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Eyewear Industry PESTEL Analysis

The document discusses the PESTEL analysis of the optical industry in India, noting that the government has implemented an 18% GST policy on optical companies, consumers' spending power is growing, and there is development potential for branded eyewear. Technological advancements have transformed the market as manufacturers shift from unorganized to organized sectors, while expansion is driven by demographics, lifestyles, and chronic diseases, with companies needing various licenses.

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Muskaan Kasliwal SP Jain
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395 views1 page

Eyewear Industry PESTEL Analysis

The document discusses the PESTEL analysis of the optical industry in India, noting that the government has implemented an 18% GST policy on optical companies, consumers' spending power is growing, and there is development potential for branded eyewear. Technological advancements have transformed the market as manufacturers shift from unorganized to organized sectors, while expansion is driven by demographics, lifestyles, and chronic diseases, with companies needing various licenses.

Uploaded by

Muskaan Kasliwal SP Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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POLITICAL:

 The government has implemented 18% GST policy on all optical companies.

ECONOMICAL:
 The spending power of consumers in terms of optical industry is growing rapidly.

SOCIAL:
 There is a great deal of development potential for branded eyewear in these
locations.
TECHNOLOGICAL:
 The market has seen a significant transformation as a result of technical
advancements and the shift of eyewear manufacturers from the unorganized to the
organized sectors.
ENVIRONMENTAL:
 The expansion of the eyewear market is anticipated to be driven by favourable
demographics, more hectic lifestyles, and the prevalence of chronic eye diseases

LEGAL:
 The optical companies have to follow various legal guidelines provided by the
government like registration under GST and obtaining trade license.

Next slide
• The PESTEL Analysis has helped us in analysing the current market situation in India
with regards to the eyewear industry.
• The analysis also points out towards the technological advancements and our
product is based on the new upcoming technologies that meet the market demands.
• We have customised our product in such a way that it satisfies all categories of
customers.

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