INTERNSHIP AT RITTAL INDIA PVT LTD

CHAPTER-1

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CHAPTER-1

INTRODUCTION OF ORGANISATION STUDY

1.1 MEANING OF ORGANISATION

Organisational means a group of people who work together like

neighbourhoods’ association, a charity, a union, or a corporation.
It is also collection of people, who are involved a pursuing in defined aims. It
can be understood as a social system which forms all formal human
relationship.

MEANING OF ORGANISATION STUDY

Organisation study refers to the study of organisation as a whole and getting

sufficient knowledge with various departments in the organisation
The study of organisation of individual and group in an organisation setting as
well as the nature of organisation themselves.Organisational study is important
to any MBA students as it helps them to connect their theory with practices.

SCOPE OF THE STUDY

The organisation study at RITTAL INDIA PRIVATE LIMITED is a period of

1 Month of internship. In this study we will get wide range of knowledge
about organisation to understand the structure, process, and functions in
various departments. Organisation study runs an opportunity to the
administration trainees to have practical knowledge about the organisational
activities in a company by conducting a study there.
In internship study aims in risk involved in production process and export of
Rittal products, and the study was also carries an in other departments like, HR
department, production department, finance department, marketing
department, designing department. From which the applicability of theoretical
knowledge to practical work was come to know.

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OBJECTIVE OF THE STUDY

 Understand the basic function of a company

 To understand the structure of the organisation.
 To understand the Strength, weakness, opportunities, threats, challenges
of the organisation.
 To analyse the practical and theory knowledge.
 To develop personal skills.
 To get idea about the products and services.
 To develop communication skills.

LIMITATION OF STUDY

 To study academic in nature.

 They will not show some information.
 Work should be target based in the organisation.
 For collecting primary data meeting with managers was limited because
they were busy with their routine schedule/work

1.2 INDUSTRY PROFILE

MEANING OF INDUSTRY

Industry is the process that involved in collecting raw materials, and making
them into finished products in factories.

DEFINITION OF INDUSTRY

According to WIIL KENTON “Industry is a group of companies that are

related based on their primary business activities. Into larger categories called
sectors.

TYPES OR CLASSIFICATION OF INDUSTRY

THE VARIOUS TYPES OF INDUSTRIES ARE,

• PRIMARY INDUSTRY

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Primary industry it refers to the concerned with production of goods with the
help of nature. It is also called as nature-oriented industry which requires
extraordinarily little human effect.

For example; Agriculture, Farming, Fishing, horticulture, etc.

 GENETIC INDUSTRY

Genetic industries are engaged in reproduction and multiplication of

certain
Spices of plants and animals with the object of sale. The main of this
industry is to earn profit from such sale.
For example; cattle rearing, poultry, cattle breeding, plant nurseries, Etc.

 EXTRACTIVE INDUSTRY

Extractive industry is concerned with the extraction or drawing out goods

from
the soil, or water. General products of extractive industries come in raw
material and they are used by manufacturing and construction industries
for producing finished products.
For example; Mining, Coal mining, Oil industry, Timber extraction and
rubber from forests, etc.

 MANUFACTURING INDUSTRY

Manufacturing industries are involved in transforming raw materials into

Finished products with the help of machinery and equipment. Completed
goods can be consumer goods or manufactures goods.
For example; Sugar industry, chemical industry, textile industry, paper
industry, sheet metal industry, etc.
 CONSTRUCTION INDUSTRY

Construction industry responsible for the construction of buildings,

bridges,

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Roads, dams, canals etc. this industry is different from other types of
industry because in the case of other industries goods can be produced in
one place and sold elsewhere. But goods manufactured and sold in the
creative sector are built in one place.
 SERVICE INDUSTRY

Service industry in modern times of service sector plays an important role

in the development of the nation and is therefore referred to as the service
industry. Major industries, which fall under this category, include the
hotel industry, the tourism industry, the entertainment industry, etc.

 MANUFACTURING INDUSTRY

The manufacturing industry is nothing but a variety of goods. Includes

chemical equipment computers, electronics, travel equipment, etc.as well
as the fact that RITTAL is one of the working industries in the world.

ORIGIN OF SHEET AND METAL INDUSTRIES.

The steel industry is nothing but metal made by industrial processes into small
flat pieces. The sheet metal is one of the basic forms used in metal processing

and it can be cut and bent into a variety of shapes.

SHEET METAL PUNCH

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The sheet metal industry actually originated in the American’s 1730’s. The
terms sheet is self-explanatory although various processes copper, painted
plant of steel, aluminium, and copper. It supplies details of involvement in the
operation of many metals as buildings materials. The metal is wrapped in
machinery to produce sheets of many sizes.

GROWTH AND DEVELOPMENT OF THE INDUSTRY

ENCLOSURE: It was the legal process in England during the 18th century of
enclosing a few small land holdings to create one of the larger farms. Once
enclosed used of the became restricted to the owner and it ceased to common
use. In England, the term is also used for the process that ended the ancient
system of arable farming in open fields. Under enclosure such as land is
fenced and deeded or more owners. The process of enclosure brogan to be
widespread features of the English agricultural landscape during the 16th
century.by the 19th century enclosed commons had becomes restricted to
rough posture in mountain areas and small parts of the lowlands. The process
of enclosure created land less working class that supplied the labour needed in
the new industries developing in the north of England.

For example; IN AGRICULTURE THE YEARS OF WHOLESALE

ENCLOSURE IN WHICH IN VILLAGE, AFTER VILLAGE, COMMON
RIGHT ARE LOST.

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USA – CANADA – UK – CHINA – INDIA Key trends Technavio senior

analyst says ’several factories
drive the growth of the market. one of them is increased demand for electrical
enclosure from
developing countries. The market is experience brilliant potential from
developing countries like. CHINA, BRAZIL, and INDIA. Rapid urbanization
has contributed significantly to the growth of the market in developing
countries which increase the demand for electrical enclosure.

The exhibition the contemporary uses of sheet metal the history of sheet metal
in American tools and fabrication. The installation created in west court of the
museum great hall is made of sheet metal copper terns, plate steel iron,
aluminium, and brass. It supplies first-hand information on the versality of
sheet metal as a building material.

The usage of sheet metal is also found in heating and ventilating systems of
discovery parts multi talent research facility in van cover and the stainless
roofs of Kansas City AT and Technology building. A huge ventilator and a
sheet copper await comparison and contemplation.

An electrical enclosure is used to protect users from electric shock and electric
and electronic components from the environment. The manufacturers of the
electrical enclosure not only concentrate on the safety aspects of it. The
electric enclosure can be used to mount switches displays and knobs.

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Metals, plastics, stainless steel, Carbon steel and Aluminium are the materials
used to manufacturer the electrical enclosure. Customized electrical enclosure
can be used for mass produced equipment. Electrical enclosure it is also used
to protect electrical equipment such as Transmitters, Power distribution
systems, Power generation. Etc

HEAD QUARTER IN INDIA

RITTAL INDIA PRIVATED LIMITED
#23 & 24, KIADB
INDUSTRIAL AREA,
VEERAPURA
DODDABALLAPUR- 561203
BANGALORE RURAL DISTRICT KARNATAKA
PHONE NO: 080-2762307

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CHAPTER-2

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CHAPTER-2

ORGANIZATION PROFILE

2.1 BACKGROUND

Rittal is a German company headquarters in herborn.The company

manufactures Electrical enclosures for the use in industrial settings. Founded
in 1961. Rittal is a subsidiary of the FriedhlmLoh Group. The name of rittal is
derived from the places where the company was founded Rittershausen in
Dietzholztal.

Table 2.1.1: Company formation

NAME OF THE COMPANY Rittal India Private Ltd

FOUNDED 1961

FOUNDER Rudolf Loh

HEADQUARTER Hesse, herborn, Germany

OWNER Friedhelm Loh

PARENT Friedhelm Loh group

TYPE Private

INDUSTRY Engineer Manufacturer

Automobile industry
WEBSITE Rittal.com

Customers
The company started in India its operation in November1997.
market development grade met with a great success.

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technology, modular construction products variety and a wide range of

accessories
The quality and aesthetics of Rittal products was early distinguishable to the
Indian users.

Reflecting Pool) in size situated on 12-acre (about half the area of Chicago's
Millennium Park) plot equipped with the latest stated of art machinery like
folded roll forming machine, trumph shearing and bending machine, hydraulic
processes, and paint plant from Germany.
, meters.
This plant has sufficient ability to cater to the Indian as to the Asia pacific
market. Currently runs in three shifts and produce approximately 50000 free
Standing enclosure and 100000 small boxes per year.

PRODUCTION SITES IN GERMANY

Rittershausen: Rittal Birth place

Her born: Rittal’s head quarters
Burbach: RennerodRittal’s centre for modern climate technology
Wissenbach: stainless steel professionals Haiger Gera

COMPITATORS OF RITTAL

 Hammond public library

 VALRACK

 ZAMIR AIR CONDITIONERS NVENT

 PENTAIR

 SCHNEIDER ELECTRIC

 PANDUIT

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 SPELSBERG

 ELMA

 SUNBE

2.2 NATURE OF BUSINESS

 Rittal India private limited is a multinational company. [MNC].

 Rittal India Private limited is a premier 9001-2000 company in India and
currently a market leader in manufacturing enclosure climate control in
India.
 It is a multi-location and multi product company.
 Rittal as a vital application in the diverse sectors of industrial enclosure,
IT solutions and transport technology, automation industry and beyond.
 Rittal solves the all tasks for a wide different application area always with
the future.
 Over 11000 employees worldwide are thinking and acting on customer
behalf with a precise knowledge of the industry, practical knowledge and
experience, curiosity. Progress is possible with Rittal in all sectors and for
all applications is their mission.
 Rittal is working in enthusiastically on the solutions of the future

PRINCIPLES-CORPORATE

 The ability and cooperation of our staff harnessed to their goal focused
motivation is a key of our company.
 We recognise the correlation b/w skills and knowledge development
success. To that end we encourage and sponsor our staff in training and
further education and to share in the overall company success.
 We treat our customers as a partner who decides the success of the
company.
 We must satisfy our customer’s wishes and help to solve their problems
for they are the guarantors of our future.

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 Our products and services must offer clear benefits to our customers
about quality technical capability range and availability.
 We must be quicker and better than the competition and we must prove
this to our customer daily.
 Our inspiration and creativity results in our competitive advantage. We
must continually strive to generate ideas and initiatives that can translate
into effective implementation.
 We focus all our energies on cost effective designing developing and
delivery products.
 We are aware of our responsibility to the environment and world in which
we live. We want therefore, to take part in shaping and improving it

THAT IS WHAT” RITTAL__THE

SYSTEM___FASTER____BETTER____EVERYWHERE.

2.3 VISION MISSON, QUALITY POLICY

VISION
Rittal company vision is to engineer and manufacturer a complete range of
fully modular industrial enclosure and IT infrastructure components
configured to supply a superior overall N-steam solutions for any applications.

MISSION
The establish an ever-lasting bond with our customer and provide exceptional
customer services by pursuing business through innovation and advanced
technology.

QUALITY POLICY
Rittal the system offers you a perfect coordinated system platform. It units’
innovative productions pioneering solutions and global service to
accommodate the most diverse nutriments.it caters to a whole host of
industries from machinery and plant engineering to the automotive industry.
Through to a information technology.

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2.4 WORKFLOW MODEL

Figure 2.4.1 work flow model

ENQUIRIES FROM CUSTOMERS

RECEIPT OF ORDER

PREPARE WORK ORDER AND ISSUE IT TO DESIGN

PREPARE DATA PACK, PROGRAM FOR MACHINES AND

DRAWINGS AND HANDOVER TO PRODUCTION AND
PLANNING CONTROL (PPC)

RAW PRODUCTION

INDENTS ON PURCHASE DEPARTMENT

ENQUIRES TO THE SUPPLIERS

IN PROCESS INSPECTION

PLACE THE PURCHASE ORDER ON SUPPLIER

MATERIAL RECEIPT

STOCK

I CALLIBRATION

MATERIAL ISSUE

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PROBLEM
SOLVING

SUPPLY
IN PROCESS INSPECTION SELECTION
AND
EVALUATION

GASKETING MAINTENANCE
OF MACHINE

PAINTING

IN PROCESS INSPECTION

STOCKING

DISPATCH

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2.5 PRODUCT AND SERVICE PROFILE

Small enclosure

 Terminal boxes
 Polycarbonate enclosures PK

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SERVICES

 International projects coordination including third party suppliers.

Support and maintenance services.
 Global services with our in-house service engineers.
 Global spare parts services.
 Plan able costs with individuals’ maintenance contracts around global.

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 Compliance with regulations and standards to meet individual’s

requirements

2.6 OWNERSHIP PATTREN:

• International headquarters: Herborn, Hesse
• Owner: Friedhelm Loh
• Year of foundation: 1961
• Group: Friedhelm Loh Group
• Turnover 2011: 2.2 billion Euros (Friedhelm Loh Group)
• Industries: Electrical engineering, information technology, automotive
industry
• Product spectrum: Enclosures, power distribution, climate control, IT
infrastructure, software and service.
• 300 trainees (Friedhelm Loh Group overall)
• production sites with almost 250,000 of production space
• 9 distribution and logistics centers in Germany
• Trade associations: VDMA, ZVEI, BITKOM
• 2.5 million Euros donated to charity since2000

2.7 ACHIEVEMENT/AWARDS:
Innovation Made in Germany – The 1960s

• 1961: Invention of the standard enclosure: AE is the very first model;

foundation of Rittal
• 1964: First Rittal agency abroad, in the Netherlands
• 1969: Production of the large enclosure RS begins

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Rapid internationalisation – the 1970s

• 1971: First Rittal subsidiary in Sweden

• 1974: Friedhelm Loh becomes CEO
• 1977: Company headquarters relocated over-born
• 1979: Further subsidiaries established in Europe

Expansion overseas – the 1980s

• 1982: Introduction of the power distribution division

• 1982: Establishment of a Rittal subsidiary with its ownproduction site in
the USA
• 1983: Introduction of the climate control division
• 1984: Own production site in England
• 1985: Market launch of the new PS 4000 enclosure – becomes a global
standard in just three years
• 1988: Tapping into the future market of IT with a new product line

The big quality campaign – the 1990s

• 1991: Start of involvement in the new German states.

• 1993: Start of expansion to eastern Europe and Asia
• 1994: Certification to ISO 9001 and 1997: ISO14001
• 1997: Modern forwarding warehouse in Haiger
• 1999: Introduction of the TS 8 enclosure platform

Global standards – the new millennium

• 2004: New RimatriX5 system solution for data centres

• 2007: Launch of Rittal Service International
• 2008: Consulting, products and services combined into "Rittal – The
System." based on the TS 8 system

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• 2011: The company's 50th birthday; TS 8 is a global standard, with over

7.7 million units in use.

Cool accolade:colling unit wins best of Industry Award

• 2017: Blue e+ from Rittal has been named one of the best products of
2017.
• 2019: Best training company. Data centre in wind farm wins first prise.
• 2019: German innovation award.
• 2020: SSB Innovation award.in manufacturing and panel building wire
terminal WT from rittal. And FriedhlmLoh group wins innovation price
with ONCITE solutions.

2.8 FUTURE GROWTH AND PROSPECTS

 Rittal was able to reflect on five highly successful decades. For the past
50years. They have been redefining the future they manufacture and
develop solutions on the behalf in the enclosure power distribution, IT
infrastructure and software and service sectors standardized perfect fit
solutions for almost any industry.
 With the system platform ‘’RITTAL THE SYSTEM’’.This family offers
top level innovation technology on a globalbasis however large or small
your company may be embarking on a voyagediscovery.

THE RITTAL COMPANY COME UP WITH NEW PRODUCTS SOME

OF THEM ARE;

 IP54 fan and filter units

 Immiscible cooling system
 Top them cooling units for enclosure
 ISV [independent software vendor power distributioncomponents for
installation up to 630 A and 1600application.
 Maxi PLS for installation up to 3200 acre.

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CUSTOMERS OF RITTAL

Industrial Engineering Projects.

 Delhi metro rail corporation [DMRC]

 Steel petrol pump
 Maruti foundry projects
 Hyundai Daewoo car project
 TISCO expansion project
 BEL traffic signal project

CUSTOMER’S PORTFOLIO.

FEW OF.OUR. INDUSTRIALENGINEERING CLIENTS ARE;

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CHAPTER-3

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CHAPTER-3
MCKINSEY’S 7S FRAMEWORK AND PORTER’S FIVE
FORCE MODEL

3.1 MCKINSEY’S 7’S FRAMEWORK

The McKinney’s of 7’s model refers to the tool that analyses a company
organization design. The goal of the model is to depict how effectiveness can
be achieved in an organization through the interactions of seven key element’s
structure strategy skill system shared values style and staff.

McKinsey’s 7’s frame work:

McKinsey’s 7’s framework is a management model developed by well knows

business consults Mr. Robert h waterman JR and TOM PETER in 1980’s. This
model supplies effectively way of analysing the organization to access and
check changes in the internal situation of the company.
The main aims of this model to analyse how well an organization is positioned
to achieve its intended aims.
Mckinsey’s 7’s model

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Table 3.1.1 Hard and Soft Elements

HARD ELEMENTS SOFT ELEMENTS

STRATEGY SHARED VALUES
STRUCTURE SKILLS
SYSTEM STAFF
STYLE

The three ‘’HARD’’ Elements are strategy, structure System [such as

organization chart and reporting lines] and the system[such as formal
processes and IT systems]. These are easily easy to find and management can
influence them directly.
The four SOFT elements on the other hand can be harder describes less
tangible and more influence by our company. But they are just as important as
the hard elements if the organization going o be successful.

STRATEGY:

Strategy is a plan of action designed to achieve a long-term goal/aims.

 To satisfy its customers by supplying better products and giving services

to its customers.
 The employee benefits to increase their productivity quality efficiency
and increase moral of the employees.
 The faster and better than the competitors.
 To keep long-term relationship with suppliers based on the partnership.

STRUCTURE:

Structure is the way the organization divides the activities integration and
coordination mechanisms that is the way in which organization units relates to
each other’s.

 Top level management: MD and vice president

 Senior level management: Departments heads

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 Middle level management: functional management.

 Junior level management: individual contribution

 ORGANISATIONAL STRUCTURE:

Organisational structure is important for any enterprise or institution to have a

sound organisation because it is the organisation which productive result.
Good organisation. can contribute to the continuity and success of the
enterprise good management efforts of human beings to achieve the best
possible results.
For studying organisation structure of RITTAL INDIA PRIVATE LIMITED
will be better to understanding the meaning of organisation and its important
and the meaning of the organisation structure. Organisation means the process
of bringing together the physical factor of an office that is, MEN, MACHINE,
and MATERIALS and to integrate them with the functions of management.

TYPES OF DEPARTMENTS ARE:

• Human resources department

• Marketing department

• Accounts and financial department

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• Production department

HUMAN RESOURES DEPARTMENT:

Human management is considered as on art of getting things done through

others with a view to achieve common aims of the organisation. But these
aims can be achieved if the organisation managed efficiently. The management
of the organisation is considered has the efficient to co co-ordinate the several
of production. Is such way to contribute their maximum towards the realisation

Figure 3.1.2 human resource departments

FUNCTIONS OF HR DEPARTMENTS:

 Record maintenance
 Developing and training
 Promoters

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 Recruitment of employees
 Employee’s relationship
 Benefits and services

MARKETING DEPARTMENTS

Marketing department start with the determination of consumer wants and

ends with the satisfaction of those wants. It is the central activity of the
business which always focuses on understanding the needs of the consumer.
The company itself taken the responsibility of selling their products and it is
found that it has been quit success of marketing own products.

Figure 3.1.3 Marketing Department

OBJECTIVES OF THE MARKETING DEPARTMENT

 Ensuring marketing efforts are put into action

 Controlling the marketing program

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 Organising the marketing program

 Setting up the marketing goals and aims.

FINANCE DEPARTMENT:
Finance department is one of the most important aspects in handling business.
Finance addresses the methods where in business entitles used, they’re in
financial resources on a certain period. It is
the application of a set of techniques is used by the organization in managing
the financial affairs the income and expenditure are emphasized in finance and
differences can easily be showed.

Figure 3.1.4 Finance Department

OBJECTIVES OF THE ACCOUNTS AND FINANCE DEPARTMENT

• To see the payments creditors are made within stipulated time

• To ensure sales and property accounted and remained the marketing
section from over debtors’ part to enable them to collect the dues.
• Account section must supply management prompt information about the
Financial position of the units.
• To ensure that accounting records of various divisions are meticulously
kept.

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PRODUCTION DEPARTMENT

Production department in products is most important for every organization

within products which any managerial activity is not possible. So at RITTAL
INDIA PRIVATE LIMITED the production department acts as a core centre
of the whole organization.

Figure 3.1.5 Production Department

SYSTEM:

System is a flow of activities in the daily operation of business finding

understanding and managing a system.

The Rittal followed important system is-

Rittal production system: is started working and developing a new

production systemcalled RIITAL PRODUCTION SYSTEM.

 The raw metal production system

 Assembly section
The maintenance sections

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 This production system helps in improvement of quality, productivity, on

time delivery etc.
 This is hence proved by various analyses which was taken before and
after the implementation of Rittal India Private Limited.

STYLE:

Style is a leadership approach of top managers and the organization overall

operating approach.

Leadership approach: The organization looks towards the employees’

requirements and supply other added welfare and safety facility.

STAFF:

How people the company developed socialized integrated motivated and how
theircarrier is managed.

Rittal has dedicated team of 750 employees.

Employee’s classification at rittal.

 Engineers/officers
 Senior engineer/officer
 Managers
 Supervisors
 Supportive technical staff
 Semi-skilled workers
 Trainee engineer/officer
 Temporary and causal/officer

To engineer ideas based on values Rittal has sound recruitment process and it
has system of training of program to develop the employees. In rittal training

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is given to both workers and office staff. The company having skilled staffs
that is very able to take any situation.

SKILLS:

Skills are the distinctive capabilities and competencies that live in the
organization.

 Conceptual skills: The ability to co- ordinate all the organization

interest and activities.
 Humans kills: Ability to work and understand mentor motivate others
 Analytical skills: Ability to analyse and understand the information to
diagnose the real problem.
 COMMUNICATION SKILLS: It is a ability to transfer information
ideas understanding or feeling among the people.
 TECHNICAL SKILLS: Is the abilities and knowledge needed to
perform specific tasks.it including knowledge, programming
languages, design program, mechanical equipment’s, or tools.
 DECISION MAKING SKILLS: ability to take correct decision
managers are evaluated primarily on the Results of their business.
 MOTIVATING SKILLS: ability to motivate peoples to put for their
best efforts in pursuit of organizations goals.

SHARED VALUESOF THE ORGANISATION:

Shared values refer to the company held beliefs mind set and assumptions that
shape the organization and corporate culture.

THE VALUES OF THE ORGANISATION ARE

 HONESTY: The quality or fact of being honest, uprightness and fairness,

sincerity, and frankness of the workers in the organization. It takes the
company to other level for the betterment of work.

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 DISCIPLINE: it is the most important for every people to work properly

and to follow the higher authority rules and regulations. The organization
keep good discipline in all the departments.
 QUALITY: The Company supplies the branded quality products to the
customers. The quality itself makes the products and great promotions.
 HARD WORK: Hard work is very much essential for people who are
working in the organization.
 CORPORATE CULTURE: The organization adopt the corporate culture
it makes company success by national to international
 MENTAL TRUST AND BELIEFS: Mental trust and beliefs makes
confidence that each party will fulfil its obligations.
 TRANSPARENCY: whether the information is positive, negative, or
neutral. The organization sharing and keeping employees in the loop.
because they care about the state and success of the organization

3.2 PORTERS FIVE FORCE MODEL

Porter’s five forces is a framework for analysing a company competitive. The

number and power of a company’s competitive rivals potential new market
entrants’ suppliers’ customers and substitute products influence a company’s
profitability.

Understanding the porters five forces

Porters five force is a business analysis model that helps to explain why
various industries can sustain various levels of profitabity. The model is
published in Michael E Porters book. CompetitiveStrategy techniques for
analysing industries and competitors in 1980. The five-force model is widely
used to analyse the industry structure of company as well as its corporate
strategy.

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THREATS OF NEW ENTRANTS:

In the organization threats of new entrants in the sense of any new dealers
come to the society they may give good discount and offers to the customers.
The new dealers pick up their company growth by offering this offer.so that
this is a major threat of new entrants.

It is an industry is important because with new competitors the intensity of

competitive in industry increases.

Rittal Company can focus on innovation to differentiate its products from that
of new entrants. It can spend on marketing to build strong brand identification.
This will be helpingto keep its customers rather than losing them to new
entrants.

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The capital requirement within the industry is high, therefore making it

difficult for new entrants to set up businesses as high expenditures need to be
incurred. Capital expenditure is also because of high research and development
costs. All these factors make the threat of new entrants a weaker force within
this industry.

RIVALRY AMONG EXISTING CUSTOMERS

In the organization it is always common for the companies which are there in
the market because company to company so many rivalries will be occur in the
sense to lead the market it will be occur. In this organization clarify your brand
and messages focus on the needs of your customers satisfactions. Focus on
your employer’s needs. They do not focus on competitors

BARGAINING POWER OF SUPPLIERS

The bargaining power of suppliers it refers to the pressure that suppliers can
put on companies by raising their prizes, lowering their quality. Or reducing
the availability of their products. In this organization the bargaining power of
suppliers is a simple it is a simple thing which is followed by any of the
vendor or a customer to get good products with low cost and to sell with best
prizes.

The company have multiple suppliers for its different geographic locations.
this way it can ensure efficiency within its supply chain

As the industry is an important customer for its suppliers, Rittal can receives
help from developing close relationship with suppliers where both benefits.

BARGAINING OF POWER OF BUYERS

The bargaining power of buyers it refers to those customers can put on
business to get them to supply quality of products, best services, lower prize.
In this organization customers want their best quality of product at cheapest

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cost and they want some discount and offers from the organization. Customer
wants their needs and wants.
The quality of the products is important to the buyers, and these buyers make
frequent purchases. This means that the buyers in the industry are fewer prices
sensitive. This makes the bargaining power of buyers a weaker force within
the industry.
Rittal Company focuses on innovation and differentiation to attract more
buyers. Products differentiation to attract to buyers within the industry and
Rittal can attract many customers by focusing on these.
Rittal build a large customer base, the bargaining power of buyers is weak. It
can do through marketing efforts aimed at building brand loyalty.

THREAT OF SUBSTITUTES

The threat of substitute it is high when companies outside the industry offered
more attractive and lower prizes products. Buyer have opportunity to make a
price or performance trade off.

Rittal Company focuses on supplying greater quality in its products. As a

result buyers would choose its products, which supply greater quality at a
lower price as compared to substitute products that supply greater quality but a
higher price.

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CHAPTER-4

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CHAPTER-4
SWOT ANALYSIS

Organization strategies means through which companies carry out in its

competitive their mission and goals. Successful strategies address four
elements of the settings within which the company runs. The company runs the
company’s strength weakness the opportunities in its competitive environment
and threats in its competitive environment. And threats in its competitive
environment.

The set of four elements STRENGTH WEAKNESS OPPORTUNITIES AND

THREATS when used by a firm to gain competitive advantages is often
referred to as a SWOT Analysis was developed by ken Andrews in the early
1970’s. an assessment of strength and weakness occurs as a part of
organizational analysis that is an audit of the company’s internal workings

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which are relatively easier to control then outside factors. Conversely

examining opportunities and threats is a part of environmental analysis the
company must look outside of the organization to decide opportunities and
threats over which it has lessor control.

Strength and weakness are the internal control factors of the organization and
which are controllable. Opportunities and threats are external factors of the
organizational and which are uncontrollable.

SWOT ANALYSIS OF THE COMPANY

S =STRENGTH
W =WEAKNESS
O =OPPORTUNITIES
T =THREATS

STRENGTH

 Rittalhasworldwidedisseminationandadministrationquality.
 Companygivesquickworldwideaccessibilityofitems.
 Internationalsalesservicesarequalityoftheorganization.
 Companykeepsveryhighestqualitystandards
 Rittalisanexcellentbrandimage: brand imageisthefeelingofthebrandinthe
mind of the customer. It is an beliefs, ideas, and impressions that
customer holds about the brand.
 Rittal has a wide network of depots and over number of dealers spread
across the nations.
 Comprehensivesupportinfrastructureandtrainingfacilities.

WEAKNESSES

 Thecompanygiveslessimportanceforadvertisements.

 Highcostofcreation

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 As client’s desire is expanding step by step it has turned out the hard to
fulfilthem totally.

OPPORTUNITIES:

 Due to advance in technology, there is scope for recruiting and keeping

right people in the right job.

 Scopeinexpansionofexportsonawidernetworkofcountriesaroundtheglobe.

 Scope for expansion in producing other ancillaries of enclosures by using

theexisting resources.

 Utilize the opportunity to developing USP [unique selling proposition] for

itsproduct to generate and keep customers.

THREATS:

 Availabilityoftimeforinnovationandcapitalinvestment.
 Newentrantsinthemarketmaydilutethemarketshareofthecompany.
 Competitorsfromothercompanies.
 Availability of raw material: Manufacturers need a reliable source of raw
materials.

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CHAPTER-5

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CHAPTER-5

ANALYSIS OF FINANCIAL STATEMENT

5.1 INTRODUCTION

Financial statement analysis is a method of reviewing and analyzing

company’s accounting reports [FINANCIAL STATEMENT] to know its past
present or projected future performance. This process of reviewing the
financial statements allows for better economic decision making.

Globally, public companies are required by law to file their financial statement
with the relevant authorities. It is compulsory to file their financial statement
with relevant authorities every year. Preparation of financial statements is
helpful to know the financial position of the companies in a particular industry.

ANALYSIS OF FINANCIAL STATEMENT:

Financial statement is one the important tools to find the company financial
position. The financial position can be interpreted to draw the solution to the

problems faced in the company.

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RITTAL INDIA PRIVATE LIMITED

BALANCE SHEET ON 2020– 2021

Table 5.1.1 Balance sheet

PARTICULARS 31-03-2022 31-03-2021

1.EQUITY AND
LIABILITY
Shareholder’s fund
Share capital 43,33,33,333 28,88,88,888
Reserve and Surplus 138,14,24,250 84,50,72,242

181,47,57,583 113,39,61,130
Non-Current Liabilities

Deferred tax
liabilities(net) 68,73,215.44 65,09,147.19

Long term provision 18,28,3369.44 11,68,80,75.65

25,156,584.88 18,197,222.85

TOTAL 2502,81,126 2385,31,280

Current Liabilities

Trade payable 568577551.43 428429938.3

Other current liabilities 146231985.1 44791268.67

Short-term provision 55511608.38 37784836.4

TOTAL CURRENT
LIABILITIES 77,03,21,144.9 51,10,06,043.37

TOTAL 261,023,5313.6 166,31,64,398

II.ASSETS

Non- Current Assets

Fixed Assets

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635647679.3 419952777
Tangible Assets

Intangible Assets 23875665.93 8336066.17

Capital work in progress 10652372.29 13560913.33

Non- Current Investment 3125000 2083333

Long-term loans and
advances 61021386.6 40530598.6

Other non-current assets 5623781.3 27217715.11

Current assets

Current investments - -

Inventories 333333.33 22222.23

Trade receivables 480575854.7 295443883.1

Cash and cash

equivalents 926135560.7 628785871.1

Short- term loans and

advances 255831054 178076688.4

Other current assets 207713624.7 49154329.33

Total current assets 1870289427 115,14,82,994

TOTAL 2,61,02,35,313 166,31,64,398

LIQUIDITY RATIO:

CURRENT RATIO:

To measure the short-term solvency of a concern comparison of current assets

and current liabilities is inevitable.

Current asset=current asset/current liabilities.

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Table 5.1.2 Current ratio

YEAR CURRENT CURRENT CURRENT

ASSETS LIABILITIES RATIO
2021 115,14,82,994 51,10,06,044 2.25:1

2022 187,02,89,427 77,03,21,145 2.432:1

The ratio seems to increases every year that is, from 2021 2.25 and 2022 2.431
due to the gradual increase in current assets. The ideal ratio into should be 2:1
thus the company is having the ideal ratio.

QUICK RATIO:

This ratio measures the immediate solvency position of an enterprise. It

establishes the relationship b/w quick assets and quick liabilities.

Quick ratio: Quick assets –[stock + prepaid exp’s]/Quick liabilities.

Table 5.1.3 Quick ratio

Year Curr Stock Current- Curre Ratio

[stock+ nt
ent prepaid
prepaid
asset expenses + expenses]
s
2021 1151 295443883 85603911 51100 1.67.1
4829 11 6044
94
2022 1837 483717698 13865717 77032 1.79:1
0289 29 1145
427

This ratio seems to increases gradually that is, 1.67:1 in 2021 and 1.79:1 in
2022 due to the increases in current assets.

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DEBT EQUITY RATIO:

The ratio is determined to ascertain the proportion between the outsiders’

funds and shareholder fund.

The capital of an enterprise the term outsiders, funds in generally used to

represent total long- term debt.

DEBT EQUITY RATIO: Total long -term debt/equity funds.

In this company there is no equity ratio, because the company is not borrowing
anydebt it’s fully depends on share capital.

PROPRITARY RATIO

This ratio indicates the extent to which shareholders won the business. Higher
the value better the long-term stability.

PROPRITARY RATIO=Share holder fund/Total fixed assets

Table 5.1.4 Proprietary ratio

YEAR SHAREHOLDER TOTAL RATIO

FUND TANGIBLE
FIXED
ASSETS
2021 113,39,61,131 41,99,52,777 2.70:1
2022 181,47,57,583 63,56,47,679 2.85:1

This ratio represents the profit of shareholders ownership over the fixed assets
of the company is same in every year.

CAPITAL GEARING RATIO:

The ratio computed between equity capital and fixed interest-bearing securities
like debentures long-term loans, public deposits and preference share capital.

CAPITAL GEARING RATIO: Fixed interest or dividend bearing

securities/equity funds.

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In this company there is no capital gearing ratio because, the company is not
borrowing any debt its fully depends on share capital.

TURN OVER RATIO:

INVENTORY TURN OVER RATIO

Inventory turnover ratio indicates the rate at which stock inventory are
converted into sales and then into cash higher the ratio better the inventory
utilization and vice versa.

INVENTORY TURN OVER RATIO: COGS/Average inventory.

Table 5.1.5 Inventory Turn Over Ratio

YEAR COGS AVERAGE RATIO

INVENTORY
2021 1427935983 135850612.5 10.51
2022 2391571066 239685000 9.97

This ratio represent that the stock turnover ratio of the company is 10.51 times
in 2021 in gradually to 9.97 times in 2022 the company is utilizing the
available inventory efficient in order to increases the sale of the company.

FIXED ASSET TURN OVER RATIO

This ratio calculates on how efficiently a company is a producing sale with its
machinesand equipment’s.

FIXED ASSETS TURN OVER RATIO: Net sales/Fixed assets.

Table 5.6 Fixed Assets Turnover Ratio

YEAR NET SALES TOTAL RATIO

FIXED
ASSETS
2021 244,94,75,859.56 51,16,81,404 4.8 TIMES
2022 372,08,60,617 73,99,45,855 5.02 TIMES

In 2021 the company generates sales revenue of 4.8 for each rupee invested in
the business and it also increases to 5.02 times in the years 2022. It shows the
effective utilization of fixed assets.

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DEBTORS TURN OVER RATIO:

It is the ratio which reflects the number of times the debts are collected in a
year.

Debtor’sturnover ratio: Net annual credit sales/Average trade.

Debtors’ turnover ratio has been increased 4.01 TIMES in 2022.

Table 5.1.7 Debtors Turn Over Ratio

YEARS CREDIT AVERAGE TOTAL

SALES DEBTORS
2021 2449475860 785982338.8 3.1165
TIMES
2022 3720860617 926135561 4.018
TIMES

CREDITOR TURN OVER RATIO:

This ratio b/w net annual credit purchases and average trade creditors. In this
ratio indicates the duration within which creditors are paid off /number of
times in year creditors is to be paid.

CREDITORS TURNOVER RATIO: Net annual credit purchases/Average

trade creditors.

Table 5.1.8 Creditors turnover Ratio

YEAR CREDIT AVERAGE TOTAL

PURCHASE CREDITORS
2021 1427935983 535537422.8 2.7 TIMES
2022 23915710666 568577551 4.2 TIMES

Creditor’sturnover ratio has increased by 4.2 in 2022.

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WORKING CAPITAL TURN OVER RATIO

It indicates the company effectiveness of using its working capital

Working capital turnover ratio= Net sales/working capital

Table 5.1.9 working capital Turnover Ratio

YEAR NET WORKING TOTAL

SALES CAPITAL
2021 2449475860 640476951 3.82
TIMES
2022 3720860617 1099968283 3.38
TIMES

In the year 2021 the working capital of the company is 3.82 times it means the
company is balancing the both current assets and current liabilities properly
and also there is slight decreases in managing the liabilities and assets in the
year 2022.

NET PROFIT RATIO

This ratio indicates the firm’s ability to turn each rupee of sales into profit Net

Profit ratio: Net profit / net sales*100

Table 5.1.10 Net Profit Ratio

YEAR NET PROFIT NET SALES TOTAL

2021 117051715.1 2449474859.5 4.78%
2022 113815886 372086061 3.06%

The net profit ratio was 4.78% in the year 2021 but slightly reduced to 3.06%
in the year 2022.

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RETURN ON INVESTMENT

This ratio indicates the earning power of net assets of the business. Higher the
ratio, higher is the efficiency in fund management.

Return on investment: Profit before tax and interest / capital employed*100

Table 5.1.11 Return on Investment Ratio

YEAR EBIT CAPITAL TOTAL

EMPLOYED
2021 186728888.39 640476951 29.15%
2022 176258714 1099968283 16.02%

The return on investment [ROI] is 29.15% and also decreases in the year by
16.02%. The company is having lower rate of return.

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CHAPTER-6

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CHAPTER-6
LEARNING EXPERIENCE

RITTAL INDIA PRIVATE LIMITED is one of the multi- national

companies in Doddaballapur.it produce various types of enclosure, climate
control system.
The primary objective of the organization study its make the students to know
the practical applicability with respect to the theoretical concepts in business
decisions to understand the behaviour, culture of the organization and know
about various types of policies of organization and its performance and its
future strategies.
The experience in the organization during the internship project was great
experience. The organization created opportunities to learn how the activities
take place in the real world in the business organization.
The way organization communicates with inside and with their stake holders
in one of the good learning experiences.
The employer way of treating their employee’s leadership styles, power and
controls in the organization. Rewarding the performance and many more
aspects of managing their people is advising.
Over all the organization has helped me to analyse the company rules and
regulation. And learn SWOT analysis of the company. I have learnt on the
internal and external factors that influence organization performance.
This internship has beneficial me to accrue practical knowledge about the
company. Need a makeover it needs to be restarted from scratch and that’s
good things I understand how much work I did that actually translates to my
resume.
At last in this internship has given me new insights and motivation to pursue a
career in HR field.

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BIBLOGRAPHY

BOOKS:

SL.NO TEXT BOOK/ AUTHOR PAGES

REFFERED
BOOKS
1 Corporate 
M HANIF 19.1
accounting A
MUKHERJEE
2 Manufacturing KATSUNDO 459
system HITMI 460
engineering
3 Management SCHERMERHORN. 125
and JOHN
organizational
behaviour

WEBSITE

https://www.rittal.com

https://www.rittal-india.com//

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