A

Project Report
On

“TO STUDY CUSTOMER AWARENESS AND PERCEPTION LEVEL

FOR KOTAK MUTUAL FUND”
AT
KOTAK ASSETS MANAGEMENT

Project Report Submitted to SavitribaiPhule Pune University

In Partial Fulfillment of Requirement for the Award of
Master of Business Administration

Submitted
By
KIRTI CHAURASIA

Under The Guidance Of

Dr. PANKAJ NANDURKAR

Sinhgad Institute of Business Administration and Research

2014-2016
 Sinhgad Institute of Business Administration and Research, Kondhwa
(Bk.), Pune

Institution Approval Letter

Summer Internship Program

Ms. KIRTI CHAURASIA of batch 2014-2016 is granted permission by the institute to

do the Summer Internship Project titled “TO STUDY CUSTOMER AWARENESS

AND PRECEPTION LEVEL FOR KOTAK MUTUAL FUND” at KOTAK ASSET

MANAGEMENT during 11 MAY 2015 to 11 JULY 2015.

Dr. PANKAJ NANDURKAR DR. AVADHOOT POL

Project Guide Director

Place:

Date:
 CERTIFICATE

This is to certify that the Project Report titled “TO STUDY CUSTOMER AWARENESS
AND PRECEPTION LEVEL FOR KOTAK MUTUAL FUND”which is being submitted
herewith for the award of Master of business administration, Pune is the result of the
original research work completed by KIRTI CHAURASIA under my supervision and
guidance and to the best of my knowledge and belief the work embodied in this Project
Report has not formed earlier the basis for the award of any degree or similar title of this or
any other University or examining body.

Dr. PANKAJ NANDURKAR DR. AVADHOOT POL

Project Guide Director

Place:

Date:
 DECLARATION

I, the undersigned, hereby declare that the Project Report titled “TO STUDY
CUSTOMER AWARENESS AND PRECEPTION LEVEL OF KOTAK MUTUAL
FUND” written and submitted by me to the SavitribaiPhule Pune University in partial
fulfillment of the requirement for the award of Master of business administration is my
original work and the conclusions drawn therein are based on the material collected by
myself.

DATE: Signature:-

PLACE: PUNE KIRTI CHAURASIA

 ACKNOWLEDGEMENT

It is my pleasure in presenting this project on partial fulfillment of MASTER DEGREE IN

BUSINESS ADMINISTRATION. I wish to take this opportunity to express my deep of
gratitude to all those people who directly and indirectly helped me in completing my project
successfully.

I would like to place all my gratefulness to Mr. SWAPNIL DUBE for his contribution and
suggestions which has helped me in bringing this project. He has been a continuous
inspiration throughout the project.

I am thankful to the director of my institute Director Dr. Avadhoot Pol and, my internal
guide Dr. PANKAJ NANDURKAR who has helped and guided me by providing their
valuable suggestions at every stage in bringing about this project.

Last but not the least, I am grateful to all employees of KOTAK ASSET MANAGEMENT
and to all my friends for the help and support they have given to me.

(KIRTI CHAURASIA.)
 CONTENT

PAGE
CHAPTER TITLE
NO.

INTRODUCTION
1.1 Introduction to the report
1.
1.2 Company profile 1-13
1.3 Product profile
1.4 Objective of the study
1.5 Research Methodology
1.6 Limitations of the research

CONCEPTUAL BACKGROUND OF THE

STUDY
2. 14-15
2.1 Review of literature

2.2 Concepts and definitions

DATA PRESENTATION ANALYSIS AND

3. 16-30
INTERPRETATION

FINDINGS, SUGGESTIONS &

4. CONCLUSION 31-34
4.1 Findings
4.2 Conclusions
4.3 Suggestions

5. ANNXURE 35
LIST OF TABLES

Table No Particulars Page No

1 Profession Table 16

2 Income Table 17

3 Invest Table 18

4 Income Table 19

5 Consult Table 20

6 Financial Products Table 21

7 Awareness Table 22

8 Types of investment Table 23

9 Knowledge Table 24

10 Duration Table 25

11 Plans Table 26

12 Satisfaction Table 27

13 Purpose of investment Table 28

14 Product Table 29

15 Saving Plans Table 30

LIST OF FIGURES

Figure No Particulars Page No

1 Profession Figure 16

2 Income Figure 17

3 Invest Figure 18

4 Income Figure 19

5 Consult Figure 20

6 Financial Products Figure 21

7 Awareness Figure 22

8 Types of investment Figure 23

9 Knowledge Figure 24

10 Duration Figure 25

11 Plans Figure 26

12 Satisfaction Figure 27

13 Purpose of investment Figure 28

14 Product Figure 29

15 Saving Plans Figure 30

EXECUTIVE SUMMARY

The summer project is an integral part of an MBA curriculum. The two month’s summer
training program me gave an opportunity to observe the functioning of a premier asset
management company and also a practical insight into current business scenarios. The project
was a good medium to interact with the management at Kotak Mutual Funds and gain
knowledge by working in an actual business environment. The report mentions different
products from various mutual funds and their utility for their respective investors. The project
was studied through secondary data available through brochures, magazines and the internet.

The report takes the reader through sections ranging from the company and industry profile to
analysis of select mutual fund schemes.

The report strives to understand the analysis that an investor carries out before investing in
any scheme in detail and gives quantitative data in the form of charts and graphs for better
understanding.
 CHAPETER 1

INTRODUCTION
INTRODUCTION TO MUTUAL FUND AND ITS VARIOUS ASPECTS
Mutual fund is a trust that pools the savings of a number of investors who share a common
financial goal. This pool of money is invested in accordance with a stated objective. The joint
ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The money thus
collected is then invested in capital market instruments such as shares,
debentures and other securities. The income earned through these investments and
the capital appreciations realized are shared by its unit holders in proportion the
number of units owned by them. Thus a Mutual Fund is the most suitable investment for the
common man as it offers an opportunity to invest in a diversified, professionally
managed basket of securities at a relatively low cost. A Mutual Fund is an investment tool
that allows small investors access to a well-diversified portfolio of equities, bonds and other
securities. Each shareholder participates in the gain or loss of the fund. Units are issued and
can be redeemed as needed. The fund’s Net Asset value (NAV) is determined each day.
Investments in securities are spread across a wide cross-section of industries and
sectors and thus the risk is reduced. Diversification reduces the risk because all stocks may
not move in the same direction in the same proportion at the same time. Mutual fund issues
units to the investors in accordance with quantum of money invested by them. Investors of
mutual funds are known as unit holders.
CATEGORIES OF MUTUAL FUND:

Scope of Mutual Funds :

Scope of Mutual Funds has grown enormously over the years. In the first age of mutual
funds,when the investment management companies started to offer mutual funds, choices
were few. Even though people invested their money in mutual funds as these funds offered
them diversified investment option for the first time. By investing in these funds they were
able to diversify their investment in common stocks, preferred stocks, bonds and other
financial securities. At the same time they also enjoyed the advantage of liquidity. With
Mutual Funds, they got the scope of easy access to their invested funds on requirement.

But, in today’s world, Scope of Mutual Funds has become so wide, that people sometimes
take long time to decide the mutual fund type, they are going to invest in. Several Investment
Management Companies have emerged over the years who offer various types of Mutual
Funds, each type carrying unique characteristics and different beneficial features.

COMPANY PROFILE
ABOUT KOTAK MAHINDRA MUTUAL FUND
Kotak Mahindra is one of India's leading financial institutions, offering complete financial
solutions that encompass every sphere of life. From commercial banking, to stock broking, to
mutual funds, to life insurance, to investment banking, the group caters to the financial needs
of individuals and corporate.

The group has a net worth of Rs.7, 911 corers and employs around 20,000 employees across
its various businesses, servicing around 7 million customer accounts through a distribution
network of 1,716 branches, franchisees and satellite offices across more than 470 cities and
towns in India and offices in New York, California, San Francisco, London, Dubai, Mauritius
and Singapore.

Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned

subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF).
KMAMC started operations in December 1998 and has over 10 Lac investors in various
schemes. KMMF offers schemes catering to investors with varying risk - return profiles and
was the first fund house in the country to launch a dedicated gilt scheme investing only in
government securities.

Established in 1985, the Kotak Mahindra group has been one of India's reputed financial
organizations. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company
was given the license to carry on banking business by the Reserve Bank of India (RBI). This
approval creates banking history since Kotak Mahindra Finance Ltd. is the first non-banking
finance company in India to convert itself in to a bank as Kotak Mahindra Bank Ltd. The
Bank offers comprehensive business solutions that include Trade Services, Cash
Management Service and Credit facilities, keeping in mind the needs of the business
community. Kotak Mahindra Bank has over 212 branches spread across 124 locations in the
country offering both traditional banking products and investment advisory services. The
Bank has the products, the experience, the infrastructure and most importantly the
commitment to deliver pragmatic, end-to-end solutions that really work.

PERFORMANCE
In terms of performance too, the fund house is doing well. Of its equity funds, Kotak Contra
(rs593 corer) and Kotak Mid-Cap (rs346 corer) were the largest funds in September 2005.
Kotak Contra invests in companies that are fundamentally sound but under-valued, and was
launched in July 2005. Kotak Opportunities invests in a mix of large and mid-cap companies,
based on their performance and potential. Both Kotak opportunities and Kotak mid-cap is
doing quite well since their launch and is top quartile performs for the past six months. Kotak
Global India invests in Indian companies that are globally competitive. This fund is a
marginal underperformer to the average diversified equity fund. Its diversified equity fund,
Kotak 30 ,has been a middle of the road performer, since its launch in December 1998.On the
debt side, Kotak has been a pioneer, being the first AMC to introduce gilt funds in India in
1998.

Kodak’s FOF is an interesting offering. Kotak Equity FOF is a multi-manager fund of funds,
which allows investors the diversification across styles and fund houses.

Through a change in executives at mutual fund companies is a given, Kotak has seen more
changes in its CEO and equity fund manager in the past three-four years than the average
AMC. Generally this is not a good sign, but Kotak appears to have coped with these changes.

PRODUCT PROFILE
KOTAK MAHINDRA MUTUAL FUND PRODUCTS
1. OPEN ENDED EQUITY GROWTH SCHEMES:
 KOTAK MID-CAP: An open-ended scheme that invests in mid-cap
companies that have a potential to become tomorrow's large-caps. The key
focus of the fund is to identify potential stocks that are likely to grow in the
long term. The essence is to 'spot them young and watch them grow'. It
endeavours to take advantage of the successive waves of opportunity provided
by a transitioning economy. The portfolio is diversified across sectors, with
adequate flexibility to move within sectors.
 KOTAK OPPORTUNITIES: Kotak Opportunities is a diversified, equity,
open-ended scheme that has a flexibility to invest across market capitalization
 and sectors. As markets evolve & grow, new opportunities of growth keep
emerging. The investment strategy is to make strategic use of debt and money
market securities. The scheme invests at least 60% in large cap stocks and up
to 40% in mid cap stocks.
 KOTAK CLASSIC EQUITY: Kotak classic equity is a diversified equity
scheme that invests in fundamentally strong companies, which are currently
undervalued due to temporary / non-recurring reasons, thus following the
contrarian style of investing. The preference is for bargain hunting rather than
the momentum approach to stock picking. The investment strategy is to have
65%-100% in equity and equity related securities, 0-35% in debt & money
market securities.
 KOTAK TAX SAVER: Kotak Tax Saver is a diversified equity scheme that
invests in equity and equity related securities and enables the investors to avail
the income tax rebate, as permitted from time to time. The investment strategy
is to have 80-100% in equity and 0-20% in debt and money market securities.
This way the investor derives the dual benefit of gaining returns from
investment in equities while also availing the tax benefit. Kotak Tax Saver
scheme uses bottom-up stock selection to build its portfolio. Risk is being
managed by adequate diversification and by spreading investments over a
range of industries and companies. The portfolio offers a diversified mix
across various sectors. As it is a close ended architecture, the investor has to
compulsorily lock in ones fund for 3 years.
 KOTAK EMERGING EQUITY SCHEME-This is an open ended equity
growth scheme with an investment objective to generate long term capital
appreciation from a portfolio of equity and equity related securities. The fund
invests predominantly in mid and small cap companies with an ideal
investment horizon of 1-3 years.
 KOTAK SELECT FOCUS FUND- This is an open ended equity scheme
with an investment objective to generate long term capital appreciation from a
portfolio of equity and equity related securities, generally focused on a few
selected sectors.
Objective of the project:
1. To study the customer awareness regarding mutual fund.
2. To study the customer perception for Kotak mutual fund in today scenario.
3. To assess the risk of investors with reference to diversifiable risk & non-diversifiable risk.
4. To study various investment alternatives and in particular investors preference towards
mutual funds.
RESEARCH METHOLOGY
Definition: “A research is an academic activity and as such the term should be used in
technical sense”
A research activity is a process of systematic gathering, recording and analysis of data about
customers , competitors and market. Market research can help create a new business plan,
launch a new product or service, fine tune existing products and services, expand into new
markets etc.

The purpose of market research is to help companies make better business decisions about
launching of a new product or business strategy as a whole. Market research uncovers
previously hidden facts that could help companies streamline their product or service delivery
mechanisms which could increase their overall efficiency thereby bringing a positive change
in their bottom lines.

A) Research type: Descriptive.

In this project researcher will go through following methods :

1. Primary Data : Designing the questionnaire to know the customer preference
towards the mutual funds.
2. Secondary Data : Knowledge about these plans, their rate of interest, minimum and
maximum balance, maturity periods and their way of marketing through Private, PSU
bank, co-operative bank and post-office. In this researcher will take help of internet,
factsheets of company, documents and pamphlets provided.
3. Sample Plan :
Sampling size- 100 respondents.

Sampling Method- Convenience Sampling.

4. Sampling Unit- Bank customer

5. Sample Area- Deccan, Pune.
6. Analysis of data was done using ms excel and pie chart.
MAJOR MUTUAL FUND COMPANIES IN INDIA

 ABN AMRO mutual fund

ABN AMRO mutual fund was setup on 15th April, 2004 with ABN AMRO trustee
(India) Ltd. Was incorporated on 4thNovember; 2003.Deutsche Bank AG is the
custodian of ABN AMRO mutual fund.

 BIRLA SUNLIFE Mutual Fund

BIRLA SUNLIFE mutual fund is the joint venture of Aditya Birla group and sun life
financial. Sun Life financial is a global organization evolved in 1871 and is being
represented in Canada, the US, the Philippines, Japan, Indonesia and Bermuda apart
from India. BIRLA SUNLIFE mutual fund follows a conservative long-term approach
to investment. Recently it crossed AUM of Rs.10, 000crores.

 BANK OF BARODA Mutual Fund

BANK OF BARODA mutual fund or BOB mutual fund was setup on 30th October,
1992 under the sponsorship of Bank of Baroda. BOB asset Management Company
limited is the AMC of BOB mutual fund and was incorporated on 5th November,
1992.Deutsche bank AG is the custodian.

 FRANKLIN TEMPLETON INDIA Mutual Fund

The group, FRANKLIN TEMPLETON investments is a California (USA) based
company with a global AUM of US$409.2bn as of 30th April, 2005.It is one of the
largest financial services groups in the world. Investors can buy or sell the mutual
fund through their financial adviser or through mail or through their website.

 HDFC mutual fund

It was set up on 30th June, 2000 with two sponsors namely housing development
finance corporation limited and standard life investments limited.
 HSBC mutual fund
HSBC mutual fund was setup on 27th May, 2002 with HSBC Securities and Capital
Markets (India) Pvt. Ltd as the sponsors. Board of Trustees, HSBC Mutual Fund acts
as the trustee Company of HSBC Mutual Fund.

 ING VYSYA Mutual Fund

ING VYSYA mutual fund was set up on 11th February, 1999 with the same named
Trustee Company. It is a joint venture of VYSYA and ING. The AMC, ING
investment management (India) Pvt. Ltd was incorporated on 6th April, 1998.

 ICICI PRUDENTIAL Mutual Fund

The mutual fund of ICICI is a joint venture with Prudential Plc. Of UK, one of the
largest life insurance companies in the US. ICICI PRUDENTIAL mutual fund was
setup on 13th of October, 1993 with two sponsors, Prudential Plc. and ICICI Ltd. The
Trustee Company formed is ICICI PRUDENTIAL TRUST Ltd. and the AMC is
Prudential ICICI Asset Management Company Limited incorporated on 22nd of June,
1993.

 SAHARA Mutual Fund

SAHARA mutual fund was set up on 18th July 1996 with Sahara India Financial
Corporation Ltd. as the sponsor. Sahara Asset Management Company Private Limited
incorporated on 31st August,1995 works as the AMC of Sahara Mutual Fund. The
paid-up capital of the AMC stands at rs 25.8 corers.

 STATE BANK OF INDIA Mutual Fund

STATE BANK OF INDIA mutual fund is the first bank sponsored Mutual Fund to
launch offshore fund, the India Magnum Fund with a corpus of Rs.225cr.
Approximately. Today it is the largest Bank sponsored Mutual Fund in India. They
have already launched 35 Schemes o0ut of which 15 have already yielded handsome
returns to investors. STATE BANK OF INDIA mutual fund has more than Rs.5, 500
corers as AUM. Now it has an investor base of over 8lacs spread over 18 schemes.
 MORGAN STANLEY Mutual Fund India
MORGAN STANLEY is a worldwide financial services company and its leading in
the market in securities, investment management and credit services. Morgan Stanley
Investment Management (MSIM) was established in the year 1975. It provides
customized asset management services and products to governments, corporations,
pension funds and non-profit organizations. Its services are also extended to high net
worth individuals and retail investors. In India it is known as Morgan Stanley
Investment Management Private (MSIM India) and its AMC is MORGAN
STANLEY mutual fund (MSMF).This is the first close end diversified equity scheme
serving the needs of Indian retail investors focusing on a long-term capital
appreciation.

 TATA Mutual Fund

TATA mutual fund (TMF) is a trust under the Indian Trust Act; 1882.The sponsors
for Tata Mutual Fund are Tata Sons Ltd., and Tata Investment Corporation Ltd. The
investment manager is Tata Asset Management Limited and its Tata Trustee
Company Pvt. Ltd. Tata Asset Management Limited’s is one of the fastest in the
country with more than Rs.7, 703crores (as on April 30, 2005) of AUM.

 KOTAK MAHINDRA Mutual Fund

KOTAK MAHINDRA ASSET MANAGEMENT COMPANY (KMAMC) is a
subsidiary of KMBL. It is presently having more than 1, 99,818 investors in its
various schemes. KMAMC started its operations in December 1998. Kotak Mahindra
Mutual Fund offers schemes catering to investors with varying risk-return profiles. It
was the first company to launch dedicated gilt scheme investing only in government
securities.

 UNIT TRUST of INDIA (UTI) Mutual Fund

UTI Asset Management Company Private Ltd, established in 1963 manages the UTI
Mutual Fund with the support of UTI Trustee Company Pvt. Ltd. UTI Asset
Management Company presently manages a corpus of over Rs.20,000 crore. The
 sponsors of UTI Mutual Fund are Bank Of Baroda, Punjab National Bank, State Bank
of India and Life Insurance Corporation of India.

 LIC Mutual Fund

Life Insurance Corporation of India set up LIC mutual fund on 19th June 1989. It
contributed rs 2 corers towards the corpus of the fund. LIC mutual fund was
contributed as a trust in accordance with the provisions of the Indian Trust Act, 1882.
The company started its business on 29th April 1994. The trustees of LIC mutual fund
have appointed JEEVAN BIMA SAHAYOG Asset Management Company Ltd.
Limitations of project:
Much interaction has not been possible with the customer due to
1. Indifference or uninterested of the customers to interact with me
2. Different perceptions about the investment options
3. The non-availability of time to respondents.
4. Many investors think mutual funds and shares are the one and same
5. In survey, most of the respondents were male who could not take the Perceptions of the
female investors.
 CHAPTER 2

CONCEPTUAL BACKGROUND
OF THE STUDY
REVIEW OF LITURATURE

SIMRANSAINI, DR BIMAL ANJUM, RAMANDEEP SAINI

According to these people, Indian mutual fund has gained a lot of popularity from the
past few years. Earlier only UTI enjoyed the monopoly in this industry but with the
passage of time many new players entered the market, due to which the UTI
monopoly breaks down and the industry faces a severe competition. As the time
passes this industry has become a buzz word in the Indian financial system. So it is
very important to know the investors’ perception about this industry. The present
study analyses the mutual fund investments in relation to investor’s behavior.
Investors’ opinion and perception has been studied relating to various issues like type
of mutual fund scheme, main objective behind investing in mutual fund scheme, role
of financial advisors and brokers, investors’ opinion relating to factors that attract
them to invest in mutual funds, sources of information, deficiencies in the services
provided by the mutual fund managers, challenges before the Indian mutual fund
industry etc.

Concepts and definitions

AWARENESS OF MUTUAL FUNDS AMONG INVESTORS

Investing in mutual funds has become a well-known method to rely upon in the long run. In
order to invest in mutual fund one needs to have a basic idea about what it actually is. Well-
known companies and huge firms calculate their profits in the form of stocks. Stocks are
nothing but the assets and the wealth of the company of which a common person can buy a
small part of it. This equals to investing in the stocks of the company and the interest is
enjoyed by the investor as he becomes a shareholder. The mutual fund manager is responsible
for all the monetary transactions and is also responsible for investing it in proper bonds and
shares.

Choosing the right mutual fund agent is an important issue as you can be making one of the
most important decisions in your life. In our country, the qualifications to become a mutual
fund agent is as simple as getting a voter’s id. There are thousands of agents all over the
country who persuade people to invest in one thing or the other. Before investing into
anything, it is important to check whether the company which you are going to invest is at the
least five years old and the net equity of the company is a healthy sum. Mutual fund is an
excellent way to save up for the future. Be it your child’s education, marriage or even your
retirement can be an enjoyable affair by investing in the right places. The benefits of
investing money can be seen in the long run as the interest builds up to a very big sum in a
few years. Time is the only factor which makes money grow and it is very important to start
investing at an early stage of your life.

Definition of customer perception

Consumer perception applies the concept of sensory perception to marketing and advertising.
Just as sensory perception relates to how humans perceive and process sensory stimuli
through their five senses, consumer perception pertains to how individuals form opinions
about companies and the merchandise they offer through the purchases they make. Merchants
apply consumer perception theory to determine how their customers perceive them. They also
use consumer perception theory to develop marketing and advertising strategies intended to
retain current customers -- and attract new ones.

THEORITICALBACKGROUND

Mutual fund is a mechanism for pooling the resources by issuing units to the
investors and investing funds in securities in accordance with objectives as
disclosed in offer document. A mutual fund is an investment vehicle for investors who pool their
savings for investing in diversified portfolio of securities with the aim of attractive yields and
appreciation in their value. Investments in securities are spread across a wide cross-section of
industries and sectors and thus the risk is reduced .Mutual funds issues units to the investors
in accordance with quantum of money invested by them. Investors of mutual funds are
known as unit-holders. The profit or losses are shared by the investors
in proportion to their investments. The mutual funds normally come out with number of
schemes with different investment objectives, which are launched from time to
time. A mutual fund is required to be registered with securities and exchange board of India. A
mutual fund is setup in the form of a trust, which has1. Sponsor2.Trustees 3.Asset Management Company
and 4.Custodian. T h e t r u s t i s e s t a b l i s h e d b y a s p o n s o r o r m o r e t h a n o n e
s p o n s o r w h o i s l i k e promoter of a company. The trustees of mutual fund hold its
property for the benefit of the unit-holders. Asset management company (AMC) approved by
SEBI manages the funds by making investments in various types of securities. Respective asset
management companies (AMC) management mutual fund schemes. Different business
groups have sponsored these A M C s . s o m e international funds are also operation
independently in India like Aliens and template
 CHAPTER 3

DATA PRESENTATION ANALYSIS

AND INTERPRETATION
 1. You are into which profession?
a. Business c. Private job
b. Government services d. Others specify……………

Table no 1 Profession Table

No. of
Sr.No. PREFRENCES respondent Percentage

1. Business 15 15%
2. Private job 35 35%
3. Government services 23 23%
4. Other specify 27 27%

1st Qtr
15%

2nd Qtr
23%

4th Qtr 3rd Qtr

35% 27%

Figure no 1Profession Figure

INFERENCE:-
From the above pie chart we conclude that 15% of customers are in business field, 35% of the
customers are in government services, 23% of customers are in private job and 27% of the
customers are in other jobs.
2. In which range does your annual income lie?
a. <1 lakh c. 2-5 lakh
b. 1-2 lakh d. > 5 lakh

Table no 2 Income Table

Sr.No. PREFRENCES No. of Percentage

respondent
1. <1 lakh 15 15%
2. 1-2 lakh 20 20%
3. 2-5 lakh 45 45%
4. > 5 lakh 20 20%

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

15%

20%

20%
45%

Figure no 2 Income Figure

INFERENCE:-
From the above pie chart we conclude that 15% of customer salary more than l lakh, 20% of
the customer salary lies between 1-2 lakh, 45%of the customer salary lies in 2-5 lakh and 20
% of the customer salary is greater than 5 lakh.
3. Do you invest?
a. Yes
b. No
Table no 3 Invest Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Yes 65 65%
2. No 35 35%

0%

2nd Qtr
35%

1st Qtr
65%

Figure no 3 Invest Figure

INFERENCE:-
From the above pie chart we conclude that 65% of the customer is investing and 35% of the
customers are not investing. This concludes that the customers are investing more in the
mutual fund.
4. How much you invest from your income?
a. 5-10 thousand/year
b. 10001-20 thousand/year
c. 20001-40 thousand/year
d. 40 thousand/year

Table no 4 Income Table

Sr.No. PREFRENCES No. of Percentage

respondent
1. 5-10 thousand/year 35 35%
2. 10001-20 thousand/year 25 25%
3. 20001-40 thouasnd/year 30 30%
4. 40 thousand/year 10 10%

4th Qtr
10%
1st Qtr
35%

3rd Qtr
30%

2nd Qtr
25%

Figure no 4 Income Figure

INFERENCE:-
From the above pie chart we conclude that 35% of the customer are invest in between 5-10
thousand/year, 25% of the customer invest between 10001-20 thousand /year, 30% of the
customer are invest between 20001-40 thousand and 10% of the customer are invest between
40 thousand per year.
5. Whom do you consult before investing?
a. Agent c. Family
b.Friend d. Other specify………………
Table no 5 Consult Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Agent 30 30%
2. Friend 35 35%
3. Family 25 25%
4. Other specify…………. 10 10%

1st Qtr
35%

2nd Qtr
30%

4th Qtr
35%
3rd Qtr
10%

Figure no 5 Consult Figure

INFERENCE:-
From the above pie chart we conclude that 30% of the customer consult agent before
investing, 35% of the customer consult friend, 25% of the customer consult family and 10%
of the customer consult other things.
6. Which of the financial products you often like to invest?

a. Mutual fund c. saving plans

b. Insurance d. Other specify

Table no 6 Financial Products Table

No. of
Sr.No. PREFRENCES respondent Percentage

1. Mutual fund 30 30
2. Insurance 25 25
3. saving plans 25 25
4. Other specify 20 20

4th Qtr
20%

3rd Qtr
1st Qtr
25%
30%

2nd Qtr
25%

Figure no 6Financial Products Figure

INFERENCE:-
From the above pie chart we conclude that 30% of the customer invests in mutual fund, 25%
of the customer invests in insurance, 25% of the customer invests in saving plans and 20% of
the customer invests in other.
7. Are you aware of all the mutual funds investment plan of kotak ?
a. Yes
b. No
Table no 7 Awareness Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Yes 60 60%
2. No 40 40%

0% 0%
1st Qtr
40%

2nd Qtr
60%

Figure no 7Awareness of mutual funds Figure

INFERENCE:-
From the above pie chart we conclude that 60% of the customers are aware and 40% of the
customers are not aware about all saving plans of kotak mutual fund. This means that there
are large numbers of the customer who are aware about all the saving plans of the kotak
mutual fund.
8. What type of investment you do?
a. Fixed Return
b. Variable return
Table no 8 Types of investment Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Fixed Return 30 30%

2. Variable Return 70 70%

0% 0%

1st Qtr
30%

2nd Qtr
70%

Figure no 8 Types of investment Figure

INFERENCE:-
From the above pie chart we conclude that 70% of the customers invest in fixed return, 30%
of the customers invest in variable return. This means that there are large number of the
customer are invest in variable return and less number of the customer are investing in fixed
asset.
9. From where did you get knowledge about these plans?
a. Newspaper c. Agents
b. Word of mouth d. Other specify…………..
Table no 9 Knowledge Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Newspaper 30 30
2. Word of mouth 25 25
3. Agents 40 40
4. Other specify………….. 5 5

4th Qtr
5%

1st Qtr
30%
3rd Qtr
40%

2nd Qtr
25%

Figure no 9 Knowledge Figure

INFERENCE:-
From the above pie chat we conclude that 30% of the customers have get knowledge with
newspaper, 25% of the customer gets knowledge with word of mouth, 40% of the customer
will get knowledge with agent and 5% of the customer will get knowledge with other.
10. What will be the maximum duration for your investment?
a. 1 year c. 2-4 years
b. 1-2 year d. >4 years
Table no 10 Duration Table
No.
Sr.No. PREFRENCES of respondent Percentage

1. 1 year 45 45
2. 1-2 year 25 25
3. 2-4 year 15 15
4. >4 year 15 15

4th Qtr
15%

3rd Qtr 1st Qtr

15% 45%

2nd Qtr
25%

Figure no 10 Duration Figure

INFERENCE:-
From the above pie chat we conclude that 45% of the customer invests for 1 year, 25% of the
customer invests for 1-2 years, 15% of the customer invests 2-4 years and 15% of the
customer invests> 4 years.
11. What is the number of plans, have you invested?
a. zero c. one
b. Two d. more than two
Table no 11 Plans Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Zero 25 25%
2. Two 30 30%
3. One 15 15%
4. More than two 30 30%

1st Qtr
4th Qtr 25%
30%

3rd Qtr
15% 2nd Qtr
30%

Figure no 11 Plans Figure

INFERENCE:-
From the above pie chart we conclude that 25% of the customer invest in zero plan, 30% of
the customer invest in one plan, 15% of the customer invest in two plans, 30% of the
customer invest in more than two.
12. Are you satisfied with return of your investment?
a. Yes
b. No
Table no 12 Satisfaction Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Zero 60 60%
2. Two 40 40%

0% 0%

2nd Qtr
40%

1st Qtr
60%

Figure no 12 Satisfaction Figure

INFERENCE:-
From the above pie chart we conclude that 60% of the customers are satisfied with return of
the investment and 40% of the customers are not satisfied with the return. This means that
there are large number of customers are satisfied with the return of the investment.
13. Why do you invest?
a. Secure future c. Tax Saving
b. Prosperity d. Needs
Table no 13 Purpose of investment Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Secure future 30 30
2. Prosperity 25 25
3. Tax Saving 25 25
4. Needs 20 20

4th Qtr
20
%

3rd Qtr 1st Qtr

25% 25%

2nd Qtr
30%

Figure no 13Purpose of investment Figure

INFERENCE:-
From the above pie chart we conclude that 30% of the customer invest in secure future, 25%
of the customer invest in prosperity, 25% of the customer invest in tax saving, 20% of the
customer invest in needs.
14. Which of the financial products you often like to invest?

a. Mutual fund c. saving plans

b. Insurance d. Other specify

Table no 14 Product Table

Sr.No. PREFRENCES No. of Percentage

respondent
1. Mutual fund 30 30
2. Insurance 25 25
3. saving plans 25 25
4. Other specify 20 20

4th Qtr
20%

3rd Qtr
1st Qtr
25%
30%

2nd Qtr
25%

Figure no 14 Product Figure

INFERENCE:-
From the above pie chart we conclude that 30% of the customers are investing in mutual
fund, 25% of the customers are investing insuring, 25% of the customers are investing in
saving plan, 20% of the customers are investing in other things.
15. Which of the following small saving plans have you invested in?
a. kotak 50 d. kotak tax saver
b. kotak classic equity e. kotak mid – cap
c. kotak select focus fund
Table no 15 Saving Plans Table
No. of
Sr.No. PREFRENCES respondent Percentage

1. Kotak 50 20 20
2. Kotak classic equity 15 15
3. Kotak select focus fund 25 25
4. Kotak tax saver 30 30
5. Kotak mid – cap 10 10

5th qtr
10% 1st Qtr
20%

4th Qtr
30% 2nd Qtr
15%

3rd Qtr
25%

Figure no 15 Saving plans Figure

INFERENCE:-
From the above pie chart we conclude that 20% of the customers are investing in kotak 50,
15% of the customers are investing in kotak classic equity, 25% of the customers are
investing in kotak select focus fund, 30% of the customers are investing in kotak tax saver,
and 10% of the customers are investing in kotak mid cap.
 CHAPTER 4

FINDINGS, SUGGESTIONS
&CONCLUSION
FINDING:-
1. From the analysis, it has been noted that, 15% of customers are in business field, 35% of
the customers are in government services, 23% of customers are in private job and 27% of
the customers are in other job.
2. On the basis of data, it has been observed that 15% of customer salary more than l lakh,
20% of the customer salary lies between 1-2 lakh, 45%of the customer salary lies in 2-5 lakh
and 20 % of the customer salary is greater than 5 lakh.
3. This has been observed that65% of the customer is investing and 35% of the customers are
not investing. This concludes that the customers are investing more in the mutual fund.
4. From the data observation researcher conclude that 35% of the customer are invest in
between 5-10 thousand/year, 25% of the customer invest between 10001-20 thousand /year,
30% of the customer are invest between 20001-40 thousand and 10% of the customer are
invest between 40 thousand/ year.
5. From the analysis, it has been noted that 30% of the customer consult agent before
investing, 35% of the customer consult friend, 25% of the customer consult family and 10%
of the customer consult other things.
6. From the data observation researcher conclude that 30% of the customer invests in mutual
fund, 25% of the customer invests in insurance, 25% of the customer invests in saving plans
and 20% of the customer invests in other.

7. On the basis of data, it has been observed that, 60% of the customers are aware and 40% of
the customers are not aware about all saving plans of kotak mutual fund. This means that
there are large numbers of the customer who are aware about all the saving plans of the kotak
mutual fund.
8. From the analysis, it has been noted that 70% of the customers invest in fixed return, 30%
of the customers invest in variable return. This means that there are large number of the
customer are invest in variable return and less number of the customer are investing in fixed
asset.
9. On the basis of data, it has been observed that 30% of the customers have get knowledge
with newspaper, 25% of the customer gets knowledge with word of mouth, 40% of the
customer will get knowledge with agent and 5% of the customer will get knowledge with
other.
10. From the data observation researcher conclude that 45% of the customer invests for 1
year, 25% of the customer invests for 1-2 years, 15% of the customer invests 2-4 years and
15% of the customer invests > 4 years.
11. From the analyses, it has been noted that, 25% of the customer invest in zero plan, 30% of
the customer invest in one plan, 15% of the customer invest in two plans, 30% of the
customer invest in more than two.
12. From the data observation researcher conclude that 60% of the customers are satisfied
with return of the investment and 40% of the customers are not satisfied with the return. This
means that there are large number of customers are satisfied with the return of the investment.
13. From the data observation researcher conclude that 30% of the customer invest in secure
future, 25% of the customer invest in prosperity, 25% of the customer invest in tax saving,
20% of the customer invest in needs.

14. On the basis of data, it has been observed that, 30% of the customer invests in mutual
fund, 25% of the customer invests in insurance, 25% of the customer invests in saving plans
and 20% of the customer invests in other.
CONCLUSION

 Mutual funds are still and would continue to be the unique financial tool in the country.
 One has to appreciate the fact that every aspect of life as its periods of high and lows.
 This has been the case with the stock markets. Why not apply the same logic to
mutual funds? Mutual funds have not failed in any country where t h e y w o r k e d
with regulatory frame work. Their future is bright.
 T h e p o o r performance of many mutual funds schemes may be mostly attributed to
the quality of personal involved and their matter of fund management.
 Most of the customers are investing in not more than one plan.
 Most of the customers are investing in mutual funds.
 Almost all the customers are investing in fixed returns.
 It is observe that all the customers are preferred in investing in one year plan.
 All the customers are satisfied with the rate of return.
 Awareness level in the customers is high about the mutual funds.
 It is observe that most of the customers are consults with the friends before investing.
SUGGESTION:-
1. Kotak should do more advertising and sales promotion for promoting other kotak mutual
fund.
2. Kotak should promote all the mutual funds which are beneficial for both company and
customer.
3. Kotak should increase the return on investment on the mutual funds.
4. Kotak should focus on variable assets plans which they will get high profitability rate of
return.
5. Kotak should motivate the customer for investing in the other mutual funds.
6. Kotak should motivate the customers in investing in long terms plan.
7. Kotak should provide more benefits to the customers in different mutual funds plans.
8. Kotak should open its consultant’s office in different areas.
9. Kotak should focus on its customer’s services rather than its mutual funds plan.
10. Kotak should introduce more verities of mutual funds.
ANNEXURE
 1. You are into which profession?
a. Business c. Private job
b.Government services d. Others specify……………

2. In which range does your annual income lie?

a. <1 lakh c. 2-5 lakh
b. 1-2 lakh d. > 5 lakh

3. Do you invest?
a. Yes
b. No
4. How much you invest from your income?
a. 5-10 thousand/year
b. 10001-20 thousand/year
c. 20001-40 thousand/year
d. 40 thousand/year
5. Whom do you consult before investing?
a. Agent c. Family
b.Friend d. Other specify………………
6. Which of the financial products you often like to invest?

a. Mutual fund c. saving plans

b. Insurance d. Other specify

7. Are you aware of all the mutual funds investment plan of kotak?
a. Yes
b. No

8. What type of investment you do?

a. Fixed Return
b. Variable return
9. From where did you get knowledge about these plans?
a. Newspaper c. Agents
b. Word of mouth d. Other specify…………..

10. What will be the maximum duration for your investment?

a. 1 year c. 2-4 years
b.1-2 year d. >4 years

11. What is the number of plans, have you invested?

a. zero c. one
b. Two d. more than two

12. Are you satisfied with return of your investment?

a. Yes
b. No

13. Why do you invest?

a. Secure future c. Tax Saving
b. Prosperity d. Needs

14. Which of the financial products you often like to invest?

a. Mutual fund c. saving plans

b. Insurance d. Other specify

15. Which of the following small saving plans have you invested in?
a. kotak 50 d. kotak tax saver
b. kotak classic equity e. kotak mid – cap
c. kotak select focus fund
 BIBLIOGRAPHY

Books referred:

 C.R Kothari in his book “Research Methodology”, 2nd edition printed in 1990 by, new
age international publications.

 Philip Kotler’s Marketing Management 13th edition, printed in year 1995 by, Pearson
publications.

www.kotak.in

www.marketingdictionary.com