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Astro: Malaysia's Entertainment Leader

Astro is Malaysia's leading content and entertainment company, serving over 5.7 million Malaysian households across its TV, radio, digital and commerce platforms. It produces over 9,000 hours of local content yearly. Astro strives to provide its customers the best entertainment experience through offerings like its Ultra Box with 4K UHD and various streaming options. It also operates NJOI, its freemium TV service, and Astro BUSINESS for enterprise customers. Astro Radio connects Malaysians through various language and genre stations. Astro is committed to education and community initiatives through its foundation, Yayasan Astro Kasih, having invested over RM120 million in education over 10 years.

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Justine Noel
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0% found this document useful (0 votes)
134 views5 pages

Astro: Malaysia's Entertainment Leader

Astro is Malaysia's leading content and entertainment company, serving over 5.7 million Malaysian households across its TV, radio, digital and commerce platforms. It produces over 9,000 hours of local content yearly. Astro strives to provide its customers the best entertainment experience through offerings like its Ultra Box with 4K UHD and various streaming options. It also operates NJOI, its freemium TV service, and Astro BUSINESS for enterprise customers. Astro Radio connects Malaysians through various language and genre stations. Astro is committed to education and community initiatives through its foundation, Yayasan Astro Kasih, having invested over RM120 million in education over 10 years.

Uploaded by

Justine Noel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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About Astro

Astro is Malaysia’s leading content and entertainment company, serving 5.7 million homes or 74% of
Malaysian TV households, 8,300 enterprises, 17 million weekly radio listeners (FM and digital), 14
million digital monthly unique visitors (“MUV”) and 2.8million shoppers across its TV, radio, digital
and commerce platforms.

At Astro, we are committed to entertaining, informing and engaging with our customers through the
best of local, regional and international content. As the largest content creator in the country, we
produce and commission over 9,000 hours of local and vernacular content yearly, creating countless
memorable moments for millions of Malaysians.

Our new Ultra Box with 4K UHD and Ulti Box with HD, Cloud Recording, Play from Start and Pause
features along with content-broadband bundles, bring an elevated viewing experience to our
customers’ homes, enabling them to enjoy the best of what Astro has to offer. With Astro GO, our
companion streaming app, customers can stream up to 65,000 On Demand titles anytime,
anywhere.

NJOI, our freemium service, offers free TV channels with prepaid options for additional content. The
new NJOI HD pack and My NJOI app upgrade customers’ experience when purchasing and watching
their favorite content in HD.

Astro BUSINESS provides customizable package subscriptions for our enterprise customers in
commercial premises - F&B outlets, hotels, offices, retail outlets and healthcare centres, extending
our reach beyond residential homes.

Astro Radio, home to the country’s highest-rated radio brands across all key languages, and our
digital brands including Gempak, Xuan, Ulagam and AWANI connect Malaysians to content and
stories that matter most to them everyday. Go Shop, our home shopping and commerce business,
offers a fun and entertaining home and online shopping experience that suits the Malaysian lifestyle.

As the nation’s trusted brand, we are dedicated to long term impactful ESG endeavours focused on
lifelong learning, community development, sports and environment through our Group and
foundation, Yayasan Astro Kasih. Over the past 10 years, Astro has invested RM120 million in
championing education for Malaysians, offering learning content like Tutor TV and TVIQ that reaches
5 million students nationwide annually. It is our privilege to be voted as the Platinum winner in the
Media Networks category for the 11th year running at the PutraBrand Awards 2020.

This year, as we celebrate Astro’s 25 years in serving Malaysians, we will continue our
transformation journey to be Malaysia’s #1 Entertainment Destination. We are excited to bring more
global streaming services on board and launch our own complementary local streaming service
focused on local content and live sports to make Astro, Malaysia’s #1 content aggregator. We will
also refresh Astro’s business models, customer experience and technology while growing
adjacencies in our broadband, commerce and digital businesses.

By constantly evolving to serve Malaysians better, we believe Astro will continue to bring Malaysians
together in the many years to come. #BetterTogether

Senior Leadership

Azlin Arshad

DIRECTOR, COMMERCIAL
Malaysian / Female / 47

Henry Tan Poh


Hock G R O U P C E O
Malaysian / Male / 57

Tammy Toh Seok Kheng

DIRECTOR, GROUP MARKETING AND COMMUNICATIONS


Malaysian / Female / 53
AWARDS WON BY ASTRO

2015

Most Popular Graduate Employer in Broadcasting/Media in Malaysia’s 100 Leading Graduate


Employers Award 2015

Ranked #2 Most Attractive Employer for Humanities / Liberal Arts / Education in Universum
Malaysia’s Top 100 IDEAL Employers 2015

Gold Award – Excellence in Compensation & Benefits Strategy in Human Resources Excellence
Awards 2015

Gold Award – Excellence in Employer Branding in Human Resources Excellence Awards 2015

Gold Award – Best Career Website in Asia Recruitment Awards 2015 Malaysia

Gold Award – In-house Recruitment Professional of the Year in Asia Recruitment Awards 2015
Malaysia

Silver Award – Best Employer Brand Development in Asia Recruitment Awards 2015 Malaysia

Bronze Award – Best Graduate Recruitment Programme in Asia Recruitment Awards 2015 Malaysia

2014

Gold Award – Excellence in Employee Engagement in Human Resources Excellence Awards 2014

Top Media and Advertising Employer in Universum Malaysia’s Top 100 Ideal Employers Award 2014

Ranked #1 in Arts and Media Industry in Graduan Brand Awards 2014

6th Most Popular Graduate Employer in Malaysia’s 100 Leading Graduate Employers Award 2014

2013

Most Popular Graduate Employer in Broadcasting/Media in Malaysia’s 100 Leading Graduate


Employers Award 2013

Runner Up – Best in Flexible Benefits Schemes in Benefits Asia 2013

2012

Most Popular Graduate Employer in Broadcasting/Media in Malaysia’s 100 Leading Graduate


Employers Award 2012

2011

Most Popular Graduate Employer in Broadcasting/Media in Malaysia’s 100 Leading Graduate


Employers Award 2011
TOP REASONS TO WORK AT ASTRO

Our Awards and Accolades

We’re honoured to be recognised as one of the leading employers in Malaysia at the various awards
throughout the years.

Diversity is in our DNA

Astro is a giant melting pot of over 4,800 employees from diverse backgrounds where no two days
are alike. Here, you’ll thrive in learning different skill sets and experience new perspectives – both
on-the-job and from those around you.

We invest in your development

We recognize that learning is a lifelong journey, and we’ll provide you with constant opportunities
for development. At Astro, you can take up apprenticeships, train your technical skills, foster your
soft skills and enhance the quality of your leadership.

A company that's committed to giving back

We care about the world we live in. And we believe that the bigger we get, the bigger the role we
should play in worthy causes. It’s a responsibility we’re proud to embrace. As an Astro employee,
you’ll have the privilege to contribute to the community through CSR projects and discover
fulfilment by helping others.
#ASTROESG

ASTRO AS A VOICE FOR GOOD

At Astro, we are committed to building a business that is both sustainable and profitable.

We balance our business priorities with ESG commitments encompassing environmental


responsibility, positive social impact and good governance.

As Malaysia’s leading content producer and broadcaster, we achieve our greatest social impact by
championing education and being a voice for good.

Astro provides equal access to learning for all and fosters positivity by airing over 16,000 hours of
Public Service Announcements yearly across TV, radio and digital.

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