Foreign Literature

Over the years, halo-halo has become a staple food in the Philippines, especially during the

summer. If cooling down is what you’re after, then halo-halo is perfect for you. Translated as

‘mixed’ in English, this dessert is at least a mixture of shaved ice, evaporated milk and sugar. To

that base, various ingredients are added such as banana, purple yam, jackfruit, shredded coconut

flesh, sago, sweetened beans and ice cream. Then everything is topped with crunchy corn flakes

and leche flan (crème caramel). (Caremin, 2018)

the Filipino Dessert That's Taking Over New York City Findings:The utterly ridiculous,

unabashedly messy, bean-encrusted confection known as halo-halo is posing a serious threat to

the cronut as the tastiest sweet treat of the summer, serving as the latest proof that New York

City's fascination with Filipino cuisine is real. (Santos, 2013)

high-quality proteins, carbs, heart-healthy fats, vitamins, minerals, and water are all important

components of a balanced diet, which also limits the use of processed foods, saturated fats, and

alcohol. Eating in this way supports healthy body weight, promotes daily bodily functioning, and

can help avoid disease.(Annigan, December 12, 2018).

A popular Filipino dessert or snack, halo-halo is chilly and reviving, making it ideal for battling

the country's practically perpetual tropical heat. It consists of a combination of sweet, preserved

beans (red beans, chickpeas), coconut meat (macapuno), jackfruit (langka), pounded dried rice

(pinipig), sweet purple yam (ube), cream caramel flan (leche flan), shredded sweetened plantain

(saba), a lot of shaved or crushed ice, milk (or coconut milk), and ice cream on top (typically ube

ice cream). Simply put, this is a basic halo-halo recipe. People alter ice cream flavors, add and

remove components, etc. Why is it named "mix-mix" then? Because after assembling this vibrant
creation, you must disassemble it and combine all the ingredients before eating it. (Angeles,

2013)

The Filipinos had just recently begun to become familiar with ice cream and other frozen dishes

because there wasn't much ice available until the Americans created the Insular Ice Plant. As a

result, people liked the Japanese dessert. While the Japanese immigrants regarded it as an

opportunity to make money, various businesses selling "mong-ya" quickly gained notoriety in

the Metro Manila area. After World War II, the Filipinos took advantage of the opportunity to

modify the meal to suit local tastes, such as by adding ube jam or ube ice cream. (Valdeavilla

2018)

There are various types of sweet ice desserts in the majority of Asian nations. Most likely, the

Japanese delicacy kakigori, which consisted of shaved ice served with sweet beans, is where

Halo-Halo got its start. In the middle of the 19th century, Americans brought ice to the

Philippines and in 1902, Insular Ice Plant, the country's first ice factory, was built. During the

Japanese occupation before World War II, new dishes were introduced and ice was freely

available, which helped Halo-Halo start to take root. The ice dessert was modified by the

Filipinos to suit their tastes and preferences, and it quickly distinguished itself from any of its

analogues in neighboring nations. Its characteristic purple color and proudly Filipino feature are

due to the inclusion of ube ice cream and jam, both derived from purple jams. (Douglas, 2015)

Restaurants that leverage all five senses of their guests significantly increase the odds of

connecting to their appetites and disposable income. It seems most restaurateurs naturally focus

on sight and taste, primarily caring about how it looks and the flavor of their food. But what

many don’t realize is that the look and feel of the environment encompasses a lot more than
simply how it appears. In order to create a distinct and intentional sensory experience for your

guests, you must affect all of their 5 senses,  Sight, Sound, Touch, Smell and Taste. (Goldman,

2018)

https://startyourrestaurantbusiness.com/restaurants-leveraging-all-5-senses-of-their-guests-

increase-sales/

Halo-Halo is not healthy due to its high sugar and fat content. A typical serving of halo-halo is

around 12 grams of fat, 31 grams of carbs, and 8 grams of protein. This is a poor balance of

nutrients and can lead to weight gain if portions are not controlled. 

One of the biggest contributors to weight gain is simple sugar carbohydrates and halo-halo

certainly contains a significant amount which is not good news for your weight loss or health

(aspirefitnesswalnut, n.d.). 

https://aspirefitnesswalnut.com/is-halo-halo-healthy-3-tips-for-weight-loss

Due to the development in the food industry, restaurateurs are paying more attention to the

overall experience clients have when dining out. Because of this there are new ways to enhance

our smell, feel, taste, sight and hearing senses. It is also shown that sound plays a role in eating.

While this might seem weird for some, it is true. Listening to the ocean sounds when enjoying a
Mediterranean meal can give you are more fulfilling experience, than having Mexican music

when eating Italian food. smell also plays an important role. The combination of the smell and

taste senses enable us to experience the real flavour of the food we’re eating, and without this, no

dining experience could be complete. One of the restaurants changing the way we use our senses

is Dans Le Noir, which gives its customers the opportunity to dine in dark. Because of the lack of

sight, the guests have to concentrate more on the actual taste, smell and texture of the meal.

Scent marketing is a growing trend in the food industry. This refers to creating a scent in order to

give the customers an overall experience that is connected to the venue. An example of this is

coffee shops using a coffee scent in order to attract customers. Some companies providing this

kind of service are Aromatise, Ambius and Sixth scents. (FoodAlert. 2013)

https://www.foodalert.com/how-our-senses-affect-way-we-experience-food/

Most people obsess over the flavour of everything from ice cream to chocolate – but the

professionals, food scientists and chefs alike, know that crispiness, creaminess and chewiness is

just as important. Texture is big business and the science of food structure even has its

own 'ology': food rheology.

And yet in the everyday enjoyment of eating, texture is often considered the poor relation of taste

and smell (US research found that textural awareness was often subconscious). But the

professionals know all too well that, while the sensory spotlight may fall on flavour when we’re
savouring a mouthful, get the texture wrong and it’s game over – we’ll reject it outright. People

take texture for granted until something is wrong with it. (Smewing, 2017)

https://textureanalysisprofessionals.blogspot.com/2017/09/the-importance-of-texture-in-

food.html

Foreign Studies

Matcha tea is gaining popularity throughout the world in recent years and is frequently referred

to as a mood-and-brain food. Previous research has demonstrated that three constituents present

in matcha tea, l-theanine, epigallocatechin gallate (EGCG), and caffeine, affect mood and

cognitive performance. After consuming the matcha products compared to placebo versions,

there were mainly significant improvements in tasks measuring basic attention abilities and

psychomotor speed in response to stimuli over a defined period of time. (Diets, 2017)

The health benefits of green tea for a wide variety of ailments, including different types of

cancer, heart disease, and liver disease, were reported. Many of these beneficial effects of green

tea are related to its catechin, particularly (-)-epigallocatechin-3-gallate, content. There is

evidence from in vitro and animal studies on the underlying mechanisms of green tea catechins
and their biological actions. There are also human studies on using green tea catechins to treat

metabolic syndrome, such as obesity, type II diabetes, and cardiovascular risk factors. Long-term

consumption of tea catechins could be beneficial against high-fat diet-induced obesity and type II

diabetes and could reduce the risk of coronary disease. Further research that conforms to

international standards should be performed to monitor the pharmacological and clinical effects

of green tea and to elucidate its mechanisms of action. (Chacko et al., 2022)

According to Alexandra Sifferlin (2018) Like other green teas, matcha has catechins, a group of

antioxidants. Matcha contains significant levels of EGCG (epigallocatechin gallate), a catechin

thought to have anti-cancer properties. Studies have connected green tea to a number of health

advantages, including preventing cancer, heart disease, and type 2 diabetes as well as promoting

weight loss.

Sabu M Chacko & Priya Thanbi (2010). Numerous illnesses, including various cancers, heart

disease, and liver disease, have been linked to the health advantages of green tea. Many of these

health benefits of green tea are attributed to the catechins it contains, especially (-)-

epigallocatechin-3-gallate. Studies on animals and in vitro have provided proof of the biological

effects and underlying processes of green tea catechins. Green tea catechins have also been

studied in humans for the treatment of metabolic syndrome, which includes obesity, type II

diabetes, and cardiovascular risk factors. Consuming tea catechins regularly may help prevent

type II diabetes, type II obesity, and cardiovascular disease as well as lower their risks.

Tea catechins, lutein, and vitamin K are just a few of the active components of matcha green tea

powder that are good for your health. It is also well recognized that these substances help older
people's cognitive abilities. Therefore, our goal was to find out how daily Matcha

supplementation affected the cognitive abilities of senior citizens living in the community. A 12-

week trial that was randomized, double-blind, and placebo-controlled was conducted. Sixty-one

volunteers were chosen at random to either receive the test drink, which contained 3 g of fresh

Matcha powder, or a placebo drink. . To use a psychometric test battery, changes in cognitive

function were evaluated. Using a Brief-type Self-administered Diet History Questionnaire, daily

dietary consumption was evaluated (BDHQ). The Montreal Cognitive Assessment (MoCA)

score of the active group of women showed a substantial cognitive improvement in the gender-

specific analysis. A substantial inverse association between vitamin K consumption in the daily

diet, excluding test beverages, and change in MoCA was discovered through dietary analysis.

According to the results of the current study, older women who live in their communities can

prevent cognitive deterioration by taking daily supplements of matcha green tea powder.

(Sakurai et al., 2020)

The process of new product development (NPD) is extensively discussed in scientific literature.

The innovation process, which has an impact on NPD, gives items an exceptional value that

increases consumer demand for them. However, developing a new product that is successful is

not simple. The benefits of new products and market power are acknowledged by management

academics, legislators, and economists, but developing these products is a challenging and time-

consuming process that frequently results in a loss of investment. Problems, according to

academics, are connected to marketing. The essay emphasizes on developing a marketing plan

for an NPD process based on these research findings. This study's aim is to compile, analyze, and

synthesize recent scientific data in order to draw conclusions about how to develop a marketing

plan for new medicines. The fact that the NPD process, the innovation process, and the research
commercialization process are interconnected, and problem-solving has certain characteristics in

common, is what created the majority of the chaos when implementing the study's goal. A

comparison of these processes and definitions was done to help explain how these processes

relate to one another. The boundaries of the research were established for the NPD process

analysis, which began with the product's original design phase and ended with its introduction to

the market. (Zemlickiene & Maditinos, 2014)

Every firm that wants to launch must develop a marketing strategy for its goods or services, one

of which should be the home care market. Due to the current intense competition, businesses

must use effective marketing strategies in order to meet their objectives or risk losing their

business. The aim of marketing efforts is to persuade customers to purchase products or services

from a firm when they are in need of those products or services. Home care has been available in

Indonesia since 1880, but only 50 home care businesses have been registered as of yet. With

2488 hospitals in Indonesia, there is still a sizable market for home care services. Marketing Mix

is a strategy to assess four segments in terms of pricing, place, promotion, and product in order to

reach the target market for the Home Care Requester in Need strategy. And this idea is very

helpful in marketing because it allows us to examine the market pricing, the position in relation

to the target or group, the appropriate promotion, and the product that the client wants. In order

to accomplish the intended goals, the corporation must be able to comprehend consumer

behavior as well as be aware of the marketing methods that must be used. Therefore, in a

corporate environment that is rapidly changing, marketing strategies that are effective for

monitoring what is happening and what is going on within the organization and foreseeing
difficulties and opportunities in the coming time are required to meet the company's goals.

(Yuandari & Heri, 2019)

Based on the Attention, Interest, Desire, and Action (AIDA) model, this study suggests a method

for leveraging social media as a tool for small business marketing. The AIDA model has been

used extensively for online marketing strategy, however it is still unclear whether it can be used

for social media. A focus group discussion with twenty-two small company owners was used to

collect data. The results demonstrate that the model can be used to develop marketing strategies

for the usage of social media. Small business owners can use the suggested method as a model

for how to use social media for marketing in a calculated way. (Hassan et al., 2015)

This paper's primary goal is to examine how social media applications affect small businesses.

Entrepreneurs. It is also investigated why small business owners use social media platforms.

Social media completely changed how businesses operate. Currently, social media applications

have become the most useful and efficient tool for small business owners and are typically used

by all small businesses they create fan pages on the social media platform to promote and

advertise their goods and services. Followers, and they are grateful for any ideas and feedback

that will help them grow their business. However, based on the research, I came to the

conclusion that social media applications had a good effect on small businesses. Both of them

and the entrepreneurs are very motivated to use this platform. (Shabbir, 2016)

The safe handling and distribution of fresh and processed food products from the place of

production to the consumer is ensured by packaging, which is a crucial part of the food system.
As a result, the food chain is more secure. Technological advancements in packaging offer new

opportunities to decrease losses, maintain quality, add value, and extend the shelf life of

agricultural produce. This review's goal is to draw attention to how packaging helps secure the

food system by preserving quality and lowering food losses and waste. The assessment also

touches on a few of the cutting-edge packaging technologies that have completely changed how

we handle and package food in order to satisfy the growing demand from customers for reliable

supplier of high-quality, secure, and nourishing goods. (Opara, 2013)

Designers create aesthetically pleasing products by using product characteristics (such as

trendiness). Aesthetic evaluation and physical characteristics of product designs, such as shape,

are frequently thought to be generalizable across product categories and markets. However, in

accordance with an interactionist viewpoint, we demonstrate that a person's perception and

aesthetic evaluation of product designs are influenced by the object's physical characteristics as

well as by their prior exposure to items. Exposure to items in the past offers a prototype against

which to contrast recently discovered product designs. We demonstrate how changing a product

design's physical properties from the combination of physical properties that the prototype is

made up of makes it appear more fashionable and, thus, more visually attractive. The physical

characteristics that make a product design appear trendy and visually pleasing are product

category specific because different product categories have distinct prototypes (Study 1).

Additionally, because these product designs depart more from their prototype, consumers in local

markets view global brand product designs as trendier as and more attractive than consumers in

global markets (Study 2). Therefore, designers should consider product designs that people are

exposed to in their daily lives in order to produce a product design that is modern and
aesthetically pleasing. (Blijlevens et al., 2013)

Local Literature

According to Batongbakal (2016). Halo-halo, which is also known as sorbetes, is arguably the

most well-liked dessert in the Philippines. Its history is just as deliciously rich as its combination

of flavors. Nippon immigrants helped introduce icy refreshment to the public market by

translating the popular Japanese mitsumame, or "many beans," into mongo con hielo. Halo-halo,

which upgrades the original with fruit preserves and custards, is the culmination of Philippine

varieties. Before the ice-shaver was incorporated into the technology of the Japanese Asahi firm,

the original mitsumame was initially manufactured using snow. Contrary to common belief, our

iconic summertime drink, the halo-halo (mix-mix), is a Filipino dish with Japanese roots. We've

consumed halo-halo over the years at places like roadside vendors, Chowking fast-food

restaurants, and five-star hotels like the Manila Peninsula (which was the first to serve it in an

oversized, specially made bowl instead of the usual tall glass) The pre-war Japanese were experts

at preserving beans like mongo, garbanzo, and kidney beans in a thick syrup, which is where

halo-halo began to develop. The next step was to serve these over crushed ice, which we have

now localized into a Filipino variation of the Japanese kakigori. (Ocampo, 2013)

The matcha lover's green tea is now available in the Philippines. The matcha trend is real and

definitely here to stay, according to Ces di M. (March 10, 2018)! Matcha is the strongest green

tea in the world and is a Japanese specialty. We've heard of drinks and desserts topped or mixed

with this finely ground powder of specially grown and processed green tea leaves. Making
matcha on your own has been quite difficult until many restaurants learned how to make a

product in matcha and one of them is a Real green tea Product reached the shores of the

Philippines. In this study, matcha is not only to improving flavor, matcha green tea helps you

lose weight and extend your workout sessions. Your metabolism will speed up, and it's a great

antioxidant source. In Japan, matcha is so well-liked that many people choose to drink it instead

of water due to its many health advantages.

According to Karen D.V (2018). Food fads may come and go, but matcha will always be in style.

Japanese green tea has gained popularity in recent years and is now seen as a delectable

alternative to traditional flavors like vanilla, chocolate, and strawberry. Many of you may have

developed a liking for green tea because of its distinctive, earthy flavor, which just envelops the

palate with a wholesome goodness, but perhaps some of you are drawn to it because of its health

benefits. Whether it is in a dessert or an after-meal drink, it is one of those flavors that is difficult

to resist. Every type of sugary craving can be satisfied in the metro area with the best green tea

recipes.

A favorite dessert in the Philippines is halo-halo. Various fruits, sweetened beans, shaved ice,

evaporated milk, and ice cream are piled in this delightful dessert. Halo-halo, which is actually

Filipino for "mix-mix,”. (Jade Leaf Matcha, 2022)

Locals in the Philippines have three options for cooling off in the tropical heat: go to the nearest

air-conditioned mall, jump in the pool, or treat themselves to a cup of their favorite ice-cold

Halo-halo. It's a traditional Filipino delicacy that fills many people with glimmering pride and

nostalgia and is a must-try when traveling there. (Valdeavilla,2018)

parfait. Before you mix them all together, it's filled with a variety of flavors and textures, from

fresh jackfruit to ube ice cream, all of which are piled beneath a bed of shaved ice. In fact, the

Tagalog word halo-halo literally translates to "mix-mix" in English (via Halo-Halo, Mix-Mix).

The explanation is rather obvious: The dessert is intended to be combined before the first taste.

Eating halo-halo is an experience unlike any other because each spoonful is unique from the

previous one. (Martin, 2021)

Halo-halo, a shaved ice treat, is popular throughout the Philippines, from street markets to five-

star hotels. Halo-halo is a more popular term for this meal than its more grammatically correct

counterpart, haluhalo, which comes from the Tagalog word halo, which means "to mix." Even

though shaved ice is so well-liked now, the nation's tropical climate meant that for the most of its

history, people lacked access to ice. In the 19th century, US ice commerce ships brought the first

ice to the Philippines. However, a sizable ice plant built in Manila in 1902, which led to the

widespread availability of factory-produced ice. (Mack, 2020).

In the digital age, social media has now infused itself into millennials' daily lives. Facebook,

which has more than 2 billion active users right now, is one of the social media platforms that

millennials use most frequently. Facebook is now considered to be one of the major social media

platforms that people utilize. A strategy is needed to use the Facebook platform as a digital

marketing tool in an increasingly developed online market since for some people, having a huge

user base equates to money and marketing chances. This article aims to learn how to apply the

appropriate marketing strategy on Facebook marketplaces and how to leverage the Facebook

market place as a digital marketing tool. The library approach is being used in this descriptive
study. According to the research, Facebook's social media may be characterized as having

complete features because users can interact with one another, share videos, form groups or

associations, arrange events jointly, and more. In addition, users increasingly frequently use it as

a digital marketing tool through the Facebook marketplace for activities like buying and selling.

As a digital marketing tool, Facebook Marketplace can be used in a variety of ways, including

advertising, sales promotion, publication of individual sales, and product promotion through the

use of aesthetically pleasing packaging.

As many researchers before us have observed, food quality is a complicated subject. Quality can

be defined in the simplest terms as a product's ability to measure up to user expectations.

However, depending on where you are in the food chain and what you are doing, different food

quality parameters may be important because quality can also be understood as "properties" or

"inherent value." Additionally, the consumer's impression of food quality varies greatly based on

a variety of factors including culture, age, and economic status resources and information.

(Olsson & Brandt, 2015)

LOCAL STUDIES

The Philippines is still one of the unhealthiest countries in Asia, lagging behind India, Malaysia,

Thailand, Vietnam and Sri Lanka. Based on a survey by pan-Asian insurance giant AIA Group,

the Philippines scored 61 out of 100, below the regional average of 64. It is tied for ninth overall

with Korea, India and Singapore. (ThePhilippineStar,2016)

countries-study#:~:text=MANILA%2C%20Philippines%20%E2%80%93%20The

%20Philippines%20is,the%20regional%20average%20of%2064.

According to Manila Bulletin (2020). Based on Manulife’s “Understanding Filipino Sentiments

Toward Health and Critical Illness” study, which surveyed over 500 Filipinos, 63 percent of the

respondents claimed that they prioritize staying healthy and avoiding illness. However, the study,

conducted from January to July 2020, revealed that 41 percent are physically inactive, 29 parent

are considered overweight, 10 percent are obese, and 22 percent smoke tobacco. Filipinos also

ranked fourth in the world on being sleep deprived, clocking an average of 6.5 hours versus the

recommended seven or more hours for adults Melissa Henson, Manulife Philippines, senior vice

president and chief marketing officer attributed  the “disconnection” between belief and behavior

on several barriers, including lack of time, the as well as cost of healthy meals and fitness

activities.

https://mb.com.ph/2020/09/25/filipinos-cant-break-unhealthy-habits-study/

The marketing literature shows that consumers evaluate and buy products based on the country

of origin. The impact of the country of origin (COO) on consumers, especially college students

who influence demand in global markets, is becoming increasingly important due to advances in

information technology. There are studies that show that COO can directly affect purchase intent

without mediator variables. However, this study shows that COO does not have a direct effect on

purchase intent. COO can only affect the purchase intent of Japanese and Filipino consumers if

perceived product quality is used as a mediator variable. In the case of Filipino consumers, COO
can affect the purchase intent through self-expression, brand image, and perceived product

quality. On the other hand, COO can affect the purchase intent of Japanese consumers if a sense

of pride and perceived product quality are used as mediators. COO can affect the purchase intent

of Filipino and Japanese consumers if product quality is used as a mediator (Bautista, 2020)

https://www.dlsu.edu.ph/wp-content/uploads/2020/02/9Suplico-2020-012820.pdf

Filipinos seem to have found comfort in sweet delights amidst the COVID-19 pandemic, with

new data showing a “consistent upward trend” in their interest in chocolates, candy, and other

confections since the virus outbreak began. conducted by e-commerce aggregator iPrice, the

Philippines ranks third in Southeast Asia in terms of such. “Nearly 18.8% of the country’s

Google population are looking for sweets, the highest number after Malaysia (21.8%) and

Singapore (19.3%),” they reported, adding that the figures have been verified by the International

Diabetes Foundation and Diabetes Atlas’ data on diabetes prevalence in Asia. “For instance, if

you compare September 2020 (a random month) with February 2020 (Valentines’ Day month),

September has 38% more Google searches,” explained the iPrice Group. “In April 2020, just

when everyone was transitioning into the new normal, search interest for chocolates & sweets

started to increase by 20%.” It can be noted that the research team based it on the Google

searches in the Philippines that contained keywords like “sweets,” “candy,” “chocolates,”

“tsokolate,” and “tamis.”

(Villanueva, 2021)

https://philstarlife.com/living/505989-philippines-sweets
Conducted via face-to-face interviews of 2,400 respondents from September 6 to 11, the

nationwide survey said 63% of Filipino adults use the internet, with more than half saying they

log on more than once a day. The rest go online once a day (22%), twice to six times a week

(13%), once a week (3%), or less than once a week (2%).Almost all internet users (99%) go

online to check their social media accounts with Facebook and YouTube as the most popular

social media platforms among internet users in the country.“Ownership of a Facebook account is

nearly universal among internet users in the Philippines as a whole (99%) and across geographic

areas and socio-economic groupings,” the survey wrote. (Malig,

2021)https://www.gmanetwork.com/news/scitech/science/806672/facebook-is-most-popular-

social-media-platform-among-internet-users-in-philippines-pulse-asia/story/

This research was conducted in the Polytechnic University of the Philippines specifically with

the young consumers of College of Business Administration which aims to identify and examine

variables like packaging attributes that could affect young consumers' buying behavior. As we go

through this research, the results will show that packaging color, label and the quality of the

packaging material are given weight by the PUP College of Business Administration young

consumers. Furthermore, all the findings of this research will be used to provide guidance for

marketers' perception towards different factors regarding purchasing decisions. (Bautista et al.,)
http://ijariie.com/AdminUploadPdf/

Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers

_ijariie10974.pdf

Increasing temperatures cause heat stress in people, even when not directly exposed to heat,

since outdoor meteorological conditions also affect conditions inside, particularly in non-air-

conditioned environments. Heat stress harms people's health, can impair their well-being and

productivity, and may cause substantial economic losses. In this study, we investigate how

people in urban areas across the Philippines are affected by heat, using data from 1161 responses

obtained through an online survey. We found that almost all respondents (91%) are already

experiencing heat stress quite severely and that the level of heat stress is correlated with

population density. (Zander et al., 2018)

https://iopscience.iop.org/article/10.1088/1748-9326/aad2e5

Chapter III

Research Methodology
 This chapter provides a clear and detailed account of how the study was conducted. It should

describe the specific methods and procedures used in the study, including the research design,

populations, sampling methods, research instrument, and data gathering procedure

Research Design

The research design that will be used in this study is quantitative research. It refers to a set of

strategies, techniques and assumptions used to study psychological, social and economic

processes through the exploration of numeric patterns. (Coghian & Brydon-Miller, 2014). The

statistical data to be gathered in the from surveys will depicts a descriptive point on the level of

satisfaction measure from the respondent in STI College Sta. Maria Bulacan who will taste

Matchalo-halo

The researcher will use descriptive method as a research design which aims to describe the

customer’s satisfaction in Matchalo-halo. Descriptive research is an appropriate choice when the

research aim is to identify characteristics, frequencies, trends, and categories. It is useful when

not much is known yet about the topic or problem. Before you can research why something

happens, you need to understand how, when and where it happens. (Scribbr, 2019). The

researcher chose descriptive as the type of the research for the reason of that it is the most

effective way of determining patterns or trends in a data, even if the pattern is not yet understood

completely. Survey method will be used in descriptive method. This research aims to determine

the range of variations in conditions among the study participants.

This study aims to ensure that the collected data is both important and useful, while also

protecting the privacy and confidentiality of the participants. The researchers will randomly

select a sample of teenagers aged 13-60 from the STI College Sta. Maria Bulacan campus only

for the study. The researchers are open to further development of the study based on the

information gathered and will respect the personal lives of the participants. A total of 25

respondents will be picked out in convenience. For this study, only individuals aged 13 to 60 will

be included in the sample. Those under the age of 13 or over the age of 60 will not be eligible for

selection.

Sampling Method

This study will use a convenience or accidental sampling. Convenience sampling is a method of

collecting samples by taking samples that are conveniently located around a location or Internet

service. (Edgar & Manz, 2017). The researchers chose convenience sampling method. This

sampling method involves choosing participants based on how easily they can be recruited for

the study. It is frequently utilized when there are limited time or resources, or when the purpose

of the research is to gather initial data or investigate a new or complicated topic

Re