03 Yearly Tracker
03 Yearly Tracker
                                     Functions
2022 30lpa+ candidates
Min          Max                   All
                                 1 Public relations
                                 2 Marketing
                                 3 Account manager & Sales ((Influencer partnerships, events,
           1              2        lead gen, customers)
           1              1      4 Credit risk (u/w, collections)
                                 5 Operations (exporter and buyer onboarding, invoice
                                   processing)
                                 6 Legal (legal agreements, entity legal structure, licensing,
                                   taxation)
                                 7 Finance (payroll, accounting)
                                 8 Partnerships (Insurance Infrastructure and revenue
           1              1        partnerships)
                                 9
                                   Banking partnerships (document routing, geography
                                   partners, cost of transactions, ease of transactions like
           1              1        Virtual accounts)
           1              2     10 Capital markets (debt raising, securitization)
           1              3     11 Technology/Product
                                12 Strategy (New initiatives, market landscape, overall metrics
                                   tracking, funding support, website ownership)
                                13 HR (recruitment, admin, IT)
           6             10
2.1
                                     Strategic partnerships
                               2.2
Est workforce
                                  2021           2022            2023 2023 OptimistOWNER
                                    17             50             102          102
                                     0              1               2            2 TBD
                                     0              1               2            2 MA
                                     2             13              37         37 ID
                                     2              4               6          6 AK
2 6 10 10 MA
                                     1                 2            4          4 AK
                                     1                 2            4          4 MA
1 3 5 5 ID
                                     1                 2            2          2 MA
                                     2                 4            7          7 MA
                                     3                 8           15         15 AK
                                     1                 2            4          4 AK
                                     1                 2            4          4 ID
                                                    Value chain
                                                    partners    Banking
Export Associations                      E-commerce such as FF partnerships
                                         Sponsoring
                                         events like
                                         seafood
Buying digital properties on CA          festival,
club, etc.                               Dubai
Inbound                                  Outbound          DSA
Signing notification letter, making them aware of collections process
Functional Lead
Skill/Expertise 1 Skill/Expertise 2 Skill/Expertise 3 Behavioral SkilBehavioral Skill 2
Finance Understa Problem solving Team ManagemenHands on Hustler rather than perfecti
                                                  200
Expert input
                                1                                   2                                3
Ashish Kotiyal, Capital Float S Nagarajan, CRO, LendingKart Shalu Malviya, CRO, Indifi
Atulaa,Legal Associate, Setu Monika Sharma, Head Compliance,Lohitash, AVP Legal, Vayana
Important                           Important
Important                           Important
Swapnil, Backend Lead, Setu         Naman, CTO Fitso
Public relations
Technology/Product
Smart city
1. Complete list of Exporters shipping to top
graded buyers
2. Identify and shortlist top 3 cities to target 50
customers
3. Channel partner modus operandi framework
to utilise as outbound sales team (discuss)
4. Shortlist associations to partner with to go
deep in the market post Series A
Underwriting model and data sources (who is
responsible for getting new data sources? How
do we assess the person? What are the
capabilities?)
Document Routing
1. B2B transfer
Hiring:
1. Linkedin and secondary research profiling of
candidate landsacpe
2. Reachout linkedin and headhunter
3. Compensation planning
4. Interview panel setup
5. Legal and UK process compliance for hiring
Projects scoping framework (frequency of
prioritization, parameters) and finalizing:
1. Risk model mapping
Database building :
1. Exporters
2. CA's
3. Association
4. Buying house
Marketing collateral
1. Intro decks
2. Media pack (Logo sizes, few photos)
3. Web banners, Standees
Wallet share
1. Map shipment volumes from buyers to exporters so as
to model the expected wallet share output
2. Identify challenges with each exporter signed up which
may lead to churn - this will build a hypothesis on product
launches and signup to churn ratio understanding.
3. Design a QBR framework to be discussed on each
account internally and stakeholders of the customer
company.
Collections framework
Virtual Accounts
1. Set up account which allows multiple vitrual account by
June?
Strategy
1. Debt Amount by phased and timeline
2. Debt sources (paln A, Plan B)
Hiring timelines
Geographical partners
1. Map out imp countries (Ranking)            Smart City Document
Compliance:
1. India entity setup
2. Esop agreement creation
3. Directorship
Back up servicing
1. Research Primary and secondary
2. Setup -1 step ready by ?                     Networking
Admin (Office space, Laptop, Mobile)            Interview process (gap identification, skill
1. Office finalisation for ~5 desks (phase 1)   mapping, sourcing, interview,
2. Office research for post seed ~15            Compensation)
desks(#desk tbd); Mumbai and London             1. JD farmewok
3. Laptop and mobile shceme finalisation        2. Other branding collateral (Ishaan?)
4. Visiting card                                3. Skill mapping
5. Stamp                                        4. Persona Creation
KPI 5                          Dependencies on other functions
                                                                 1
Debt investors and exporters
payout
                                                        Ishan - which countries to prioritise
                                         Interview
                                         process
                                         (gap
                                         identifica
                                         tion, skill
                                         mapping,
                                         sourcing,
                                         interview,
                                         Compens
                                         ation)
                                         1. JD
                                         farmewok
                                         2. Other
                                         br+J15ion
ook at salesforce? It will technically store data on sales funnel
king at UK director?
A bank account
                                   LinkedIn
                                   Excel org chart of competitors          Average
                                   Cost                                    Count > 20
                                                                           Median
                                                                           Total
S.No. Company Name                 Sales      Debt       Risk       Tech   Int. Debt
    1 C2FO                         Y                                Y
    2 Prima Dollar                 Y          Y          Y          Y      Y
    3 Stenn                        Y          Y          Y          Y      Y
    4 Vayana Network               Y          Y          Y          Y
    5 PrimeRevenue                 Y          Y          Y          Y
    6 Greensill                    Y          Y          Y          Y      Y
    7 Seawise Capital              Y          Y          Y          Y      Y
    8 Modifi                       Y          Y          Y          Y      Y
    9 Funding Circle               Y          Y          Y          Y      Y
   10 Ofbusiness                   Y          Y          Y          Y
   11 Tradeshift                   Y          Y          Y          Y
   12 Drip Capital                 Y          Y          Y          Y      Y
   13 Five Star Business Finance   Y          Y          Y          Y
   14 Kredx                        Y          Y          Y          Y
   15 Namaste Credit               Y          Y          Y          Y
   16 Credit Mantri                Y          Y          Y          Y
   17 Capital Float                Y          Y          Y          Y
   18 Indifi                       Y          Y          Y          Y
   19 IntelleGrow                  Y          Y          Y          Y
   20 Neogrowth                    Y          Y          Y          Y
   21 Lending Kart                 Y          Y          Y          Y
   22 Market Finance               Y          Y          Y          Y      Y
   23 Tradewind                    Y          Y          Y          Y      Y
         232
           7
         160           1067
        4865            666
Team Size    SPOC            Complete (Y/N)
         443
          43 AK              Y
          79 ID              Y
          60 AK              Y
             Drop; listed as tech company Timeline
         537 AK              Divided into originations and distribution
           6
          37 ID
         255 Mohit- research
         326
             Drop; listed as tech company Important
         160
         161 AK
         135 AK
         149 ID
         131 AK
         523
         200
          98 ID
         495
         724
         134 ID
         169 ID
S.No.        Particulars                                                   Ownership
           Smart city
           1. Complete list of Exporters shipping to top graded buyers
           2. Identify and shortlist top 3 cities to target 50 customers
           3. Channel partner modus operandi framework to utilise as
           outbound sales team (discuss)
           4. Shortlist associations to partner with to go deep in the
         4 market post Series A                                            ID
           Wallet share
           1. Map shipment volumes from buyers to exporters so as to
           model the expected wallet share output
           2. Identify challenges with each exporter signed up which
           may lead to churn - this will build a hypothesis on product
           launches and signup to churn ratio understanding.
           3. Design a QBR framework to be discussed on each account
         5 internally and stakeholders of the customer company.        ID
Apr Discard
V1 - Dec
V2 - March                                      To be revisited post insurance policy
Jun
Mar
Directorship max till
Apr                                         2
Jun
Jun
Jun
Jan Done
1. Feb
2. Mar
3. May                                          Ongoing
Feb   15-Apr Started; to be completed by Mar 31
Tasks     May 14 Comments         Variance
            1. Done with
            knowledge on buyers
            that are top graded.
            Smart city needs a
            platform like panjiva,
            short on cash will buy
            as soon as Stellaris
volza - panjmoney is in            Equity timeline issue
                                  Completed on time;
          Partially done where in Tech is missing (Could
          a system is set for QBR be solved by tech
          capturing.              hiring)
                                  Hiring more
          Not done; lack of skill aggressive
                                  Equity funding
          Esop pending due to     timeline missed +
          financial constraints   Budgeting issue
          Unimportant task
          given priority          Prioritization
Technology/Product 3
Smart city
1. Complete list of Exporters shipping to top graded
buyers
2. Identify and shortlist top 3 cities to target 50
customers
3. Channel partner modus operandi framework to utilise
as outbound sales team (discuss)
4. Shortlist associations to partner with to go deep in the
market post Series A
Insurance partnership:
1. Which market is going to give us insurance in current
ongoing scenario and 6 months down the line
2. Compliant requirements for insurance
3. Country of registration of the company for ensuring
insurance policy is an output
4. Clarity on trade history requirement, AML
Document Routing
1. B2B transfer
London Hiring:
1. Linkedin and secondary research profiling of candidate
landsacpe
2. Reachout linkedin and headhunter
3. Compensation planning
4. Interviews
5. Legal and UK process compliance for hiring
Pricing Module (charges and payments basis paid date
and discounts) (output June end)
Database building :
1. Exporters
2. CA's
3. Association
4. Buying house
Posh, Toilets (August)
Marketing hygiene register:
1. Places (Website, brochures, social media,
letterheads, google maps, website extra
domains, blog, youtube channel) where we
have our presence, addresses
2. Guidelines (Font, color scheme, etc.)
3. Testing on multiple platform for anything
that is going to be public ( ipad, iphone,
windows, Mac etc.)
Wallet share
1. Map shipment volumes from buyers to
exporters so as to model the expected wallet
share output
Virtual Accounts
1. Set up account which allows multiple virtual SWIFT GPI Integration
accounts                                        Money Tracker
                                    Database building
Back up servicing                   1. HNI database
1. Research Primary and secondary   2. family office database
2. Setup -1 step ready by ?         3. credit fund database
                                    Integrations with credit agencies,
Customer UI (Output July mid)       insurance, other softwares
Equity timeline
Hiring
Equity                       380                                                     35     99
Debt                         910                                                    117    270
Investors                      8
Reevoy                         2
Good book                    6%
Risky book                  15%
Kabbage
        Cr          Cr             Cr               Cr               Cr
455.7         2.7           32.7              124              141              632
                0            30               102              455             1050