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Ronaldinho Brand

This document proposes a brand association with soccer star Ronaldinho to strengthen bonds with customers. Co-branding with Ronaldinho could increase loyalty, attract new fans, lower costs, and keep the brand top-of-mind. The proposal includes Ronaldinho attending photo shoots, PR events, and providing social media support to increase visibility and trigger media coverage. Customers could win prizes like meeting Ronaldinho, playing with him, and learning his champion values.

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Adnan Yassine
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62 views8 pages

Ronaldinho Brand

This document proposes a brand association with soccer star Ronaldinho to strengthen bonds with customers. Co-branding with Ronaldinho could increase loyalty, attract new fans, lower costs, and keep the brand top-of-mind. The proposal includes Ronaldinho attending photo shoots, PR events, and providing social media support to increase visibility and trigger media coverage. Customers could win prizes like meeting Ronaldinho, playing with him, and learning his champion values.

Uploaded by

Adnan Yassine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Association with :

RONALDINHO
|THE TRADEMARK STRENGTH
Worldwide known for his magical soccer and for his joy while
playing, Ronaldinho Gaucho has been elected by FIFA world
player of the year in 2004 and 2005 and has won, with his
charisma and unique talent, unanimity as a player and
personality.

Co-branding with Ronaldinho is designed to strengthen the


bond with your customers . It can increase loyalty, attract
promising new fans , lower acquisition costs and help keep
the Club top-of-mind.

46M Followers 34M Likes


+ impact for your Leadership
• Provide attractive context for your fans or services

• Create positive PR and raise awareness

Media and Marketing


• Ronaldinho will grant you a higher visibility
• His presence will trigger much media coverage globally
• Press conference , TV commercials, Online campaigns,
events, activations and Public relation opportunities

Financial reward
increase the valuation of the brand
ASSOCIATION WITH THE TOP MEDIA
▪ Very humbly, Ronaldinho is considered as one of the persons that have upgraded the
football viewing experience for the Arab fans
▪ Since his move to FC Barcelona, Ronaldinho, he has been creating content that has
increased the quality and quantity of football viewers experience
▪ Ronaldinho still appear on many occasions on Top Sports TVs in the region
MORE REASONS

Absence of prior
Availability Cost
endorsements
We have touched base on the Ronaldinho endorsement with a Ronaldinho will follow your
topic with Ronaldinho and we local brand will be the first he campaign or event and will
felt a good level of interest concludes appear very supportive

We will be levergaging our Ronaldinho main message has always


relationship with Ronaldinho to been more and better support and
ensure a conclusion of the deal This will allow us a better impact management to upgrade Football
satisfactory for both parties worldwide
THE PROPOSAL

Ronaldinho can attend a photo-shoot session


PHOTO SHOOT to generate required materials for the Sponsor

Ronaldinho can attend :


PR ATTENDANCE • A Ceremony , Festival or any other Event

Ronaldinho will provide throughout the


SOCIAL MEDIA SUPPPORT campaign :
• Facebook or Instagram Posts
YOUR CUSTOMERS PRIZE:
• Winners will meet the Star !
• Winners will Play with him!
• Winner will Learn the values ​of this great champion
ATHENS +306955317177
LEBANON +961 3 600690
SAUDI ARABIA +966 50 458 40 97
arabicasports arabicasport
www.arabicasport.com

All Rights Reserved

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