BULK WHATS APP MARKETING
SOFTWARE A COMPLETE GUIDE
BY ASHOK VAISHNAV
DINODIA DIGI WORLD
Benefits of Using What’s App Marketing
REACH TO YOUR
CUSTOMER
&
ATTRACT YOUR
CUSTOMER
Benefits of Using What’s App Marketing
Run Promotional Announcements For Announcements For
Campaigns Offers & Discounts New Launches
Convert From Announcements For Share Order Updates
Abandon Cart Back In Inventory & Invoices
10 X 10 X 10 X 10 X 10 X
Customer Brand Lead Cross Your
Interactions Awareness Generation Selling Sales
Types of What's App Marketing Software's
There are
4 Types of 1
Click Here
2
Click Here
For Demo For Demo
Software's
available DESKTOP BASED SOFTWARE
PERSONAL NO. CLOUD BASED
SOFTWARE
in market
3
Click Here
For Demo
4 Click Here
For Demo
VIRTUAL NO. CLOUD
BASED SOFTWARE WHITE LABLE
WHAT’S APP MARKETING STRATEGY
WHITE LABLE SOLUTION GRAY LABLE SOLUTION
• Approved by What’s App • Not Approved by What’s App
• Designed as per What’s App • Do not Follow what’s app marketing
marketing policy policy
• Works on API • Works on personal or business what's app
• Integrable & Scalable • Some ae Integrable & Scalable
• Cost – 50-70 Paisa Per SMS • Good for companies having limited
• Good for companies having lakhs of marketing budget
Rs budget for Marketing
The Rabbit Strategy The Tortoise Strategy
For What’s App Bulk Sender For What’s App Bulk Sender
Desktop or Cloud Panel Desktop or Cloud Panel
Key Characteristics
Key Characteristics
Blast On Only Volume On Day 1 to 7
Blast On High Volume From Day 1
(100 -200 Nos. In A Day)
(1500-2000 Nos. In A Day) Blast On Only Volume On Day 7-30
Key Expectations (200 -300 Nos. In A Day)
More Customer will Call /Reply Back Blast On Only Volume On Day 31 Own words
(300 -400 Nos. In A Day)
We can grow Business Very Fast
Key Expectations
Real Outcome You will Get Consistent Clients which you can
You Block Your Personal No. What's App follow up in better Way and mature more
We can grow Business Very Fast
Only a Few Customer Call Back
Real Outcome
Even if , you get high no. of reply or call you
You Block Your Personal No. What's App
wouldn’t be able to handle & mature
Only a Few Customer Call Back
Conversion Rate would be low as comparison
Higher Conversion Rate
to response
How to Avoid No. Blocking via Bulk
Sender
Run You Campaign in small sets like 200 no. at a time
Do not send repeat massages back-to-back to same no. , they will report
you a spam and you would be block
If you are using fresh & new no. for campaign, start in less quantity like 50
msgs in a day and speed up to 300 in a month
Maintain proper interval of at least 30 seconds to avoid no. ban
Avoid sending from your personal what’s app no. use new no. of campaign
But after continuous back-to-back 2 Time Bann it becomes a little difficult to
restore what's app
What to do if my no. is banned by
what's app
Don’t panic
Take a screen shot of ban massage while trying relodging
Send this screen shot with a request to remove from ban list at
What if, I wish to send more than my mgs
more than 1000 persons a day
If you wish to send 1000 what’s app msgs
Do not use desktop based bulk sender use cloud based what's app sender
Use 5 what's app login account and 5 What’s App No.
send 250 massage from one no. 250 X 5 = 1250 per day
Time Required to Run = 250 / 30 = 3 Hrs. Max
Result
Campaign Volume = 1250 Per Day
Expected Response = 5-10% = 60 to 120 Responses Per Day
Conversion Ratio = 10 % of Responses = 6 to 12 Customers Per
Day
Total 150 to 300 confirmed order can be achieved
Factors Responsible for conversion are
1. You Data Selection
2. Product Price & Reputation of Brand
3. Selling Skills of the Marketing Person
COST ANALYSIS
DESKTOP BASED SOFTWARE PERSONAL NO. CLOUD BASED SOFTWARE
1 No. Monthly Recharge = 100 *5 = 500 5 No. Monthly Recharge = 100 *5 = 500
Cost = 1000 Rs /Yr = 83 Panel Cost = 6000 Rs /Yr = 500
Total Cost = 1000 Per Month Total Cost = 1000 Per Month
SMS Sent = 1250 * 25 = 31250 SMS Sent = 1250 * 25 = 31250
Per SMS Cost = 1000/ 31250 = 1 Paisa Per SMS Cost = 1000/ 31250 = 3 Paisa
VIRTUAL NO. CLOUD BASED SOFTWARE WHITE LABLE
31250 SMS * .20 = 6250 /- Per Month
31250 SMS * .50 = 15625 /- Per Month
Panel Cost – 200 Per month
Panel Cost – 2200 Per month
Net Cost =64250 / 31250 = 21 Paisa
Net Cost =64250 / 31250 = .56 Paisa
Comparisons
DESKTOP BASED PERSONAL NO. CLOUD
SOFTWARE BASED SOFTWARE
1 Paisa Only 3 Paisa Only
Limitations
Either 5 Software needs to be used for 5 No.
Or No Limitations at all
One Person is required to change the no in ✓ Action Buttons
campaign ✓ Autoresponder / Chat Bot
No Auto Reply
VIRTUAL NO. CLOUD BASED SOFTWARE
WHITE LABLE
15-20 Paisa Only 60 Paisa Only
Cost is very High
Cannot Track Response ✓ Action Buttons
✓ Autoresponder / Chat Bot
Desktop Virtual No. Cloud API / White Lable
Questions Bulk Sender Bulk Sender Bulk Sender Bulk Sender
3 No. in Standard But Can
How many No. can All No. are Virual Not Be Increase on Additional One API Can
be used a time Only 1 Shown to User Charges used by whole team
Limit of SMS Unlimited Unlimited Unlimited Unlimited
Campaing Time Highest Short Average Shortest
No. Blocking Issue Highest No Worry Less than Desktop Not at All
Reply Can Seen or Seen on
Not Mobile Not at all Seen on Mobile Can See via Chat Bot
Auto Responses No Possible No Possible Possible Possible
API Integration No Possible No Possible Possible Possible
SMS Cost Zero 20 Paisa Zero Zero
1 Paisa Per
Operational Cost SMS 21 Paisa Per SMS 3 Paisa Per SMS 50 Paisa Per SMS
For For business having For business having mid For business having big
Use case Individuals proper marketing goals size marketing goals marketing goals
BY ASHOK VAISHNAV
DINODIA DIGI WORLD
SPAZE IT PARK
SEC 49 GUROGAON HARYANA
wa.link/63uyeu