THE GROWTH
OF TOURISM
What comes to your
mind when you hear
the word "growth of
tourism"?
The growth of tourism means the
growing number of tourists from one
period of time to another. Growth is
not always increase, but even may
be decrease.
WHY IS THERE A
GROWTH IN TOURISM?
25
Since the 1950s tourism has become
20
more and more popular. This is due to a
15
number of reasons: advances in
10
technology meaning that travel is now 5
easier, quicker and more affordable. the 0
2008 2010 2014 2018 2022
growth of the internet means it is easier
GROWTH INTEREST
than ever before to book holidays.
Modern tourism developed largely as a result of
urbanization in Western Europe. Prior to this,
societal divisions, responsibilities and allegiances led
to the great majority of people in Western Europe
being born in small communities and living and dying
in these same tightly focused relatively small
communities.
THE TOURISM
ENVIRONMENT
Tourist Market
TRANSPORTATION
AND
COMMUNICATION
HOST
POPULATION AND
CULTURE
SERVICE
AND
FACILITIES
ATTRACTIONS
Information,
promotion and
direction
• However, the great majority of people lacked the ability
or desire to travel away from their birthplace (Mason,
1990). Frequent travel was confined to the small elite, the
ruling class made up of large landowners, church leaders
and monarchs and their entourage.
• When urban settlements expanded from about 1750 in Europe,
the old bond to land and land-owners was broken. Large
numbers of people left their place of birth and moved to these
rapidly growing settlements. Here, by 1800, employment
opportunities were in factories, where for the first time workers
received wages and despite long hours of work had both time
and money to engage in leisure activities.
A variety of important factors contributed to the
development of tourism during the nineteenth and
early part of the twentieth century. Mason (1990)
suggested five major reasons for the growth of
tourism. These are as follows:
● Improvements in transport technology, which led to cheaper
and more accessible travel. Railways and ocean liners appeared
in the nineteenth century and cars and aircraft in the first half of
the twentieth century.
● An increasing desire to travel. This was related partly to
improvements in education and also to greater overseas travel,
which was mainly the result of war. This created interest in
foreign locations and also overseas business travel.
This greater access to recreation
activities was accompanied by a rapid
rise in car ownership, particularly in
North America in the 1950s and
Western Europe during the late 1950s
and early 1960s.
In the last quarter of the twentieth century, the
relationship between demand and supply in tourism
was based largely on the dynamics of people’s
perception, expectations, attitudes and values
(Prosser, 1994). As Prosser argued, tourism had
become very much a fashion industry, in which there
were very close links between tourism demand and the
concepts of status and image.
As Prosser argued, tourism had become very much
a fashion industry, in which there were very close
links between tourism demand and the concepts of
status and image. This ensures that as societies
that generate tourists frequently change their
motivations, expectations and demands, tourism is a
notoriously fickle industry.
For example,
throughout much of the period from the late 1950s to the
late 1980s getting a suntan was central to a large number
of people’s expectation of a holiday. This ‘getting bronzed’
mentality appeared endemic and eternal at the time.
However, this desire only dated back to the lifestyle of
leisured classes on the Cote d’Azur, France in the 1920s
(Prosser, 1994).
Not only have people’s motivations and
expectations of holidays changed, but also
there is an important geographical aspect
to this. Where tourism experiences can be
obtained is itself subject to variations in
demand and, hence, supply.
Data
Limitations
Tourism has grown
massively as an industry
over the past century for
a variety of reasons:
Advances in travel technology - There are a wider
range of ways to travel as a tourist and these
methods are widely available. You can be a tourist
using a car, a boat and most importantly an airplane.
Motorways have linked places together, budget airlines
such as Easyjet and Ryanair have brought prices down
and increased traffic volumes.
People have more disposable income now - this is
income that people have to spend on themselves. This
is partly because of salary rises and partly because
the price for essential goods such as food and
clothing has fallen. Many families now have 2 income
earners rather than one; they have fewer kids and
often have a car. All of these factors increase the
likelihood of people becoming tourists.
The availability and type of holiday has
increased - mass tourism and package
holidays have opened up markets to
huge numbers of people. Extreme and
ecological tourism are also becoming
popular, further swelling the choice.
THAT'S ALL
THANKYOU!!
