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Effects of Registration

Registration of trademarks provides two main protections: 1) Protection against confusion of goods, where consumers may mistake goods from one entity as belonging to another entity if they have similar marks. For example, mistaking a yellow Jollibee for the real Jollibee. 2) Protection against confusion of business, where consumers may associate a mark used on similar or different goods/services as originating from the same source, such as associating Jollibee-branded computers as being a new product from Jollibee. Registration prevents uses of marks that could cause confusion of business between entities.

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40 views1 page

Effects of Registration

Registration of trademarks provides two main protections: 1) Protection against confusion of goods, where consumers may mistake goods from one entity as belonging to another entity if they have similar marks. For example, mistaking a yellow Jollibee for the real Jollibee. 2) Protection against confusion of business, where consumers may associate a mark used on similar or different goods/services as originating from the same source, such as associating Jollibee-branded computers as being a new product from Jollibee. Registration prevents uses of marks that could cause confusion of business between entities.

Uploaded by

mikhael
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What are the effects of registration?

1 st Right: protection against confusion of goods which is a


confusion wherein you think that the product of one entity is
the product of another entity.
Example, if you see a jollibee that looks like our
jollibee but is actually yellow, you might mistake that this
product belongs to this Jollibee.
2 nd Right pertains to confusion of business. So, confusion of
goods most likely happen if the businesses, if the goods are
pertaining to identical or similar goods or services. So if its
use for food. Ones mark is used for food and then another
mark is also used for food but when you have a confusion of
business, it tends to be the similar goods or services. So
there will still be likelihood of confusion because you might
think that kunwari if you see a jollibee mark and it now on a
computer, you might assume or consumers might assume
that this computers are now products of jollibee and will
have the same quality.
So even if it's not the same goods or services, there is right
to prevent the use of it because it might cause confusion of
business. That association that this goods belong to the same
entity even if they are the dissimilar.

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