online shop: This is the time when most of the companies opening online shop or
website for gathering more customers. Online shop helps customers to know about the
company and products. Abulkhair group do not have any website for their marble and
granite section.
 ➢ Less focus in marketing: They do not focus on marketing most of the time they sell
through personal contacts. However, for making customs conscious about the product
they should focus on marketing.

Opportunities
➢ Increasing brand value: If they focus on selling with brand name and increase their
marketing there is a change of increasing a brand value. Later they can be a strong brand
in the marble and granite industry.

➢ Low labor cost: Labor cost is low in Bangladesh comparing to other countries. As they
are importing raw materials from other countries and low cost labor helps them to adjust
the price of their product.

➢ Increasing sales: Good marketing policy and customer awareness will increase their sales
in future.

Threats
➢ Pricing strategy of other companies: Other companies are selling low quality products
with low rice that is a threat for the AbulKhair Company. Besides price of ceramics
company’s products are also a threat for them

➢ Customer preference: For this kinds of products customers most of the time depends on
personal contact. They buy form a known store. This is also a threat for the company.
 CHAPTER 5
FINDINGS,
RECOMMENDATIONS,
CONCLUSIONAND, REFERENCE

5.1. FINDINGS OF THE STUDY

This study have found some problems during my internship report at Steel Industry and made
some following suggestions to overcome.

Based on the analysis some findings are as follows:

➢ Steel production planning is a lengthy process as they need a command from their head
office.
➢ There is lack of warehouse management and there is no authority for warehouse.
➢ Steel does not have transportation management and outbound logistics as they are not
focused in customer service.
➢ Steel production capacity is less than its competitors.
➢ Steel Ltd. does not have a good relation with the residents of the area.
➢ This company strongly maintain customer relationship management and supplier
relationship management along with internal supply chain management.
➢ This company’s management personnel’s are very experienced and some foreign experts
are in the management. So, the company’s management is very effective, efficient and
high qualified.
➢ This company maintain international ISO standard to control the quality of the product.
➢ Standard inventory system is also followed by this company by which the company
classify its inventory.
➢ This company maintain some distributors or dealers throughout the country which they
called authorized dealers. As they maintain only one dealer or distributor in any specific
area.
➢ This company follows Multi level distribution management as they do not directly sell
their products to the customer.
 ➢ Their production system is very smooth as they use modern machineries and lead time is
relatively low because company maintain anticipation inventory to meet the sudden
demand.
➢ This company follows international standards of procurement process.

5.2. RECOMMENDATIONS OF THE FINDINGS

I have found some problems during my internship period at Steel Industry and made the

following suggestions to overcome.

Based on the Findings of the study some recommendations are as follows:

✓ Steel Industry should increase their production capacity to survive in the market and to
compete with its competitors.
✓ This company should implement the outbound logistics system to increase the delivery of
the product and satisfy the customer.
✓ The company should recruit trained manpower in supply chain department to smooth the
delivery process and production process as there is lack of manpower in the department.
✓ It’s need to establish a warehouse management department to make proper decision for
their inventories.
✓ Company should expand their size of facilities to increase their production capacity and
serve the market more than present.
✓ It is very essential for the Steel Industry to build up a very good relation with the
residents of this area and provide some facilities to them.

5.3 CONCLUSION.
As a steel products manufacturing industry, Steel Ltd. has been operating successfully in the
arena for fifteen years. Now it is one of the renowned steel manufacturing industry in
Bangladesh. At present Steel Industry Ltd. is in third position in the market as this company
serves 20 % of the market demand. Day by day the company increases their production capacity
and capital investment to catch the increase market demand. This study observe that Steel
management is very qualified and experienced. This company have some foreign experts.
According to the study Steel Industry will sustain competitively in the market. During the
internship at Steel Ltd. I have gained theoretical knowledge as well as practical knowledge
which is not possible in the classroom study. I have gained practical knowledge about production
and operation management, planning, inventory management, distribution management,
delivery, quality control of Steel Industry Ltd.
Their customers are from all over the country. Basically their products are the no consumable
products and seasonal products but the production continues over the year (24/7). I have tried my
best to prepare this report titled ‘Supply Chain Management Practices in Steel Industries’ with
practical knowledge and the supervision of my honorable supervisor.

At the end of my conclusion, I can say that KDS Steel Ltd. has the bright future to expand their
activities in the market. They should give their attention on the above findings that I have placed.
Finally, I wish the best for Steel Industry Ltd.

5.4 REFERENCE
Adam, E., & Ebert, R. (2004). Production and Operations Management: Concepts, Models &

Behavior (5th ed.). New Delhi, India: Pretice Hall.

Chopra, S, and Peter, M. 2001, Supply Chain Management: Strategy, Planning, and Operation,

Upper Sadded River, NJ: Prentice- Hal, Inc. Chapter-1

Stevenson, W. J. (2008). Operations Management (7th ed.). Boston, America: Mc Graw-Hill.

Lee J. Krajewski, LarryP. Ritzman, Manoj K. Malhotra, Samir K. Srivastava, Operation

Management – (Processes and Supply Chains); 9th Edition.

Christopher, Martin. (2011). Logistics and supply chain management: creating value-adding

networks - -4th Edition.

Besterfield Dale. H, Besterfield Carol, Besterfield H. Glen, Besterfield Mary.(2006). Total

Quality Management,-4th Edition.

Steel Industry Ltd. Steel Business. Retrieved from https://www.kdssteel.net