MEET HEIDI GANAHL
TOP DOG AT CAMP BOW WOW.
CASE 5
GROUP 6
Ayano Matsumoto Diva Putra Alfarizky
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Faza Rasyadan Javier Christopher M H
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TABLE OF CONTENTS
History of
01 Camp Bow Wow
Solution to
02 Questions
03 Conclusion
The History of 01
Camp Bow Wow is a pet care franchise that provides
care services such as :
● Dog Day Care
● Dog Boarding
● Dog Training
● Dog Grooming
Founded by :
1994 2003 2022
Years after losing her husband,
Heidi still had the idea of Camp Bow Wow opened their
opening a place like Camp 100th franchise location, for a
Bow Wow. Due to this she business to reach such a
decided to make it happen at milestone in 10 years is really
The idea of opening up a After 3 years of success Heidi Camp Bow Wow has 201
the year 2000 something.
doggy day care sparked from saw the potential as the franchise locations and they
Heidi and her first Husband on demand for quality boarding will alway find ways to
this year, but unfortunately, and daycare, so the expand.
before the idea was brought
to life, Heidi’s husband died
because of a plane crash. 2000 franchising began with the
opening of a new location in
Denver 2010
Solutions to
02 Questions
8
When Heidi Ganahl talks with franchisees about
performance expectations and measurements,
what part of the management process is she
describing? Why is this so important in a franchising
business?
Heidi Ganahl is describing the planning aspect of management process and also her continual
quality improvement
■ Planning is important because planning can make all the difference between success and
failure as it can be used to convince prospective lenders, investors and customers that we
have thought through our ideas, and that they are dealing with a business which has good
potential.
■ Continuous quality improvement is very important because is able to correct
imperfections and improve the business to fit the customer's goals and desires.
How would you describe Heidi Ganahl’s leadership style?
Why is it appropriate for her role at Camp Bow Wow?
Heidi's leadership style is entrepreneurial.
She is very task-oriented, driven,and enthusiastic. Her enthusiasm shows through a lot when
she is talking about opening more business and expanding the brand.
It is appropriate for her role as the leader to showcase such a leadership style as it would
set an example for the people who work with her, and with her entrepreneurial leadership
style, she can always find ways to expand her the franchise she owns.
Managers need five key skills to succeed. Of the five, which do
you think will be most valuable to Heidi Ganahl now that she’s
been freed from day-to-day management to spend her time
focusing on the future?
The most valuable manager skill for Heidi Ganahl out of the five key skills
should be conceptual skills.
This is because Heidi is capable of seeing the “big picture”, and she is brave to
take some risky decisions. She also spends time planning for the future of her
francise by making strategic decisions and innovating new products to satisfy
the changing needs of dog owners and their dogs.
03
Meskipun Heidi Ganahl pernah gagal dua kali dalam mendirikan bisnis, dia masih bisa
melihat peluang yang ada pada matanya. Dia sangat konsisten dalam menjalankan
bisnis, bisa mengambil keputusan dengan baik dan bijak, dan berhati-hati. Setelah tiga
tahun, Heidi Ganahl menyadari bahwa dia membutuhkan banyak uang untuk
memperluas bisnis dan merk. Oleh karena itu, setelah menjelajahi berbagai alternatif
dia mulai menjual waralaba. Ketika pewaralaba baru bergabung, Ganahl berhati-hati
untuk menjelaskan perlunya konsistensi dalam memberikan layanan dengan cara
yang sama di setiap Camp Bow Wow. dia mendorong pewaralaba untuk dating maju
dengan ide-ide segar, dan dia mencari masukan dari franchisee ketika membuat
keputusan penting tentang mempertahankan Momentum Camp Bow Wow. Dari Situ Kami
semua bisa menerapkan nilai-nilai baik dari Heidi ganahl serta mengaplikasikannya
dalam usaha kami sebagai calon entrepreneur .
Got any questions?
Ask away!
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