0 ratings 0% found this document useful (0 votes) 118 views 65 pages Cernitin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content,
claim it here .
Available Formats
Download as PDF or read online on Scribd
Go to previous items Go to next items
A BRIEF SYNOPSIS OF THE CERNITI
BUSINESS OPPORTUNITY
Please tead and consider the following few pages very carefully, as your future
Finencial security and independence may very well be “in your hands" right now,
with CERNITIN (pronounced SUR-VA-TEEN). There are many factors which go into the
sreation of an axcaptional Network Marketing opportunity, eo whet I have attempted
to da is to isolete these factors, inspect them, and anelyze them as they apply to
Cernitin. Many top, knowledgeable MLM professionals, some who have earned millions
of dollars in ML, have already seen the incredible opportunity Cemitin offers
and have grabbed it. This very same, trend-new. opportunity exists for each of us.
The thing I was most staggered by when I First looked at cemitin, was the
Tealization that here with Cemitin existed a product line potentially broader in
Scope and resching many more customers than the brillient marketing success, Aloe Vere,
yet having equivalent spectacular results and miraculous testinonials; alus it has
over 30 years of medical and scientific research and testing, with broad usage
throughout Europe and Asia by millions of people in over fifty countries . In addition
to the stupendous credibility and back-up support this all gives us, the real elincher,
the thing that really sets Certinin far ahead of the peck, is the fact that Cemnitin
has e “totel exclusive" on all aspects of the gathering, extraction, filtration,
Production and distribution of this emezing life-giving celluler concentrate, This
4s almost like having a patent on the life-Force itself, What this "exclusive" means
is that no ong can ever buy these products except from a Caritin Distributor. All
of Cernitin'e products are backed-up by a myriad of international patents and trade
secrets, in addition to owning, controlling, and operating all the technology, squip=
ment, and know-how necessery to produce Ceritin's cellular extracts, fleo, tens of
millions of dollars stend behind Cemitin, so their research and development will
Sontinue to provide new breakthroughs and applications for this "flower-pouer",
this Cernitin!!!
Tf you take @ look at the products which Cemitin offers its custoners, and
you look at the benefits that thay provide, you will see that these are exactly the
things that everyone is looking for today: ENERGY, YOUTH, HEALTH,ondLONGEVITY! !!
le have an opportunity to help create a huge market for @ fabulous product which
People will need and want, end yet they can't get it from anyone else but us. This
is truly ® Netuork Marketing dreem-come-true, eid it is just the beginning of the
creation of © superstar company, a true GIANT.
To follow are @ number of the factor's which lead ne to Feel quite certein
fhat Cernitin will be catapulted into the renks of » handful of MM "Superstar Companies
‘4 CGernitin has en effective, creative, end strongly goal-oriented management team.
2. Cernitin has the bast financiel backing yet in Network Marketing ($40nillton).Pe 2
3, Carnitin is set up so each distributor orders directly, eliminating busy work.
4, Carnitin pays all bonuses directly,uith orintout of all dounline surchases.
Carnitin hes 2 full complement of professional, effective sales-sids.
5. Gecoming a Cemitin Distributer costs $35, ond you gat e first-class Starter Kit.
7, As a Carnitin Distributor there ara no territorial restriction:
8, Cemitin is committed to market its products only thru its Netuork Distributors.
3. Cornitin plans 2 powerful product-line with exclusive,state-of-the-art products.
10, Cernitin hes deen careful to with compensation plan.
11, Camitin hes unique, exciting products thet offer users energy,health,and youth.
12, Cemnitin ouns the worldwide exclusive rights to produce and market its products.
13. Comitin's product-Line is part of an exploding growth industry,healthé fitness.
14, Camitin 1s new to U.S.,but 30 yeers of use with miraculous results thru Europe.
15, Carnitin is e pure, netural,organic substencs,listad es pharmacsutical/16 Netions
16, Cernitin is the concentrated cellular extract of specially-bred, cultivated,
harvestad,and siclogically fermented and filtered flower pollen particles. It is
produced by AB Cemelle in Engelholm Sweden, the world's first pollen compeny.
Flower pollen is recognized by experts and authorities as the’most perfect food
known to man”. AB Cemelle's founder,Gosta Carlsson, known worldwide as “king of
pollen", invented the pollen tran, Carnitin is analogous to "royal Jelly".
+ 17, Guasn Sees eat "royal jelly" everyday and other bees never dos she lives 36x long
18, Cernitin 4s mentioned by name as source of pollen in scientific end medical studi
19. Al1 cthar pollen supplements are comparatively useless due to undigestible HUSK.
20, No allergenic response to Cernitin products. It is completely safe and pure.
21, Comitin stimulates and strengthens the body's entire inmune system, fichts dises
22, Camitin 4e believed to increase human longevity, studies in Russia end Curope sh
23.Cemitin is being praised all over world by Olymoic Chemsions,and ®ro, athletes.
24, Muhammed ALi trained with Cemitin during his prime,end totelly backs the product
25. Cemitin hae developed a soon—to-be-relensed exclusive, revolutionary skin-care-Li
26, Carnitin hes a Medical Advisory Board composed of widely respected M.0.'s atc.
27. A soc to be
se Network!
ure proper incentive
eased hard cover book thru major bookstores will scientifically
document Flower pollen's incredible results, end will mention Cemitin by name,
28, Cernitin's T.L.C, (Training Leadership Councils) will foster co-operative
Networking to blossom and offer supers training support to all Cernitin Distributors.
29, Cernitin has 2 fabulous compensation plan highlighted by the following:
an. chee ea 2. Retail Profits of 43% on all products ad computed o Distributor cost.
la *manager" :
lwould get 2, b. Suilder's Sonus of 4% on total volume either 3 or 5 levels deep depending on
earl personal volume(350=3 levels, $200=5 levels). 5 get 5,5 lavelsx$S0ee,=$7810/
Jif each one) c. Management Sonus of 5% on total volume of entire personel organization,
lin the org.
lorcers $50!
Using above example of 5 get 5,
tc.,5 levels deep,oiy 350 Vol. Each=$9, 752/
d. Leadership Bonuses peid on downline Menagers,S Generations, up to $4 on each
FOR FURTHER INFORMATION REQUEST 9 PAGE REPORT, THERE IS SO MUCH MORELCERNITIN
Cernitin, 2 cellular extract which rejuvenates the body on a
cellular level, hae long been termed by scientists “nature's
most perfact food".a concantrate of tha nutrients found within
the pollen geaina of planta, Cernitin contains every nutrient
nacessery to sustain life: avery known vitamin and mineral, 23
amino acide in free amino acid form, eessential fatty acids, 97
enzymes ond co~enzymas, plant hormones, prostaglandin precursors,
catalysts and other essential biofactors in biologically active
form, In addition, 3% of the weight of this substance renains as
yet unidentified by science and may account for some of its
greatest value to mai
The pollen for Cernitin is cullected directly from flowers
grown organically in closaly=nonitored, nollution-free environ=
ments in southern Sweden, After collecticn, the nutrients are
extracted from tho virtually undigestible pollen husk by highly
sophisticated proc which retain biological activity, render
nutrients pure, non-toxic and non-allergenic. and highly
assimilable by the body's celis. It is estimated that 90-95%
theses nutrients are assimilated into the cells. The crocesses
by which Cernitin is mads have bean developed by yeers of ri
by A.B. Cernelle in Swedan, and their multiple patents on the:
ained unbroken for more than 30 years. A.8.
48 the only company in the world which can produce this substance in
large quantities for human coneunpticn.
Populer emongst Olympic and professional athietes and prescrited as
a natural pharmaceutical by doctors in 16 countries, Cernitin has
seen in use for over 30 yeers in 50 countries throughout the world.
In all of that time, na one has aver reported an.ellsroic or tuxic
Feaction to it, and it remains without contraindications and safe
for all people, including infants, nursing mothers, pregnant women,
the elderly, those on medication...averyone.
Cernitin is the essance of pollen, the source of the food chain and
the genesis of all life on tha lend 8 of the earth. In a balance
created by nature, its hundreds of nutrients work synergistically to
Rourish, support end rejuvenate the bo:
such powerful life enercy include increased energy, stamina, and
andurance, a strengthening of the body's resistance, improved mental
clarity and ability to cope with strese, a building resistance te
improved balancing of tha metstolism and hormonal systens,
robic capacity end rucuperative powers in exercise, and
en overall feeling of wallbsing,
Through the research and davelopment of A.8. Cernelle, the financial
backing and award-winning business expertise of Skene-cripen, and
the dedicated efforts of Dr. David Allan end the Cernitin America
staff, Cernitin is now available to the people of America.
For further information, please contact your Cernitin America
Indepencent Distributor, Linda Sharwood,..213-475-2872.Hello How are you?What are you doing these days? etc.I'm ca.
ga few
key people, leaders such as yourself to share with you a unique situation
I'vecome across. It's truly awesome! I believe it's that rare winner so many
of us have been searching for (haven't even dared to hope for) and what a
Great feeling to really be in the right place at the right time (finally!)
I'm sharing this initially. with some key people (a few special people)
who I'd like to work with personally on this, people who aight be ready for
that one in a million (once in a lifetime) opportunity like I have been for
many years.
ifyou were to imagine an ideal business scenario, you might victure something
like this
Let's start with a product that has a universal market. It's a product everyone
(and I mean everyone) can use, should use, and will want to use as soon as they
know what it is. Furthermore; they'll continue to use it for the rest of their
lives.
Now this product is a consimmable whose benefits everyone wants. They include
energy ,increased immunity (or resistance to disease), increased mental clarity
longevity, stabalized metabolism, balanced hormone system, etc. etc..Zveryone
wants more energy and vitality. There is no doubt that this product will
dramatically and positively impact the health of millions of people in the
U.3. and could revolutionize the relatively poor health of the American
people.
How here's the exciting part. Just listen to this_____. This product is
brand new here in the U.S., and yetit has behind it 30 years of scientific
research and testing, with documented miraculous results in 50 countries of
the world.(I'm talking of double and triple blind studies of every kind-~
an incredible track record)
Furthermore, it's a totally natural and organic product, completely safe and
non-toxic, and yet (get this)it has multiple patents on it that haven't been
broken in 30 years.
re's Wikicker! The company importing this product from Sweden
s-that!'s where it comes from has a total exclusive on it in the U.S. and
Canada. That gives us an exclusive on what could be the most inportant health
discovery of the century. We can plug into a success story that has a 30-year
track record, a business that has expanded every year for 30 years, and 340
aillion dollars in liquid assets specifically ear-marked to penetrate the
U.S. market. In fact, the company is backed by one of the top 10 inve
firms in the world.
mentoutsta:
in nutrition, medical research,
nance, business, and marketing
(including mulei-level-marketing and as
gq concept
ou peokably know, MIM is the
market
@ decade),
en the timing is incredible because there's a very strong 0
tie-in which, in itself makes a fascinating story, and in add
ing studies have shown remarkably strong interest and need for this product
now in the U.S.
There's so
ch more! (I'm going to want you to hear about) For example,
the company has implemented a revolutionary training system that will
guarantee the success of anyone commicted to being succes:
system will foster true networking throughou
the first time ever in MIM).
There are no weaknesses in the whole package. And I (the friends who told
me about this) have researched it in depth eight weeks. A real sharp
guy named John Kalerch who owned his own (MIM) company and sold it to go
full time as a distributor in this company has said +
1. (This
the country, probably for
2 doe:
spect to
see an opportunity as good as this acain this century.
We're forming (involved with) a very dyni
© powerful group and I believe
fied to be part of the nucleus o:
you could be qua.
© group. (
any
case, I'd lixe your opinion). what I would like you to do -.
take a look at this as soon as possible so you can evaluate it for yourselz.
Then we can talk.
I'm having a special get-together at my home. (There's a special seminar
at the home of the State Director) on Tuesday and Wednesday at 7:30. Which
of these evenings would be best for you?
is to
*Pick them up if at ali possible.
If not, give as explicit directions as possible, and a phone
be on time or early
possible so that you can introduce them te the key
peopie.Confirm with them the time and date and tha: they are de
coming and that you will definitely be expecting +!
Also:Use their name often and sound enthusiastic.
Other Kay Phras:
People in this country are looking for(often desp
erate
roy, Better
heaith, and a cle
© financial dence.And as
the fastest way to making a da need 1
andI am conducting a survey on behalf of an innovative nutritional company from
Sweden. We would like to ask you 6 quick questions to aid us in determining
American attitudes about food Supplements. Will you help?
1) Do you feel you are as healthy as you would like to be? __ yes
__ 10
2) Do you feel that natural vitamins are superior to man-made
vitamins? ies
—_po
3) Would you be more interested in a product that builds your ‘
immune system, wp which gives you more energy? _yes
_—_1o
4) Which country do you feel has superior health, the United
States or Sweden? us.
_Sweden
5) How much would an extra hour a day be worth to you? __$ or less
_$5-$10
__tore than $10
6) Have you heard of Cernitin? yes
no
Thank you. We would Tike to show you our appreciation for your help. Would
you please note your name, address and phone number so we can contact you
(with respect to free samples, discount coupons, etc).
NAME,
ADDRESS,
PHONE.PROPOSAL and AGREEMENT
Binding Contract of Commitment with the
“Person in the Mirror’*
Name
The undersigned proposes to furnish all materials and perform all labor necessary to complete the follow
Thereby swear to start today t0 reach out and do more with my lite and achieve the greatness that | know lies Within me.
‘sshich is waiting to be brought out
From this day forward { will not be denied any longer. This is a day in my lite that I finally get the guts to do what | Know
‘must be done and quit taking the easy way out. I will pay the price that iy necessary to reach this goal because I know the
pain of not fulfilling myself is greater than the pain of doing any ob no matter how hard.
llunderstand that my life's plan is going tobe reached by reaching one goal ata time. each being but one step tow ard my
greater future. understand that each contract fulfill always puts me one step closer to what I want qutof life. and f will not
hhave to settle for what others give me or just earn a living, have a power to change my life
ature of Commitment
ACCEPTANCE
|. as agent forthe face in the mirror. upon the completion of this goal congratulate you for prov ing once again that you
can do anything that you want and be anything that you want. You sanalso get anything that you want as long ay you know
what itis
‘You have taken one more step toward being the person you dream! You may the great pride in know ing that ou have
the backbone to plan and reach a goal
You are now one step closer to your major goal, As youknow, major goals are just astring of successful small goals that
lead you to the top.
Date Goal Fulfilled
Hopkins|
2
Yea nae?
P.0. BOX 1989 » 7531 EAST 2ND STREET, SCOTTSDALE, ARIZONA 85252
© 1977 Tom Hopkins Champicns Unlimited Inc.TERMS and CONDITIONS
|, Use his contract with yourself for any goal, no matter how small or large. A goal, no matter how
small, should be treated with great respect because it builds your character ané self image
2. Must be filled out in full and dated with starting and completion dates.
3. Your goal should be very descriptive and explicit. it should paint very clear picture of what is
wanted and when
4. Alllof your contracts that have not been completed, should be read in front of the mirrorevery day
‘with great conviction, so as to imbed your goals into your subconscious mind.
5. When a goal is reached, sign as agent for ‘The Face in the Mirror” and then write in large red
letters on the face of the contract, °-This contract fulfilled’’. Saveall of these contracts and keep
‘them in order by date completed, so as to see a growth pattern, You will be able to draw great
strength from this string of successes that you have accomplished, no matter how small they may
seem at first,
6, Remember. you can be as great as anyone, but you must have a plan. Each of these goals. no
‘matter how small, will become apart ofthat plan and telp you to turn your beautiful dreamsintoa
fantastic, rewarding life
7. Do not make coniicting goals, such as:
I will spend more time at home and { will double my sales, These goals may not work together
and may cause frustration in your life.
8. Your goals should be something you want bad enough to turn you on and light your soul on fire
and make you move and act with enthusiasm,
9. What you are doing here is deadly serious, You cannot reach a place that you want 10 go if yoy do
not know how to get here. [tis the same way with life, Each one ofthese goals become a stopping
point or starting point on the road map of your life. They will become the blueprint for yourevery
success. If you don’t have a blueprint. how are you going to build your life?
Please, take these extremely seriously 10 matter how small each goal, Reward yourself and
congratulate yourself for starting the habit of planning your life, You will reap unbelievable
rewards.
10-100 If you want your life to change, you haveto change or you are going to stay just about the same as.
you are, So set some goals that turn you on and get your life into gear Youcan do it — You
‘can change and become or do anything you want, Jusi want!MMT
=_
= CERNITIN
AMERICA
CUSTOMER CASH COUPON
VALUE $1,00
CONSULTANT'S NAME a
WIENS SENET
Str e)
CUSTOMER CASH COUPON
VALUE $1.00
faq| CUSTOMER'S NAME
he Re ACACACOAC AAG),
CERNITIN
AMERICA
CUSTOMER CASH COUPON
VALUE $1.00Toe Aue OF PIES)
PROBABLY ONt_OF THE LEAST UNDERSTOOD ELEMENTS IN (HIM) MQILTE LEVEL MARKETING
THAT RAKES IT MORK 15; "THE RUE OP FIVE
Naser OF THe "SuccESSPuL" PEOPLE Ve UAVE TAT LN THE PIELD OF (HIN) HAVE SAID TO
US: “IP {MAD UNDERSTOOD THIS RULE EARLY IN HY MULTE LEVEL CNVOLIEMENT, { wOULD
BE PAR WORE SUCCESSFUL THAN I AM Now"
Uy "You" VELL MAKE RE THE TO THOROUGHLY MUNDERSTAIDY IIs RULE: TIEN FUT tT LY
PRACTICE; "YOUR BUSINESS” WELL GROW AT A RATE THAT WILL ASTOUND YOU.
ET IS EXTREMELY DEFLCULT YOR PEOPLE WHO HAVE "NEVER™ BEEN IAVOLYED IN (KIM) -AX0
SOME WHO KAVE=-TO UNDERSTAND HOW THE "PRESIDENT OF CERNETIN AMERICA, INC.
HR_LIARY SPARKS" WAS ABLE TO BUILD A "DISTRIBUTOR ORCANIZATION OF OVER’ 12.000
DISTRIBUTORS TH EIGHT (e) HOWTIS PLAT.
WEN, YOU UNDERSTAND The "RULE OF FIVE (5) = YOU MILL NEVER AGAIN “ouEsTzON
HOM SALES LEADERS TH OTHER (HUN) COMPANYS HAVE BEEN ABLE TO DEVELOP DISTRIBUTOR
ORGANIZATIONS NCRGERING IN THE "THOUSANDS OF DISTRIBUTORS",
+ Dawu oF Pres). -
MISE: THE PEOPLE THAT "JOU SPONSOR"-UELL BEW"QUALETY PEOPLE" THAT "WANT
THE SWE TWINGS THAT "YOU WANE. THEY MILL "FOLLGE™ YOUR DIRECTIONS AND 00 JUST
29 "Yoo" HAvE Dome, ‘De PAST LOG OF MNGERS OLAECTLY GHOER "WOU"; (OE
‘Big G@) - These (3) ~ rive (5) = ARE PEOPEE "YOU DIRECTLY SPONSOR!) TROM TAT
POUWT-OW OGHN FOR (PVE (3) LEVELS-THE REST OY THE MMBEAS ARE "PEOPLE THAT "YOU"
22.105 sronson!
3-tucrtbucora, s-tacetbucoes.
a «
ver a mo"
a 3s
rey a rs a
76 a sts
nar ar nm tO
2 2 aus
ver * am oo zo
ee 7” 13835,
waar 90 vou seEr
SES.44 WHAT YOU ARE WOKING AT {5 A PURE MATIMATICAL PROGRESSION, We UNDERSTAND THAT.
MOSEVER... IN MANY SALES LEADERS oRCANEZATIONS TIE “YARGERS HAVE WORMED SETTER THAN
‘THE PROGHESSION SH. I OTMEL ORGANIZATIONS IT HAS VORKED LESS $0. AS WE HAVE
METNESSED (MUN) OVER TWELVE AND A MALY (121) YEARS, OUR CONCUUSTCN AS TO THE VAST
DEPFERENCES AS TO "wou" THE “WIRGERS WORK QUT 1S THT:
THE QUALITY Tae OP Ta ProPLE "you" otRE:
uf SPONSOR-DETTANINES ALL!
Do YOU SEE,,, THE "WAST" DIFFERENCE BETWEEN "YOUR SPONSORING" Just TvO (2) VERY OOO
DESTRISUTOAS; AND “YOUR SPONSORING” JUST FIVE (3) VERY GOOD DISTRIBUTORS? 9707797 77
20 YOU UNDERSTAND, ,, THAT "YOU DID NOT" SPONSOR “FIFTEEN THOUSAIO SX WNDAED AND
BENT PIVE OStadhdrons tn rverare rearrvsaeyyg yey eae TTT TTT TTT
YOUR “CHOICE” OF THE “PIVE (5) DISTRIBUTORS “YOU DIRECTLY SPONSOR’ WELL IN VERY
UARGE REAGURE “DETERMINE THE RESULTS YOU WELL EVENTUALLY ACHIEVE.
(GHOSE WELL, THE QUALITY OF PEGPLE THAT WILL BECOME TM "POUNDATION OF YOUR BUSINESS"!
“WISDOM fr Tovar
Bay anitHake e TING
sos ces
Tope be int
outa ke 6 oa
4 gives you Ue
Tetgemiaws
Postar sat haven maker ay tal)
wu
> 4 4
xa x4 as
cer) 2
moe xs
seensccts
“the mmberw ebee give you sy tat
‘atcal pcinclple thet the taustila on
Whe front cover {lustrates geaydileally.
pelvelple tw calles SroRsOnIN. Te
mana entolllong others, and mill iphylig,
Youroclt and your enjles.
Yotios hs totala at the bottom of
excl colum. By oponsoring toe other
here are 16 pecple In the geeupy
ly each pecson apanooriing 3 each, thera
re Uy with each person wiancoriog 4
euch, thre ave 25by and with each por
som syceociing 5 other people, tleto are
625. the uharp ries In thw totale alt
3 fn mlm 4 batt asnwad the,
‘by shart your Isalraae
wortuilty with jist 5 people, yar can
ize highs levels of Ihoae, ‘prov laa
can perpetuate Uae saber OF diy
catlonn througout your oryanlzatlo
tog se
(em enroll 5 each, and
welt 3 to
5 ench, ete. It te oltarleg your
seruy with othera for mutual prosperity.
a
* exemple.
Gaanmaba
iy Protct
Bene §100/ye stoo/mmith
rel Product gyn 12
“s 5 sm ¢ so § om
2% 62,500 § 20 § 1,000
125 $12,500 $1,250 $15,000,
625 $62,500 $6,250 $75,000
13 Ye RRTRENEUT Tren 193 6007 @
ar me nous Ye pear
Mouy Hecple Dolng a LIEELe Fach
‘the {Luatration above sheses ho
large eornnts of movoy can ba wads In
You build an organization ly eon
toring (toe page I). Yor got pald e
cmlualon of tha work of alt fe others
{in your group, aa well ag on your om
Han cuyanies mitket a pralict or a
service. Tf Just tH dlateltsitore pace,
ehaoest $100 vorth of the prestict Ina
Je oa wall secotve tho comtstona
In the aldlle colin Jn our Uoret kcal
Ut LE the product ‘mre conan
able 80 that AL yas nomal to paurcdase
$100 2 westh, thon with soty thes vets
‘generates 1y’'the poople in your orice
Hon yu wild recelve the totale fn tive
{ar right’ coke,
‘radlticoat Co
Motte Poti
structure struct
Hunmtactuser ity.
Solter
Woleaotor ) ntvextlalng
fetaller
Saleaman
vo vw
me: carusvere
‘The Lituatration atove ulxaea vy
multi-level exrpantes are able to retin
foo such profit to Whole iatedisten
{he steps testiwen Ue manufacturer, oa
you, Ineludlng the Ihuye adver tatty bask
‘got, Nave Loon ellilnatesd. ‘he neey ge
eraled a now cont cat ey Ue pole
Mo actually created It.
Snong those dlatrHtaitina Le kept
that
volvement. Ji Ute cen
sect. Butreprencu nage
‘save wate that by 1990 40 41
of U8. exmyantes
Proskict Uhceaglt we
proc. “Goo MU cenpanto Ulva
Sconeate cond ore In
Dpract Leal ly ue
iver ano avert
“the ecemvany of Ue
ncreaaing wigia ot alt
my in
he Lusliws wortd aud Law o4n lig IkFIRST PART OF COMPENSATION PLAN - TRI-LEVEL BONUS
$35. 00- Starter Kit
$ 50.00 Minimum 8.V.
@e () () 25 x $500 = $12,500 x 4 % = 500
OOOO QCOOOO 125 x $500 = $62,500 X 4% = 2,500
@)1steever 5
2NDLEVEL 25
© SRD LEVEL 125
GOAL IS TO RECRUIT 5 GOOD STRONG PEOPLE. INSTILL IN THOSE 5
PEOPLE TO RECRUIT 5 GOOD STRONG PEOPLE EACH. INSTILL IN THAT 25,
PEOPLE THAT THEY MUST RECRUIT 5 STRONG PEOPLE EACH. DO THE
SAME ALL THE WAY DOWNLINE. ($500.00 AVERAGE B.V, PER MONTH). IF
YOU CAN'T MOTIVATE WITH DOLLARS AND CENTS, THE PEOPLE WON'T
MOVE!Ma
re
by Beverly Nadler
he newest and one of the most ex:
ting trends In business today is
ltilevel marketing. Make 20
mistake about it —this is nota fad, noris it
dan iltegal pyrami or chai lester scheme. I
ig a big business offering more opportunity
(or weatin 0 mote people than any ciher
SSS hee we seme 700000
‘millionaires tne United States today and
Seen lof nam made hele fortune
the lat is years in muli-ievel markering!
‘Multcievel marketing (@iso known as
MLM) has (nally gained respectability. I is
‘peng taugh: In Harvard Business School,
and both Stanford Reseueh and the Wall
Sire Joural have sisted that between
30% and 65% Gf all goods and services will
‘Be soid rough muli-level methods 2y
Sos aaeee aa
ustry "The "grand-dacdy"" of MLM, Am
way, deciared over 2 billion dollars of sales
as early as 1980 and a relative newcom:
Mary Kay Cosmeties grossed over six nun
ed million in 1982, Almost every product
you can buy in a sore can be bought
Through MLM, or will $e available s20n.
This includes vitamins, diet oes, aloe vers
produe:s, cosmeties and cleaning susplies
‘nich are among the sist popular MLM
lines. You san alto buy books, magazin
an work, purses, luggzee, cot
uonery ané many types
goes on and on and
aimost daily. More nullionaires have b
14
ay There are over 500,000 millionaires
in the U.S.A. and 20% of them
made their fortune in the last six
years in Multi-Level Marketing.
created in the last decode through MLM.
‘than acy cher form of busines. At The
fame time MLM businesier are declaring
Dankraptey almost as fax as sew come
panies emerge. Some people ‘swear that
MLM ig the answer 19 their prayers —the
‘American dream come true. Cthers, when
talking about MLM, simply swear!
‘What if this phesomenon that is sweep
ing the country? Isic the road to riches, or
sef-ieh-quick scheme? Is it an easy way (0
make money, of 2 frustrating, timecon-
suming fasca? Mos important. is there 2
place ‘or you in MLM? Let's (ake a closer
feck a this innovative form of business and
tase how it eiffers ‘rom the more conven
tional ones. MLM is realy not an industry
in the same way that see, consruction,
wealth, Residual income is ancther well
Known method of earning money. It isthe
prime income source in the insurance ine
Guscy where a salesperson earns income
this year from policies sole in past years. If
he/she has enough policies coming due in-
ually, an insurance agen can build 2
‘ibsantial income base 10 add to current
year commissions. Song writers, record ar-
tis, TV actors, and authors also ex
residual incomes, Multiplex income, hows
ver. takes advantage of the effors of
‘thers to. make money for jou. Tes simiae
{athe way many calor corporations eam
their income, They rely on the effors of =
aework of independent distributors,
trfbutor network other than paying ine staf
ee
‘Between 50% and 65% of all goods and services will
be sold through multi-level methods by the 1990
ee RTS
compuiers or video are industries. Rather,
ie is a marketing concept which san be 4p
plied (@ almost any consumer product or
MLM rakes advantage of what has been
termed mulisslex income, Everyone is
familar ith fineat come —you werk one
day and get paid a 42y's wages or one week
for 3 week's salary ee; you sew one dress
and jer paid for that one pees. Certain
businesses ane professions offer ihe eppor-
funky (9 eam iemendous linear incomes
inetuding tne film ineuatry an
medical professions. Bur most
Come zotitiens zrovice only limied epper-
tunives for acquiring any great sinount of
necessary to deal withthe network, The mas
Jer difference between multiopiex earning
Dower the way i is utlized by corporations
and the way i is apolied by MLM sponsors
‘g that the corporation mus usually Backup
ies diributor nework with a considerate
number of advertising dollars
Up to now we have deen talking about
everything thtt MLM is act, What exacly.
then, ig MLM? Ie tans with a manufac:
jurer who has 4 praduet line that is wisnes
o market (@ consumers, The main reaton
fnew companies choose (0 use MLM is shat
it usually cons millions of dollars of
mmatketing expense (g introduce a new proc.
et, And even inen, the results may 2¢
JANUARY 1984Useenuinting Because lhe companion fur
sanaumer dollar is 32 great. Cor
zeaventional advertising and promotion. i
spats a small (raxsion 10 inirocuce a pred:
“St line throug MLM. ns that
wart-up costs are considerably reduced, and
‘Rete money canbe allocated 19 researen
uid develooment, As 3 result, MOM pred
Eis are generally of excellent aualty. The
‘Space dime, An MLM company chooses
nucleus of enthusiastic people in key areas
across the country 10 learn about the pred-
Ut and the business opportunity it rea-
resents. Tne company ihen. depends
these people te lteraly “spread the wore
Of courte there has to be mativation ‘or
‘hese original “sponsors” 19 became ds-
Soles for the company ane its product(s).
The motivation is that it it a well known
fuer that the people whe introduce an MLM.
company into an area have a god chance
fof making 2 great deal of money—pro-
vided, of course, that the company is
“Compared to conventional advertising and promotic!
2 small fraction to introduce @ product line through MLM.”
sable.
* The company provides you, as an ine
vidual, an opportunity to build an
‘organization (somesimes referred tc as your
downline") by sponsoring four ot five
ited people who wil also “repro
another
fur or five equally committee eople. This
continues for four, five six and even seven
levels" in tome companies. Sponsoring 2
person in your MLM organization means
‘hat you bring them into thearganization a=
distributors of ine produc. The key io
‘making huge sums of money is that you cele
lest commissions ané bonuses fram the
products sold by everyone you bring ino
your organizaion plus the people they
‘sponser. A litte ariehmetic wll ell you that
aller five “levels” of [out seaple each
‘Sur organization [heoreriealy can contain
3g many as 1,026 people, (That's (6x 4] =
Tépeopie on ihe second level and (4x 16] =
4 peopie on ihe :hird level et.) vou want
to (oss this asi¢e as being ridiculous oF ia
Dessible— dun! 1 have personally met
Beverly Nailer & @ eansallant ard Te
‘ure in the heclth and personel develop
iment field. She isthe author and producer
of the seifenei book und ser of tapes
"Takime Charge". Dircetor af the Sica
Suuoking Center in Queers, she & olen 2
lsirihutut jor several multi-level
mwarkerine sonmanes
BUSINESS CONNECTIONS
people anny $40,000 ta $100,000 swt
igen Taig 4 moni), and en core! Te
many ates They have Deen ABle 0 arn five,
weMbvi comsary. [den rom of any
aimee ype of suliness (nai
olen Dp your MLM seers fe
‘ea economic leveier. Aunough very few
MLM‘er will ever ser thea tetris
san be done, Some of ihe biggen ct
sre unsophisticated, r@n-business beople.
Infact some of them never Tnuhed nigh
sefool, Mos af mem Nad litle or ro money
fo tari their buninews when they Began a
multilevel,
‘The ley to these earnings is the face that
MLM companies save ine utual fifty or
‘Bore Bercent of grout Reome (rat conven
anal frm continuously spend oe mere
‘Keting, This money i therefore avaliable
[BEsE on co distributors in the form of com
‘missions and bonuses, Very little adverts-
ing is done in MLM, although individual
it costs
stributors may advertise on thei owe for
‘ihr distributors and/or reail customers.
Distributor kits, sales aids and literature,
product packaging, plus the cost of tra
ing to the Key areas for opening teminars
and training prograns are the majer mar-
‘eting expenter—and even these expenses
are born by ine disthouicr network.
The bottom line on MLM is that it
works. The conept <0 amie that wany
‘buelligent people nd i difficul 19 seem
and wind up considering a (aud or eam
However, one of ihetruths about MLM is
that ic i simgle, but not easy! Your “
work!” of contacts is ine name of ike game.
MLM is people business. MLM"ers calli
sharing" the produc and the opeortun-
Ey Ancther very appropriaie tame Ter
MLM is Nework Marketing because i is
ough one's own business ang zersonal
network of seaple that an organization is
built. If you know people wha believe in
you or in the company you reprezent, and
the produets it sels, and they are ready to
commit ihemseives t0 becoming i
fort you could te on your way (2 4 (or-
vune. The key is 19 be absolutely sure chat |
they ate commuted 1g buying ine gradu
qanior—wnich is exacly wnat you mus
fo, Product must 3¢ moved, MLM is nov 3
hain lever vancep., You aid your dow
Hine must vol people s3eut Ine peseuet fine
Cominue On Mex PaysContinued From Previous Pate
Bed why (ney Would want (2 use ine
broguets for inemseives and how, Sy toon
toring enough people they ie can carn a
great deal of money. Due ia the peculiar-
Itiesof human nature, however, you usually
have 1 sponsor ilcen ar iwerty peanie to
find three or four 400d anes. The east fade
away with inertia ia a shor time, unless you
contact and motivate hem constantly, And
even then, a g00¢ percentage will sill grap
‘ut Since people get very tired of having 19
constantly motivate and inspire thers, they
Quietly lose interext and your downline
dlsinegraes,
Unforrunately many people are jumping
fon the MLM bandwagon without the re:
ganizations and aksoeianions 1 belong 1
‘Atsa neck ine lop maragement, What's
eit backjtoune? How long save ies
been iavolied in MLM? Howe wuevertf
have iney teen? Much of inis information
is available trough ihe MLM “grape:
her MLM™'ers. The company vou.
ies exin, The earlie you Betome
fake hap Ta you 1 panne.
Yq snoulé be _thipges dieeetly ro each
iirbulor 10 that you 20 nat Nave to carry
ventory eieest for yourself and your per-
sonal reiail customers. There should be 3
ce EE
It is @ well known fact that the people who introduce an MLM
company into an crea have a good chance of making a great deal of
money—provided, of course, that the company is stable."
| a TS
smote iden of what ey are geting invei=
fo is Jus sn any Sosines pow have To
now bow 10 play ne game. Therein sway
twin and aay flat, Ther, however,
to fee lunch, Peale who make inl
Ievelmas put fonh effort, every and con.
centration (0 bul thei oantealon. The
diffecnes Serwees MLM and convenaat
martcing iecinianes har ofcn a Joa
eet Seen eerie See
‘nom of he wart ar jou ant ee Te
Bet nga ie os ees
‘veyone inthe oration must conve
to bey the produa menihiy Gree you've
ecard ines you are lerence ta MiLit
there are teva things ou need (0 dos
Fit, you mest eo sme resuch on ine
company you. are considering ining,
Da’ be prestued ico ecoming 2 drs
lec by people wha want to tuanor You,
There are musereis, i nat thousands at
woven oush ihe siory 2
Sees many of ten wie Sol So
ianagement; Unlos you te sects ne
inves pereet ofthe popuston who enjoy
sellng you wil waat to reqrezen 1 prodect
fine tat wil tray se elt aed co to
dover and over agaa, Ths mee het 08
teed to loc for eampanics with "repent
items, such a8 feed, cotmecs, vem,
diet produ ee. Ait yourself fhe sree.
Sc ine one int you wll ee. Find out
the comeany hat yoe Trane gecing,
This a major fesor snd ttt male
reaton why MLM companies aie Fie out
the nie af the congeny bank ind ne =
tninimum of paperwork —most new com:
panies use computers (9 do most of your
aper shurTing fer you, and pay all com-
‘missions ard tonuses direcly to each
intribuior. Carefully check ine marketing
plan. Compare it to athe. Generally you
want bonuses io be paid en at [esti four or
more evels, Uivaly ihe easier ne plan Sit
undersisnd, the better it You also wai
fo evaluate i (@ make sure inat you gon")
have te msiniain impossible quot in ra
(o receive geod bonus checks.
Look at ihe company's sales aids and
tiuerature. Successful progressive, com:
panies represent inemaives In print wai
‘the same image Rey want (@-brojent We
“en the company Houle regate Me SE
no Taventment in order for you 10 at
saned. However, if yeu want to be e-
ceiful, plan on buying 2 distributer kit and
sales aids. Without these, you vent have
company and product knowledge of any
hing 1¢ show people whem yeu want 12
Spenser, Finally. se if you ean determine
te philosophy that guides ihe comoany —
how sommilled sre-they 10 ihe savvesy
tee ducers? The Basis of MLM sles
many peonie moving mail mounts ot
merchandise, If the company ia nat can
ered about the “tittle” distriguer. i's
fot the company fer you.
Gast you've chosen you sempsny. w7,
there! One of the wort things ew
‘lors for several companies ai ihe sane
fime Dow ante ins rap sf Gis ca
{he srimary focus of your concentration
JANUARY 1MLM Ciuo at vhe Monin’ oy seitcning
i sompany ‘9 sainpany looking. or
sive "grezner geass”
fake 2 prospect list. This should include
everyone you krom, sius new geaple you
sume in contac: with. You sneulé be aeding
‘tne fiat consiantiy. Eventually you'll nae
ov i den, Sur right now, jus wre down
names. This simulates your mind io ki
shinking of more and more people—many
of whom wll be sunable prospects. Your
‘ul should include ‘amily members, rene,
carworkers, acquaintances, shepkessers,
Deaale in ihe same business at you, deosle
you meet a1 3 party, your doctor, your
‘Pailperson, ear mezhanis, people you buy
from or sell io, the wairess in the
festaurant where you have lunch —
sveryone. However, nat every prospect will
be 2 suitable candidate far your downline,
‘Theones you seusily want in your organ:
\gabon need 19 be enuhusiatie with postive
Siuiudes, You want people who expect 16
‘Tore Ter their surcess—not (hose who will
wait for success to come to them. You don't
necessarily want “salespeople” types. The
important ining that anyone e3n bi
{o:your erganalon is net caste ee
Soriuniy ther soporunigy
“You want peapie sho are ager (o learn
about the company andthe marketing pane
beagle who ath a lot of questions, You
don't want those wha you have ta convince
2nd eajle ta join. Trey won't da any werk
Sng will drain your encry. When you spore
sor people who are motivated and excited,
help hem as much as you ean, You'll aso
business. MLM stresies ihe sbiciui
necessity of euting goals. li his neem
Teparted Sy Harvard Universit) nai only
ten pereent of the population ever extaeliah
seals in their minds ang anly three gereent
actulll) write them down, The inves aer.
feat who out tn
iting what they want out of fe, Ask
yourself what you want to achieve as a
result of pour MLM business. Oo you wari
to add an extension to your heme, ar buy &
new house or car? Are you saving for
special vacations or yeur children's college
education? Do you want ta make invest-
‘ments 30 that you will become financially
independent? Setting relisie goals # a very
mentally ring accivity and not as exsy a3 i,
sounds. Dut itis absolutely neceasary if you
are to succeed in MLM (or any other Bus-
lness for that matter),
You must also capect 10 inves: some
money. You must have sales aids and you
should have enough product to sell io your
istributers as soon a you sponsor them,
Having product on hand often encourages
alse want (@ place 3% and/or make dir
mailings to loot for ainciburors, But wnat
ever you spend, the investment dees not
‘Sven begin (0 approach ne smallest smount
‘Sf capital needed to get naried in aconven
ofcapital needed io ge started in acanvens
tional business.
‘Be aware Tht you will (see disapzoint-
ment and discouragement slong the way.
‘You will be enthusianic and excited about
the financial independence whieh MLM ef
2 Sr
‘It has been reported by Harvard University that only 10%
Of the population ever established goals in their minds
and only 3% write them down."”
eT
otis that theze people will apgreciate your
auteniion. When sou call (9 find out how
hey are deing, they know you are inter«
ssid in them. The people who are not go-
15 19 maxe w/in MLM will le you know
‘nai you are nagging and bothering them
vith your shane calls ane visa, It is &
‘mustace (@ try to ineiseriminately sponsor
everyone you know, You need only four oF
five solid people. That means you sould
Sponsor people wr will commit themselves,
9 carrying out ine grogram—wnien is 19
‘order product each month and sponsor four
or five equaliy goed seople ihemseives.
And. of course, ihey mut feaeh ‘heir peo
Fie ie U0 exacily ine same,
SSamiay more TRY her type of
BUSINESS CONNECTIONS.
ryone you speak
0 10 feel ine same way. Unfortunately,
they wan't. Many peooie may accuse you of
having gone crazy. They may laugh at you
and make jokes at your expense, They ay
even become angry. The anger is uiually
sonnesied with (heir fear int you really
might have something goed and become
wealthy while they remain in the ime
flnaneial pesitien they are in right new. In
‘ofder to reich your goais in multiclevel (or
any ather business) you must be willing (0
move on and move ahetd even if it means
leaving some of your cle friends behind,
The binges and mest imperiant factor
at you bring 19 your MLM Business It
‘Continues on Page 24
Having product on hand often encourages,
ple 19 immediately Sein looking for
Heed downline aie ye
Multi-level |
Continued From Page
You your personality, sour tnowlese ot |
ihe comasny and. produc lus yout en
thusiasm and desire to be & winner, ait |
MLM companies encourage ine ar |
Mor purhate mativaienal Seok te |
lape, I highly recommend this (nt cay
for MLM seaple, but ‘or everyone vg
wants to sued in any Sesnean er a |
for that mate). When thige de novo
Ms when the prosper: you exsecied |
oct! jain, when thee are seine ie
arden, ex your menal aniuce mat
Become neguve. “Fecang’ yout sy
sein peste book and per ne nes
ug wiles ae
ETE |
Mulbteveimarkenne inet for everyone |
Before you commit younteif, co srougn
temework te eecide if it's for yeu. If you
fome (6 3 pattive concluscen an ihis pov |
—ihen get OU your arossest lis. your joa!
theet, your Becks and tapes ane all af your
emnusiagm and GO. |te
3,
5.
MANAGEMENT
3} Ethics « integrity: support system; synergy.
2) Philosophy: 3 p's high-Jsval wellness; common Purpose + shared vision,
3} 0, David Allen: sports nutrition; to tw Por 1st hend research,
4) A.B. Cernelle looking for the right People end method of promotion,
PRODUCT Set now etendards in the industry,
1) Celluler concentrets that nourienes aid Fejuvenetes tha cell;
qurce of the food chain; world's most complete Perfect food;
2) Consumable with universal merket + no contra~indications
3) Brand new to American public yet 30 y
$) Multiple patents give use total oxchorres to market 4
gevity; builds resistence +
systema (improves quality + quentity
of life), weight loss + management,
6) Equally phenomenal products on the drawing boards,
MARKET ¢ TIMING
1) 2/3 of American pecple using food supplements « gtowth industry (toxic
food oir + water; sedentary society, Pond devitelized; intrinsic fectore
je water = 3% by weicht unknown}
2) Holistic health, wellness, lire extension research -- growth industries
3) Olympics L.A. 1584; Lasee Viren gymnastics gold medalists,
(Mohammed ALL; Mike Haines; Dick Gregory) :
$} MUM, Nutestion, hone besed Sueinessas ct, booming industries,
5) Ground Floor,
DISTRIEUTION
1) Efficient; everyone cen order directly; locel warchou
2) Network Marketing: fastest growing industry on N,
8) Taught at Harvard; Stenfore Research» Wail St. Journal
Sey 50K of a1 goods by 1990's marketed this method,
5) 20% of 211 millionaire: in USA in last 6 yeare Prom mim
©) We've all been in Network Marketing whole life but not peid for it,
+ Testaurenta, atc,
gd) In buedn for yourself but not by yourself: win = win,
8) Write your oun tieket--Pert time for @ couple hundred §/no or financial indap,
1) Other bensfiter rewards from helping People; chence to dream; social;
personel growth; security of oun business « nestegg ve. sociel insecurity .
unstable economy,
3) Compare Mim to reteii where niddle,
else the one creating thi
COMPENSATION (PLAN)
1) Balanced and generous: best ver sean (incantives sach step of tho wey oo
well as high custoner profits,
2) N.V.8.P, (National Volume )Bonus Pool (2% of Gross Income);
waeeny sheres e percentage of gross racoipta sith lower es
well e8 upper level leader:
3) Ease of businaas--no inventory, bookkeeping, running eround with product,
Print out contests.
get profits ve coneumer who is
ersorelized service
TRAINING
1)” Company plennin:
2) Tretning getting involved beceuea much of it applicable
to manv areee of life.PRODUCT PORTION
1 ENTHUSIASTICALLY GREET AUDIENCE "How are you all doing?"
Av Now we're going to learn how and vhy products work s
8. We'll also learn how we can have an exclusive on a
II CERNITIN Is NATURE'S NOST PERFECT FOOD
It feeds the bodies' cells to provide a perfect natural balance of nutrients
Ps create high-level-wellness as nothing else cane
TIT HIGH LEVEL WELLNESS -- THE PHILosopuy OF CERNITIN
A. Wellness scale: sicker SS nt
2. Far right = High-Level-Wellness, no end, cells replace selves
2. Far left = Sick, ends at "dead" to the left - avoid this area
3. Midway between these is Absence of Symptoms ~ most people hope to be here
a) Stress pulls you to the left, whether Physical, mental, or emotional
b) Sickness to absence-of-symptoms to sickness - . vicious cycle
©) Gemitin = a new approach to help build High-Level-Wellness
Nutrition builds the health of the cells, shac ve de body
4. Six steps to High-Level-Wellness (the Product helps): A positive attitude,
exercise, relaxation, nutritious foods supplements, knowledge
TV HISTORY OF PRODUCT'S DISCOVERY AND DEVELOPMENT
As 30 B.C. = 30 years before Cernitin - Gosta Carlsson King of Pollen
1, Heart of pollen grain - Most basic tem of man's food chain, essential to life
These vital nutrients have been locked up» unavailable to animal kingdom
due to undigestible husk. Pollen millions of years old bas husk intact.
a) Draw picture of pollen - DNA, RNA, anino Acids, Vitamins, Minerals,
> + 3h unknown. Stress impostance of 3% ~- ant 120 example
bY 100 species of fungai/bacteria & glucccides are indigenous to outer husk
R Dr. Tsitsin Study = Russian Centenarians in 1945 - Gusta interested that 50%
were beekeepers, yet they Composed less than .01% population
1. They all ate unmarketable "Black Honey", 90% pure pollen
2. Gosta was a beekeeper. tHe knew Nurser Bee got pollen contents.
a) Nurser feeds pollen contents to baby workers - only 3 days, or becomes
Queen, No genetic difference, only nutritional one - yet Queen
is 2X larger, flies higher -'has 36 X Lite expectancy, That's extension!
>) Nurser bee only extracts 2/3 rds of pollen content
Rimsining 1/3 rd is leached out by honey in bottom of hive
Russian beekeepers ate this pollen extrace - became Centenarians
©) Gost dedicated his life to unlock Pollens' mysteries + nutrientsG+ G. Carlsson invented Pollen Harvester - miltiple patents own and
control every method to collect directly in large quantities
1. Collect pure pollen on $. Coast Sweden
Organic fields, pollution free, no herbicides, pestic
r fertilizers
2 Control known Flower species, known percentages each species
Pure + standardized raw material for concenteace
D. AB Cemelle of Sweden developed patents and technology
Dissolve germinal openings, extract contents, filter Yéf husk + impurities
1+ Developed Micro Biological Fermentation process - natural organic low tenp-
erature process so enzyme action is not affected.
a) Eliminates any possibility of allergic response
») Breaks long chain complex molecules into basic building blocks
of life into absorable form, so it can get into cells
PRODUCTS:. Bach one covers different aspects of High-Level-Wellness
4. Gemilton ~ Most concentrated pollen nutrient source
1, 2 million pollen grains compose one tablet
2+ Operates biochemically to feed the cells super rutrition
B. Pollitabs Sport - Great for Pro's, great for everyone!
1. Benefits more energy, less sleep, strength, calm energy, alertness, mental
clarity, faster reaction times
2+ Operates Bicelectrically + biochemically
G+ Ointment - Highly concentrated pollen + honey (150 million pollen grains per tube
1, Speeds healing rate, good for skin cells, Antibacterial fungal + viral
Properties. Increases elastin + collagen production oF celle:
2. Dissolve in herbal tea, gargle, brush teeth + gums, topical, or eat raw
D. Nutrition Bars ~ Several million pollen grains of concentrate in @ bar
Avmeal in itself! A delicious, nutritions - new standard of nutrition,
1/3 WOR's vitamins + minerals, "no sugar. fructose, cor syrup, or chocolate.
No preservatives. Lots of nuts, honey and pollen (only 180 célories)
5. Bshanian Diet - Huge industry §20 billion. super concentrated mutrition source.
4 MSupetfood”, it's a 1o calorie - hi mursitis, rope it loss.
Giclusive with Cernitin. Dick Gregory was offered $300 eee his product.
Over 50 different plant, herb + seed sources + sea veneteree concentrates
* extracts. Delicious, satisfies hunger, is safe, and ir works?F.
Daily Supreme - Establish new stancard in industry
1. ALLEN SEA LIFE BLEND = 1/4th of tablet; 9 species loaded with enzymes,
vitamins + all trace minerals + some bioactive factors not present in
Pollen to work together. Chelated minerals + vitan to stabi » aid
absorption, execretion,
2. 141-= 3 Suprene + Cernilton is Breater than sum of the parts.
Symbiotic with Can use less Cernilton and
get more bene: nilton + pollen concentrate
i Need tremendous number
pollen tabs to ‘sur * i ins. ‘snot much value -~ amount
3. Large Market to plug into! Aids body re: stress, toxias, pollutants, diets.
Anivoxidants are present. Eight oul of 10 meet are deficient in caleiu./
Ventrux Acido - State-of-the-art bioculture
Host important of all if can use only one Product - handles primary cause of
‘Wegenerative disease, a
1. Deals with main cause of degenerative disease which is toxicity coming fron
the large intestine or colon.
a) Degenerative disease decreases life expectancy 6-8 years
t, if totally eliminated, would only increase Zot like expec. 2 yrs
5) Toxicity stemming from colon due to anerobic putrefactive bacteria
chriving in colon creates huge amounts of poisons or toxins.
They clasp onto the colon wail.
2s" Natural control of these putrefactive bacteria wes Provided by Lactic Acid
Prosccing "friendly" bacteria. The lactic acid shee sy sufficient quantities
causes the clasping "bad" bacteria co release so they vast flushed out.
Que to antibiotics in most dairy + meat products for last 30 years, the
itiendly bacteria are constantly killed Sif so et bacteria flourish
slowly poisoning our bodies and shortening ove pie”
®) Wentrux Acido creates large anounts of Lactic Acid life and is resistant
Co antibiotics, reproduces quickly.
b) Perfect MLM Creature. Doubles every 13-19 minutes, Recruit one
and be a millionnaire by morning.
VI COMPENSATION PLAN
Rerspective, growth industry, millionnaires thru Network Marketing ~
Advantages of ow business, part-time, macs easy print out, order direct -
1
Gustoner Profits - cash in pocket, 43% mark up above wholesale, constantly
Eh Begs _dittle drop off, customers bringing customers, exclusive product
with benefits everyone wants, conversion toditeneoe
Builder's Bonus - immediate + permanent bonus on downline
stilder's Bonus.
TE $50 --- 4% - 3 levels deep 5 A's - 25 B's — 125 C's = 155 distributors = $
TE $200 --- 42 - 5 levels deep, incentive to build customer base
Manager's Bonus - Paid on Manager Groups in Dowline
5% ~~ 5 Generations deep. Managers group, of Mgrs group, of Mrs group etc.3+ Manager's Bonus - In addition to Builder's 42 get 52, = 9%
Therefore can get 9% 5 levels deep, 5% below that on rest of organizacion
4. leadership Bonus - Paid on Manager Groups in Downline
oh -- 5 Generations deep. Managers group, of mngrs group, of mgrs group etc,
5. National Volume Bonus Pool -- 2% Gross sales shared
How to become MANAGER and then 2 month qualifier or 1 month,
CLOSE: Your own business, like a franchise
0.P.E. (other people's efforts)
S keys to accumilating wealth
O.P.M. (other people's money) —~ (both work for us here)
Downline = 0.P.E,
Skone Gripen = 041
$40 million
Meetings each Tu + Thurs
Prainings, Networking, Computer Printouts, Sales Aids, Great
Products, Tax Advantages, Financial Security
Now I'd like you to turn to the person who invited you here
this evening and find out how you can get started in this
exciting new business.I WHY
HOME OR OFFICE PRESENTATIONS
(Tastings, Classes, or Parties)
Step-by-step Method
‘DO HOME’ PRESENTATIONS?
"Take
plan to
*@ people,” the ultimate consumer and your future customer bese.
ine teal secret to long-term success in Cernitin is to build a broad base of custocer
hon you and your distributors are serving with products, support, ani sorciess:
Te'e 2 know face that inmediate up-front cash profits motivate the new consultant.
Somat’ majority of successful sponsoring will occur as a natural evolution fron
committed customers enjoying the excellent results our products offer,
Foal Bethod moves crenendous volume ty reaching deeply into the marketplace, thus
facilitating becoming and maintaining Manager.
Distributors you sponsor will have your model to follow, leading to tremendous com:
Be sameegCr Your even from the Tri-level alone. Duplication Of your Success ©
BIG BONUSES.
wou never need worry about mumning out of people, because this method creates a
constant (almost self-perpetuating) referral.
TI WHERE DO YoU Do IT?
1
Ac your home or other people's hanes vhere you invite people for a taste-testing,
wellness and/or diet class, etc.
AC your office, or other people's offices.
At beauty salons or a small dress shop where potential customers are invited.
Recreation rom of a large apartment building, or condominium development ete.
IS THIS FOR? EVERYONE!
Pou Se offering « complete program for wellness: our products can re-create naturel
Dalance throughout the body.
We ofver 2 total weight managenent program that works for the overweight, underweight,
and anorexic etc.
gouyetience for very young and very old, bachelors and working mothers, backpacking,
food storage programs.
Fach average person has dozens if not hundreds of people they are in contact with,
360 oe rer ereey Petghbors, relatives, etc. Weite then dom imediscely on your
100 VIF list as soon as they cone to mind, And always renenber the deaseee, onze
of lead-referrals et the hone presentations.
Between 5-10 people at 2 presentation is the proper size for personal servicing and
am intimate atnosphere. Five is ideal; over 10 you lose contecl:
IV WHAT TO SAY TO SET UP AND SCHEDULE THE PRESENTATIONS
le
2
ppgreceetion on the phone is just chic chat, building some minal affinity. Use
the person's nane frequently.
yThe xeason I'n calling, Barbara, is because I have just started a very exciting,
brand new business. It's in the health and nutrition, dist and weight conceor
field. It's absolutely fabulous, Barbera! It's Cernitin! Have you hesee chout it?
Let me tell you something about it”. OR a more indirect approach, "I's going shop-
ping for smaller size clothes this week because of the weight I've lost with the
Rew Bzhamian diet...Have you heard of this new diet?...You know, you ought to let
me do a home presentation for you.2
ove {RSze D0UF personal scory: 'And Barbera, I want to vell you that 1 personally
have lose bs on the Dick Gregory diet and I'm feeling fantastic,” OR ny
father, roomate etc. has...." OR "I feel so energetic, I'm sleeping less, ny nails
are growing etc. and I'm feeling fantastic."
(Barbara, all I want you to do is to sponsor a presentation for me and 2 you need
$500 Set together five of your neighbors, friends, or anyone you knov who Deed co
lose some weight, or to be on a convenient wellness program, eve. Juec hove item
Coes f° your home, Barbara, and I'll do the rest. Don't bring anything; don't
Plan anything, Just get then there."
You will set it up with Barbara a week ahead of time, and in effect "hive'’ the host
GF postess fo work for you fot a week by the following method: "What I'm going co
do Barbara dg ,t0 come over to your hone in the next day to two and bring you a-pre-
paration packet, and product samples so you will know what this progranis all Sosut.'
Educate them.
@) The preparation pack could contain the following brochures: product information
Brochure, diet brochure, compensation plan brochure, Olympic brochire, seronin
data sheet, and the most comonly-asked questions.
b) You should leave 5 extra diet brochures or productinformation brochures, 5 busines
cazds, and 9 retail price shests adn receipts (so they can share them with any~
one who can't come or doesn't show up).
©) When you go over to drop off the preparation pack, blend the drink for then to
show how easy and delicious it is. Also leave them a mutrition bar.
@) The week before the presentation chey wil. "be calling their friends in order to
help you. Most people find it easier to help a friend than themselves, co they
Zpelly get into ic and are mich more insistent. After the class, they have soon
the excitement and the orders and they will want to do the same thing you're doing
©) After the presentation (if appropriate) you will want to ask something like the
fol "You ought to get involved in this program with me. Wall be partners
You'd be fabulous!" (Make them watn you. Being a distributor is 2 privilege.
You only vant to work with those that want to).
NOTE: Another great source for hone presentations is an inactive distributor
gr better yet, a satisfied customer: "Hello Janice, this is jour
Cernitin distributor. Janice, I wanted to give you'a cell et you know how
much I appreciate you as a customer. In facat, since you're so satisfied nice
the Cernitin products, perhaps now would be a perfect time for scheduling 2
group Presentation. It would give your fanily, friends, and neighbors a’chance
be Beg, 2equsinted with our fine produces too, ‘Would Monday or Wednesday evening
be best for you?" (always give a choice of two in any simlar situatin).
V SET UP
as
2.
Jou dress in high style, though not ostentatious, even if everyone else is in Jeans.
At least you should be in business attire,
Your display should be simple but very attractive and clean. The visual image is
important.
Bring
a) Plain tablecloth (so won't clash with your products).
5) Small plastic cups if possible, or small peper cups (3 oz. size)
©) A blender so, you won't have to bother your host, but it is a great selling point
that you don't really need one.s
4) Portable cassette recorder for the Cernitin song at the beginning and end
(as well as the behavior mod during your presentation)
) Orange or apple juice preblended with banana etc. (refrigerate on arrival)
£) Exercise tape
Host/hostess coaching
a) Call 1-2 hours beforehand and remind them about their incentive gift which you
told them about in the initial conversation (one Bahamian, a box of bars, or
any of the pollen products are all valid choices)
b) Reassure them if there are last-minute cancellations. Tell them you'll be able
to give more individual attention. (You've told them from the beginning anyway
to ask twice as many as you expect to have)
¢) Arrive at least half an hour early so that the host/hostess is not nervous and
80 you have time to set up. Also find out from them a little bic about each
Person who is coming. It will assist you in greeting them and in bookings later.
Greeting the guests
a) Have Cernitin msic playing softly in the background
b) Greet each one at the door with a name tag and 2 little packet (a product infor-
mation brochure, business card, (customer record card), Have them sign in at
the registration table.
©) Make each guest and the host feel special. Give honest positive compliments.
Listen, and chat about their interests.
NOTE: Enthusiasm is contagious, as is the lack of it. Be enthusiastic before
and throughout the presentation. Look and act like you're the most successful
distributor in the company. Everyone wants to do business with a successful
person. Radiate your enthusiasn, warmth, and positive attitude. You are
creating desire with energy. And people buy you first. And SMILE!
VI Your class or presentation
Te
2a
The Basics
a) 45 minutes, (an hour at most), for the formal part
b) The timing is critical vith respect to momentum, Make certain it doesn't drag
or becane boring. Move right along fast.
©) Keep things simple: it works, it's safe, it's credible, delicious; fun,
inexpensive, you'll feel great.
@) It's not "hard selling" but cresting desire. Don't get technical, emphasize
the benefits (the sizzle not the steak). People buy on emotion.
©) Be sensitive to your group, listening with both eyes and ears. There's often
a negative person and a positive one ina group. It will help for you to
identify them and put your attention on the positive person.
Introduction
a) Welcome them
b) Have each person introduce themselves and tell what their goal is. You might
even take notes on who said what.
¢) Give your ID/testimonial of your success and/or that of your fanily or people
you know, ie. what the program has meant to you.a.
d) Promise them 3 things
1) “Tonight you're going to hear about something you probably haven't heard
about before, a program for hi-level wellness. How many of you here know
what hi-level wellness is? (It's more than the absence of disease but
optimal energy and well-being, radiant good health, balanced lifestyle...)
2) I'm going to present a dynamic new health and diet program that had its
source partly in Sweden and partly here.
3) We'ze going to have fun and you'll be glad you came (positive reinforcement
and creating that attitude up front).
NOE: This is a professional presentation or class on health and diet, not
a party perse. When they leave, they'll be happy they came because they'll
know they learned something they didn't have or know before,
e) Ask for 3 favors
1) Pay close attention because health is our most valuable asset and I know
you want to learn,
2) Feel free to take notes, but hold questions ‘til the end, please (if someone
who is negative tries to ask questions, smile and reiterate that you'll
speak to them personally at the end, if you haven't answered their question
during the presentation).
3) Relax and have fun
Meat of the class
a) Use the Cernitin story brochure to tell the history of the company as well as
Gusta Carlson's history and commitnent to health. “You can read the philosophy
of Dr. Allen in new hand-outs (People First + Hi Level Wellness)
b) Problems of obesity (can be defined as someone 20% over their ideal weight for
their height and bone structure)
1) USA's #1 nutritional and health problem.”
2) Getting worse because of high-calorie, low nutrition foods, and an increas-
ingly sedentary society.
3) Being overveight is a personal handicap - mental, enotional, social, busines
as well as physical.
4) Miles of blood vessels needed for each extra 1b of fat, causing excessive
strain on the heart
5) Health hazard - walks hand in hand with chronic disease and early death.
Insurance statistics tell us obese people are more likely to die early from
cancer, daibetes, strokes, heart attacks, high blood pressure, and have
digestive or kidney diseates, etc.
©) People in this society are sick and have low energy because of inadequate or
unbalanced nutrition. Your health is similar to a bank account: If you continue
to make withdrawals, and no deposits, you end up with 0 balance or NSF.
Describe Dick Gregory's program for weight reduction and management
(NOTE: Describe the products briefly and be sure to pick each one up with loving
warmth as you talk about the item)
a) Our drink is your nutritional insurance policy
1) "This is my foundation for health. I drink this (1-3) times per day and it
gives me everything my body needs. You know the reason we overeat ys
because our body is lacking total nutriciori."5
2) This product represents a delicious "people chow" which has everything in
it we need for optimm nutrition. You can safely live on this food concen
trate with nothing else. Ic is the same concept or scientific formation
as the "chows" they've developed for dogs, cats, birds, fish, etc.
b) Describe the drink preparation, then ask, "isn't that incredible? Just 30
seconds to prepare a meal! How many of us in this room, by the time we skin
the chicken and prepare the broccoli have eaten 10 cookies." People relate
to this and will laugh.
¢) Pull out the little gold progran information brochure, "Let's look at this to-
gether. These are the products we're going to talk about. ‘There are 3 phases
to the program. We don't just give you one way to diet, you can choose.
We'll be catering the program to each one of you and we'll want you to read
through this." (Don't go into details during the presentation because it's
boring and you lose momentum)
d) "We're going to start by tasting the drink and nutrition bar." Ask your host
to blend the drink (You've shown them how to do this when you brought your
preparation pack to then, how mich ice etc.)
5. Commitment
Pass out product line broken down and a sales receipt to each person.
a) "Isn't it time that you did something about your health now? The choice is
yours to enjoy a longer healthy vigorous life, or potentially be cut short in
your prime by lack of energy and well-being, illness, or worse."
b) Sell them the concept of commitment, ie they should have a program, not a few
of this or that.
¢) Show them the bonus pak or the most expensive of your two packages first.
Discount both packs or at least the larger one only. "his is what you need
unless you can't afford it. This package (the 2nd one) is the bare minimm.
Which one do you choose?"
6. Thank the host
Say out loud, "John, could you please come up here...I would like to thank you John
for hosting this seminar tonight because you made it possible for me to meet people
that I never would have met and to share this incredible program with them. For
that I'm going to give you, because you have chosen this gift, a box of energy bars.
Hand it to them with a ribbon on it.
VII PRODUCT PURCHASE AND BOOKINGS
1, Bookings
a) "For those of you who are interested in doing the same thing that John has done
tonight, I'm passing around a sign-up sheet, and please circle the gift you
would like to receive. Don't put a date on'this sheet, I will contact you,
because if you want something 2 months from now or 2 weeks from now, that's
just fine with me."
b) Don't do anything to create pressure, because ultimately you get 20-30 referrals
from one demo. It works.
©) Book one month ahead for yourself, setting specific times of the week if possibl:
d) After the formal part is over, you'll mingle, getting to know them better,
looking for potential distributors or gregarious types.
2. Product purchase6
a) I£ any are hesitant, reemphasize the benefits them using the information you
know about them from the hostess. Use 2 calorie wheel etc. to give each an
individual program or to help with a reorder.
b) You could throw out in the demo that you're looking for people in this area
and if anyone is at all interested or could recommend soneone who is, watch
what I do tonight and I'LL be happy to talk with you about the’ many
advantages of being a Cernitin distributor.
VIII FOLLOW-UP
te
2.
Counseling
Call each customer 3 days later from the sign-up sheet and find out how they're
doing. Reunite them to a support session if you have one. Let them know you care
about them. Call them at least once a week. Follow-through is crucial.
Recruiting (a number of options)
a) I£ someone is interested in becoming a distributor at the demo, tell then
you'll talk to them later. The purpose is servicing and obtaining custoners
initially, not distributors.
b) You could throw out in the demo that you're looking for people in this area
and if anyone is at.all interested or could recommend soneone who is, watch
what I do tonight and later I'll be happy to talk with you about the many
advantages of being a Carnitin distributor.
¢) Now or later; to the interested potential distributor, suggest that you meet,
or invite them to an opportunity meeting. Then call the person who had the
demo and give them a chance to sign up first. Then you will have 2 distrib-
utors who have a practical idea how MIM works.
IX REMEMBER:
lL
3.
Ae
Not every idea suggested above need be used nor every phrase or "script". These
are simply ways that have worked successfully for others. You can create and
experiment if something else is more comfortable for you. But try it all First
and see. This method has produced fabulous results.
Practice makes perfect. Don't worry about anything. Have a good time. and if
it's your Ist time or first few times and you're nervous, cell the group. They'll
understand and be very much with you.
Be positive and patient, persist and practice, and you will succeed beyond your
wildest dreams. “You will learn the concept of writing your own paycheck.
Home demos can pay fast profits and will build a very strong foundation for a
huge distributorship which will move lots of product.iil)
‘NYOUNG DEVELOPMENT COMPANY" il
ski |
foxy wich
ABLA word-rerwened
ripen isa young development
ins in Kew
shupbiilding eorn-
970 Klean AB as
branches nf operations
estate company Fastighets AB Sjoorme
to the state for asum of SEK 20 mi
This pool of capital was the foundation
PHILOSOPHY |
ue stratepy ia based on long-term goals. It is our ambi
toown. administer and develop our own group companies
and to provide these companies with the resources they need
tobe successful. Us
Sith grea market povental
Nehve many larrocaledevdopnen objetien
ineludingmany high-technology flds of application wit
obvious porentic rowth. v ee
‘We are also wiling o make our resource. nthe form af
marketing know-how or capital, available to eading com
CIES ESSaes
aviow is in very hgh st
jes, deus andl penjerts are
pendently
rain it
ann nena
‘ sree
NO BUREAUCRATIC DECISIONS:
Decentralization is a guiding principle behind the opera-
tions of Skine-Gripen, We take no steps without approv
from the board of directors of the companies involved. We
place zreat faith in our Mexibility, our ability to make quick
and proper decisions and our keen awareness of the market.
In most eases, the individual companies possess suffi-
cient expertise to be self-governing. Our companies grow by
ther owmetons and by proving ii skill aff with
the nevessary motivation and stimulation, As a result, our
as
YZ
nao
nization does not suffer fro
the same time, Skiine-Gripen ean make central resources
available in the form of financial aid. a large network of
influential vontacts. and depth of knowledge. All this com:
bined opens up many prospects for joint ventures,
URES ESssares
‘Our commericial sectors of operation are technology. trade,
development, and investments in companies.
Re)
COMMERCIAL COMMITMENTS
Where necessary, we provide the business savvy for our
investment companies, Our participation is geared pri-
‘marily to technology. but also includes ventures in commer-
cially-oriented companies.
ENN Ss ao Se
At present time, Skine-Gripen has a workforce over 1.400.
of which more than 800 are stationed abroad. Nearly half of
our sales are in markets outside Sweden. We feel it
essential to put more emphasis on exports, thereby making
Swedish products known outside the country and expan
ding our level of internationalization. These efforts will be
aided by the Swiss Company, Bylock Invest SA. which is a
major sioekholder in the Gripen Group,OMAON ASL
The oul of Skane Cieiprn io reach
Tigqilits apy
ual peequired
Duringa period of mpi
sine
vst uh activity and com
lidation. our visible capital his multiple
re can tenfold. This provides us with great portant
For further ventures it moder tecbialogy:— to need tonnare
rows demands —and further reinfomes our easl flow in
commercial operations,
url
cial secvorsin whic weare now engaged, Expansion will
First and foremost take place within ie serturs, We insist
| thar the companies we acquire have simiar churaeteristies —
ahigh degree of profitability skillful management. fi
ial soundness, lending pwsition on the market-and pe
| duets and services of high quality
‘We have also considered the prsibilitie ah
| issues on comp yuistions. Such issues, however, will
nade available when they benefit our shure holders.
only be
| Bec as eennte diated perakecre
| share
COMIN Nev PROM NING
Four staf is one of our foremost considera:
hat we strive to provide them
ulation in their work, In ths, we believe
FE partripation i
i) percent uf ue Swed stall Cor
nthe company und believes in us, We
a fees in risk capital Formation
ouvertible bands worth SER 20 million,
SISO enero
We have now p
equity pee
the finishing touches to our own frst
evelopment project. This relates ta ihe integrated compu
ter-controlled supply systern for ground service fwilities for
sireralt. This project, the CombicSyst ier with the
newly-formed \uerian Su 1 Amerie
Ine. whit has the mnarkeving eights for Swiss p
| cal company Gernitin 5.\. and Probus Developm
our contributions to dhe half-owned Gripen Dev a AB.
Gripen Developinent AB entered 1984 with SEK 72
inillion in eapital~alnost four tries the
wnmer of 1979, That
co tae Ta
1971980
No.emaloyees
1980,
vei
15,000 shatret
rapidly ~ more than
TOTAL WORKFORCE a
“Issue liquidities assumed to be paidup and CubieS A con-
solidated 08 of January 1, 1983.
ABisw
ers, Prices fur Shane Cy
Va 982198,
1330
Wer 19821983
company with approximately
yest share eune
00 perrent = during 1983.me,
ESE
Comitin \nveriva, Ine, whiels anarkets products manufie=
VB Cornelle Company af Sweden,
ewnpuny, We abo possess the exclusive s
rigits in Canada, Australia, andl New Zealand,
Aine:
| GENT lno
ENP
cnitin Amerie based
's product line includes the pole
ula diseavered by Gista Carlsson in the 1950's
Another 30 years of research has now been added wo his
pioneering work. In that time. pollen has become scienti-
ficaly established as a revitalizing health product.
Gernitin ~ the designation for an extract of pure pollen =
is nbtained by a patented process that includes microbiolo-
zival digestion, This proves
Feinoves injurious and inae-
ices from the raw
material, thereby eliminating
aany risk of sideeffects. The
Cemitin extract contains
active substances of raw pol-
lenin a concentrated form.
which guarantees a stable
tle
These extracts contain (in
amounts similar to their
in nature) at least
ino acids.
peptides. enzymes. comenzy-
vitamins with
B12. and the
nerals: Ca,
Zn. Mn. 8. K.P.
eee
's produet line also includes Pollitab:
ood supplement for athletes a
‘port. an
|
additional eneruy boosting wutrient for
and penple over age 40.
Comnitin Skin Ointment hastens the healing of irritated
and injured skin, And Ventrux-Acido helps the body util
its muttients and counteracts stomach romplaints raused
changes in diet when travelli
CIENTIFIC PANEL
Cernitin America has formed a qualified scientific panel
which includes both American and Swedish experts. who
quar.ntes that the produets fulfil their promise. The par
includes: Professor James B Carter. M D. DPH, Tulane L
versity, Olov Lindahl, M D, Linksping, Roger G Mazlen,
MD, PC, FACN, Kar Otto Aly, M D, Tallmogirden,
Dwight H Smith, M D, Ward Dean. M D, Maesimund B
Panos. MD. and Joseph Allain. M D.
NEAMe enn)
‘The Man:
bol
mesible. De Mew
narketing.
Network marketing, a highly-regarded form of distribs
tion in the USA. is based on a network of distributors wh
operate their own businesses independently
‘This form of marketing is both cost-effective. since it
3 the nutnber of middlemen, and is sales-effeetive
it gives the seller many possibilities for yield. includ
retail sales, commissions and overrides.
Network marketing is @ unique means of transportin:
product from manufacturer to consumer that's overlonke
in most countries worldwide, In the USA. it represents a
rector is Dr David Allen, In order to pro
vet as effective
sat k
jt et
meee
Managing Director: Dr David Allen
CERNITIN AMERICA, INC Tel No 0091-51
129 Dayton Street Telex:
Yellow Springs. OH 45387
USA
767-72SS Eee
| cabemeereliilg sy 1°) OL Z lan hc aa
Gripen Developanety VB was formed in Inte 198, The
ipasny = sanenerenl nperaie
lulose
‘areas sitlivut participn
uv the physical inanuiacauriag please
BISENTeT IN ae eds ne
Our primary stre
evelopment proj
wl distribu
ior ideas wie
ie
Tiernan te
eee
Lievelopnient projects
Gripen Development AB is willing
at develop
participate in diffe
t projects outside Sweden. as well
| MONS a
‘The company started with a capital base of
illinncriwns, af which the Baneo Funds
and IKE. had pat up 30 million in share
capital, skiine-Gripen AB supplied the rest
| ofthe capital. partly iv the form of the come
| panies Cernitin Anteriea, Inewrpora
ee
tS
SEE
GSN TOM a snes
1981 1782—«1983(1984
* The figures invelved include the turnover in Combi-System and
Probus Bevelopment. Ceritin America In. sna! included,
= This figura is aforecast. The possibility of reaching tne forecast
figure depends greatly an ie performance of Cerniin America Inc
OWNERSHIP BREAKDOWNE
50% 25% 25%
Combi-System AB.
Skane-Gripen’s share in
Probus Development AB
has also been assi
the company
According to the company
structure. Skiine-Gripen
sured royalties af 30 per
contol the ednings of Capen
ilapmira alice tleendoeaan
| Gseslerperit St foBe
| cease nan orev
Es
ripen AB Banco Funds KER)
The Mai
ing Director of the company is Bengt-Ame Daftner
Gripen Development AB
| Kabingatan 13 |
Gripen Development ABDear
Thenk you for your letter and interest in what we have found to be the
greatest opnortunity of our lives. Carnitin America, only ten months
old, has elreacy provided us with rewards in health, wealth, and personal
fulfillment beyond our greatest expectations, and sharing this apportun=
ity with others like you is one cf the richest uf those reverds,
Cernitin Amarica provides a truly unique situation, for it offers the
excitement, adventure and potential of a naw company and at the sane time,
the stability, capitalization and proven track record of a highly-succass—
ful, long-ssteblished company, Although Carnitin sroducts ara new to the
United Statas, thay have been used for mora then thirty years in fifty
countries throughout the world. Increased sales over each of those thirty
years attests to the remarkeble results millions have experienced toward
achieving high-level wellness, This cellular concentrate, which rejuve~
nates the body on a celluler level, offers such benefits as increased
ercy, stamina, endurance end mental clarity, while building the body's
netural resistence. And, although it is a completely naturel product,
sefe for everyone, from infants to the elderly, it is protected by multiple
petents, civing us a total exclusive on what scientists have called
"nature's most perfect food" and "the health discovery of the century",
In alignment with its holistic approach, our company has set aside a sub-
stantial portion of its 340,000,000 in liquid assets for research and de
velopment of other unique and exclusive products in the fields of nutrition,
Fitness and beauty. One such product, which has just becone available, is
already creating a revolution in the weight loss industry, and has been
deemed, after extensive scientific research, to be the safest and most
effective weight-loss product on the market.
Cernitin America has one strong and single purpose — to haip promote the
highest levels of wellness amongst the people of the United States, It wes
founded by Or, Oavid Allen, Doctor of Nutrition, who abserved the emazing
results gained by arofessional end Olympic athletes training on Cernitin
and wanted to make them aveileble to all. The company philosophy of people
first, product second, and profit following as a natural result, hes pro=
ducad a conpany growth rats of 20% each month,
To have found in one company the best nutritional supplements, the highest
level of integrity, and the most balanced and generous marketing plen
have ever witnessed, amazes us each end every day. Needless to say, we
never tire of talking about it.
Ours 48 @ personal business, from the corporate level down, and we'd be
happy to talk with you personally to find ut where your interests lie
be they in the products, the business, or both, to enswer any questions
you may have end to serve you in the best way possible.
If you would like, feel free to drop us e card with your phone numcer,
and we'll call end talk with you as long as you wish. Or, if you prefer,
we welcome you to call us at 213-450-3993,
In the meentime, thenk you again for your response and interest in what
we sincerely believe to be the products and the conpany of the deced
Sincerely,PROJECT: MY FIRST FORTY
NAME
PHONE
RESPONSE“Persistence Pays"
BASIC CERNITIN ASSUMPTIONS:
A Recruit 1 Distributor each 6 months
B Everyone in your organization does the same
€ Everyone in your organization buys only $50/month
It's as simple as A, 8, C! DUPLICATION IS THE KEYIII
Yr Yr Yr Yr Yr Yr Yr Total # Distributors
an n 13 5 06 OWT added that year
Year 41 3 1 3
Year #2 9 3 12
Year #3 | 27 o| 3 39
year 4 | 1 a| 9 3 120 Becomes Manager
? Reaches
year #5 | 243 ai 3 | 560 epee
year #6 | 729 | 243 9 3 1,092 4 * Manager
year #7 | 2187 | 729 | 203 | a1 | 27 9 3 3,279 5 * Manager
wo Bot char All of the rest | 4,908 After 7 years
Below your Builder's are within your alnost 5,000
Bonus ="s 5% Builder's Bonus ='s 9% Distributors
ER_ MON
S% = 9,112.50/mo. + > 9%. $5,683.50 14,796.50 BONUS P
AT END OF ABOVE 7 YEAR RETIREMENT PROGRAM
YOU WILL BE EARNING $14,796.00 PER MONTH