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Questionnaire

The document is a questionnaire for a study comparing traditional and e-commerce marketing. It contains questions in three sections - multiple choice questions about preferences between traditional and e-commerce marketing, yes or no questions about shopping habits and preferences, and questions to rate satisfaction levels with traditional and e-commerce shopping on scales. The questionnaire collects information like demographics, which approach respondents use more often, which has better quality and services, and which they are more satisfied with.

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Jake Cormanes Peralta
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287 views3 pages

Questionnaire

The document is a questionnaire for a study comparing traditional and e-commerce marketing. It contains questions in three sections - multiple choice questions about preferences between traditional and e-commerce marketing, yes or no questions about shopping habits and preferences, and questions to rate satisfaction levels with traditional and e-commerce shopping on scales. The questionnaire collects information like demographics, which approach respondents use more often, which has better quality and services, and which they are more satisfied with.

Uploaded by

Jake Cormanes Peralta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

(A study of Traditional and E-commerce Marketing: A comparative approach by CSCQC


students)
Name: _______________________________________ Age: ___________
Year/Course: ________________________________Gender: ___________

A. Questions are containing of multiple choice. A respondent will put a check (/) on a box
and honestly answer the survey based on what they actually feel about their buying
preference.

TRADITIONAL VS. E-COMMERCE

1. Which marketing approach do you use often?


a) Traditional
b) E-commerce
2. Which marketing method has a good quality?
a) Traditional
b) E-commerce
3. Which marketing method is affordable?
a) Traditional
b) E-commerce
4. Which do you think is the most reliable method of marketing
a) Traditional
b) E-commerce
5. Most convenient marketing approach do you preferred?
a) Traditional
b) E-commerce
6. Which marketing method is most effective in advertising?
a) Traditional
b) E-commerce
7. What marketing approach is time saving when it comes to the process?
a) Traditional
b) E-commerce
8. Which method is the most attentive when it comes to service like delivery, careful,
fastest, tested etc.?
a) Traditional
b) E-commerce
9. which of the two do you have less difficulty when you are buying a product?
a) Traditional
b) E-commerce
10. From which advertisement do you find more appealing to buy from?
a) Traditional
b) E-commerce
YES OR NO
1. Do you prefer to buy a product you have seen from a TV commercial?
a) Yes
b) No
2. Do you prefer to buy a product you have seen from a sponsored ad on your social
media account?
a) Yes
b) No
3. Is it more convenient to buy something online than see it physically at the mall?
a) Yes
b) No
4. Is it more convenient to buy at the mall than a shopping app?
a) Yes
b) No
5. Do you always shop online?
a) Yes
b) No
6. Do you feel safe while buying products online?
a) Yes
b) No
7. Do you think e-commerce is better than traditional marketing?
a) Yes
b) No
8. Do you think traditional marketing is better than e-commerce?
a) Yes
b) No
9. Do you think it’s faster to buy products online than physically at the mall?

a) Yes
b) No
10. Do you think it’s faster to buy products physically at the mall than online
app?
a) Yes
b) No

LEVEL OF SATISFACTION

1. Buying products through online (e-commerce)?


a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
2. How would you rate your overall online shopping experience?
a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
3. Buying products through physical store.
a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
4. Fast transaction through online.
a) Strong satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
5. Online advertisements.
a) Strong satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
6. TV commercial, Brochures, Outdoor advertising, billboards and Newspapers.
a) Strong satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
7. How satisfied are you with the online app services? Were expectations met?
a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
8. What is your overall rate about traditional marketing?
a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
9. Online shipping fee.
a) Strongly satisfied
b) Satisfied
c) Dissatisfied
d) Most dissatisfied
10. No shipping costs with physical stores.
a) Strongly satisfied
b) Satisfied
c) Dissatisfied

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