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Questionnaire

The document is a survey questionnaire about the effectiveness of TikTok as a marketing tool on consumer behavior of college students. It contains sections on demographic profiles of respondents and levels of effectiveness and consumer behavior. On effectiveness, it asks respondents to rate TikTok's informativeness, entertainment, reliability, interaction features, and advertising irritation. On consumer behavior, it asks about searching for relevant information, evaluating options, and deciding whether to buy or recommend to others. The survey aims to understand how TikTok impacts college students.

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danilo jr siquig
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415 views5 pages

Questionnaire

The document is a survey questionnaire about the effectiveness of TikTok as a marketing tool on consumer behavior of college students. It contains sections on demographic profiles of respondents and levels of effectiveness and consumer behavior. On effectiveness, it asks respondents to rate TikTok's informativeness, entertainment, reliability, interaction features, and advertising irritation. On consumer behavior, it asks about searching for relevant information, evaluating options, and deciding whether to buy or recommend to others. The survey aims to understand how TikTok impacts college students.

Uploaded by

danilo jr siquig
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Effectiveness of TikTok as a Marketing Tool on the Consumer Behavior of College

Students.
Survey Questionnaire
I. Demographic Profile

Instructions: Provide the needed information for each profile. Put a check (/) on

your choice

A. DEMOGRAPHIC PROFILE
55 years old above 31-35 years old
51-55 years old 26-30 years old
46-50 years old 21-25 years old
41-45 years old 15-20 years old
36-40 years old 14 years old below

B. SEX
Male Female

C. COURSES

D. Year Level
Fifth Year Second Year
Fourth Year First Year
Third Year

E. Monthly Family
Php 30,000 above Php 11,000- Php 15,000 Income
Php 21,000- Php 30,000 Php 5,000- Php 10,000
Php 16,000- Php 20,000 Php 4,000 below

II. LEVEL OF EFFECTIVENESS OF TIKTOK AS A MARKETING TOOL ON THE


CONSUMER BEHAVIOR OF COLLEGE STUDENTS
Instructions: Provide the needed information for each profile. Put a check (/) on
your choice

5 1
Informativenes 4 3 2
Very Very
s Effective Neutral Ineffective
Effective Ineffective
TikTok is an
accurate
Marketing Tool
Appropriate
Timely
Useful
Positive Impact

5 1
Entertainmen 4 3 2
Very Very
t Effective Neutral Ineffective
Effective Ineffective
Relieve
Mental Stress
Diversion
Aesthetics
Emotional
Enjoyment
Affects mood
and perception

5 1
4 3 2
Reliability Very Very
Effective Neutral Ineffective
Effective Ineffective
Advertising
Branding
Purchase
Intention
Affects
consumers’
perception
Has a positive
influence on
consumers’
attitudes
5 1
4 3 2
Interaction Very Very
Effective Neutral Ineffective
Effective Ineffective
text
images
videos
links
Human
Interactions

5 1
4 3 2
Irritation Very Very
Effective Neutral Ineffective
Effective Ineffective
Confusion
Denial
reactions
Negative
attitudes
Reduce
customers’
purchase
intentions
Annoying and
inappropriate
ads

5 1
Advertising 4 3 2
Very Very
Duration Effective Neutral Ineffective
Effective Ineffective
short videos
vlogs
music
radio
podcasts

II. LEVEL OF CONSUMER BEHAVIOR OF COLLEGE STUDENTS IN USING


TIKTOK AS A MARKETING TOOL
Instructions: Provide the needed information for each profile. Put a check (/) on your
choice

Searching for 5 4 3 2 1
Relevant Very High High Neutral Low Very Low
Information
family
reviews
endorsements
press reviews
Social media
comments

Evaluating 5 4 3 2 1
the Options Very High High Neutral Low Very Low
Features
Evaluating
the Options
price
ease of use
choices

Deciding
5 4 3 2 1
whether to
Very High High Neutral Low Very Low
buy or not
Site Reviews
Customer
Photos
Product
Reviews
Retention on
the product
Recommend
to other
buyers

Behavior
5 4 3 2 1
after
Very High High Neutral Low Very Low
Purchasing
Evaluating
the purchase
Review the
experience
Buy again
Avoid the
product
Bad
comments
online

---THANK YOU---

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