Introduction
In mass communication, media are the communication outlets or tools used to store and deliver
information or data. The term refers to components of the mass media communications industry, such
as print media, publishing, the news media, photography, cinema, broadcasting (radio and television),
digital media, and advertising.
The term medium (the singular form of media) is defined as "one of the means or channels of general
communication, information, or entertainment in society, as newspapers, radio, or television.
Different types of media
Media can be broken down into two main categories: broadcast and print. The Internet has also
emerged as a major player, as a rapidly-growing number of people globally get their news, movies, etc.
online.
Print Media - includes all types of publications, including newspapers, journals, magazines, books and
reports. It is the oldest type, and despite suffering since the emergence of the Internet, is still used by a
major proportion of the population.
Broadcast Media - refers to radio and TV, which came onto the scene at the beginning and middle
of the 20th century respectively. Most people still get their news from TV and radio broadcasts —
however, experts predict that it will not be long before online sources take over.
Over the past twenty years, cable news has grown in importance.
The Internet — specifically websites and blogs — are rapidly emerging as viable and major channels of
communication as more and more people seek news, entertainment and educational material online.
The term 'viable,' in business, means capable of generating profits for many years.
Different types of print media are as follows:
Newspaper: A typical example of local advertising mode can be seen in the form of newspapers. They are
usually distributed in almost each house of a certain locality and thus can be considered to be having the
local coverage. There is daily publication of newspapers. The circulation of a newspaper and its selection
of news, features and editorials catering to the requirements and needs of the target readers, determine
its popularity. Some popular newspapers in India are The Hindustan Times, The Times of India and The
Economic Times; while some regional newspapers are Pioneer, t'.y Bharat Times, The Hindu, AmarujA.l@,
etc. However, an ample amount of local newspapers can also be found in India. For example, some widely
read newspapers in metros are The Illustrated Weekly Of India, Link, Blitz, etc.
Magazines: People having some amount of interest in households, sports, movies, industry, politics, etc.,
subscribe to specialised publications called magazines. For example, the latest news of film industry is
NEWSPAPER : - THE HINDU
The Hindu Is an English - language Indian daily newspaper . With a circulation of 1.45million The Hindu Is
the second - largest circulated daily English newspaper after Times of India , and slightly ahead of The
Economic Times , According to the IndianReadership Survey ( IRS ) 2008The Hindu is the third most -
widely read Englishnewspaper inIndia ( after Times of IndiaAnd Hindustan Times ) with a readership of
5.2million .
It has its largest base of circulationin South India , especially Tamil Nadu.Headquartered atChennai (
formerly called Madras ) , The Hindu Was published weeklywhen it was launched in 1878 , and started
publishing daily in 1889. The Hindu Became , in 1995 , the first Indian newspaper to offer an online edition
The Hinduls published from 13 locations - Bangalore , Chennai , Coimbatore , Delhi , Hyderabad , Kochi ,
Kolkata , Madurai , Mangalore , Thiruvananthapuram , Tiruchirapalli , Vijayawada and Visakhapatnam .
Established in 1878 as a weekly , The Hindu became a daily in 1889. While India was under British rule ,
the paper spoke out for independence - but in a moderate vein . After India achieved independence in
1947 , The Hindu built a network of foreign bureaus while extending its coverage of India . The Hindu Is
distinguished for its comprehensive coverage of national and international political news and for its
emphasis on accuracy and balanced coverage . Although it is published in a provincial capital , The Hindu's
reportage and editorials are read carefully and taken seriously in the national capital . At the beginning of
the 21st century , its daily circulation exceeded 900,000 . The newspaper's parent company , Hindu Group
Publications , also publishes The Hindu Business Line , a daily business paper , and popular magazines such
as Frontline and Sportstar .
The History of The Hindi Newspaper
The first issue of the Hindu was published on September 20 1878 , by a group
of six young men , led by G. Subramanian Ayer , a radical social reformer and school
teacher from Thiruvaiyyar near Thanjavur .
Initially printing 80 copies a week at the Srinidhi Press in Mint Street , Black
Town , “ The Hindu “ was published every Wednesday as on eight page paper . After
a month with the Srinidhi Press , the newspaper as for printing shifted to the
Scottish press , also in Black Town . The earliest available issue of the paper is dated
June 21 , 1881. In 1881 the Hindu moved to Ragunada Rau’s The Hindu press of
Mylapore , planning to make the paper tri weekly appearing every Monday ,
Wednesday and Friday evening but maintaining the same size as before . The paper
moved to rented premises at 100 Mount Road on December 3 , 1883. The
newspaper started printing at its own press there ,
Christened “ The National Press “ established on borrowed capital as public
subscriptions were not forth coming . The building itself became the Hindu in 1892
after the Maharaja of Vizianagaram , Ananda Gajapathi Raja , gave the national
press a loan both for the building and to carry out needed expansion . The Hindu
Home till 1939 , there issued a guard – size paper with a front page full of
advertisements – a practice that came to an end only in 1958 when it followed the
lead by its idol , the pre – Thomson Times – and three back papers also at the service
of the advertiser . In between , there were more views than news .
It was headed by G.Kasturi from 1965 to 1991. N. Ravi from 1991 to 2003 , and by
his brother N. Ram since June 27th 2003. The present era is that of information
which is available as right time to the right person
