INTRODUCTION TO HEALTH                         •    thus-implying a sense of place, locale
LESSON 1                                            or geographical boundaries.
                                               •    neighborhood, a village, a city or
HEALTH : Philippine 1987 Constitution               country
Article II, Section 15
                                               2.   Sharing ( of common interests and
"shall protect & promote the right to               perspectives)
health of the people & instill health          •    existence of "shared perspectives" and
consciousness among them.”                          common interests'
                                               •    values, ideologies, vision, activities,
HEALTH                                              jargons, passions, opinions, interests,
state of complete physical, mental & social         history, even skin color and sexual
well being & not merely the absence of a            identity.
disease or infirmity-WHO.
                                               3.   Joint Action
as more than just a biological or              •    “source of community cohesion and
physiological manifestation of wellness             identity"
                                               •    "naturally to the creation of
Social well-being implies not only is a             community”
person free from any physically debilitating   •    joint actions of people through
illness but is also free from any                   socializing, hanging out, conversing.
impediment that will obstruct him or her            volunteering together, praying
from achieving his or her personal goals            together, working together and
and aspirations in life                             getting things done together.
For example, poverty can be an                 4.   Social ties
impediment                                     •    “interpersonal relationships”
                                                    foundation of the community.
COMMUNITY                                      •    Types of relationships include family,
As part of a community, the individual              parents, siblings, cousins; roommates,
must endeavor to become a productive                house- hold; lovers, partners; friends,
member of the community lest he or she              neighbors, acquaintances; CO-
be ostracized from the community.                   workers, role models and support
                                                    groups, among others.
a person would thrive better, he or she is
                                               •    create ties with other people
part of a community he or she identifies
with.
                                               5.   Diversity
                                               •    the concept of diversity goes beyond
The word community can be a vague term
                                                    more than just culturally based ethnic
among experts particularly in the field of
                                                    distinctions.
Sociology.
                                               •    "larger societal view of community
                                                    and made reference to differences in
In a study by MacQueen (2001)
                                                    interpersonal interaction"
A community has five core elements:
                                               •    "communities within a community" or
1. Locus ( sense of place )
                                                    interwoven groups brought about by
• something which can be located or
     described
    variations in interactions among            The community can be further dissected
    members of the community.                   into other forms of systems such as the
                                                health system, political system, or social
COMMUNITY DEVELOPMENT                           class system which can either be based on
United Nations broadly defines                  ethnicity, religious affiliation or economic
community developmeny as a                      class.
“process where community members come           COMMUNITY HEALTH
together to take collective action &
generate solutions to common problem.”          The field of community health is a sub-set
                                                of Public Health.
very vital especially in the aspect of
national development and sustainable            Charles Edward Amory Winslow (1920)
progress.                                       “the science and art of preventing disease,
                                                prolonging life and promoting physical
The development of a nation depends on          health & efficiency through organized
the rate of progress made at the                community efforts of sanitation of the
community level.                                environment, the control community
                                                infections, the education of the individual
means by which individual members of a          in principles of personal hygiene, the
community are empowered to create               organization of medical & nursing service
sustainable growth and progress based on        for the early diagnosis & preventive
justice and equity                              treatment of disease & the development of
                                                the social machinery which will ensure to
process requires active participation and       every individual in the community a
contribution of the members                     standard of living adequate for the
                                                maintenance of health".
process geared towards changing
institutions and structures that will nurture            Public health was always then
equitable progress at all social aspects.       associated with Environmental Sanitation
                                                due to the biological link between
In order to bring about change, change at       unsanitary living conditions and practices
the community level may be the right            with diseases (Germ Theory).
approach.
                                                Winslow also believed that public health is
After all, the problems people face are         also concerned with the prevention of
mostly social and not individual or             development of non-infectious diseases or
personal.                                       lifestyle-related diseases including mental
                                                disorders and diseases associated with
System is an organized collection of units      poverty.
interacting in various forms in order to
accomplish specific function or goal.           Marc Lalonde (1981)
                                                a canadian minister of national Health &
A system may be simple or complex. It can       Welfare.
be open (interacting with other systems)
or closed.                                      working document "A new perspective on
                                                the Health of Canadians" a Health Field
Concept which is a framework in analyzing     contact or consultation of the patients
problems in the public health field.          w/in a healthcare system.
the "health field" can be broken up into      •   services in barangay / village,
four broad elements:                              midwife/public health nurses
     • Human Biology
     • Environment                            •   the first point of contact would be the
     • Lifestyle                                  family physician or a general
     • Health Care Organization.                  practitioner (primary care physicians)
Human Biology                                 •   deals w/ preventive care, performing
element as aspects of health, both physical       strategies & interventions
and mental, which are developed within
the human body                                •   maternal & child health services
                                                  (immunizations, family planning,
"as a consequence of the basic biology of         antenatal and perinatal care)
man and the organic make-up of the
individual"                                   Primary care services are usually available
                                              at rural health units or barangay health
Environment                                   stations, although they can also be given at
matters related to health which are           hospitals.
external to the human body and over
which "the individual has little or no        Secondary care - provided by medical
control."                                     specialists & other medical professionals
                                              whom a primary care professional has
Lifestyle                                     referred to.
"aggregation of decisions by individuals
which affect their health and over which      this requires more specialized type of
they more or less have control."              services and more complex.
Health Care Organization                      Types of services provided are more
most of the society's efforts in improving    complex in nature than the ones being
health have been focused solely               provided for at the primary level.
“quantity, quality, arrangement, nature       Tertiary care is more specialized and
and relationships of people and resources     advanced.
in the provision of health care.”
                                              Services are far more advanced
LEVELS OF HEALTH CARE                         considering that the medical cases referred
There are three levels of health care:        to this level are far more complex
1. Primary,
2. Secondary                                  •   the number of patients being catered
3. Tertiary                                       are fewer than those compared w/
                                                  primary & secondary because medical
Primary care services provided by health          cases are more difficult & diagnostics
care professional acting as first point of        procedures are complicated &
                                                  advanced.
                                              1.   Physical environment - in which
•   Cancer mgt, surgical procedures like           people live, such as the quality of the
    neurosurgeries.                                air they breathe and the water they
                                                   drink;
REFERRAL PROCESS
The process by which a patient is             2.   Social environment - the level of
transferred from one level or point of care        social and emotional support people
to another.                                        receive from friends and/or family;
•   begins at home                            3.   Poverty- a significant factor
•   the patient according to his/her               worldwide, which shortens and
    understanding of his/her illness,              reduces enjoyment of life;
    chooses to seek care from a health
    care professional, performs self          4.   Behaviour and lifestyle - for example,
    medication or self care and or seek            smoking causes lung cancer and
    alternative routes of treatment.               coronary heart. disease so a reduction
•   two way process, which means a                 in this behaviour will reduce the
    patient recovered from illnesses will          disease;
    continue receiving care at home must
    be referred back to the immediate         5.   Family genetics and individual
    health facility - Return referral              biology- if you come from a healthy
    process.                                       family you have a better chance of
                                                   staying well.
DELAYS
• First delay - a delay of seeking care       These factors remind us that Public Health
• Second delay - a delay in the               or Community Health is not just a matter
   transport of patients from the health      of presence or absence of a disease.
   facility to higher level of care.
• Third delay - a delay if the patient may    COMMUNITY PROFILING DATA
   not be able to receive urgent and
   appropriate care due to unavailability     In collecting information about the
   of med specialist or supplies.             community through a community
                                              profiling, certain data must be considered
Community Health Epidemiology &               in order to get a bigger picture about the
Human Behavior                                community's health status.
LESSON 2
                                              In the same document from WHO, the
COMMUNITY HEALTH NEEDS                        following data are recommended to be
ASSESSMENT (WHO)                              considered when one does community
                                              profiling.
The following are the factors as cited from
WHO'S Community Health Needs                  A. WORK AND LEVELS OF EMPLOYMENT
Assessment (2001) published by the WHO           AND UNEMPLOYMENT
Regional Office for Europe:
                                              in a community are fundamental to health
                                              for the following three reasons:
Occupational diseases. All work affects         number of factors should be monitored
health, both positively and negatively.         here.
However, some work is known to cause
disease, such as silicosis in mine and          Pollution of air and water causes disease
quarry workers and machinery accidents          and death and this is evident throughout
among farm workers. New work- related           the world, whether it is lead in petrol or a
illnesses are also being recognized, such as    chemical spill from a factory, or drinking
repetitive strain injury for keyboard           water contaminated by sewage.
operators.
                                                Good sanitation eliminates some diseases
Income levels. The amount of income             such as cholera and dysentery completely,
people earn has an important influence on       and where it is absent, gastrointestinal
their health, affecting their ability to        illnesses are quickly evident. In
choose a healthy lifestyle and to access        communities lacking basic sanitation,
health services. Levels of income also have     threats to health arise from the
an impact on the local economy within a         contamination of water supplies by human
community.                                      excreta.
Self Worth. At the same time, the status of     The lack of a home affects all aspects of
an occupation affects how people feel           health - shelter from the weather, an
about themselves. People's level of             environment to sustain a family, a place to
satisfaction at work contributes to their       feel safe. The availability and type of
well-being. Many define people by their         housing reflect local history, culture, the
work or lack of it. The unemployed may          economy and political climate. The type,
feel excluded, and lack of paid                 quality and suitability of housing have an
employment has been shown to contribute         important affect on health. Consider the
to poor health.                                 distance of homes from work, pharmacies,
                                                schools and shops.
B. POVERTY AND INCOME.
 Poverty can be absolute (i.e. inadequate       Transport systems are important to
to sustain health) or relative (i.e. how poor   record, as they can influence people's
one person is compared to another). In          access to services, social support networks
health terms, it is not only the level of       and employment. Transport may also have
poverty that counts but also the gap            an impact on health through accidents,
between richest and poorest.                    noise and air pollution.
Health inequality                               Social support is essential for the well
A large gap results in a big difference in      being of a community. There are a number
health and life expectancy between rich         of elements that need to be taken into
and poor. It is one of the most significant     consideration when describing the extent
factors affecting health across the world       of social cohesion in a community.
and therefore information on this issue will
be essential.                                   Family and friendship networks provide
                                                people with the emotional support that is
C. ENVIRONMENT                                  fundamental to well-being. Social
The surroundings where people live and          networks can be hard to describe and
work in directly affect their health. A         quantify. The best way is to ask local
people. It may be possible for them to         •    Physical Factors - geography,
describe social networks through flow               environment, community size,
diagrams, maps, drawings, stories and               industrial development
drama.
                                               •    Social and cultural factors - traditions,
Migration causes disruption to a                    norms, beliefs, economy, politics,
population, as large numbers of people              income, livelihood
move location. It is often the younger
working-age population who emigrate, and       •    Individual Factors – behavior
this is a loss to the population left behind
while a gain to the community they move        Community organizing (Minkler and
to. Migration of workers may be daily,         Wallerstein (1997))
weekly or longer. Population movements         "the process of by which community
can be traumatic owing to the upheaval         groups are helped to identify common
caused, especially if forced by armed          problems or goals, mobilize resources and
conflict, threat of discrimination or severe   in other ways develop and 3 implement
economic necessity.                            strategies for reaching the goals they
                                               collectively have set.”
Marginal groups are outside the dominant
community, yet may form a distinct             There are various types of Community
population themselves. Some groups, such       Organization. According to Rothman an
as religious sects, travelers and gypsies      Tropman (1987), categories of community
may choose to remain outside mainstream        organization consist of three distinct
society. Others, such as the homeless, may     models practice:
be forced into that position. Access to
health care is often more difficult for both   1.   Locality Development - process-
these groups, who may have greater need             oriented, creating a consensus and
for services.                                       sense of cooperation.
                                               2.   Social Planning - task-oriented,
The opportunities for non-work social               emphasizing rational-empirical
activities are signposts that can be used to        problem-solving
indicate the extent of social cohesion and     3.   Social Action - both task and process-
support in a community. Such activities             oriented
reinforce a community's identity and the       4.    Community organizing
emotional wellbeing of individuals.
                                               STEPS IN COMMUNITY ORGANIZING:
3 FACTORS AFFECT THE HEALTH OF A
COMMUNITY                                      1) Problem Identification
                                               2) Interface with Community
Destabilizing factors that can affect the      3) People Organization
health status of a community such as war,      4) Community Profile and Assessment
economic recession and natural disasters       5) Goal-setting and Formulation of
such as earthquakes, floods or drought            Strategies
affect health directly through their impact    6) Implementation of Agreed Strategies
on mortality, disease patterns and lifestyle      or Solutions
change.                                        7) Monitoring and Evaluation
8) Sustaining Gains, Addressing Emerging       •   Attack rate - the proportion of those
   Problems                                        who became ill after specified
                                                   exposure
EPIDEMIOLOGICAL STUDY
                                               Case Fatality Rate
Epidemiology - study of the distribution       percentage of cases that result in death. It
and determinants of diseases & injuries in     measures the severity of the disease and is
human populations.                             proportionate to the virulence of a disease
                                               agent.
The goal of epidemiology is to limit
disease, injury, and death in a community      Notifiable Diseases reported IMMEDIATELY
by intervening to prevent or limit             (w/in 24hrs)
outbreaks or epidemics of disease and
injury
RATES
Rate is the number of events in a given
population over a specific period or at
given point in time. An example of rate
would be birth rate, mortality rate and
                                               Notifiable Diseases reported WEEKLY
morbidity rate.
To determine the existence of an outbreak
during a particular time at a particular
place.
Rates can be expressed as crude or
specific. Crude rates use total population     "zero-case reporting" policy which means
as the denominator (e.g. crude birth rate,     even if a community has no reported case
crude death rate).                             of any of the notifiable diseases or events,
                                               the health workers still have to report it as
                                               "zero case".
Birth rate average annual number of births
during a year per 1,000 persons in the         LIFE SPAN vs LIFE EXPECTANCY
population at the mid year. aka Crude
Birth Rate (The dominant factor in             Life span - refers to the number of years a
determining the rate)                          person lives,
Morbidity rate                                 Life expectancy - refers to the numbers of
                                               years a person is expected to live from a
• Incidence rate - number of new cases
                                               specified starting point.
   of a disease in a population at risk in a
   given time period.                          • DALE - disability adjusted life
• Prevalence rate - total number of                 expectancy
   cases of disease existing in a              •     HALE - health adjusted life expectancy
   population.
SURVEYS                                          undergoes at least six stages of change or
                                                 transformation.
 Survey is a method of gathering any type
of information or data from a sample of          Prochaska, Johnson, and Lee (1998)
individuals. By sample it is meant that the      suggest a series of activities that have
data is only taken from a portion of the         received empirical support, which help
total population under study.                    individuals progress through the stages:
The National Household Targeting System          1.   Consciousness-Raising increasing
for Poverty Reduction (NHTS) is a data                awareness of the causes (providing
bank and an information management sys                educational materials, confrontation,
tem which identifies who and where the                media campaigns, feedback, etc.)
poor are in the country.
                                                 2.   Dramatic Relief producing an
CENSUS                                                emotional experience which is
                                                      followed by a reduced affect if some
A Census is the opposite of a survey It is            action can be taken (personal
the counting of data gathered from the                testimonies, media campaigns, drama)
entire population. It is a regularly occurring
and official count of the human population       3.   Self reevaluation inviting individuals
certain local administrative unit.                    to make cognitive and emotional
                                                      assessments of their self image (clarify
 The agency that conducts the Census is               values, provide healthy models, using
the National Statistics Office                        imagery)
BEHAVIOR CHANGE                                  4.   Environmental reevaluation
                                                      assessments of how the presence or
According to Bandura (1986), people's                 absence of a behavior might impact
behaviors are driven by external factors              one's social environment
and not by inner forces.                              (documentaries, personal stories,
                                                      family interventions)
In his Social Cognitive Theory, Bandura
explains that human functioning can be           ELEMENTS OF DIFFERENT BEHAVIOR
explained by a triadic interaction of            CHANGE FRAMEWORKS
behavior, personal and environmental
factors (reciprocal determinism
Another theory that explains behavior is
the Theory of Planned Behavior suggests
that behavior is dependent on one's
intention to perform the behavior.
Another framework that can explain
behavior is the Transtheoretical Model or
also known as the Stages of Change
Model. According to the theory, a person
                                              Prior to the enactment of the Local
                                              Government Code, the National
                                              Government, headed by the Chief
                                              Executive Officer in the presence of the
                                              President, oversees the implementation of
                                              health programs, through the Department
                                              of Health, down to the barangay or village
                                              level. Health workers were hired, paid for
LESSON 3                                      and supervised by the Department of
Health Leadership and Governance              Health.
The Philippine health care system is a
devolved health system. A devolved set up     A municipality or city has a Municipal or
is also referred to as “decentralized".       City Health Officer who heads the Main
There at least 4 levels of administrative     Health Office in the local government unit.
division. Each level is also referred to as   The staff of the Health Office includes :
local government unit (LGU).                  public health nurses
                                                   • midwives
The President of the Republic being the            • medical technologist
over-all Chief Executive oversees these            • dentist
administrative regions.                            • pharmacist
    • Province                                     • other paramedical support staff
    • City                                         •
    • Municipality                            Midwives would manage the Barangay
    • Barangay.                               Health Stations.
                                              Barangay health workers working as
Autonomous Regions - special                  volunteers in each barangay.
administrative division:                       At the Provincial Level, the Provincial
    • Cordillera Autonomous Region            Health Officer takes charge of the
        (CAR)                                 Provincial Health Office and the Provincial
    • Autonomous Region for Muslim            Hospitals.
        Mindanao (ARMM).
                                                 Pre-Devolution Health System in the
         Philippine Local Government                         Philippines
                                              Implementation of Decentralization
                                              began in January 1993 with the transfer of
                                              funding, facilities, and staff to some 1600
                                              Local Government Units (LGUs), as
specified in the 1991 Local Government
Code, Primary health care services, more
than 600 hospitals, other health facilities
and approximately 46,000 health
personnel were devolved.
                                                 In Decentralization, Health workers no
                                                 longer report to the Department of Health
A 1984 World Bank review analysis found          but report to their corresponding local
the Philippine system to be excessive-           chief executives. For example, municipal
excessively centralized, with fragmentation      health workers report to their Municipal
and duplication between central and field        Mayor being the over-all local chief
units, and weak linkages be-tween rural          executive. Provincial health workers report
programs and centrally run disease specific      to the Provincial Governor. Chiefs of
campaigns. Some adjustments Some                 hospitals of provincial and district hospitals
adjustments were made in response, but           report to the Governor except the chiefs of
Decentralization and Health in the               hospitals of facilities retained by the
Philippines and Indonesia: An Interim            Department of Health. They are also
Report 4 a comprehensive 1993 review             referred to as Regional Hospitals since they
pointed to worrisome features of the             report to the Regional Director of the
health scene                                     Regional Office of the Department of
     • sizable mortality differentials and       Health.
          trend reversals in some regions
     • poor nutritional status in low            Health devolution in 1991 has brought
          income households                      about massive changes in the structure of
     • slow fertility decline                    the public health system. In terms of scope
     • and low levels of consumer                of health personnel, finances, facilities and
          satisfaction with government           responsibilities devolved to LGUs, the
          facilities" (Herrin, et. al., 1993).   Philippine decentralization of health
                                                 services is one of the most radical in the
  Post-Devolution Health System in the           developing world.
              Philippines
                                                 A large part of the devolved health
                                                 services is borne by provinces and
municipalities, the latter having no prior       The leadership and governance of health
experience with health decentralization.         systems, also called stewardship, is
                                                 arguably the most complex but critical
•   Provincial Governments - responsible         building block of any health system. It is
    for medical, hospital & support              about the of the government in health and
    services.                                    its relation to other actors whose activities
                                                 impact on health. This involves overseeing
•   Municipal governments - responsible          and guiding the whole health system
    for administration of Primary Health
    Care & other National Programs Field
    services
•   City Governments - responsible for
    Health offices, City Hospitals, in highly
    urbanized cities (except Nat'Capital
    region)
•   Barangay Governments - responsible
    for the maintenance of RHU & BHS
    facilities
While LGUs gained significant powers and
responsibilities in the area of health           As shown in the figure taken from WHO,
service delivery, various issues and             Leadership and Governance is the "wheel
problems came out, among them financial          in the middle of the wheel". It drives the
constraints like the inadequacy of the IRA       rest of the building blocks. Without
and its skewed distribution, health              leadership and governance, the rest of the
personnel issues, lack of local prioritization   building blocks won't work.
for health, local competence on health,
etc. Some of the problems                        The standards of the health system is it has
                                                 the capacity to provide equitable access to
According to the(WHO),Leadership and             essential quality health services, provide
governance is an essential part of a health      financial risk protection and consequently
system. It is one of building blocks of a        can produce better health outcomes for
health system as identified by the WHO.          the community increasing their levels of
                                                 health above what is expected.
The other five building blocks include:
Health Human Resource, Access Medicine           This has huge implication on a devolved
and Technology, Health Service Delivery,         health system wherein Leadership and
Health Information and Health Financing.         Governance falls largely in the hands of
It is important that these 6 building blocks     political leaders who are not necessarily
are established, strengthened and                health proficient
monitored in order for a health system to
produce better health outcomes especially        Local Health Board
among the most vulnerable groups.                mandated by the Philippine Republic Act of
                                                 7160 aka: Local Government Code of 1991
                                                     of local appropriations for public
By law, the following should be members              health purposes
of the Local Health Board:
                                                 o   Consistent with the technical &
A. Provincial Health Board                           administrative standards of DOH ,
• Headed by Governor as Chairman                     create committees, personnel
• the Provincial Health Officer as vice-             selection & promotion, bid & awards,
   chairman                                          grievance & complaints, personnel
• the Chairman of Committee on Health                discipline, budget review, operations
   of the Sagguniang Panlalawigan                    review & similar functions.
   (Provincial Council) as representative
   from private sector or                        According to DOH standards and by law, a
   nongovernmental organizations.                local health board must meet at least once
                                                 a month or as often as necessary.
B.   City Health Board                           Recently, innovations have been
•    Headed by City Mayor as chairman            introduced such as expanding the local
•    City Health Officer as vice-chairman        health board to include other important
•    the Chairman of Committee on Health         stakeholders and replicating the health
     of the Sagguniang Panlalawigan (City        board at the barangay level (barangay
     Council) as representative from             health board) in order to increase
     private sector or non-governmental          ownership, engagement and accountability
     organizations.                              of barangay officials when it comes to
                                                 community-based health initiatives and
C. Municipal Health Board                        programs
• headed by Municipal Mayor as
   chairman                                      The process of change can be difficult and
• Municipal Health Officer as vice-              will require the engagement of different
   chairman                                      stakeholders but the process has to start
• the Chairman of Committee on Health            somewhere and it begins with the leader.
   of the Sagguniang Panlalawigan
   (Municipal Council) as representative       I.    The leader recognizes the problem
   from private sector or non-                       either through personal observation or
   governmental organizations.                       through feedback from the
                                                     community. The leader then decides to
Functions of the Local Health Board                  make a personal response.
o to Propose to the sanggunian
    (Council) concerned in accordance            •   Field visits & community assemblies
    with standards & criteria set by DOH         •   Situational Analysis / Community
    (annual budgetary allocations for                Diagnosis
    operation & maintenance of health            •   Problem Tree Analysis / Casual Loop
    facilities & services w/in municipality,         Analysis/ Inter- relationship diagraphs
    city, or province)
                                               II.   The leader formulates a vision that is
o    to Serve as an advisory committee to            an anti-thesis to the recognized
     the sanggunian (Council) concerned              problem.
     on health matters such as application
   •   The vision comes in the form of a               information is also referred to as
       solution to the problem or the desired          indicator.
       state of reality which can be acquired
       once the problem is resolved.              least three types of indicators to be
                                                  monitored:
   •   The vision can guide the action plans
       which contain the activities and           Input Indicator measures resources
       strategies that can lead to the            invested for a particular strategy or
       accomplishment of the vision.              activity. Examples: number of health
                                                  workers deployed, budget in pesos,
III.   The leader consolidates his or her         number of eligible participants.
       resources, both internal and external,
       that can help achieve the vision.          Process Indicator measures ways in which
                                                  the activities and strategies are conducted,
   A technical way of consolidating resources     An example would be error rates.
   is to do inventory of one's strengths,
   weaknesses, opportunities and threats.         Output Indicator measures the
                                                  quantifiable end-results of the strategy or
   Also known as a SWOT analysis,                 intervention including the efficiency of
   identification of SWOTs is important           production of the results. Examples:
   because they can inform later steps in         number of patients seen, number of
   planning to achieve the objective.             children immunized, length of hospital
                                                  stay, etc.
   Users of SWOT analysis need to ask and
   answer questions that generate                V.    The leader constantly communicates
   meaningful information for each category            the vision with the community and
   (strengths, weakness- es, opportunities,            regularly gets their feedback.
   and threats) to make the analysis useful
   and find their competitive| advantage.         Communication is very important
                                                  especially in community organizing and
                                                  mobilization. It can be both a source of
                                                  tension and a source of solution for the
                                                  challenges that confront the community
                                                  members.
                                                  Communication is simply defined as the
                                                  process of transferring information from
                                                  one person or place to another.
                                                  In the process of Communication, the
                                                  following elements are involved:
IV.    Monitoring and evaluation is an            1.   Sender - it is the person that transmits
       integral part of the change process. It         the message
       provides information on where one is
       in relation to the goal. This
  2.   Receiver - refers to the intended          Peterson and Hicks (1996) suggest steps in
       person who receives and interprets         how to do coaching by leaders. In their
       the message                                book, "Leader as Coach", they suggest
                                                  strategies that target common
  3.   Message - it is composed of words or       development barriers:
       symbols convey the idea being
       transmit- ted by the sender. It can be
       verbal or non-verbal.                      1.   Forge a Partnership: build trust and
                                                       understanding so people want to work
  4.   Channel - It is the method or medium            with you. With trust, people will be
       by which the message is transmitted.            more willing to hear and act on what
                                                       you have to say. With understanding,
  5.   Context - It is the setting or situation        you will know what matters to each
       in which the communication takes                other.
       place, defining the message and
       process of transmittal.                    2.   Inspire Commitment: building insight
                                                       and motivation so people focus their
  6.   Noise - It refers to anything that              energy on goals that matter. You
       interferes in the transmittal of the            cannot motivate people directly, but
       message.                                        you can achieve commitment to
                                                       development when people
  When the receiver sends a response                   understand themselves and the
  feedback back to the sender, the response            personal payback from working
  is called a feedback                                 toward organizational objectives.
  Communication is key especially in              3.   Grow Skills: build new competencies
  planning and implementing strategies that            to ensure people know how to do
  can improve the health outcomes of the               what is required. When you know
  community.                                           what the person needs to develop,
                                                       your task is to help them find the best
VI.    A leader ensures that the skills and            ways to acquire those new skills.
       knowledge are transferred to others in
       order to ensure sustainability of          4.   Promote Persistence: build stamina
       interventions and bigger ownership of           and discipline to make sure learning
       the programs by the people.                     lasts on the job. People require daily
                                                       effort to change old habits and put
  Leaders beget leaders. It is important that          new behaviors into action. You can
  leaders must be able to form another                 help people persist until their new
  generation of leaders that can continue or           behaviors be- come natural.
  if not even improve on what has been
  initiated. The transfer of skills and           5.   Shape the Environment: build
  knowledge, even values and ethics, is very           organizational support to reward
  important. One way of transferring these is          learning and remove barriers. Change
  when leader mentors or coaches other                 is easier and the results last longer
  people, especially those who have the                when the organization's values and
  potential of becoming leaders.                       rewards are aligned with coaching and
                                                       development.
                                             One must do both but according to
                                             American writer Warren Bennis, "failing
                                             organizations are usually over-managed
                                             and under-led."
                                             The world today is wanting for genuine
                                             leadership, leadership that is grounded on
                                             values and ethics.
                                             In community health where leaders
                                             together with their community members
                                             initiate the change process, it is important
                                             that leaders lead "from the heart", guided
                                             by the vision that has been built together
In the 1980's, John Whitmore, along with     with the community.
Alan Fine and Graham Alexander,
developed the GROW model in coaching.        Values are manifested in action and by the
GROW stands for Goal, Reality, Options,      decisions a leader makes. After all "when
Will.                                        your values are clear to you, making
                                             decisions becomes easier" according to
1) Establishing the GOAL - the goal can      Roy E. Disney.
   either be a technical problem that
   needs to be solved or a behavior that
   one must achieve or acquire.
2) Examining the Current REALITY the
   individual must be able to de- scribe
   what is happening at the moment
   especially relative to the goal that is
   previously identified.
3) Exploring OPTIONS - one must
   determine what are the possibilities
   that can be done in order to achieve
   the goal.
4) Establishing the WILL - knowing what
   to do may not be sufficient. The key to
   accomplishing the goal is to commit to
   achieving the goal. The person must
   be motivated enough to see it
   through.
Leadership is "doing the right things"
which is different from Management
which is doing things right"