DISSERTATION REPORT

ON
“A Study on Effectiveness of Internet Marketing at OS
InfoTech”
SUBMITTED BY
PRADEEP SINGH SHEKHAWAT
05616603920

UNDER THE SUPERVISION OF

Dr. SHITIKA, USMS

In partial fulfillment of the requirement for the award of

degree of Master’s in Business Administration 2020- 2022

UNIVERSITY SCHOOL OF MANAGEMENT STUDIES

(Guru Gobind Singh Indraprastha University)
Sector 16 C, Dwarka
New Delhi-110078

1
 DECLARATION
This is to certify that I Ramesh kumar pareek , has completed the Project titled
“A Study on Effectiveness of Internet Marketing at OS InfoTech ” under
the guidance of my academic mentor Professor Dr. shitika in the partial
fulfillment of the requirement for the award of degree of MBA from University
School of Management studies (On Campus school of G.G.S.I.P. University),
New Delhi. This is an original piece of work and I have neither copied nor
submitted it earlier elsewhere.

Date:
21/5/2022

2
 Certificate

This is to certify that the Project titled, “A Study on Effectiveness of Internet

Marketing at OS InfoTech” is a work carried out by RAMESH KUMAR
PAREEK under my guidance, submitted to GURU GOBIND SINGH
INDRAPRASTHA UNIVERSITY, NEW DELHI in partial fulfillment of
requirement for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION

Dr. A.K. Saini

Professor
University School of Management Studies,
Guru Gobind Singh Indraprastha University

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 ACKNOWLEDGEMET

I wish to express my sincere thanks to our respected prof. , Dr SHITIKA, beloved

Dean- Academics, Dr. A.K SAINI, and deep sense of gratitude to Dr. SHITIKA,
HOD, Dept. of MBA, USMS, and for their kind support and encouragement in
completion of the project.

I would like to thank Prof. SHITIKA, Assistant Professor, Department of MBA,

USMS, DELHI and external guide Mr. AKSHAY KUMAR , OS INFOTECK,.
Who gave me golden opportunity to do this wonderful Project in their esteemed
organization, which helped me to learn various concepts
Finally, I express my sincere thanks to my parents, friends and all the staff

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 EXECUTIVE SUMMARY

The various tasks that I undergone throughout the project work was to: Study the computer
program improvement and to understand the crash of net commercialism on the shoppers and
additionally to grasp the impact of web site selling on queries generated. to check the
interaction of Social media selling through varied social media networking sites and
additionally to look at study the effectiveness of the web site of OS INFOTECK.
The SWOT examination demonstrates that the metropolis’s trendy social media presence is
choked with capability. Based thereon, the authorities should consciousness on increasing its
following on Facebook and Twitter, and together with Google+. Those structures in the main
offer the chance to increase high fine content cloth relevant approach. Further, this arrange
can assist boom traffic on the skilled government computer and to metropolis social media
internet sites at a similar time as fostering -manner communication and engagement with
residents. The arrange lays out the obligations and responsibilities for a town social media
manager to supervise, submit, and manage content material while to boot providing the
creation of a scholar post partnership with the Earlham business and Non financial gain
management department. The planned channels of communication and tools, aboard
following, can offer a chance to beautify this arrange even more. Fortuitously, varied these
powerful tools are free and straightforward to control. Attributable to this, the speed selection
and time planned are of token charges to the metropolis. This arranges can assist improve
government transparency, participation, collaboration and engagement with residents, and
assist foster its task to serve the community.

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 CHAPTER 1
INTRODUCTION

1.1 INTRODUCTION

Few entrepreneurs these days consider that the web} and therefore the sector intensive
net might have a lot of an impression in any respect on the style they vend their
merchandise. Some current analysis at the priority disagrees with this teach of plan.
There’s a effective case for funding in web advertising with its rising name and specific
political economy. Many may even bypass as a long way as suggesting that promoting
corporations got to look over again at gift organization models and ways, at a similar
time as developing new skills to form sure survival during a quick-changing space.
Already, cyber web offers Associate in Nursing interactive approach of promoting
services and merchandise, that is every effective and results simply calculated. As
technology develops, alternatives and opportunities can little question boom, followed
through an increase in web promoting. Advertising and promoting and promoting
businesses and marketers can be forced to re-observe their ways of promotion.
Menstruation the effectiveness of advertising and advertising can become a particular
industrial leader, in preference to a guess game.

TOPIC CHOSEN FOR THE STUDY:

The topic chosen for study is “A study on effectiveness of web merchandising at Os

InfoTech private restricted.”

Types of on line publicity:

Online merchandising may be a very important sort of comprehensive show advertising,

search- connected advertising and on-line classifieds. on-line ar attainable to point ads
everywhere on information superhighway user's show might sound. the shape of the
banner, banner kind advertising up to mediocre at its peak, back, left, right, or centre of
information superhighway page. as an example, airlines schedule or fare even web
surfers attempting to search out screaming, flashing banners, you'll come across a "Hi
from dealings a automotive and to tone loose travel 300 whereas not merit!" hi website,

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click on the ads move customers whereby they will do advertising, Interstitials, notably
at identical time, the new show road on the net computing device of the show fix Visible
on-line show advertising

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 SIX BENEFITS OF INTERNET MARKETIING

Internet selling is crucial because it aligns with the means shoppers build shopping for
selections. analysis through analysts together with Gartner imply that developing numbers of
shoppers use social media and studies on cellular web to hold out preliminary product and
charge analysis ahead of creating final selections. web advertising permits you to construct
family contributors with shoppers and opportunities through standard, low-price made-to-
order speech, reflective the bypass aloof from accumulation selling.

Expediency
Internet advertising and merchandising permits you to be unlocking for enterprise some
measuring instrument while not hard to please some save beginning hours or time beyond
regulation payments for cluster of employees. Presenting your merchandise on cyberspace is
likewise convenient for shoppers. They ready look for the road by clicking any time and shut
this whereas it's convenient to order for them. Attain by means of means of advertising on
cyberspace, you'll overcome obstacles of distance. You will promote objects in any a locality
of the USA . While not putting in place near outlets, widening your goal market . you may in

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addition construct associate export business while not establishing a community of suppliers
in precise worldwide places. however, just in case you wish to sell across the planet, you
have to be compelled to use localization services to create sure that your merchandise ar
acceptable for neighborhood markets and observe neighborhood industrial corporation rules.
Localization services contain translation and merchandise amendment to mirror
neighborhood marketplace variations.

Price
Promoting merchandise at cyberspace Advertising associated selling them through an actual
mercantile establishment prices but. Assets don't have a revenant fee of the condominium and
protection. you're right, there's no have to be compelled to store inventory for show for
searching. Step into the decision to order your stock from the stock worth low maintenance.

Personalization

Internet advertising and selling allows you to customize offers to shoppers via building a
profile in their shopping for records and alternatives. by suggests that of the usage of trailing
the web pages and merchandise statistics that opportunities visit, you may build targeted
offers that mirror their interests. The facts obtainable from observance web web site on-line
visits what is more provides information for creating plans move-promoting campaigns
therefore you'll boom the fee of financial gain by suggests that of patron.

Relationships

The internet offers associate essential platform for edifice associations with shoppers and
escalating buyer preservation stages. At the same time as a consumer has bought a product
from your on-line save, you may begin the link by exploitation causing a follow with-up e-

mail to verify the dealing and impart the consumer. Emailing shoppers typically with
distinctive, customized offers allows to stay the link. you will additionally invite customers to
place up product critiques on your computing machine, aiding to construct a way community.

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Community

Net advertising allows you to require gain of the developing significance of social media. a
piece on the Harvard industrial agency faculty government education web content highlighted
the link among social networking and on line sales increase. in step with the item, a crowd of
shoppers that replied most powerfully to the have a control on of social networks generated
extended financial gain of around five p.c. you may take gain of this kind of have a control on
by exploitation the utilization of incorporating social networking device for your web
advertising and selling campaigns.

1.2 INDUSTRY PROFILE:

Introduction To on-line Industry:

Plenty of the sector’s leaders today is completed over net networks that be part of folks and
businesses. The net, a considerable public internet of laptop networks, connects customers of
each kind all over among the international to each totally different And to an astonishingly
huge facts repository. Internet has basically changed purchaser’s notions of comfort, pace,
rate, product statistics, and carrier. As a effect, it's given marketers a whole new manner to
form value for shoppers and assemble relationships with them.
net usage and result continues to expand often. To keep with file, net circle of relative’s
penetration in Bharat reached forty two million family in 2009, and there'll be regarding ten.
five million broadband circle of relatives in Bharat by the usage of 2013. worldwide, quite
540 million folks currently have internet get entry to.( The effectiveness of net advertising
and advertising currently has been measured for additional than a decade. but, there area unit
many that keep unsure regarding, et al. who're

In reality immeasurable snap on on-and-mortar organizations within the meantime area unit
having a lot of on-line success than their click-best opposition. In current ranking of the
highest ten on line retail websites, best are click on on-handiest shops. All the others had been
multi-channel shops. as an example, Yankee distributor workplace depot’s larger than one
thousand office-deliver outstanding outlets rack up annual financial gain of

$15.5 billion in additional than forty two countries

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Virtual technology is becoming progressively essential Most of the areas of the monetary of
hobbies. Owing to the excessive vary of mutual internet wheels and potential business and
society within the future improve the expression has been likened to a plane. Therefore, the
situation of the web era public stock corporations has provided the input for and proof
indicates the number of its international impact.

Internet distributed within the most essential technology analysis on just about ninetieth of
an inclination to UK companies with quite fifty staff and find the accord items; verify the
proportion of the cluster and on the web 100 percent match is coming on. Canada, France,
Germany, Australia, the state of affairs modified, Italy, Japan, the Republic of Eire, Asian
nation, Sweden and therefore the u. s. were found to be terribly similar in. Apparently, the
report additionally information and statement generation (ICT) adoption isn't quite an major
live all-time low line
MARKET SIZE
Internet usage and effect keeps broadening often. in step with one record, net household
penetration in India reached 42 million family in 2009, and there can be approximately
10.five million broadband own family in India via 2013. International, more than 540 million
human beings now have internet get right of entry to

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E-advertising

Computerized promoting (E-publicizing) may be thought of as a contemporary out of the box

new logic and a forefront enterprise exercise stressed with the business enterprise of
merchandise, contributions, certainties and thoughts by suggests that of Infobahn and
different advanced strategy. by methodology for the employment of inspecting the pertinent
writing it's miles saw that meanings of electronic business enterprise and promoting (E-
publicizing) extend in venture with each maker's perspective, chronicled past and
specialization. For that, whereas Smith and Chaffey characterizes it as: "accomplishing
business enterprise and showcasing objectives through utilizing internet innovation" (Smith
and Chaffey, 2005: 11), Strauss and Frost characterize it as: "utilizing virtual actualities and
comes for arrangement and capital punishment the thought, dispersion and valuing of brain,
merchandise and contributions to create trades that fulfill individual and hierarchical wants"
in any case, the rethink of the pertinent novel found that one amongst the most impediments
within the writing is that the dubious method of adapting to the concept and clarification of
E- business enterprise. on this respect the larger a part of the specialists abused the term E-
promoting; most of analysts are the employment of the terms: E-publicizing and
advertising/web showcasing/E-exchange/E-mechanical company as reciprocals or a
deferential expression for the indistinguishable which means that, that is not right since they
are deferential. as an example, E-publicizing includes a a lot of in depth degree than internet
promoting and showcasing and business enterprise and advertising considering that internet
promoting (IM) alludes handiest to Infobahn, universal tremendous internet, messages. on the
indistinguishable time as E-publicizing and promoting and business enterprise includes of the
bulk of that additionally to all or any extraordinary E-publicizing and showcasing and
promoting gear like: Intranets, Extranets and mobile phones. In appraisal therewith, E-
exchange and E-undertaking have a much a lot of in depth and a lot of in depth degree than
E-promoting. These variants could be shown in determine one.

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Discern 1: distinction between net-marketing, E-advertising and selling, E- commerce
and E-commercial enterprise
supply: EL-GOHARY, H, (2010), worldwide magazine of shopper entreaty advertising
and management (IJCRMM), Vol. 1 (3), 56-75.
On the opposite hand, the assessment of the necessary writing found that one amongst
the essential impediments within the writing is that the unsure methodology for
managing the concept and which means of E-promoting. on this understand the
overwhelming majority of the analysts abused the term E-publicizing and promoting; an
outsized portion of the final population of specialists ar the employment of the terms: E-
promoting and showcasing/net-promoting/E-trade/E-business organization as
counterparts or a deferential expression for the equivalent on these lines, that is not right
since they are deferential. for instance, E-promoting includes a a lot of in depth degree
than internet business enterprise and showcasing considering that internet business
enterprise and advertising (IM) alludes best to Infobahn, worldwide broad internet,
messages. on the equivalent time as E-promoting and business enterprise and
showcasing incorporates the bulk of that additionally to all or any different E- promoting
and business enterprise and advertising instruments like: Intranets, Extranets and cell
phones. In assessment therewith, E-exchange and E-business enterprise have a in depth
and more in depth degree than E-publicizing and advertising. These varieties may be
shown in figure one the concept of the E-promoting and business enterprise

and showcasing plan itself stays contemplated as a suspicious plan for the overwhelming

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majority of each analyst and consultants, a number of them ar abusing it by
methodology for technique for mixing among it and one or two of varied ideas like:
internet promoting, E-exchange and E-business within the meanwhile as those standards
ar whole exceptional than E- promoting. For example: within the meanwhile as internet
business enterprise and showcasing (IM) is characterized as: "the use of Infobahn to
secure promoting targets and guide business enterprise and advertising sports. E-
interchange could be characterized as: "the exchanging of things and actualities through
the net that suggest that E-substitute includes of: finding out and mercantilism on-line,
computerized charge creation, advanced business centers and client facing facades, and
new circulation channel middle folks. Moreover, E-partnership is certainly tremendous
than E-exchange, internet promoting and advertising and E-showcasing.

However nevertheless, ascertained a projected internet advertising (IM) framework. to

keep with this framework internet advertising and selling articles may be determined in
3 types of journals that are:

- Advertising journals.
-
- Economics, industrial business enterprise and manipulate journals.

- Statistics systems (IS) and information generation (IT) journals (discern 2).

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Determine 2: Hanson internet advertising (IM) framework

Supply: NGAI, E. (2003), internet advertising and marketing studies (1987- 2000): European
journal of advertising, 37, 24 - 49.

through considering Hanson net selling framework and supported the actual fact that web advertising
and selling and advertising isn't only one in every of the principal part of E-advertising and selling but
even have the equal developments, the author see that it's miles applicable to undertake the identical
framework and methodology applied via manner of Hanson (2001) among the current day study

Major world Advertising companies:

The survey turned into performed Nov. 19-25, 2013. With the help of Avi Dan commencement father
of company get business firm, AVIDAN techniques. have larger than thirty years of leadership get
pleasure from with prime international Madison road firms, addressing painting makers for teams like
Procter & Gamble, Kraft paper meals, Bristol-Myers, well-known cars, Pfizer, Mars, The Wall road
journal, dash and Coca-Cola. at some purpose of the trail of my profession I advanced to grow to be a
addressing associate of WPP's Berlin Cameron/purple mobile, EVP and head of enterprise
improvement for Saatchi & Saatchi, the primary international government Director Haves selling, and
EVP account management at Y&R.

Top 5 Social Media Advertising Companies:

1. we are Social,

 Established: June 2008, fully established: London, UK (workstations in New York, Paris, Milan,
Munich, Singapore, Sydney, Sao Paulo) Employees: Approximately 270 Company: We are Social is
based in the UK Virtual PR And a company that specializes in social media advertising. Focuses on
building modern, innovative and high performance social media ads

2. e-Dologic, founded: 1999, based: Ramat Gann, Israel

About The business venture business endeavor: situated in Israel, e-Dologic represents
considerable authority in making advanced crusades. The partnership has propelled several
online battles and uses a mix of enormous considerations and contemporary innovation to
make each crusade success.

Major customers: Coca-Cola zero, Orange, Active

3. Altimeter Corporation, Established June, 2008 based: San Mateo, California, U.S

No. of personnel: 23 approximately the corporation: Altimeter organization offers studies and
recommendation for corporations, allowing them to discover new company fashions and
practices. The corporation also produces several reviews looking into the one-of-a-type areas

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of social media advertising and on-line agency to assist manufacturers understand the
platform better.

4 Live World, based: 1984, based: San Jose, California

No. of group of workers: 50+

about The business enterprise: Live World specializes in growing high-quality sentiment and
engagement with a logo's aim markets.

Having 7 0 outstanding language U.S. combinations and 28 years of revel in approach that Live
World has a wealth of enjoy and information in managing old and new media platforms. Primarily
based: California, U.S. (Toronto, Switzerland, Mexico, London, Paris, Dublin, Italy, Munich, Finland,
Sweden, Belgium, The Netherlands, Denmark, Spain, Sydney, Singapore, Beijing, South Korea, Hong
Kong, Tokyo, Shanghai and India)

No. of workforce: 8,500

5. Sales force (Radian6 & buddy Media), founded: 1999

About The enterprise organization: With its maximum recognizable provider being a social media
tracking device Radian6, Sales force additionally gives an agency services under the guise of friend
Media, which gives a substantial style of tools and services to help producers get the most out of
social media.

Primary customers: L’Oreal, HP, UNFPA, Virgin cellular,

Internet Search engines and their market shares

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 Figure showing global shares of different Ad spend medium:

Online advertisement networks in India:

1. “Komli may be a principal on-line advert networking in Republic of India giving gear to
publishers to help them manage optimize and build the most of their on line advertising”.

2. “Tyro is Indian primarily based entirely on-line selling networks that use proprietary
targeting generation to make sure advertisers reach intent on the correct computing machine
from its inventory of publishers”.

3. “Dgm Republic of India claims to be the foremost necessary overall performance primarily
based affiliate advert networks within the us of America”.

4. India`s is that the leading web advertising networks for Indian and south Asian on line
network.

5. They declare to provide 800 million advertisements to “keep with month to Indians and
south-Asian living in North America, Europe and Asia”.

6.. Sulekha is each alternative Indian ad networks claiming to be India`s No. one advert
network accomplishing a pair of million specific guests a month and 100 percent on line
international Indians.

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1.2 COMPANY PROFILE:

Os InfoTech Communications is an internet selling and advertising company. Os InfoTech

communications ar fascinated by the idea! Os InfoTech is constructed round the of pushing
this idea and therefore the science to its limits. Os InfoTech need to “make most reach
whenever any company communicates, be it through ads, social media, PR, TV commercials
or billboards. When any company says one thing, Os InfoTech desires to make impact”.

India Os InfoTech could be a next-generation advertising and selling agency.

Nature and Business Carried

Os InfoTech specializes in four major service areas.

1. Contented selling
2. Collective medium selling
3. Seo – investigate mechanism Optimization
4. Creative Advertising

Ownership Pattern:

Os InfoTech Communication Pvt. Ltd is the sole proprietor company.

1.3 Vision Mission and Quality Policy

Visualization
“To bring human beings and brands together Like never earlier than”
Assignment
‘To provide world category records generation solutions and offerings to
change our customers to serve their purchasers higher”.
Quality Policy:

You can depend upon our specialized team of adept net developers, graphic designers,
programmers and marketers to produce you with the highest quality service you expect and
advantage from OS InfoTech business firm.

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 AREAS OF OPERATION:

Os InfoTech Communication Pvt. Ltd. Operates from Korma gala. It has 2

more branches located in Bangalore city.

1. Hebbel.
2. South End Circle.

INFRASTRUCTURE FACILITIES
With active presence at important places in Bangalore, Os InfoTech pvt. ltd. Provides
business solutions that are of supreme quality Os InfoTech communicationpvt.ltd.is the
leading outdoor advertising company.

Creativity Team:

Os InfoTech contains energetic and tough style team. Os InfoTech communication pvt ltd.
team is up thus far in, In-house style centers with stylish enterprise trendy layout computer
code program. Speedy, simple and reliable FTP based style approval device to earn patron
pleasure.

Worldwide Implementation team:

Worldwide trend wishes to travel on the far side all obstacles for you to sustain the expansion
altogether advertising activities across international locations international. Os InfoTech
communication pvt. Ltd. encompasses a distinctive cluster that intently monitors units the
changing international developments and tries to adapt to the Indian marketplace. in addition
it consists of out the analysis incessantly to show the evolving changes inside the
international fashion if you wish to introduce to the patron.

1.8 SWOT ANALYSIS

Strengths

 Os InfoTech company first knows the necessities of its clients and receives a
whole profile approximately the product or the carrier to be marketed.

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  Strong control can assist Os InfoTech attain its ability by means of utilizing
strengths.

 Advanced technology permits the Os InfoTech communiqué Pvt Ltd to higher

meet the needs in their clients in ways of imparting properly offerings.

Weaknesses

Os InfoTech is going thru a primary problem of instance administration i.e. it is over-

dependent on its body of workers. Therefore the exceptional and the performance of its
individual resources normally motives some sort of a trouble in making and imposing speedy
alternatives.

“High staff turnover can hurt Os InfoTech’s ability to compete, because replacing valuable
personnel”.

Possibilities

There’s a exquisite range for diversify its market reach as currently Os InfoTech is simply
specialize in most effective one unique media.

“Greater innovation can help Os InfoTech to produce unique services that can meet
customer satisfaction”.

Threats

Os InfoTech does now not make a SWOT assessment of its customers on the point in time of
winning mission. This moreover face-off it to a first-rate danger of dropping its very own
ground in its discipline as now not plenty of its customers are very much presumed.

Strong achievement can lower the Os InfoTech’s earnings, because competitor can induce
price competition.

PROMOTERS

 Mrs. Santa Devi Agarwal

 Mr Rajendra Kumar
 Master Rohith Agarwal
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 CHAPTER 2
LITERATURE REVIEW

Net advertising is that the fastest-growing form of direct advertising and

selling. Current scientific advances have created a virtual age. Sizable use of
World Wide Web has a dramatic impact on every shopper and therefore the
marketers World Health Organization serve them.

During this part, I’ll be inspecting however selling strategy and apply area
unit dynamical to require advantage of those day’s web technology.

As customers pay associate increasing variety of your time on World Wide

Web, several companies area unit moving larger in their selling money to on
line promoting to make their manufacturers or to attract the push hour traffic
jam to their websites. On-line advertising is popping into an important
medium. closing year Indian organizations spent further than $31 billion on-
line advertising and showcasing, up associate astonishing twenty six rate over
the past a year, and extra than they spent on paper, outside, or radio
promoting. on-line advert defrayal can bounce to additional noteworthy than
$42 billion by means that of 2015, surpassing the amount spent on magazine
or maybe tv.

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 REVIEW OF LITERATURE

Author/researcher Title of the Objectives of the outcome or

article/study findings

Hoey, Clive, (1998) Computer web web page, in the direction of a

meditated excessive cost-introduced, effective
communication and incorporated advertising and
technology marketing communications
surroundings. It explores the
capability of computer-mediated
verbal
exchange (CMC) each as a

advertising tool and to

encourage "key groups" into the
electronic area.
Verma, Deepa; Mehla, Business of internet net advertising and marketing is a
Harita, (2014) marketing massive commercial enterprise and
is developing unexpectedly. In
current yr, net, marketing has end
up pretty famous and handy for lots
people. presently it's far
playing fast growth.
O'Daniel, Maria, Aug 26, Online advertising companies attracted by the
2002 possibility of huge audiences have
gradually increased their
online advertising budgets,

22
Ranchhod, Ashok; Zhou, Fan; Current aspects of despite the cutting-edge
Tinson, Julie, (2001) internet marketing development of internet advertising
and marketing, understanding the
powerful use of the net nonetheless
poses troubles for educational
researchers and marketers (Kassaye,
1999). This studies tries to
empirically explore some of the
critical factors
influencing commercial

Management, New Delhi, strong message can generate extra

Pearson Education, 2006, income effects. It's consumer
business companies think about each
method comes in touch with power
management agency area all
vehicles and timing how to
communicate the relative
importance of the problem

Warren J. Keeyan(2007) Shift strategic – from benefit to supporter

concept of points of interest. there is a
marketing creating acknowledgment that
benefits are an applause for
generally speaking execution
(portrayed as satisfying clients
in socially responsible or
appropriate methodologies).
To contend in these days'
market, it's far basic to have a
worker bunch given to
proceeding with development
and to delivering mind
blowing stock.

23
 As per Don Schultz (2008) IMC deliberate implement and assess synchronized,
dealing practice quantifiable, credible product verbal
worn to sketch exchange Customer, customer,
expand potential, time and other programs,
the relevant external and internal
customer-centric. Easy marketing
through the use of the word oral
exchange
3 emphasis on important issues, this
definition of the difference between
the IMC: i
ii) evaluation and strategic,
iii))

24
 CHAPTER 3

RESEARCH PLAN

3.1 THE PROBLEM STATEMENT

In this age of medical aid, it's needed for all the businesses to travel web and adopt a
comprehensive web selling strategy. These days if corporations don’t adopt the newer
ways of advertising methods they'll be unable to vie within the market. Thence each
company ought to develop a web selling strategy and use these newer ways of
advertising and whole promotion.

3.2 NEED FOR THE STUDY

A study on effectiveness of web selling can help in SWOT analysis to facilitate Os
InfoTech communication Pvt Ltd and to assist the corporate improve on its attribute to
satisfy the client needs. it'll facilitate them to serve customers a lot of with efficiency and
effectively.

3.3 STUDY OBJECTIVES

 Study and appreciate how internet marketing may help you create more upper hands.
 Propose tactics for organizations to use the web services more effectively.
 To learn how the internet is used as a advertising tool.
3.4 THE STUDY SCOPES

 This view helps you find the purchasing manners of Indian customers.
 To recognize the factors in virtual media.
 To apprehend the usefulness of branding via virtual medium.
 It could capable of assist manufacturers to get to their goal faction through
suitable media. It's going to show case an idea to logo, primarily based on
where to devote and gain their promotion objectives.

25
 Research Type

The study conducted is expressive in environment.

3.5 METHODOLOGY OF RESEARCH

Method of information compilation:-

investigate plan: Descriptive investigate was worn in the study because it was a fact
pronouncement research. “It was done to get answers for questions of how the
different media is influencing people in building brand and what media would be
most effective in building brand”.

Sample Size:

The number of subjects elected for the study was 100 (N=100).

Primary Data: “Observation method, Interview method, and survey technique was
used to collect data through questionnaire”.

Secondary Data:

 Interneti
 Journalsi
 Magazinesi
 Newspapersi etc.

STUDY LIMITATIONS

 Os InfoTech Communication Pvt. Ltd. is constrained to Bangalore only.

 The project was constrained to Bangalore only.
 Though the subjects were indisposed, questionnaire with several indirect questions
was used to craft them to give essential information.
 Since the period of swat up was incomplete to 4 weeks an experience of only 100
subjects had to be chosen.

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 The data is unproven for its correctness.
 It is mainly based on secondary data.
 “The field of Internet marketing and Internet users is very vast”.
 “It is not an exact science, so we cannot expect 100% results”, so only justified
solutions are given.

TOOLS FOR DATA COLLECTION

Data will be collected by observation of work and through structured questionnaires

with OS InfoTech existing and prospective clients.

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 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION OF RESULT

Table no 4.1 Statistical analysis and understanding

Age
Occurrence Percentage suitable increasing
Percentage Percentage
18-25 years 46 46.0 46.0 46.0
25-35 Years 34 34.0 34.0 80.0

Suitable 36-45 Years 16 16.0 16.0 96.0

46-55 years 4 4.0 4.0 100.0

sum 100 100.0 100.0

Graph no 4.1 Statistical analysis and understanding

The table above clearly shows the age groups of the respondents. Popular respondents ranged
from 46 to 1825 according to the 1825 timeline, with 34% of stud respondents categorized
into the 2535 age group

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Explanation:

The on top of table show that majority of the respondents are males.

WHAT NUMBER OF HOURS ON A MEDIAN DO YOU SURF NET IN A

DAY?

Table no 4.2: USAGE OF INTERNET OF THE RESPONDENTS

NUMBER OF RATINGS %
HOURS
0 TO 1 HOUR 09 9
1 TO 3 HOURS 49 49
3 TO 5 HOURS 23 23
MORE THAN 5 19 19
HOURS

PIE CHART 4.2: USAGE OF INTERNET OF THE RESPONDENTS

9%
19%
TO 1 HOUR
TO 3 HOURS
3 TO 5 HOURS
23% MORE THAN 5 HOURS
49%

29
 Explanation:
“The exceeding table show that the majority of the respondents surf internet for about 1
to 3 hours in a day followed by 3 to 5 hours, for more than 5 hours and less than one
hour in a day”.

FOR WHAT PURPOSE DO YOU SURF INTERNET?

TABLE 4.3: PURPOSE OF SURFING INTERNET

RATINGS %
E-Mail/Chat 25 25
Entertainment 40 40
Getting 22 22
Information
Downloading 07 7
Buying Things 06 6

Source: survey (primary data)

GRAPH 4.3: PURPOSE OF SURFING INTERNET

50
40
30
20
10
0

Getting
E-mail/chatEntertainment DownloadBuying Things
Information
25 40 22 7 6

INTERPRETATION:

“The exceeding desk shows that popular of the respondents surf internet for Entertainment
purpose followed by Email/chat, getting information, downloading and buying things”. “This
will help advertising companies to decide what sites to target for advertisements”.

30
HAVE YOU EVER USED NET FOR PURCHASING?

TABLE 4.4: INTERNET FOR PURCHASING

RATINGS %

YES 73 73

NO 27 27

PIE CHART 4.4: INTERNET FOR PURCHASING

INTERPRETATION:

YESNO

27%

73%

“The above table and figure shows that most of the respondents have ever purchased
things from internet”.

HOW WOULD YOU LIKE TO MAKE PURCHASE?

31
 TABLE 4.5: RESPONDENTS PREFERENCE ON MAKING PURCHASE.

RATINGS %
DIRECTLY FROM 49 49
SHOP
THROUGH MAIL 24 24
ORDER
THROUGH NET 26 26
THROUGH PHONE 01 1
OTHERS 00 0

GRAPH 4.5: RESPONDENTS PREFERENCE ON

MAKING PURCHASE.

I60
50
40
N
30
20
10
T0

E DIRECTLY THROUGH THROUGH THROUGH

OTHERS
FROM SHOP MAIL ORDER NET PHONE
49 24 26 1 0
R
EXPLANATION:

“The above figure and table shows that about half of the respondents would like to
purchase directly from the shop, about a quarter through net and mail order and almost
none through phone and other means”.

32
HOW DO YOU GET INFORMATION ABOUT NEW PRODUCTS?

TABLE 4.6: GETTING INFORMATION ABOUT NEW PRODUCTS.

RATINGS %
NEWS 31 31
ADVERTISING 57 57
FAMILY 01 1
FRIENDS 11 11
OTHER SOURCES 00 0

GRAPH
4.6: GETTING INFORMATION ABOUT NEW PRODUCTS.

60
50
40
30
20
10
0

OTHER
NEWS ADVERTISING FAMILY FRIENDS
SOURCES
31 57 1 11 0

INTERPRETATION:

The table and figure above show that most subjects get data about new goods from ads,
nearly one-third, about 11% from news and friends, and most from family and other sources.
Indicates that you have not obtained it.

33
HOW OFTEN DO YOU CLICK ON ADVERTISEMENT ON SITES?

TABLE 4.7: RESPONDENTS CLICK ON ADVERTISEMENTS ON SITES.

RATINGS %
0 TO 10 %OF 39 39
THE TIME
11 TO 25 % OF 23 23
THE TIME
26 TO 50 % OF 20 20
THE TIME
51 TO 75 % OF 18 18
THE TIME
76 TO 100 % OF 00 0
THE TIME

GRAPH 4.7: RESPONDENTS CLICK ON

ADVERTISEMENTS ON SITES

50
40
30
20
10
0 0 TO 10 %OF 11 TO 25 % OF 26 TO 50 % OF 51 TO 75 % OF 76 TO 100 % OF
THE TIME THE TIME THE TIME THE TIME THE TIME
39 23 20 18 0

INTERPRETATION:

In the table above, the majority of respondents clicked on an ad in less than 10% of the time,
nearly 1/4th of them clicked in 10 to 25% of the time, followed by more than 26 to 50 percent
of the time. Respondents who do show 50 percent up to 75 percent.

34
Do you collect information before purchasing the products?

TABLE 4.8: RESPONDENTS ENQUIRES BEFORE PURCHASING.

RATINGS %

YES 71 71

NO 29 29

PIE CHART 4.8: RESPONDENTS ENQUIRES BEFORE PURCHASING.

29%
YES
NO

71%

INTERPRETATION:

The above table shows that the most of the subjects collected data regarding the
product prior to buy.

35
WHAT TYPE OF INFORMATION WILL YOU COLLECT?

TABLE 4.9: TYPE OF INFORMATION COLLECTED.

RATINGS %
PRICE 08 8
QUALITY 68 68
CUSTOMER’S 09 9
EXPERIENCE
ATTRIBUTES 08 8
QUANTITY 07 7

GRAPH 4.9: TYPE OF INFORMATION COLLECTED.

80
70
60
50
40
30
20
10
0 CUSTOMER'S
PRICE QUALITY ATTRIBUTES QUANTITY
EXPERIENCE
8 68 9 8 7

INTERPRETATION:

The charts and tables above show that the most of subjects gathered data about product
quality, followed by about the same level of customer experience, price, features, and
quantity.

36
 TABLE 4.10: MEDIA OF HIGH PREFERENCE.

RATINGS %
RADIO 07 7
NEWSPAPER 38 38
ONLINE 47 47
TV 02 2
OUT DOOR 06 6
HOARDINGS

Source: survey (primary data)

GRAPH 4.10: MEDIA OF HIGH PREFERENCE.

50
45
40
35
30
25
20
15
10
5
0
OUT DOOR
RADIO NEWSPAPER ONLINE TV
HOARDINGS
7 38 47 2 6

INTERPRETATION:.

The table above shows that major subjects prefer online media and newspapers, very few prefer radio and
outdoor billboards, and only 2 percent prefer television.

37
 HOW DO YOU SHARE YOUR EXPERIENCE WITH OTHERS?

TABLE 4.11: RESPONDENTS SHAIRING THEIR EXPERIENCE.

RATINGS %
FACE TO FACE 13 13
TALK
IN COMPANY’S 28 28
WEBSITE
WRITE A BLOG 09 9
MESSAGING 27 27
SOCIAL 23 23
NETWORKING
SITES

PIECHART 4.11: RESPONDENTS SHAIRING THEIR EXPERIENCE.

FACE TO FACE TALKIN COMPANY'S WEBSITE

WRITE A BLOGMESSAGING SOCIAL NETWORKING SITES

23% 13%

28%
27%
9%

INTERPRETATION:

The tables and figures above show that the majority of respondents share their experiences in
the order of company website, messaging, social media, and direct blogging.

38
 DO YOU FEEL ADS ON NET GIVES MORE INSIGHT OF
THE PRODUCTS/SERVICES THAN OTHER MEDIA?

TABLE 4.12: DO ONLINE ADS GIVE MORE INSIGHT.

NEIGHTE
R AGREE STRONGL
NOR Y
STRONGL AGRE DISAGRE DISAGRE DISAGRE
Y AGREE E E E E
Weightage 5 4 3 2 1
Frequency 44 36 12 8 0
Weightage*Freque
ncy 220 144 36 16 0 416
416/10
Total number of 0
respondents =4.16

Source: survey (primary data)

FIGURE 4.12: DO ONLINE ADS GIVE MORE INSIGHT.

4
4.16
2

0 0.84
Category

GapPerceived

INTERPRETATION:

The above table presents that online ads give detailed insight to the subjects.

39
 DO YOU FEEL INTERNET MARKETING IS THE BEST MARKRTING WHICH
CAN PROVIDE IN-DEPTH KNOWLEDGE OF ANY PRODUCT OR SERVICE?

TABLE 4.13: DOES INTERNET MARKETING PROVIDE INDEPTH

KNOWLEDGE.

NEIGHTE
R AGREE STRONGL
NOR Y
STRON AGRE DISAGRE DISAGRE DISAGRE
GL Y E E E E
AGREE
Weightage 5 4 3 2 1
Frequency 37 40 9 14 0
Weightage*Frequency
185 160 27 28 0 400
Total number of 400/100=
respondents 400 4

FIGURE 4.13: DOES INTERNET MARKETING PROVIDE INDEPTH

KNOWLEDGE.

6
5
4
3
2 4
1
0
1

Category
GapPerceived

INTERPRETATION: “the above table shows that Internet Marketing Provides in-
depth knowledge of any product or services”.

40
 DO YOU RECEIVE MAIL FROM BUSINESS SITES?

TABLE 4.14: MAILS FROM BUSINESS SITES.

NEIGHTER
AGREE
STRONGLY NOR STRONGL
AGREE AGREE DISAGREE DISAGREE Y
DISAGRE
E
Weight age 5 4 3 2 1
Frequency 19 53 0 28 0
Weight age*Frequency 95 212 0 56 0
Total number of 363/1
00
respondents 363
=3.63

FIGURE 4.14: MAILS FROM BUSINESS SITES

4
3.63
3

1 1.37

0
Category

GapPerceived

INTERPRETATION:

The above table presents that most of the subjects get mail from business sites.

41
DO YOU OFTEN RESPOND TO THE MAILS FROM BUSINESS SITES?

TABLE 4.15: RESPOND TO THE BUSINESS MAIL.

NEIGHTER
AGREE
STRONGLY NOR STRONGLY
AGREE AGREE DISAGREE DISAGREE DISAGREE
Weight age 5 4 3 2 1
Frequency 0 47 10 25 18
Weight age*Frequency 0 188 30 50 18 286
Total number of 286/100
respondents 286 =2.86

FIGURE 4.15: RESPOND TO THE BUSINESS MAIL.

6
5
4

2.86
3
2
1
2.14

0
Category
GapPerceived

INTERPRETATION: The above table presents that most of the subjects

reply to the business mails.

42
 ARE YOU PLANNING TO MAKE PURCHASE ON NET IN FUTURE?

TABLE 4.16: PURCHASE ONLINE IN FUTURE.

NEIGHTER
STRONGLY AGREE NOR STRONGLY
AGREE AGREE DISAGREE DISAGREE DISAGREE
Weightage 5 4 3 2 1
Frequency 4 43 40 7 6
Weightage*Frequency 20 132 120 14 6 292
Total number of 292/100
respondents 292 =2.92

FIGURE 4.16: PURCHASE ONLINE IN FUTURE.

4
2.92
3

1 2.08

0
Category
GapPerceived

INTERPRETATION:

“The above table shows that majority of the respondents want to make purchase in
future”.

43
 PLEASE MENTION WHAT FACTOR MOTIVATES YOU
FROM MAKING PURCHASE ON NET?

FIGURE 4.17: FACTORS MOTIVATES RESPONDENTS

FOR BUYING ONLINE.

RATINGS %
CONVENIENCE 00 0
SECRECY 34 34
WIDE RANGE OF 36 36
CHOICES
SAVING OF TIME 30 30
ANY OTHER 00 0

40
35
30
25
20
15
10
5
0
CONVENIENC WIDE RANGE SAVING OF
SECRECY ANY OTHER
E OF CHOICES TIME
0 34 36 30 0

INTERPRETATION:

The table and figure above show that about three-quarters of respondents are willing to shop
online for different types, time savings, and confidentiality. No respondents shop online for
convenience or other reasons.

44
 MENTION WHAT FACTORS STOPS YOU FROM MAKING
PURCHASE ON NET?

TABLE 4.18: FACTORS STOPS RESPONDENTS FOR PURCHASE ONLINE.

RATINGS %
SECURITY 26 26
LATE DELIVERY 32 32
WRONG DELIVERY 42 42
LACK OF ACTUAL FEELING 00 0
ANY OTHER 00 0

FIGURE 4.18: FACTORS STOPS RESPONDENTS FOR

PURCHASE ONLINE

50
40
30
20
10
0

LACK OF
LATE WRONG
SECURITY ACTUAL FEELING ANY OTHER
DELIVERY DELIVEREY
0
26 32 42 0

INTERPRETATION:

The tables and figures show that most people refuse to buy online due to incorrect delivery,
followed by delayed delivery and safety. There is no reason for lack of willingness to buy
online or for any other reason.

45
 DATA ANALYSIS AND INTERPRETATION WITH SPSS
SOFTWARE

SPSS package is employed to calculate correlations and Analysis of variance (ANOVA). It

simplifies the task of looking for the connection between or among the variables.

Correlation:

Correlation may be a linear relationship between 2 or a lot of dependent variables. “Two

variables area unit aforementioned to be related to if with a modification in one variable,
there arises a modification within the price of different variable. Karl Pearson’s
Correlation has been calculated for the subsequent variables victimization SPSS and is
shown within the table below. If the calculated values area unit but 0.05, then there exists a
relationship between 2 variables and that they area unit tormented by each other and if the
calculated price exceeds zero.05, then, there's no relationship between the 2 variables”.

Table 4.19. : “Showing correlation between, are you planning to make

purchase on net in future and Do you feel ads on net give more insights of
product/service than other media".

Do you feel ads

on net give
Are you more insights
planning
of
to make purchase product/service
on net in future? than other media?
Are you planning to Pearson 1 .320**
Correlation
make purchase on net in
Sig. (2-tailed) .001
future?

N 100 100

Do you feel ads on net Pearson .320** 1

Correlation
give more insights of
Sig. (2-tailed) .001
product/service than
other media? N 100 100

46
**. Correlation is significant at the 0.01 level (2-tailed).

47
Interpretation:
“There is the positive correlation between Are you planning to make purchase on net
in future and do you feel ads on net give more insights of product/service than other
media”.

48
 CHAPTER 5

FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 FINDING:

 “Internet Marketing industry is one of the fastest growing industries in the

world and also in India due to reach of internet to nearly every person”.
 The Internet Marketing industry is increasing fast as it directly impacts sales,
In India there are very few companies which provide full Internet Marketing
services also customers prefer those companies which are international and
provide wide range of services”.
 Internet Marketing is cheaper compared to Traditional Marketing.
 It was found that the internet marketing industry is growing very fast
with many new players in the market.
 Many existing company which are in online selling are entering internet
marketing.
 Therefore the competition will increase in future.
 Through Search Engine Optimization-page analysis it was found that the
weight of the pages was too big for OS InfoTech.
 The study also shows errors in Heading structure also the internal links was
found too many.
 “The ratio between the external and internal links should not be more that
50%”. There are no key words for many pages and some of the pages contain
too many images.
 The uses of Social Media to promote the business were found to be very
limited and the interaction through Social Media is very less.
 The interaction through Social Media was mainly through Facebook and use
of LinkedIn, twitter, and Pintres is limited. It was found that the page content
looks ok and overall score for web page is nearly 58%.
 It was found that Keyword metatag is too long for some of the pages and is
empty in some of the pages Online marketing has more impact on the
customers when compared to other means of media.
 Wide range of choices/ options available in online market motivates the
people for purchasing of any products.

49
  Online Advertising plays very crucial role in spreading the
information of any product or services.Almost all of the clients of
Os InfoTech Communication Private Limited are through
referrals. “Os Infotek does not make a SWOT analysis of its
clients at the time of taking an assignment”.
 “This also exposes it to a major threat of losing its own ground in
its field as not many of its clients are too reputed”.

5.2 RECOMMANDATIONS AND ADVICES:

 Henceforth reducing page weight in OS InfoTech website would enable Google

 “Crawlers and robots to search for keywords in OS InfoTech website and list it out in
organic results of page”.
 OS InfoTech should increase its Social Media advertisement.
 “Keyword met tag should be reduced for some pages in which it is too long and are
empty in many pages, Therefore keyword met tag should be improved for the web
pages”.
 “The company should try optimizing HTML code to get better result. The company
should also check for broken links, Broken links are nothing but hyperlinks which are
not working any more or this link are linked to those links which are not working or
the link never had its presence’.
 “Os InfoTech Communication Private Limited has only two offices in Bangalore, so
we need to focus on market diversification”.
 “Os InfoTech Communication Private Limited needs to take effective steps to
increase the number of employees”.
 Os InfoTech should also showcase mobile apps such as My Chart, Today`s Trends,
Digital Market, Office Max and MySpace.
 It helps you monitor technology competition, stay in touch with your customers, and
build a great image of Os InfoTech Communication Private Limited.
 Os InfoTech currently has only 4 services in India as there are many other web-based
services and other web-based services can be implemented in the Indian market.

50
 Os InfoTech is highly creative, has innovative ideas, and has high growth
opportunities, so you need to work on building your brand and corporate image.
 Os InfoTech currently specializes in only one specific media, so there is a lot of room
for diversifying market reach.

51
 CONCLUSIONS

“The idea for this topic came from the knowledge that the digital industry is the fastest
growing industry in the world and the service industry, this knowledge helped me understand
the importance of promotion in the digital industry”. “It was also pointed out that in order to
help customers and their customers learn about the company and the services it offers, it is
necessary to know effective advertising media”. Os InfoTech Communications uses online
marketing strategies to drive the business of others. The Internet is an important advertising
medium, so you need to know if your Internet medium has been successful in attracting
customers and customers. The survey also needs to find areas that need improvement.

 After the investigation was conducted, certain facts were revealed. O

 Most of Os InfoTech Communications' customers want to sell with Os InfoTech
because they offer high tech and excellent service.
 Most clients and customers have learned about Os InfoTech’s communication with
the help of friends and colleagues and also through internet media. O
 Most customers are aware of Os InfoTech’s promotions and services through Face
book, YouTube, and Just Dial. O
 In addition to the Internet, Os InfoTech Communications customers are also known
through word-of-mouth and customer relationship building strategies.

52
 BIBILOGRAPHY

Books:

1. “Principles of Marketing”, By Philip Kotler, Gar y Armstrong, Prafulla Y.

Agnihotri, Ehsan-ul-Haque. (2010), 13thEdition, Pages: 426-430 Pearson

Prentice Hall publication, ISBN 978-0-13-607941.

2. “Service Marketing”, By V. Zeithaml& M. Bitner, (2008) 4thedition,

Publisher:Tata McGraw Hill.

3. Advertisement and Promotion, 3rdEdition, By Chris Hackley, Rungpaka Amy

Hackley

Websites:

 http://www.theOs Infotek.com
 http://www.internetmarketinginc.com
 http://economictimes.indiatimes.com

Articles:

1. Marketing Weekly News, By NewsRx, Aug 31,(2013), Page number: 306,

Publication subject: Business And Economics--Marketing And Purchasing,

Publisher: NewsRx, Last updated: 2013-08-22.

2. “International Journal of Marketing and Technology”, By Richard, S Vivin;

Jothi, Sri, Aug (2012), Pages: 111-129, Publication subject: Business and Economics--

Marketing and Purchasing, Publisher: International Journals of Multidisciplinary

Research Academy, Last updated: 2014-11-13

 QUESTIONNAIRE

Respected sir/madam,

1. Name:

2. Age:

3. Gender:

4. Qualification:

5. Occupation:

6. Address:

7. Email:

8. For how many hours on an average do you surf net in a week?

9. For what purposes do you surf net?

E-mail/chat

Entertainment

Getting information

Downloading

Buying things

10. Have you ever used Internet for purchasing?

11. What kind of products would you like to buy on net? Please mention.
12. How would you like to make a purchase?

Directly from the shop

-order

Through net

Through phone

Any other (specify)

13. How do you get information about new products?

News

Advertise

ments

Family

Friends

Other sources

14. How often do you click on advertisement on sites?

0 to 10% of the time.

10 to 25% of the time.

100% of the time.

15. Do you collect information before purchasing the products?

16. What type of information will you collect?

Price