ADABI COMPANY
FABRIKAM RESIDENCES GT10703 I MARKETING
Our Group Members
ZULIKMAL BIN BEN
BG22110379
NAZRIAH BINTI MOHD NAZRI
BG22110328
FASELA BINTI ADRIAN
BG22110436
AKRIMI MASWA BINTI FAZLIZAN
BG22110449
CRYSTAL ROGER
BG22110288
NUR AIN BINTI KAMAL
BG22160579
About Adabi Sdn. Bhd.
ADAMI CONSUMER INDUSTRIES SDN. BHD.
• Adabi began its journey into Malaysian homes in
1984,with the creation of various curry
products,which included fish curry,meat curry and
dates in a small factory located in Batu Caves Light
Industrial Area.
• 1986,Adabi moved to a larger factory in the Taman
Kepong industrial also had two factories in Taman
Ehsan in 1990&1992 at the same time.
• The main business of this company is to provide
quality & value added food ingredients to facilitate
the cooking experience of households.
• Distribution of production :
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Marketing strategy
S W O T A N A LY S I S A D A B I
STRENGHT WEAKNESS
Strenght of the product
-terms of taste is distinctive and nutritious The biggest is their inability to provide consistency in
-have business plan skills in aspects of business the quality of their food products as Adabi oftenhas
development -product diversity to call in many products due to poor supplies.
Efficient management team Low pricing.
-the team members work cooperatively,sharing common Raw material cost currently unprotected
goals as well the resources to achive them High employee turnover
-productive because they have worked out ways to resolve Challenges regarding the product,taste and
conflicts when they occur packaging
OPPORTUNITIES THREAT
Further expansions through acquisitions. Competition from others companies that
Increase in production capacity in produce food-based products.
Indonesia,China which is now implemented Has been accuse for not produce output
jointly in both countries. ADABI brand.
Can take over food companies are able to Adabi been accused of hiring a non-muslim
provide a synergistic effect on development as marketing manager.
activities.
Add a footer Changes in consumer taste. 4
3 ELEMENTS THAT ARE IMPLEMENTED AT FR
SYARIKAT ADABI SDN.BHD.
PRODUCT,PROMOTION,DISTRIBUTION
PRODUCTS PROMOTION DISTRIBUTION
The middleman is a group of
Among the types of promotions offered by Adabi assistants in moving a company.
Something that is offered in the market by companies are samples,unity and face to face sale.
an entrepreneur that has tangible & Adabi company;producer,wholesaler,
-1)ADVERTISING retailer,consumer.
intangible characteristics -Television –promoting their production on
1)PRODUCT ATTRIBUTES Distribution from van salrman to:
TV3 broadcast I. Wholesaler (Aeon ,Tesco,Giant )
-Long lasting -the program ‘Jagoh Kampung Event’
-Affordable II. Restaurant
-Magazines –Business.”DatoSyed Mashor Mahmood” III. Hotel
-Delicious -Metro.”Adabi Exports to the UK”
2)PRODUCT BRANDING Expanded until there are 13
-2)PRODUCTS companies that act as agents or sales
-”ADABI” loged the Traditional lace of the -Care products (saving users problem in serving thefood
Malacca Royal Family in the 18th century. centers,
want to serve) I. Baktisan Pertama Sdn.Bhd. Sg
3)WIDTH OF PRODUCT LINE -Real products (Guarantee of quality products,halal)
-Curry -Canned food Petani,Kedah.
-Additional Products (Guarantee of user safety,good and II. Stasuri Enterprise Sdn.Bhd
-Flour -Seasoning encourage users)
-Powder -Sauce and soy sauce Kuching,Sarawak.
-3)FACE TO FACE SALE
-Soup -Adabi makes sales presentation&demonstrations with
help of videos,catalogs,product samples to shape the
desire of potential buyer of the product 5
FR
MARKETING PROBLEM
P R O D U C T, P R I C E , P R O M O T I O N , P L A C E
product quality does not meet the set standards
-product quality is not satisfactory
-customer complaints about soft ketupat products from
adabi company
PRODUCT The halal status of adabi products is questioned
-there is a customer misunderstanding about adabi product
(chili sauce, tomato sauce, instant noodles, oyster sauce,
soy sauce)
There are many fake products on the market-Many
consumers are deceived by fake products(oyster sauce)
The price of literary products rises, in the market
- covid 19 has hindered the activity of resource
PRICE
suppliers to adabi causing adabi to produce less
products. also causing prices in the market to
rise due to small quantities and high demand
The cost of raw materials goes up
- will change the company's price of adabi
company's products 6
PROMOTION PLACE
Sales are disrupted by covid 19 Distribution of products with many levels
- buying and selling activities are - the product reaches the consumer very
temporarily stopped expensive
- Had been lack and decrease which is -The price in market more expensive because
modal and worker to supplied the output the price include tax,delivery fee,services and
of product profit
- Consumer can’t get their cane stock Affects the environment
during the MCO - there is air pollution, noise because the
High advertising cost location is the focus of many people
-reach tens of thousands -the more the production of products in
-many processes are charged service fees factories increases, the more air pollution
and have to pay them at a high rate from smoke and river pollution occurs from
*price of land, buildings, machinery, canned food processing oil
design, billboards
SOLUTION
1. Do the R&D Research
- Adabi Company carries out R&D related to food product to improve
their food quality.
2. Display the halal certificates that have been recognized by the
relevent parties to solve the problem of issue related to Adabi products
that are not halal.
3. Impose a compound on the manufacturer of fake adabi brand.
4. Adabi Company builds a factory in an areas that is not the focus of
FABRIKAM
the public to prevent problems RESIDENCES
such as environmental pollution.
5. Hold a cooking demonstration using the Adabi products as well as
shared the recipes with the public to promote the products produced.
6. Adabi companies need to expand the hiring of employees to increase
work productivity and provides the effective training to a new
employees.
FR
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