Applying the Ten Types of Innovation® Framework: Innovation tactics

CONFIGURATION OFFERING EXPERIENCE

Product Customer
Profit Model Network Structure Process Performance Product System Service Channel Brand Engagement
Premium User-Defined Merger/Acquisition Organizational Design Process Standardization Superior Product Complements Try Before You Buy Diversification Co-Branding Process Automation
Price at a higher margin Invite customers to set a Combine two or more Make form follow function Use common products, Develop an offering of Sell additional related Let customers test and Add and expand into new or Combine brands to mutually Remove the burden of
than competitors, usually price they wish to pay. entities to gain access to and align infrastructure with processes, procedures, exceptional design, quality, or ancillary products or experience an offering different channels. reinforce key attributes or repetitive tasks from the
for a superior product, capabilities and assets. core qualities and business and policies to reduce and/or experience. services to a customer. before investing in it. enhance the credibility of user to simplify life and
offering, experience, service Freemium processes. complexity, costs, and errors. Flagship Store an offering. make new experiences
or brand. Offer basic services for Consolidation Ease of Use Extensions/Plug-ins Guarantee Create a store to showcase seem magical.
free, while charging a Acquire multiple companies Incentive Systems Localization Make your product simple, Allow first- or third- Remove customer risk of quintessential brand and Brand Leverage
Cost Leadership premium for advanced in the same market or Offer rewards (financial or Adapt an offering, process, intuitive and comfortable party additions that add lost money or time product attributes. “Lend” your credibility and Experience
Keep variable costs low or special features. complementary markets. non-financial) to provide or experience to target a to use. functionality. stemming from product allow others to use your Simplification
and sell high volumes at motivation for a particular culture or region. failure or purchase error. Go Direct name—thus extending Reduce complexity
low prices. Flexible Pricing Open Innovation course of action. Engaging Functionality Product Bundling Skip traditional retail your brand’s reach. and focus on delivering
Vary prices for an offering Obtain access to processes Process Efficiency Provide an unexpected or Offer several products Loyalty Programs channels and connect specific experiences
Scaled Transactions based on demand. or patents from other IT Integration Create or produce more while newsworthy experiential for sale as one Provide benefits and/or directly with customers. Private Label exceptionally well.
Maximize margins by companies to leverage, Integrate technology using fewer resources— component that elevates combined product. discounts to frequent and Provide goods made by
pursuing high volume, large- Float extend, and build on expertise resources and applications. measured in materials, the customer interaction. high-value customers. Non-Traditional others under your Curation
scale transactions when unit Receive payment prior to and/or do the same with energy consumption or time. Modular Systems Channels company’s brand. Use a distinct point of view
costs are relatively fixed. building the offering—and internal IP and processes. Competency Center Safety Provide a set of individual Added Value Employ novel and relevant to separate the proverbial
use the cash to earn interest Cluster resources, Flexible Manufacturing Increase the customer’s level components that can be Include an additional avenues to reach customers. Brand Extension wheat from the chaff—and
Microtransactions prior to making margins. Secondary Markets practices and expertise Use a production system that of confidence and security. used independently, but service/function as part of Offer a new product or in the process create a
Sell many items for as little Connect waste streams, into support centers that can rapidly react to changes gain utility when combined. the base price. Pop-up Presence service under the umbrella strong identity for yourself
as a dollar—or even only Financing by-products, or other increase efficiency and and still operate efficiently. Feature Aggregation Create a noteworthy but of an existing brand. and your followers.
one cent—to drive impulse Capture revenue not directly alternative offerings to effectiveness across the Combine existing features Product/Service Concierge temporary environment
purchases at volume. from the sale of a product, those who want them. broader organization. Process Automation found across offerings into Platforms Provide premium service by to showcase and/or Component Branding Experience Enabling
but from structured payment Apply tools and infrastructure a single offering. Develop systems that taking on tasks for which sell offerings. Brand an integral Extend the realm of what’s
Forced Scarcity plans and after-sale interest. Supply Chain Outsourcing to manage routine activities in connect with other, partner customers don’t have time. component to make possible to offer a previously
Limit the supply of offerings Integration Assign responsibility for order to free up employees. Added Functionality products and services to Indirect Distribution a final offering appear improbable experience.
available, by quantity, time Ad-Supported Coordinate and integrate developing or maintaining Add new functionality to an create a holistic offering. Total Experience Use others as resellers more valuable.
frame or access, to drive up Provide content/services information and/or processes a system to a vendor. Crowdsourcing existing offering. Management who take ownership over Mastery
demand and/or prices. for free to one party while across a company or Outsource repetitive or Integrated Offering Provide thoughtful, holistic delivering the offering to the Transparency Help customers to
selling listeners, viewers or functions of the supply chain. Corporate University challenging work to a large Performance Combine otherwise management of the final user. Let customers see into obtain great skill or deep
Subscription “eyeballs” to another party. Provide job-specific or group of semi-organized Simplification discrete components into consumer experience across your operations and knowledge of some activity
Create predictable cash Complementary company-specific training individuals. Omit superfluous details, a complete experience. an offering’s lifecycle. Multi-Level Marketing participate with your or subject.
flows by charging customers Licensing Partnering for managers. features, and interactions Sell bulk or packaged brand and offerings.
up front (a one time or Grant permission to some Leverage assets by sharing On-Demand Production to reduce complexity. Supplementary Service goods to an affiliated but Autonomy and Authority
recurring fee) to have other group or individual them with companies that Decentralized Produce items after an order Offer ancillary services independent sales force Values Alignment Grant users the power to
access to the product/ to use your offering in a serve similar markets but offer Management has been received to avoid Environmental that fit with your offering. that turns around and sells Make your brand stand use your offerings to shape
service over time. defined way for a specified different products and services. Distribute decision-making carrying costs of inventory. Sensitivity it for you. for a big idea or a set of their own experience.
payment. governance closer to the Provide offerings that do Superior Service values and express them
Membership Alliances customer or other key Lean Production no harm—or relatively less Provide service(s) of higher Cross-selling consistently in all aspects Community and
Charge a time-based Metered Use Share risks and revenues business interfaces. Reduce waste and cost in your harm—to the environment. quality, efficacy, or with a Place products, services, or of your company. Belonging
payment to permit access Allow customers to pay for to jointly improve individual manufacturing process and better experience than any information that will enhance Facilitate visceral
to locations, offerings, or only what they use. competitive advantage. Knowledge other operations. Conservation competitor. an experience in situations Certification connections to make
services that non-members Management Design your product so that where customers are likely Develop a brand or mark people feel they are part
don’t have. Bundled Pricing Franchising Share relevant information Logistics Systems customers can reduce their Personalized Service to want to access them. that signifies and ensures of a group or movement.
Sell in a single transaction License business principles, internally to reduce Manage the flow of goods, use of energy or materials. Use the customer’s own certain characteristics in
Installed Base two or more items that processes, and brand to redundancy and improve information and other information to provide On-Demand third-party offerings. Personalization
Offer a “core” product for could be sold as standalone paying partners. job performance. resources between the point Customization perfectly calibrated service. Deliver goods in real-time Alter a standard offering to
slim margins (or even a offerings. of origin and the point of use. Enable altering of the whenever or wherever they allow the projection of the
loss) to drive demand and Coopetition Asset Standardization product or service to suit User Communities/ are desired. customer’s identity.
loyalty; then realize profit Disaggregate Pricing Join forces with someone Reduce operating costs and Strategic Design individual requirements Support Systems
on additional products Allow customers to buy who would normally be increase connectivity and Employ a purposeful or specifications. Provide a communal Context Specific Whimsy and
and services. exactly—and only—what your competitor to achieve modularity by standardizing approach that manifests itself resource for product/service Offer timely access to goods Personality
they want. a common goal. your assets. consistently across offerings, Focus support, use and extension. that are appropriate for a Humanize your offering
Switchboard brands, and experiences. Design an offering specifically specific location, occasion, with small flourishes of
Connect multiple sellers with Risk Sharing Collaboration for a particular audience at Lease or Loan or situation. on-brand, on-message
multiple buyers; the more Waive standard fees/costs Partner with others for Intellectual Property the expense of others. Let customers pay over time ways of seeming alive.
buyers and sellers who if certain metrics aren’t mutual benefit. Protect an idea that has to lower upfront costs. Experience Center
join, the more valuable the achieved, but receive outsize commercial value—such as a Styling Create a space that Status and
switchboard. gains when they are. recipe or industrial process— Impart a style, fashion Self-Service encourages your customers Recognition
with legal tools like patents. or image. Provide users with control to interact with your Offer cues that infer
Auction over activities that would offerings—but purchase meaning, allowing users—
Allow a market—and its User Generated otherwise require an them through a different (and and those who interact
users—to set the price for Put your users to work in intermediary to complete. often lower-cost) channel. with them—to develop
goods and services. creating and curating content and nurture aspects of
that powers your offerings. their identity.

Predictive Analytics
Model past performance data
and predict future outcomes
to design and price offerings
accordingly.

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