11/12
Media and
Information
Literacy
Quarter 2 – Module 3:
Media and Information Literate
Individual
i
What I Need to Know
This module was designed and written with you in mind. It is here to help you
master the Media and Information Literate Individual. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to
follow the standard sequence of the course. But the order in which you read them
can be changed to correspond with the textbook you are now using.
The module aims to attain the learning outcome, namely:
LO 1 – Synthesize the overall implication of media and information to an individual
(personal, professional, educational, and others) and the society as a
whole (economic, social, political, educational, and others)
(MIL11/12MILI-IIIj-29)
After going through this module, you are expected to:
a) Determine the impacts that media create to an individual and society;
b) Know the importance of recognizing the implications of being a media
literate individual; and
c) Identify the benefits of social networking in daily lives.
Definition of Terms
Information Literacy
Refers to the abilities to recognize when information is needed and to locate,
evaluate, effectively use, and communicate information in its various formats.
Political participation
Derives from the freedom to speak out, assemble and associate, the ability to take
part in the conduct of public affairs.
The opportunity to register as a candidate, to campaign, to be elected, and to hold
office at all levels of government.
Social Cohesion
The set of characteristics that keep a group able to function as a unit.
Unit cohesion
Stems from a military concept of bond soldiers
1
Lesson
Media and Information
3 Literate Individual
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.
What’s New
Activity: Answer the following questions briefly. Write your answer in your activity
notebook.
1. How do you foresee the use of technology and the Internet in our daily lives?
__________________________________________________________________________________
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2. How did the government help its citizens to become more media and information
literate?
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3. What makes people, in general, a media and information literate?
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__________________________________________________________________________________
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What is It
MEDIA LITERACY AND ITS IMPACT
“Media and Information Literacy recognizes the primary role of media in everyday
lives. It lies at the core of freedom of expression and information- since it empowers
citizens to understand the functions of media and other information providers to
critically evaluate their content, and to make informed decisions as users and
producers of information and media content.” (UNESCO)
With the flooding information that technology offers, weighing the validity,
accuracy, and reliability become a burden to an individual who doesn’t know how
to use it. Who are media literate individuals? From the framework of Aufderheide
(1992 as cited in Koltay, 2011): A media literate person can decode, evaluate,
analyze and produce both print and electronic media. Emphases in media literacy
training range widely, including informed citizenship, aesthetic appreciation and
expression, social advocacy, self-esteem, and consumer competence. In other words,
media literate individual cannot only use media platforms but, able to analyze and
evaluate information that was taken from it.
Being able to evaluate media information leads an individual to explore the use of
technologies in various fields such as businesses, commerce, and communications.
The use of technologies in promoting these economic aspects creates an impact on
media users and most especially to society.
The components of Media and Information Literate to an Individual are the following:
PERSONAL/EDUCATIONAL
Doing research have become very
convenient
Communication has been made
easier
a. Improved quality of life Information has become widely
accessible
GPS (GLOBAL POSITIONING
SYSYTEM)- space-based satellite
navigation system that provides
location and time information in all-
weather condition.
3
Media serve the people by
informing public about subject
b. Greater political participation they need or they want
Informing the public of the
political affairs in the country
Encourage the public to take more
active role in the government
Influx of media offerings has led
to the creation of more jobs in
the media.
c. Better economic opportunities New jobs like social media
managers or multimedia
specialists have been created
Source of information
Made learning a choice
d. Improvement learning environment Social Learning Environment
Equips learners with the tools
necessary to collaborate and
participate with teachers and
peers both inside the classroom
and beyond the walls of the
school.
Social technologies are changing
e. More cohesive social unit the way we collaborate and
communicate with each other.
Media may play a hand towards
holistic development of the
society.
4
Additional Activities
Discuss how the following sectors below can benefit from Facebook and other social
media account.
Farmers
Tourism
Student
council
Business
