Scribd
Upload
169 views25 pages

WhatsApp for SMB Growth

The document discusses using WhatsApp to grow a business. It introduces WhatsApp Business and its features like catalogs, collections, quick replies and away messages. It provides examples of small businesses in Malaysia using WhatsApp Business and highlights best practices like being responsive. The key takeaways are to engage customers on WhatsApp, set expectations, and make it easy for customers to reach the business. Additional resources like the help center and business insights program are also mentioned.

Uploaded by

azhani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
169 views25 pages

WhatsApp for SMB Growth

The document discusses using WhatsApp to grow a business. It introduces WhatsApp Business and its features like catalogs, collections, quick replies and away messages. It provides examples of small businesses in Malaysia using WhatsApp Business and highlights best practices like being responsive. The key takeaways are to engage customers on WhatsApp, set expectations, and make it easy for customers to reach the business. Additional resources like the help center and business insights program are also mentioned.

Uploaded by

azhani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 25

Use WhatsApp to

Grow your business


PRESENTED BY DIVYA DAVE
Agenda

1 Introduction to WhatsApp

2 WhatsApp Business Use Case

3 Getting started with the WhatsApp


Business app
1

Introduction to WhatsApp
Our products:

WhatsApp WhatsApp WhatsApp


Business Business API

Our product principles reflect


the ways users depend on
WhatsApp

Simple Reliable Secure


2

WhatsApp Business Use Case


Malaysian SMBs on
WhatsApp Business

Source: SAYS.com, 23 December 2021


Shirley of MU Artisan Soy enjoys engaging with
customers, especially through the WhatsApp
Business platform. She utilizes the Catalog feature to
showcase the different products available.

Vishaal from Preeti’s Farsan switched to WhatsApp


Business to enable the use of more features for
marketing, like Catalog, Status, and Quick Replies.

Colin from Jadi Batek uses WhatsApp Business to


communicate with his customers. The all-new
Collection feature is also a good way for them to
organize items for their customers.

Source: SAYS.com, 23 December 2021


3

Getting started with the


WhatsApp Business app
Mensagem
Respostas
Mensagens
What can de
de
I do with the
Rótulos
Link curto
Perfis comerciais
saudação
rápidas
ausência
WhatsApp Business app?
Business Profile
Set up your WhatsApp
Business Profile
Greeting messages
Welcome to Clow@Business. We look
forward to working with you!
Send an automated and customized
greeting message to introduce your
customers to your business
Away messages
Send an automated message
when you are unavailable to
let customers know when to
expect a response
Quick replies
Save and reuse messages
you frequently send, so you
can answer common
questions quickly
Labels organize your contacts
and chats so you can find what
you’re looking for easily
Create a catalog to showcase
your products and services
Activity
Create a catalog
Create an item in
your catalog
Create a collection to organize
your product and services in an
efficient way
WhatsApp
best practices
1 Be responsive

Best practices for 2 Monitor trends


responding to messages
3 Set expectations

4 Write the way you speak


1 Engage your customers
with WhatsApp

Key takeaways 2 Set expectations with your customers

3 Make it easy for your customers to


reach you
1 WhatsApp Help Center
(https://faq.whatsapp.com/)

Additional resources 2 WhatsApp Commerce Policy


(https://www.whatsapp.com/legal/com
merce-policy)

3 Get in touch with Customer Support


via in-app or through our Website
(https://www.whatsapp.com/contact)

4 Participate in our Business Insights


Program
(businessinsights@whatsapp.com)
Thank you!

Q&A

You might also like