Philippine Christian University
GRADUATE SCHOOL OF BUSINESS MANAGEMENT
1648 Taft Avenue, Corner Pedro Gil Street, Malate, Manila
INTEGRATED SYLLABI MODULE
Professor DR. FELIPE I. ILEDAN, JR
VP for GEP MARGIE DG. DELA CRUZ, Ph.D.
09158581238/Margie.delacruz@pcu.edu.ph
Descriptive Title Strategic Management 1
Course Code MBA 520
Unit 3
Class/Day Time SATURDAYS – 8:30 AM – 12:00 NOON NEW BULACAN MASTERS MBA EXTENSION
General Objectives
This course of study is to appraise the relevance of basic theories and concepts of business organizations, and to develop understanding of strategic management tools
and techniques, with emphasis on the analysis of environmental forces for decision-making purposes.
Learning Outcomes
After studying this course, graduate student will be able to:
1. Demonstrate a general understanding of the influence of environmental forces to management of business organizations;
2. Interpret and assess the effects of external conditions to the formulation of business strategies;
3. Design and implement business strategies responsive to the needs of both local and global economy; and
4. Apply management theories, principles, and concepts in the administration of business organizations.
TOPIC ENRICHMENT REFERENCES & CASE ASSESSMENT TIME FRAME
ACTIVITIES OTHER STUDIES TOOLS
MATERIALS
1. Overview of Strategic Management Introduction & Books Direct Getting To Know Forty-eight (48) hrs
a. The Nature of Strategic Management Overview Observation by Each Other online class meetings
b. The Strategic Management Model Background of the Internet the students
c. Benefits of Strategic Management Study Sharing Activity Platforms: Zoom
d. Guidelines for Strategic Planning Process Apps, Facebook
e. The Business Vision and Mission Selection of Messenger & other
f. Process of Developing Vision and Mission Statement Assigned topic virtual
g. Importance of Vison & Mission Statement Individual & Group communication
Research
2. The Process of Gaining Competitive Advantage Lecture Books Information Sharing Experiences To be arranged
a. The External Assessment
b. The Internal Assessment
c. Sources of External Information Group Presentation
that lead to
d. Integrating Strategy and Culture Slide Shows Internet provided by the
meaningful class
e. Forecasting Tools and Techniques students
discussion
f. Research & Development Visual Aids Videos
g. Management Information Systems
h. Value Chain Analysis
3. Benefits of having Clear Objectives
a. Types of Strategies
b. Levels of Strategies with persons most responsible
c. Diversification Strategies Lecture Books
Sharing Experiences
d. Means for Achieving Strategies Group Presentation Information
that lead to
e. Defensive Strategies Slide Shows Internet provided by the To be arranged
meaningful class
f. Strategy Analysis& Choice students
discussion
g. Implementing Strategies: Management & Operation Visual Aids Videos
Issues
h. Issues that require Management Policy
i. Managing Conflict
4. Managing Work Life & Home Life
a. Benefits of Diverse Workforce
b. Business Ethics & Social Responsibility Books
Sharing Experiences
c. Global Issues Slideshows and Information
that lead to
d. Global Challenge Powerpoint Internet provided by the To be arranged
meaningful class
e. Communication Differences Across Cultures presentation students
discussion
f. Business Culture Across Countries videos
g. Business Climate Across Countries
h. How to prepare & Present Case Analysis
BOOK REFERENCES REQUIRED PAPERS
Callister, R. R. Conflict & Its Management. New York: The Free Press, 2005 GRADING SYSTEM Graduate Studies is an independent work.
David, Fred. Strategic Management Concepts & Cases: A Competitive 1.00 = 99 - 100 – (A+) Learning is an individual responsibility.
Advantage Approach. Pearson Education Limited, 2013 1.25 = 95 - 97 – (A) While this is an online class, regular
Meyer, C. Making Use of Difference: Diversity in Top Management Team. New 1.50 = 92 - 94 – (A-) attendance and participation on the part of
York Mc Graw-Hill, 2009 1.75 = 89 - 91 – (B+) students is crucial to their success in the
Miller, Danny. Strategic Integration: Competing in the Age of Capabilities. New 2.00 = 86 - 88 – (B) course.
York: Doubleday, 2010 2.25 = 85 – BELOW – FAILURE Graduate students are expected to complete
Sewart, T.A Understanding Board of Directors as Strategic Decision-Making. the weekly readings and assigned syllabus
San Francisco: Jossey-Bass, 2005 INC – Incomplete topics and to participate in the discussion.
OD – Officially Dropped Other requirements & assessments include
UD – Unofficially Dropped research paper works, projects, journal
readings, attendance in external seminars
