Scribd
Upload
6K views3 pages

Proton Holdings Vision, Mission & Models

Proton Holding Berhads vision is to become a leading global mobility solutions provider by being customer-oriented and producing high-quality, innovative products at competitive prices. Its mission is to continuously create innovative processes, products, and services that appeal to customers, and to revive Malaysia's national automobile industry and become a leader in Southeast Asia. Its objectives include improving goods/services, launching new facilities/products, leading automotive industrialization, acquiring technology, and boosting international competitiveness.

Uploaded by

Vy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
6K views3 pages

Proton Holdings Vision, Mission & Models

Proton Holding Berhads vision is to become a leading global mobility solutions provider by being customer-oriented and producing high-quality, innovative products at competitive prices. Its mission is to continuously create innovative processes, products, and services that appeal to customers, and to revive Malaysia's national automobile industry and become a leader in Southeast Asia. Its objectives include improving goods/services, launching new facilities/products, leading automotive industrialization, acquiring technology, and boosting international competitiveness.

Uploaded by

Vy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Proton Holding Berhads Company Vision, Mission and objectives.

Company Vision

A company vision refers to a business document outlining the organisation’s present and
future objectives. The company vision for Proton Holdings Berhad Malaysia is to be “ A
Leading Globally Mobility Solutions Provider”. This means that Proton aims to become a
successful Malaysian vehicle manufacturer in the global market by being customer-oriented,
producing innovative, high-quality products and competitive prices.

Company Mission

A company mission refers to the main idea, the core purpose and the drivers behind a
company. It defines what is an organisation and why it exists. The company mission for
Proton Holdings Berhad Malaysia is to continuously create innovative processes, products
and services that win people’s hearts and minds. Besides that, the mission of PROTON is to
revive Malaysia's national automobile and establish itself as the industry leader in both
Malaysia and South-East Asia. PROTON wants to rank among the top three automakers in
South-East Asia according to its CEO.

Company Objectives

 To improve the standard of its goods and services


 To launch cutting-edge facilities and innovative products.
 To lead the industrialization of the automotive industry and the manufacturing sector
 To upgrade and/or acquire industry-specific technology and production of automobiles
 To boost Malaysia's industrial capacity's ability to compete internationally
Proton Holding Berhads Product Information

Proton Saga Series Proton Iriz Series


Proton Saga LMST (2003-2008) Proton Iriz (2014)
 1.3L engine, 5-speed manual transmission  1.6L engine, 5-speed manual CVT
 Hatchback type, 5 seats  Hatchback type, 5 seats

 Colour: Black, Orange  Colour: Atlantic Blue, Fire Red, Proton


White, Tranquility Black, Citrus Green,
Genetic Silver, Silver Moon Dust

Proton Persona Series Proton Exora Series


Proton Persona BH6 (2016) Proton Exora (2019)
 1.6L engine, 5-speed manual CVT  1.6L engine, 4-speed automatic/ 5-speed
 Sedan type, 5 seats manual CVT
 Colour: Midnight Black, Sterling Silver,  MPV type, 7 seats
Cotton White, Graphite Grey, Fire Red,  Colour: Rosewood Maroon, Cocoa Grey,
Carnelian Brown Indiana Grey, Ruby Red, Snow White

Proton X50 Series Proton X70 Series


Proton X50 (2020) Proton X70 (2020)
 1.5L turbocharged engine, 7-speed dual  1.8L TGDI powerplant engine, 7-speed
clutch transmission dual clutch transmission
 SUV type, 5 seats  SUV type, 5 seats
 Colour: Snow White, Armour Silver, Jet  Colour: Cinnamon Brown, Space Grey,
Grey, Ocean Blue, Citric Orange, Passion Ruby Red, Jet Grey, Armour Silver, Snow
Red White

You might also like